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市场调查报告书
商品编码
1722625
2025 年至 2033 年压缩服装和塑身衣市场报告(按产品类型、性别、配销通路、应用和地区)Compression Wear and Shapewear Market Report by Product Type, Gender, Distribution Channel, Application, and Region 2025-2033 |
2024 年,全球压缩服饰和塑身衣市场规模达 172 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 274 亿美元,2025-2033 年期间的成长率 (CAGR) 为 5.3%。该市场正在经历显着增长,主要原因是人们的健康意识不断增强以及对健身服装的需求。布料技术的创新和人们对身体美学的日益增长的认识正在推动市场成长,运动员、健身爱好者和寻求在日常穿着中增强舒适度和支撑性的消费者对该产品的需求显着增加。
日益关注永续性
随着消费者环保意识的增强和对环保做法的重视,压缩服装和塑身衣市场对永续性的重视程度也日益增加。这一趋势促使品牌探索和使用永续材料,例如再生布料和可生物降解纤维,以尽量减少对环境的影响。此外,公司正在采用符合道德的生产流程,以减少浪费并节省资源。年轻、有社会责任感的消费者对永续产品的需求尤其强烈,他们愿意为环保产品支付溢价。透过专注于永续性,品牌不仅为环境保护做出贡献,还能增强其市场吸引力和客户忠诚度。例如,2024 年 5 月,总部位于洛杉矶的品牌 Proclaim 宣布计划推出植物塑身衣,在基础服饰市场尚属首创。中部塑身连身衣将采用生物基材料製成,例如 Fulgar 的 Evo 和玉米基 Creora。该品牌旨在透过减少石化产品的使用来创造可持续且舒适的服装。它进一步强调道德生产,与家族工厂合作,并扩大其供应链,包括来自秘鲁的有机比马棉袜。
尺寸包容性与性别中立
压缩服装和塑身衣市场洞察突显了性别中立设计日益增长的趋势,旨在满足多样化且日益认真的消费者群体的需求。各品牌正在扩大其产品线,提供更广泛的尺寸和款式,确保产品满足所有消费者的需求,无论其尺寸、形状或性别认同如何。这种包容性吸引了更广泛的受众,并符合消费者对时尚代表性和可及性日益增长的需求。透过创造中性设计和包容性尺码,公司不仅可以促进身体积极性,还可以开拓更大的市场,提高客户忠诚度和满意度。例如,2023 年 4 月,Lizzo 的 Yitty 推出了性别肯定塑身衣系列 Your Skin by Yitty。该系列提供从 XS 到 6X 的各种尺码,适合所有体型。该品牌旨在服务所有性别认同,包括跨性别、非二元性别、性别流动者和性别不符合的群体。 Yitty 进军塑身衣市场符合市场对包容性尺寸和舒适性产品日益增长的需求,预计到 2030 年全球塑身衣市场规模将达到 69.5 亿美元。
织物技术的进步
布料技术的进步是压缩服装和塑身衣市场成长的重要因素之一,引入了可增强舒适度、吸湿排汗和透气性的创新材料。这些技术改进吸引了许多追求塑身衣和运动服卓越性能和舒适度的消费者,推动了市场扩张。这些创新包括开发高性能面料,如 LYCRA(R) 和其他弹性纤维混纺面料,以提供卓越的弹性、贴合度和形状保持。此外,新型纺织品具有吸湿排汗功能,可让使用者在体育活动中保持干爽舒适,而透气布料可确保更好的空气流通和温度调节。例如,2024 年 6 月,总部位于洛杉矶的贴身内衣和运动服品牌 Honeylove 将 LYCRA(R) 品牌技术融入其塑身衣和内衣产品中。该公司进一步创立了 Honeylove,以提供舒适且有支撑力的优质塑身衣。品牌最畅销的 CrossOver 内裤现在采用 LYCRA(R) ADAPTIV 纤维,为所有体型提供塑形、压缩和舒适感。根据压缩服装和塑身衣市场预测,先进布料技术和创新材料的融合预计将继续推动市场成长,越来越多的品牌采用这些增强技术来满足消费者对高性能、舒适和多功能产品的需求。
塑身衣占据大部分市场份额
塑身衣因其广泛的吸引力和多功能性而占据了压缩服装和塑身衣市场的最大份额。越来越多的消费者寻求塑身衣,因为它能够勾勒和改善体形,并在各种类型的衣服下提供流线的外观。塑身衣的流行进一步得益于布料技术的进步,布料技术的进步提高了塑身衣的舒适性、透气性和灵活性,使其适合日常穿着。此外,随着人们对身体的积极性和包容性的提高,出现了适合不同体型和尺寸的多种塑身衣选择,从而扩大了其市场范围并保持了其主导地位。这些因素极大地推动了压缩服装和塑身衣的需求,因为越来越多的消费者寻求兼具功能性、舒适性和包容性的产品来增强他们的日常穿着体验。
男性占该行业最大份额
由于人们越来越关注健身、运动表现和整体健康,男性占据了压缩服装和塑身衣行业的最大份额。男性消费者越来越多地在运动和身体活动中使用压缩服装,因为它们具有支撑肌肉、改善血液循环和加快恢復时间等优点。此外,追求健美外表和良好体态的男性对塑身衣的需求也不断增长。男士塑身衣和压缩衣系列的扩展,采用提供舒适性和透气性的先进面料,进一步巩固了其在市场中的地位,满足了不同年龄段和生活方式的不同需求和偏好。
专业零售店是领先的市场区隔
专业零售店占据着压缩服装和塑身衣市场的领先地位,这主要归功于其专注的产品供应和知识渊博的员工。这些商店专门为寻找压缩服装和塑身衣的消费者提供服务,透过各种品牌和款式提供个人化的购物体验。能够在店内试用产品、获得专家建议和探索各种选择可以提高客户满意度和忠诚度。此外,专业零售商通常会出售一般零售店所没有的独家产品和高品质品牌,将自己定位为寻求优质压缩服装和塑身衣解决方案的客户的首选目的地。
性能和恢復在市场上占据明显主导地位
由于人们越来越意识到压缩服装对运动表现和运动后恢復的益处,性能和恢復部分在压缩服装和塑身衣市场中占据明显的主导地位。运动员和健身爱好者开始使用压缩服装来改善肌肉支撑、增强血液循环并减少剧烈体力活动期间的肌肉疲劳。这些服装也因其能够加速肌肉恢復和减少运动后的酸痛而广受欢迎。布料技术的进步提供了更好的透气性和吸湿排汗性能,使这些产品长时间穿着更舒适。对性能和恢復的关注推动了消费者偏好和市场成长。根据压缩服装和塑身衣市场概况,受持续创新和消费者对健康和健身日益增长的关注推动,这些高性能服装的需求预计将继续上升。例如,2024 年 2 月,CYSM Shapers 推出了采用先进生物疗法技术的热压缩全身塑身器。塑身衣不仅能塑造身体,还具有抗菌和抗菌特性,可促进健康。它专为在衣服下隐蔽佩戴而设计,并包括用于术后恢復的特殊系列。这款塑身衣采用尼龙 6.6 製成,因其灵活性和舒适性而被选中,展现了 CYSM 对塑身衣行业品质和创新的奉献精神。
北美引领市场,占据最大的压缩服装和塑身衣市场份额
该报告还对所有主要区域市场进行了全面的分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。根据报告,北美是压缩服饰和塑身衣最大的区域市场。
北美引领压缩服饰和塑身衣市场,由于消费者对健身和健康益处的认知度高,占据了最大的份额。该地区主要市场参与者的强大影响力,加上完善的零售基础设施,支持了广泛的产品供应和可及性。此外,运动休閒趋势的日益增长以及消费者对健康和身体形象的高度关注也促进了需求的成长。电子商务平台的普及进一步促进了市场的成长,为人们提供了购买各种产品的便利途径。例如,2023 年 7 月,Skims 宣布已获得 2.7 亿美元的融资,品牌估值达 40 亿美元。该塑身衣品牌以其包容性和身体积极性而闻名,计划开设旗舰店,推出男装系列,并正在考虑 IPO。预计到 2023 年塑身衣销售额将达到 7.5 亿美元,投资者看到了这个不断增长的市场的潜力。
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
The global compression wear and shapewear market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is experiencing significant growth mainly driven by the rising health consciousness and demand for fitness apparel. Innovations in fabric technology and growing awareness of body esthetics are driving the market growth with a significant product uptake among athletes, fitness enthusiasts and consumers seeking enhanced comfort and support in daily wear.
Rising Focus on Sustainability
The emphasis on sustainability in the compression wear and shapewear market is growing as consumers become more environmentally conscious and prioritize eco-friendly practices. This trend is driving brands to explore and use sustainable materials, such as recycled fabrics and biodegradable fibers, to minimize their environmental footprint. Additionally, companies are adopting ethical manufacturing processes that reduce waste and conserve resources. The demand for sustainable products is particularly strong among younger, socially responsible consumers who are willing to pay a premium for environmentally friendly options. By focusing on sustainability, brands not only contribute to environmental protection but also enhance their market appeal and customer loyalty. For instance, in May 2024, Proclaim, a Los Angeles-based brand, announced its plans to launch plant-based shapewear, a first in the foundational garments market. The mid-thigh shaping bodysuit will be made from bio-based materials like Evo by Fulgar and Corn-based Creora. The brand aims to create sustainable and comfortable garments by reducing the use of petrochemicals. It further emphasizes ethical production, partnering with family-owned factories and extending its supply chain to include organic Pima cotton socks from Peru.
Size Inclusivity and Gender Neutrality
Compression wear and shapewear market insights highlight a growing trend toward gender-neutral designs, aiming to meet the needs of a diverse and increasingly conscientious consumer base. Brands are expanding their product lines to offer a wider range of sizes and styles, ensuring that products cater to all consumers, regardless of size, shape, or gender identity. This inclusivity appeals to a broader audience and aligns with the growing consumer demand for representation and accessibility in fashion. By creating gender-neutral designs and inclusive sizing, companies not only promote body positivity but also tap into a larger market, enhancing customer loyalty and satisfaction. For instance, in April 2023, Lizzo's Yitty launched a gender-affirming shapewear collection, Your Skin by Yitty. The line offers inclusive sizes from XS to 6X and caters to all body types. The brand aims to serve all gender identities, including trans, non-binary, gender-fluid, and gender non-conforming communities. Yitty's expansion into the shapewear market aligns with the increasing demand for inclusive sizing and comfort-driven products, reflecting a projected $6.95 billion global market by 2030.
Advancements in Fabric Technology
Advancements in fabric technology are one of the significant compression wear and shapewear market growth factors, introducing innovative materials that enhance comfort, moisture-wicking, and breathability. These technological improvements attract a wide range of consumers who seek superior performance and comfort in their shapewear and activewear, driving market expansion. These innovations include the development of high-performance fabrics such as LYCRA(R) and other elastane blends that provide superior stretch, fit, and shape retention. Additionally, new textiles incorporate moisture-wicking properties to keep users dry and comfortable during physical activities, while breathable fabrics ensure better airflow and temperature regulation. For instance, in June 2024, Honeylove, a Los Angeles-based intimate apparel and activewear brand, has integrated LYCRA(R) brand technologies into their shapewear and underwear products. The company further created Honeylove to offer superior shapewear that is comfortable and supportive. The brand's best-selling CrossOver Briefs now feature LYCRA(R) ADAPTIV fiber, providing shaping, compression, and comfort for all body types. According to compression wear and shapewear market forecast, the integration of advanced fabric technologies and innovative materials is expected to continue driving market growth, with an increasing number of brands adopting these enhancements to meet the consumer demand for high-performance, comfortable, and versatile products.
Shapewear accounts for the majority of the market share
Shapewear holds the largest share of the compression wear and shapewear market due to its widespread appeal and versatility. Consumers increasingly seek shapewear for its ability to contour and enhance body shape, providing a streamlined appearance under various types of clothing. The popularity of shapewear is further boosted by advancements in fabric technology, which offer improved comfort, breathability, and flexibility, making it suitable for everyday wear. Additionally, the rise in body positivity and inclusivity has led to the development of diverse shapewear options catering to different body types and sizes, thereby expanding its market reach and maintaining its dominant position. These factors are significantly driving the compression wear and shapewear demand, as more consumers seek products that combine function, comfort, and inclusivity to enhance their daily wear experience.
Male holds the largest share of the industry
Men hold the largest share of the compression wear and shapewear industry, driven by a growing focus on fitness, athletic performance, and overall health. Male consumers increasingly use compression garments for sports and physical activities due to their benefits in muscle support, improved circulation, and quicker recovery times. Additionally, there is a rising demand for shapewear among men seeking a toned appearance and enhanced posture. The expansion of men's shapewear and compression wear lines, featuring advanced fabrics that provide comfort and breathability, has further solidified their presence in the market, catering to diverse needs and preferences across different age groups and lifestyles.
Specialty Retail Stores represents the leading market segment
Specialty retail stores represent the leading segment in the compression wear and shapewear market, primarily due to their focused product offerings and knowledgeable staff. These stores cater specifically to consumers looking for compression garments and shapewear, providing a personalized shopping experience with a wide range of brands and styles. The ability to try on products, receive expert advice, and explore various options in-store enhances customer satisfaction and loyalty. Additionally, specialty retailers often carry exclusive products and high-quality brands that are not available in general retail outlets, positioning themselves as the preferred destination for customers seeking premium compression wear and shapewear solutions.
Performance and Recovery exhibits a clear dominance in the market
The performance and recovery segment exhibits clear dominance in the compression wear and shapewear market due to the increasing awareness of the benefits of compression garments for athletic performance and post-exercise recovery. Athletes and fitness enthusiasts are turning to compression wear to improve muscle support, enhance blood circulation, and reduce muscle fatigue during intense physical activities. These garments are also popular for their ability to expedite muscle recovery and minimize soreness after workouts. Advancements in fabric technology, offering better breathability and moisture-wicking properties, make these products more comfortable for extended wear. This focus on performance and recovery drives consumer preference and market growth. According to compression wear and shapewear market overview, the demand for these high-performance garments is expected to continue rising, fueled by ongoing innovations and increasing consumer commitment to health and fitness. For instance, in February 2024, CYSM Shapers launched a Thermal Compression Full Body Shaper featuring advanced BIO Therapy Technology. The shapewear not only sculpts the body but also promotes wellness with its anti-microbial and antibacterial properties. It is designed for discreet wear under clothing and includes a special collection for post-surgery recovery. The shaper is crafted from Nylon 6.6, chosen for its flexibility and comfort, showcasing CYSM's dedication to quality and innovation in the shapewear industry.
North America leads the market, accounting for the largest compression wear and shapewear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for compression wear and shapewear.
North America leads the compression wear and shapewear market, accounting for the largest share due to high consumer awareness of fitness and wellness benefits. The region's strong presence of key market players, combined with a well-established retail infrastructure, supports extensive product availability and accessibility. Additionally, the growing trend of athleisure and a heightened focus on health and body image among consumers contribute to increased demand. The prevalence of e-commerce platforms further boosts market growth, offering convenient access to a wide range of products. For instance, in July 2023, Skims, announced that it has secured a $270m funding package, valuing the brand at $4bn. The shapewear brand, known for its inclusivity and body positivity, plans to open flagship stores, launch a menswear collection, and is considering an IPO. With shapewear sales projected to reach $750m in 2023, investors see potential in the growing market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)