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市场调查报告书
商品编码
1722563
2025 年至 2033 年延长保固市场报告(按覆盖范围、应用、配销通路、最终用户和地区划分)Extended Warranty Market Report by Coverage, Application, Distribution Channel, End User, and Region 2025-2033 |
2024 年全球延长保固市场规模达 1,471 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 2,390 亿美元,2025-2033 年期间的成长率 (CAGR) 为 5.5%。对不可预见的缺陷或故障的财务保护需求不断增长、高价值物品的销售额不断增加以及电子产品、家电和汽车等消费产品的复杂性日益增加,是推动市场发展的一些主要因素。
延长保固是製造商或零售商提供的服务合同,在标准保固期之外提供额外的保障。其旨在保护消费者免受初始保固期满后可能出现的意外维修费用和缺陷的影响。它通常会延长保险期限或扩大所提供的服务范围。它允许客户根据条款维修或更换产品,而无需在延长保固期内产生额外费用。除此之外,它还有助于提供额外的保护,例如产品的机械和电子故障。
目前,全球个人对延长保固期以维护平板电脑、智慧型手机、笔记型电脑和个人电脑(PC)等电子设备安全的需求不断增长,这促进了市场的成长。除此之外,汽车製造商越来越多地利用延长保固来维持品牌忠诚度和留住现有客户,这也促进了市场的成长。此外,人们对产品无忧、便利的售后体验的偏好日益增长,推动了市场的成长。除此之外,提高客户对其权利的认识也促进了市场的成长。此外,主要参与者正在提供增值服务,例如无忧更换和现场服务,以及数位化保固流程以加快索赔结算,这为市场前景带来了积极的影响。
产品复杂度不断上升
电子产品、家用电器和汽车等消费性产品日益复杂,促进了市场的成长。先进的软体、复杂的组件和整合系统正在成为这些产品不可或缺的一部分,这使得它们更容易出现技术问题和故障。这些现代产品的复杂性也使得修理成本高昂。因此,越来越多的消费者选择延长保固期,以减轻与潜在维修相关的财务风险。除此之外,製造商和零售商还向客户保证,透过提供延长保固期,他们将在标准保固期之外获得全面的支援和保护。
针对不可预见的缺陷或故障的财务保护需求不断增加
消费者在进行大宗购买时,正迅速寻求保证和安心。购买高价值产品(例如昂贵的智慧型手机、高阶笔记型电脑或豪华汽车)可能是一项巨大的投资。对意外故障或维修费用的担忧可能会阻止潜在买家进行此类购买。延长保固期起到了安全网的作用,让消费者在购买时更有信心。这些保固为不可预见的缺陷或故障提供财务保护,同时确保客户不会背负昂贵的维修费用。延长保固期可让客户安心,有助于改变他们的购买行为并提高他们的满意度。
高价值商品销售量不断成长
由于可支配所得的增加和消费者偏好的变化,对高价值物品的需求也增加。高阶智慧型手机、高阶笔记型电脑、豪华汽车和其他高价值商品在全球消费者中越来越受欢迎。然而,这些奢侈品通常价格不菲,这使得消费者担心标准保固期满后可能产生的维修费用。因此,消费者选择延长保固期,以承担高价值产品瑕疵和故障的成本。此外,由于消费者正在寻求财务保护和安心,这些昂贵商品的延长保固范围的采用率不断提高,这对市场产生了积极影响。
The global extended warranty market size reached USD 147.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 239.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The growing demand for financial protection against unforeseen defects or malfunctions, rising sales of high-value items, and increasing complexities in consumer products, such as electronics, appliances, and automotive vehicles, are some of the major factors propelling the market.
An extended warranty is a service contract offered by a manufacturer or retailer that provides additional coverage beyond the standard warranty period. It is designed to protect consumers from unexpected repair costs and defects that may arise after the initial warranty expires. It generally extends the duration of coverage or expands the range of services provided. It allows customers to have their products repaired or replaced, depending on the terms, without incurring additional expenses during the extended warranty period. Besides this, it aids in providing additional protection, such as mechanical and electronic failures of products.
At present, the increasing demand for extended warranties to maintain safety for electronic devices, such as tablets, smartphones, laptops, and personal computers (PCs), among individuals across the globe is contributing to the growth of the market. Besides this, the growing utilization of extended warranties by car manufacturers to maintain brand loyalty and retain existing customers is strengthening the market growth. Moreover, the rising preference for hassle-free and convenient post-sales experience of a product among individuals is propelling the market growth. Apart from this, increasing customer awareness about their rights is bolstering the growth of the market. Furthermore, key players are providing value-added services, such as hassle-free replacements and on-site services, and digitizing warranty processes for faster claim settlements, which is offering a positive market outlook.
Rising product complexities
The rising complexities in consumer products, such as electronics, appliances, and automotive vehicles, are contributing to the growth of the market. Advanced software, intricate components, and integrated systems are becoming integral parts of these products, which makes them more prone to technical issues and failures. The intricate nature of these modern products also makes them costly to repair. Consequently, consumers are increasingly opting for extended warranties to mitigate the financial risks associated with potential repairs. Besides this, manufacturers and retailers reassure customers that they will receive comprehensive support and protection beyond the standard warranty period by offering extended warranty coverage to them.
Increasing demand for financial protection against unforeseen defects or malfunctions
Consumers are rapidly seeking reassurance and peace of mind when making significant purchases. Buying high-value products, such as expensive smartphones, premium laptops, or luxury automobiles, can be a substantial investment. The fear of unexpected breakdowns or repair costs can deter potential buyers from making such purchases. Extended warranties act as a safety net and provide consumers with confidence in their buying decisions. These warranties offer financial protection against unforeseen defects or malfunctions while ensuring that customers will not be burdened with expensive repair bills. Extended warranties provide peace of mind to customers that assist in changing their purchasing behavior and enhance their satisfaction.
Growing sales of high-value items
There is a rise in the demand for high-value items due to increasing disposable incomes and changing consumer preferences. Premium smartphones, high-end laptops, luxury vehicles, and other high-value items are becoming more popular among consumers across the globe. However, these luxury products often come with a hefty price tag, which makes customers wary of potential repair costs after the standard warranty expires. Consequently, consumers are opting for extended warranties that can bear the cost of defects and malfunctions in high-value products. Furthermore, the increasing adoption of extended warranty coverage for these costly purchases, as consumers are seeking financial protection and peace of mind, is positively influencing the market.
Standard protection plan represents the largest market segment
The standard protection plan is the basic level of extended warranty coverage offered for most products. It typically extends the warranty period beyond the original warranty by manufacturers and provides protection against defects and malfunctions for an additional period. The coverage under the standard protection plan often includes parts and labor costs for repairs and ensures that consumers are safeguarded from unexpected repair expenses. In line with this, it offers basic coverage for a reasonable price and may not encompass all potential issues.
Automobiles account for the majority of the market share
The automobile extended warranties are specifically tailored to provide coverage for vehicles and their components and ensure protection against potential mechanical and electrical failures. There are usually two primary categories of extended warranties for automobiles, such as new vehicle extended warranty and used vehicle extended warranty. In addition, the new vehicle extended warranty is offered for brand-new vehicles purchased from dealerships. On the other hand, the used vehicle extended warranty is designed for pre-owned vehicles and offers similar coverage to new vehicle extended warranties.
Manufacturers hold the biggest market share
Many product manufacturers offer extended warranty programs directly to consumers at the point of sale (POS). This distribution channel allows manufacturers to leverage their brand reputation and customer trust to promote this warranty coverage. By offering extended warranties, manufacturers can enhance customer loyalty and satisfaction, as customers perceive the manufacturer to gain insight about the product and its components. Additionally, these warranty programs are typically designed to complement the standard warranty by manufacturers and may include additional benefits, such as priority service, dedicated support, and coverage for specific components not covered under the standard warranty.
Individuals dominate the market share
Individuals represent a substantial end-user segment in the market. These consumers are private individuals who purchase various products, such as electronics, appliances, automobiles, and other valuable items for personal use. When making such purchases, individuals often have the option to buy extended warranty coverage to safeguard their investments and protect themselves against unforeseen repair costs. In addition, extended warranties offer individuals peace of mind by providing financial coverage. The decision to opt for extended warranties is influenced by factors, such as the value of the product, the perceived reliability of the brand, and the willingness to secure long-term protection for their purchases.
North America exhibits a clear dominance, accounting for the largest extended warranty market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest market share due to the presence of major manufacturers and retailers. Additionally, the rising awareness among individuals about their rights is strengthening the growth of the market in the region. Besides this, the increasing demand for high-value products among the masses is offering a positive market outlook. In line with this, the rising adoption of technologically advanced consumer electronics is supporting the growth of the market in the North America region.
Key players are expanding their coverage options to include a broader range of products and industries. This includes offering extended warranties for not only electronics and appliances but also for emerging sectors like smart home devices, renewable energy systems, and electric vehicles (EVs). In addition, companies are offering customizable extended warranty plans to cater to individual customer requirements. Consumers can choose from different levels of coverage, durations, and add-on services based on their specific needs and budgets. Apart from this, major manufacturers are investing in user-friendly websites and digital platforms to streamline the purchasing process, which allows consumers to easily compare plans, access information, and make online purchases conveniently.