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市场调查报告书
商品编码
1722705
2025 年至 2033 年高尔夫设备市场报告,按类型(高尔夫球桿、高尔夫球、高尔夫球袋及配件、高尔夫服装和鞋类)、配销通路(专卖店、体育用品连锁店、球场商店、网上商店等)和地区划分Golf Equipment Market Report by Type (Golf Clubs, Golf Balls, Golf Bags and Accessories, Golf Apparel and Footwears), Distribution Channel (Specialty Stores, Sporting Goods Chain, On-course Shops, Online Stores, and Others), and Region 2025-2033 |
2024 年全球高尔夫设备市场规模达 82 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 110 亿美元,2025-2033 年期间的成长率 (CAGR) 为 3.39%。高尔夫锦标赛在多个国家的日益普及,以及电子商务网站上产品的便利供应,推动了市场的发展。
主要市场驱动因素:政府机构越来越重视加强高尔夫基础设施,消费者的消费能力不断增强,刺激了市场的发展。此外,千禧世代越来越多地参与体育活动也是另一个重要的成长因素。
主要市场趋势:主要参与者对促销和行销活动的投资不断增加,这有助于他们扩大地理影响力和客户群,这是刺激市场的新兴趋势之一。
地理趋势:高尔夫作为一种流行的运动和休閒活动,其需求不断增长,扩大了整个北美的市场。此外,整合智慧感测器的高尔夫设备的发展也对该地区的市场产生了积极影响。除此之外,消费者对打高尔夫球的好处的认识不断提高,打高尔夫球有助于减肥、改善心臟健康和注意力,这正在提振北美的整体市场。
竞争格局:根据高尔夫设备市场概况,一些知名公司包括 Acushnet Holdings Corp.(Fila Holdings Corp.)、阿迪达斯股份公司、Amer Sports(安踏体育用品有限公司)、普利司通公司、卡拉威高尔夫公司、DICK's Sporting Goods Inc.、Dixon Golf Inc.、美津浓公司、耐吉高尔夫公司、DICK's Sporting Goods Inc.、Dixon Golf Inc.、美津浓公司、耐克、PING Golf、Puma SE、橡胶经营有限公司。
挑战与机会:阻碍市场发展的关键挑战之一是製造商之间的激烈竞争。然而,众多行业参与者正专注于产品的创新和差异化,预计这将在未来几年推动市场发展。
多项技术创新
高尔夫设备的不断进步大大提高了这项运动的可及性和性能。此外,领先的製造商正在采用钛和碳纤维等尖端材料,以最大限度地减轻重量,同时提高产品的强度和耐用性。这反过来又对高尔夫设备市场需求产生了积极影响。例如,2022 年 9 月,特种材料和涂料公司之一 Mussel Polymers, Inc. 推出了更坚固、更轻的纤维增强复合材料,可用于製造高尔夫设备。此外,2023 年 5 月,Par(x) 宣布推出配备尖端 Filium 技术的最先进的高尔夫装备和配件系列。此外,该品牌的高端产品采用专门设计的最高品质天然材料,为高尔夫球手提供舒适的穿着体验、场上场下无与伦比的风格、卓越的性能等。除此之外,智慧分析软体的广泛集成为球员提供有关其表现的详细回馈,包括球的轨迹和挥桿分析,进一步增强了高尔夫设备市场的前景。例如,2022 年 5 月,个人化高尔夫球桿组装技术领导者之一 Cool Clubs 推出了高尔夫球桿测试统计数据 SpinLaunch。同样,2023 年 11 月,总部位于奥斯汀的体育分析公司之一 Zelus Analytics 收购了 TourIQ Golf,这是专为 PGA 巡迴赛职业高尔夫球手打造的领先分析服务,该公司正在改变球员评估和比赛内决策。
不断增长的产品发布
推出一些创新产品,它们在吸引消费者兴趣和保持品牌相关性方面发挥着至关重要的作用,包括提供更好控制和更远距离的先进高尔夫球、更轻、更符合空气动力学的高尔夫球桿、实时跟踪球员表现的高科技可穿戴设备等。例如,2024 年 1 月,Callaway 推出了 Jailbreak 技术和 AI 建模桿面,可以提高球速在桿面上的保持力,从而为高尔夫球手提供更远的距离。此外,包括 TaylorMade 和 Titleist 在内的其他知名品牌也提供专为高尔夫球手设计的客製化铁桿。这代表了高尔夫设备市场近期的机会之一。除此之外,越来越多人使用能够深入了解比赛机制的高尔夫手套,这也增强了市场。例如,2018 年 3 月,运动员抓握技术解决方案创新者 Grip Boost Inc. 开发了 Grip Boost Second Skin 高尔夫手套 2.0。这款先进的高尔夫手套采用独特的技术,为高尔夫球手提供无与伦比的贴合度和抓地力。除此之外,新产品的推出迎合了广泛的消费者,包括业余玩家和专业运动员,每个人都在寻找适合自己特定比赛风格和需求的装备。例如,2023年5月,女子职业高尔夫协会(LPGA)推出了儿童和女性初学者的低成本配件、高尔夫球桿和鞋类。这些产品仅在沃尔玛有售。此外,2023 年 11 月,领先的高尔夫设备供应商之一 Stitch Golf 开发了 SL 2 Air Walker 高尔夫球包。它具有坚固的拉炼、双带、独立的球包和更多的存储空间。预计这些产品的推出将在预测期内提升高尔夫设备市场的收入。
室内高尔夫的流行
高尔夫模拟器的新兴趋势正在刺激市场,它提供了一种不受天气条件或地理限制的方便快速的高尔夫练习和打球方式。例如,2024 年 1 月,室内游戏、体育和娱乐解决方案提供商之一 TeeTime Ventures 宣布在钦奈的 Golfer's Edge 推出亚洲首个 Protee VX 高尔夫模拟器。此外,人工智慧发射监测器提供了全新水准的精度和可承受性。除此之外,体育俱乐部数量的增加也是另一个重要的成长因素。例如,2024 年 2 月,美国西大急流城的一家酒吧和餐厅推出了一个高尔夫休息室,为个人提供沉浸式体验。此外,越来越多的室内高尔夫设施也支持社交联赛和比赛,这使得高尔夫成为一项全年运动。这反过来又促进了高尔夫设备市场的成长。例如,2023 年 9 月,Trackman 凭藉其专利的光学增强雷达追踪 (OERT) 技术彻底改变了高尔夫球运动,并宣布推出 Trackman iO,这是该公司首款专为室内高尔夫打造的产品。此外,2024 年 1 月,Skill Money Games 在高尔夫模拟器上推出了由人工智慧驱动、基于技能的现金挑战。此外,该公司正在透过其专利的人工智慧技术彻底改变室内高尔夫运动。
目前,高尔夫俱乐部占据全球大部分份额
持续的技术创新提供了增强的性能,例如增加距离、改善球的控制、更好的挥桿准确性等,正在推动这一细分市场的成长。这些进步鼓励新手和有经验的高尔夫球手定期升级他们的球桿,以追求更好的球技。此外,该类别中的品种繁多,从一号木桿、铁桿到挖起桿、推桿,可以进行广泛的定制,以适应个人的打球风格和喜好。这反过来也提高了高尔夫球具市场的近期价格。例如,2023 年 5 月,女子职业高尔夫协会 (LPGA) 推出了针对女性初学者和青少年的价格实惠的高尔夫球桿。此外,领先的研发公司和高尔夫球桿製造商之一 PXG 于 2024 年 1 月确认推出备受期待的 PXG Black OpsTM 系列。新产品线包括 PXG Black Ops Fairways、PXG Black Ops Drivers 和 PXG Black Ops Hybrids。
根据高尔夫设备市场统计数据,专卖店占据主导地位
高尔夫设备专卖店透过提供专门针对高尔夫爱好者的客製化购物体验发挥着重要作用。这些商店提供各种高尔夫相关产品,包括球桿、球、服装、高尔夫配件等。商店配备了知识渊博的员工,可以根据球员的技能水平和喜好提供有关产品选择的专业建议。高尔夫专卖店的个人化服务包括客製化服务,根据个人的姿势、挥桿速度和打球风格客製化球桿,从而提高表现和满意度。此外,这些商店通常设有室内击球区或模拟器,让顾客在购买前测试设备。这种亲力亲为的方法有助于建立客户的信任和忠诚度。例如,SCHEELS是一家总部位于美国的私人体育用品和娱乐连锁店,提供各种高品质体育器材,包括高尔夫模拟器。
北美占据了最大的高尔夫设备市场份额
市场研究报告也对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告显示,北美占据最大的市场份额。
高尔夫爱好者数量的不断增加和各种高尔夫球场的发展正在推动北美市场的发展。尤其是美国,凭藉其丰富的高尔夫文化和较高的参与率,在区域市场中占据主导地位。 Titleist、Callaway、TaylorMade 等业界主要企业的总部都设在该国。例如,2024 年 1 月,竞技社交体验的领先创作者之一 Funlab 宣布在美国开设其迷你高尔夫概念店 Holey Moley Golf Club。同时,2024 年 2 月,日本高端高尔夫球桿製造商之一 Protoconcept Golf 在美国推出了该公司的第一个办公室和配送仓库。此外,不断扩大的零售网路和线上分销管道预计将增强可访问性和消费者参与度,并在预测期内提振区域市场。例如,2021 年 7 月,威尔森运动用品公司 (Wilson Sporting Goods) 在美国芝加哥开设了第一家零售店,该店精选了包括高尔夫在内的各种类别的高性能运动器材。
市场研究报告对竞争格局进行了全面的分析。也提供了所有主要高尔夫设备市场公司的详细资料。市场中的一些主要参与者包括:
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
2024 年 4 月:高尔夫模拟技术领域的领先创新者之一 OptiShot Golf 宣布开发 Nova,它以具有竞争力的价格提供尖端功能和无与伦比的性能。
2024 年 3 月:Revelyst 收购了 PinSeeker,这是一款领先的场外高尔夫模拟器和连接应用程序,可举办虚拟、即时和最近球洞锦标赛。
2024 年 1 月:卡拉威高尔夫 (Callaway Golf) 是高尔夫设备性能、设计和创新领域的杰出行业领导者之一,宣布推出新系列 Paradym Ai Smoke 一号木桿、球道木桿、铁桿和混合桿。
2024 年 1 月:PXG 开发了 Black Ops Line 系列一号木桿和金属木桿,采用 AMF 材料製成,具有更大的灵活性。
The global golf equipment market size reached USD 8.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.39% during 2025-2033. The inflating popularity of golf tournaments in several countries, along with the easy product availability across e-commerce websites, is propelling the market.
Major Market Drivers: The rising focus among government bodies on enhancing golf infrastructures and the inflating expenditure capacities of consumers are stimulating the market. Moreover, the growing participation among the millennial population in sports activities is also acting as another significant growth-inducing factor.
Key Market Trends: The increasing investments in promotional and marketing activities by key players, which assist them in expanding their geographical presence and customer base, are among the emerging trends stimulating the market.
Geographical Trends: The elevating demand for golf as a popular sport and leisure activity is augmenting the market across North America. Furthermore, the development of golf equipment integrated with smart sensors is also positively influencing the market in the region. Besides this, the escalating awareness among consumers towards the benefits of playing golf, which helps in losing weight as well as improving heart health and concentration, is bolstering the overall market in North America.
Competitive Landscape: According to the golf equipment market overview, some of the prominent companies include Acushnet Holdings Corp. (Fila Holdings Corp.), Adidas AG, Amer Sports (Anta Sports Products Limited), Bridgestone Corporation, Callaway Golf Company, DICK's Sporting Goods Inc., Dixon Golf Inc., Mizuno Corporation, Nike Inc., PING, Puma SE, Sumitomo Rubber Industries Ltd., and TaylorMade Golf Co, among many others.
Challenges and Opportunities: One of the key challenges hindering the market includes intense competition among manufacturers. However, numerous industry players are focusing on innovation and differentiation of their products, which is expected to fuel the market in the coming years.
Several Technological Innovations
Continuous advancements in golf equipment are widely improving the accessibility and performance of the sport. Moreover, leading manufacturers are incorporating cutting-edge materials, such as titanium and carbon fiber, which minimize weight while increasing the strength and durability of the product. This, in turn, is positively influencing the golf equipment market demand. For example, in September 2022, Mussel Polymers, Inc., one of the specialty materials and coatings companies, introduced stronger and lighter fiber-reinforced composites that can be adopted in the manufacturing of golf equipment. Furthermore, in May 2023, Par(x) announced the launch of its state-of-the-art line of golf gear and accessories, equipped with cutting-edge Filium technology. Additionally, the brand's premium products are specifically designed by using only the highest-quality natural materials to provide golfers with a comfortable fit, unparalleled style both on and off the golf course, superior performance, etc. Apart from this, the widespread integration of smart analytics software that provides players with detailed feedback on their performance, including ball trajectory and swing analysis, is further bolstering the golf equipment market outlook. For instance, in May 2022, Cool Clubs, one of the leaders in personalized golf club fitting technology, introduced SpinLaunch, a golf equipment testing statistic. Similarly, in November 2023, Zelus Analytics, one of the Austin-based sports analytics companies that is transforming player evaluation and in-game decision-making, acquired TourIQ Golf, the leading analytics service built specifically for professional golfers on the PGA Tour.
Growing Product Launches
The launch of advanced golf balls that offer better control and longer distances, lighter and more aerodynamic golf clubs, high-tech wearable devices that track player performance in real-time, etc., represents some of the innovative products that play a crucial role in capturing consumer interest and maintaining brand relevance. For instance, in January 2024, Callaway introduced Jailbreak Technology and AI-modeled faces that can improve ball speed retention across the clubface, thereby providing golfers with increased distance. Moreover, other prominent brands, including TaylorMade and Titleist, offer custom irons designed for bogey golfers. This represents one of the golf equipment market recent opportunities. Besides this, the increasing use of golf gloves that give insights into game mechanics is also strengthening the market. For example, in March 2018, Grip Boost Inc., an innovator in grip technology solutions for athletes, developed its Grip Boost Second Skin Golf Glove 2.0. The advanced golf glove is equipped with unique technology to offer golfers an unmatched fit and grip. Apart from this, novel product launches cater to a wide range of consumers, including recreational players and professional athletes, each looking for equipment that suits their specific playing style and needs. For example, in May 2023, the Ladies Professional Golf Association (LPGA) launched low-cost accessories, golf clubs, and footwear for children and female beginners. These products are exclusively at Walmart. Additionally, in November 2023, Stitch Golf, one of the leading golf equipment providers, developed the SL 2 Air Walker golf bag. It has tough zippers, double straps, separate ball packets, and more storage space. These launches are expected to elevate the golf equipment market revenue over the forecasted period.
Popularity of Indoor Golf
The emerging trend of golf simulators that offer an accessible and convenient way to practice and play golf regardless of weather conditions or geographic limitations is stimulating the market. For example, in January 2024, TeeTime Ventures, one of the indoor games, sporting, and recreation solutions providers, announced the launch of Asia's first Protee VX golf simulator at Golfer's Edge in Chennai. Moreover, the AI-powered launch monitor provides a new level of precision and affordability. Apart from this, the rising number of sports clubs is also acting as another significant growth-inducing factor. For instance, in February 2024, a West side Grand Rapids bar and restaurant in the U.S. launched a golf lounge that offers an immersive experience to individuals. Additionally, the growing number of indoor golf facilities also supports social leagues and play, which makes golf more of a year-round sport. This, in turn, is contributing to the golf equipment market growth. For example, in September 2023, Trackman, who revolutionized the game of golf with its patented optically enhanced radar tracking (OERT) technology, announced the introduction of Trackman iO, the company's first purpose-built product for indoor golf. In addition, in January 2024, Skill Money Games launched AI-driven and skill-based cash challenges on golf simulators. Moreover, the company is revolutionizing indoor golf through its patented AI technology.
At present, golf clubs account for the majority of the global share
Continuous technological innovations that offer enhanced performance, such as increased distance, improved ball control, better swing accuracy, etc., are propelling the growth in this segmentation. These advancements encourage both new and experienced golfers to upgrade their clubs regularly in pursuit of an improved game. Furthermore, the variety within the category, which ranges from drivers and irons to wedges and putters, allows for extensive customization to suit individual playing styles and preferences. This, in turn, is also elevating the golf equipment market's recent price. For example, in May 2023, the Ladies Professional Golf Association (LPGA) introduced affordable golf clubs for female beginners and juniors. Additionally, in January 2024, PXG, one of the leading research and development companies and golf club manufacturers, confirmed the launch of its highly anticipated PXG Black OpsTM collection. The new lineup includes PXG Black Ops Fairways, PXG Black Ops Drivers, and PXG Black Ops Hybrids.
As per the golf equipment market statistics, specialty stores dominate the segment
Specialty stores for golf equipment play an important role by providing a tailored shopping experience that caters specifically to golf enthusiasts. These stores offer a wide range of golf-related products, including clubs, balls, apparel, golf accessories, etc. They are staffed by knowledgeable personnel who can offer expert advice on product selection based on a player's skill level and preferences. The personalized service in specialty golf stores includes custom fitting sessions where clubs are tailored to the posture, swing speed, and playing style of individuals, thereby enhancing both performance and satisfaction. Additionally, these stores often feature indoor hitting bays or simulators, allowing customers to test equipment before making a purchase. This hands-on approach helps in building customer trust and loyalty. For example, SCHEELS, a privately held sporting goods and entertainment chain store headquartered in the U.S., offers a wide array of high-quality sports equipment, including golf simulators.
North America represents accounts for the largest golf equipment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing number of golf enthusiasts and the development of a wide array of golf courses are propelling the market across North America. The United States, in particular, dominates the regional market, supported by its rich golfing culture and high participation rates. Key players in the industry, such as Titleist, Callaway, TaylorMade, etc., are headquartered in the country. For example, in January 2024, Funlab, one of the premiere creators of competitive socializing experiences, announced the opening of its mini-golf concept, Holey Moley Golf Club, in the U.S. In line with this, in February 2024, Protoconcept Golf, one of the premium golf club manufacturers in Japan, launched the company's first offices and distribution warehouse in the United States. Moreover, the expanding networks of retail and online distribution channels that enhance accessibility and consumer engagement are anticipated to bolster the regional market over the forecasted period. For instance, in July 2021, Wilson Sporting Goods opened its first-ever retail location in Chicago, U.S. The store offered a curated assortment of high-performance sports equipment across categories, including golf.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major golf equipment market companies have also been provided. Some of the key players in the market include:
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: OptiShot Golf, one of the leading innovators in golf simulation technology, announced the development of Nova that provides cutting-edge features and unparalleled performance at a competitive price point.
March 2024: Revelyst acquired PinSeeker, the leading simulator of off-course golf and connectivity app that hosts virtual, real-time, and closest-to-the-pin tournaments.
January 2024: Callaway Golf, one of the prominent industry's leaders in golf equipment performance, design, and innovations, announced the introduction of its new range of Paradym Ai Smoke Drivers, fairway woods, irons, and hybrids.
January 2024: PXG developed the Black Ops Line of drivers and metal woods that are made with AMF materials for more flexibility.