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市场调查报告书
商品编码
1722728
智慧包装市场报告(按技术(气调包装、活性包装、智慧包装)、产业垂直领域(食品饮料、汽车、医疗保健、个人护理等)和地区划分,2025 年至 2033 年)Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2025-2033 |
2024年全球智慧包装市场规模达380亿美元。展望未来, IMARC Group预计到2033年市场规模将达到645亿美元,2025-2033年期间的成长率(CAGR)为5.75%。三维 (3D) 列印在智慧包装设计中的应用日益增多、对永续资源的偏好日益增强以及对线上购物管道的依赖日益加深是推动市场发展的一些主要因素。
智慧包装是指将技术整合到包装系统中,以在产品与消费者或供应链之间建立智慧连接。它透过提供监控、追踪、追踪和通讯等功能增强了传统包装。它允许包装、产品和用户之间进行通讯。它增强了防伪措施,确保了产品的真实性,并检测了篡改或变质。它用于食品和饮料 (F&B) 行业,以监测新鲜度、提供营养成分资讯并确保品质控制。除此之外,它还透过提供额外的产品资讯并透过互动元素吸引消费者来增强购物体验。
医疗保健和製药领域对患者依从性、剂量追踪和防伪措施的需求日益增长,推动了这些领域采用智慧包装技术。除此之外,食品和饮料(F&B)产业对份量控制和新鲜度指标的需求日益增加,对市场产生了正面影响。此外,物联网 (IoT) 的整合可实现远端监控和分析等高阶功能。此外,全通路零售的兴起有利于市场成长,人们可以透过线上平台、行动应用程式和实体店等各种管道购买产品。
对永续解决方案的需求日益增长
人们对环境问题的日益关注以及人们对永续解决方案重要性的认识不断提高,对市场产生了积极影响。此外,向永续资源的转变推动了智慧包装中可回收和可生物降解材料的使用,这有助于市场成长。智慧包装可以更好地追踪产品的新鲜度和质量,并有助于减少不必要的浪费。此外,领先的市场参与者正在引入绿色包装解决方案,以最大限度地减少有害排放并促进环境健康,这正在加强市场的成长。除此之外,二维码和 NFC 技术提供的额外产品资讯的便利性正在吸引精通技术的消费者。
先进技术的融合
三维(3D)列印在智慧包装设计的应用日益广泛,可实现快速原型设计和客製化。此外,扩增实境 (AR) 与智慧包装的融合可提供身临其境的消费者体验并提升品牌互动。除此之外,人工智慧 (AI) 在包装领域的预测分析应用日益增多,改善了库存管理并减少了浪费,从而促进了市场的成长。除此之外,智慧包装解决方案中区块链技术的采用有助于追踪和追踪,提高透明度和真实性。此外,利用巨量资料进行智慧包装洞察和分析可以提高供应链的效率。
电子商务产业的快速全球化与成长
人们对网上购物的日益偏好催化了对智慧包装等高效包装的需求,因为它提供了包括即时追踪在内的物流解决方案,并确保了高效的运输。此外,个人越来越依赖线上购物管道来获得令人兴奋的优惠和折扣、送货上门服务和各种支付方式,这为市场创造了积极的前景。智慧包装有助于遵守各种国际贸易法规,简化全球业务运作。此外,不断扩大的全球网路正在推动对满足不同地区需求的多功能包装解决方案的需求。此外,包装公司、线上零售通路和技术提供者之间的合作正在加强市场的成长。
The global smart packaging market size reached USD 38.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 64.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.75% during 2025-2033. The rising utilization of three-dimensional (3D) printing in smart packaging design, increasing preferences for sustainable resources, and the growing reliance on online shopping channels are some of the major factors propelling the market.
Smart packaging refers to the integration of technology within packaging systems to create an intelligent connection between the product and the consumer or supply chain. It enhances traditional packaging by providing functionalities like monitoring, tracking, tracing, and communication. It allows communication between the package, the product, and the user. It enhances anti-counterfeiting measures, ensures product authenticity, and detects tampering or deterioration. It is used in the food and beverage (F&B) industry to monitor freshness, provide information on nutritional content, and ensure quality control. Besides this, it enhances the shopping experience by providing additional product information and engaging consumers through interactive elements.
The rising need for patient adherence, dosage tracking, and anti-counterfeiting measures in healthcare and pharmaceuticals is driving the adoption of smart packaging technologies in these sectors. Apart from this, the increasing need for portion control and freshness indicators in the food and beverage (F&B) sector is positively influencing the market. Additionally, the integration of Internet of Things (IoT) allows advanced functionalities, such as remote monitoring and analytics. Furthermore, the rise of omnichannel retailing, wherein people can buy products through various channels like online platforms, mobile apps, and physical stores is favoring market growth.
The increasing demand for sustainable solutions
The growing environmental concerns and rising awareness among individuals about the importance of sustainable solutions are positively influencing the market. Additionally, the shift towards sustainable resources is driving the use of recyclable and biodegradable materials in smart packaging, which is contributing to market growth. Smart packaging enables better tracking of product freshness and quality and aids in reducing unnecessary waste. Furthermore, the leading market players are introducing green packaging solutions to minimize harmful emissions and promote environmental health, which is strengthening the growth of the market. Apart from this, the convenience of QR codes and NFC technology that provide additional product information is attracting tech-savvy consumers.
Integration of advanced technologies
The rising utilization of three-dimensional (3D) printing in smart packaging design is allowing for rapid prototyping and customization. Additionally, the integration of augmented reality (AR) in smart packaging is offering an immersive consumer experience and elevating brand interaction. Along with this, the rising use of artificial intelligence (AI) for predictive analytics in packaging is improving inventory management and reducing waste, which is strengthening the growth of the market. Apart from this, the adoption of blockchain technology in smart packaging solutions helps in tracking and tracing increases transparency and authenticity. Furthermore, leveraging big data for insights and analytics in smart packaging is enhancing efficiency in the supply chain.
Rapid globalization and growth in the e-commerce industry
The rising preference for online shopping is catalyzing the demand for efficient packaging like smart packaging as it offers logistic solutions, including real-time tracking, and ensures efficient transportation. Additionally, the increasing reliance of individuals on online shopping channels to avail exciting deals and discounts, home delivery services, and various payment methods, is creating a positive outlook for the market. Smart packaging assists in complying with varied international trade regulations, simplifying global business operations. Additionally, expanding global networks is driving the need for versatile packaging solutions that cater to different regional needs. Moreover, collaborations between packaging firms, online retail channels, and technology providers are strengthening the growth of the market.
Modified atmosphere packaging holds the majority of the market share
Food and beverages dominate the market
North America exhibits a clear dominance, accounting for the largest smart packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share as the region has a well-established and rapidly growing e-commerce sector, which requires efficient packaging solutions that provide tracking, monitoring, and enhanced user experiences. Additionally, North America, especially the United States, is home to numerous technology hubs and leading innovation centers. This supports the development of cutting-edge technologies that can be integrated into smart packaging, giving the region a competitive edge. Apart from this, the sophisticated supply chain and logistics networks in the region are well-suited for the integration of smart packaging technologies. Moreover, many leading companies in the smart packaging domain are headquartered in North America.
Companies are investing in research and development (R&D) activities to create cutting-edge solutions in smart packaging. This includes integrating technologies like the Internet of Things (IoT), NFC, blockchain, and augmented reality (AR) to enhance product tracking, consumer engagement, and security. Additionally, they are using eco-friendly materials and designing packaging that reduces waste, aligning with environmental regulations and consumer preferences. Apart from this, various leading companies are offering tailored solutions to various industries, such as food and beverages (F&B), pharmaceuticals, and consumer electronics. This industry-specific approach enables them to meet unique needs and regulatory requirements. Moreover, many smart packaging firms are exploring opportunities in emerging markets and adapting their products to meet regional preferences and regulations.
In May 2023, Amcor plc announced that it signed a definitive agreement to acquire ModaSystems, the manufacturer of state-of-the-art automated protein packaging machines.
In February 2022, Avery Dennison Corporation announced its first partnerships with startups for an accelerator program called ADStretch to solve the ecological harms of the packaging industry by developing materials that generate a positive ecological impact.