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1729362

日本玩具市场报告（按产品类型、年龄层、销售管道和地区）2025-2033

Japan Toys Market Report by Product Type, Age Group, Sales Channel, and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

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简介目录

2024 年，日本玩具市场规模达 67.385 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 87.923 亿美元，2025-2033 年期间的成长率 (CAGR) 为 3%。大众对益智玩具和基于游戏的学习工具的需求不断增长、各种互动产品的推出以及产品中尖端技术的融合是推动市场发展的一些关键因素。

玩具是为儿童（在某些情况下甚至为成人）提供娱乐、消遣和参与而设计的玩物或物品。它们通常具有各种形状、大小和形式，以满足广泛的兴趣和年龄层。玩具的主要目的是激发孩子的想像、创造力和认知能力，促进他们的全面发展。随着时间的推移，玩具不仅在设计和功能上发生了显着的变化，而且在製造玩具所使用的材料上也发生了变化。过去，玩具通常由天然材料手工製作，例如木材、黏土或织物。这些传统玩具展现了工匠的手工技艺，因其独特性和文化意义而备受珍视。在日本和许多其他国家一样，玩具的意义不仅仅是休閒；它们在教育和社会发展中发挥着至关重要的作用。传统的日本玩具往往体现了该国丰富的文化遗产和价值观，而现代玩具则融入了尖端技术来增强游戏体验。随着市场的不断发展，日本的玩具製造商和零售商试图提供创新、安全和有趣的产品，以吸引年轻消费者的注意。

日本玩具市场趋势：

日本玩具市场正在经历强劲成长，这得益于大众对益智玩具和基于游戏的学习工具的需求不断增长。随着对早期儿童教育的日益重视，家长和教育工作者都认识到玩具在儿童成长过程中培养认知、运动和社交技能的重要作用。因此，人们越来越喜欢将娱乐与教育元素结合的玩具，以激发孩子的好奇心并促进他们在玩耍中学习。为了满足这项需求，製造商推出了各种符合国家教育课程的互动式教育玩具，确保其在培养年轻人心智方面的相关性和有效性。此外，科技与玩具的融合已成为日本市场的主要驱动力。随着数位设备的普及和技术驱动的生活方式的盛行，科技玩具在精通科技的消费者中获得了极大的欢迎。智慧玩具、互动游戏和扩增实境（AR）体验吸引了孩子们，为他们提供了新的游戏维度。为了保持竞争力，玩具公司正在投资研发，将尖端技术无缝融入他们的产品中。此外，实现玩具与数位平台互动的连结功能正变得越来越普遍，为孩子们提供了全面而身临其境的游戏体验。

日本玩具市场区隔：

产品类型洞察：

动作人物
建筑套装
娃娃
游戏和谜题
运动和户外玩具
豪华的
其他的

年龄组别洞察：

最长 5 年
5至10年
10年以上

销售通路洞察：

超市和大卖场
专卖店
百货公司
网上商店
其他的

本报告回答的关键问题：

日本玩具市场目前表现如何？未来几年又将如何表现？
新冠疫情对日本玩具市场有何影响？
日本玩具市场依产品类型分为哪些类型？
日本玩具市场依年龄层的分布是怎样的？
日本玩具市场依销售管道划分是怎样的？
日本玩具市场的价值链分为哪些阶段？
日本玩具市场的主要驱动因素和挑战是什么？
日本玩具市场的结构是怎么样的？主要参与者是谁？
日本玩具市场的竞争程度如何？

本报告回答的关键问题：

日本玩具市场目前表现如何？未来几年又将如何表现？
新冠疫情对日本玩具市场有何影响？
日本玩具市场依产品类型分为哪些类型？
日本玩具市场依年龄层的分布是怎样的？
日本玩具市场依销售管道划分是怎样的？
日本玩具市场的价值链分为哪些阶段？
日本玩具市场的主要驱动因素和挑战是什么？
日本玩具市场的结构是怎么样的？主要参与者是谁？
日本玩具市场的竞争程度如何？

The Japan toys market size reached USD 6,738.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,792.3 Million by 2033, exhibiting a growth rate (CAGR) of 3% during 2025-2033. The growing demand for educational toys and play-based learning tools among the masses, the introduction of a diverse array of interactive product variants and the integration of cutting-edge technologies in the products represent some of the key factors driving the market.

Toys are playthings or objects designed to provide entertainment, amusement, and engagement for children and, in some cases, even for adults. They generally come in various shapes, sizes, and forms, catering to a wide range of interests and age groups. The primary purpose of toys is to stimulate a child's imagination, creativity, and cognitive abilities, contributing to their overall development. Toys have evolved significantly over time, not only in their design and features but also in the materials used to create them. In the past, toys were often handcrafted from natural materials, such as wood, clay, or fabric. These traditional toys showcased the artisanal skills of craftsmen and were treasured for their uniqueness and cultural significance. In Japan, as in many other countries, the significance of toys extends beyond mere leisure; they play a crucial role in educational and social development. Traditional Japanese toys often reflect the country's rich cultural heritage and values, while modern toys incorporate cutting-edge technology to enhance the play experience. As the market continues to evolve, toy manufacturers and retailers in Japan attempt to deliver innovative, safe, and entertaining products that capture the minds of their young consumers.

Japan Toys Market Trends:

The Japan toys market is experiencing robust growth, driven by the growing demand for educational toys and play-based learning tools among the masses. With an increasing emphasis on early childhood education, parents and educators alike recognize the vital role of toys in fostering cognitive, motor, and social skills during a child's formative years. As a result, there is a rising preference for toys that combine entertainment with educational elements, stimulating children's curiosity and facilitating learning through play. Manufacturers are responding to this demand by introducing a diverse array of interactive and educational toys that align with the country's educational curriculum, ensuring their relevance and effectiveness in nurturing young minds. Moreover, the integration of technology into toys has emerged as a major driving force in the Japan market. With the proliferation of digital devices and the prevalence of technology-driven lifestyles, tech-enabled toys have gained immense popularity among tech-savvy consumers. Smart toys, interactive games, and augmented reality (AR) experiences have captivated children, providing them with a new dimension of play. To stay competitive, toy companies are investing in research and development to incorporate cutting-edge technologies seamlessly into their products. Furthermore, connectivity features that enable interaction between toys and digital platforms are becoming increasingly common, providing children with a holistic and immersive play experience.

Japan Toys Market Segmentation:

Product Type Insights:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

Age Group Insights:

Up to 5 Years
5 to 10 Years
Above 10 Years

Sales Channel Insights:

Supermarket and Hypermarket
Specialty Stores
Department Stores
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan toys market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan toys market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan toys market?
What is the breakup of the Japan toys market on the basis of product type?
What is the breakup of the Japan toys market on the basis of age group?
What is the breakup of the Japan toys market on the basis of sales channel?
What are the various stages in the value chain of the Japan toys market?
What are the key driving factors and challenges in the Japan toys market?
What is the structure of the Japan toys market and who are the key players?
What is the degree of competition in the Japan toys market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Toys Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Toys Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Toys Market - Breakup by Product Type

6.1 Action Figures
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Building Sets
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Dolls
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Games and Puzzles
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Sports and Outdoor Toys
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Plush
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)
6.7 Others
- 6.7.1 Historical and Current Market Trends (2019-2024)
- 6.7.2 Market Forecast (2025-2033)

7 Japan Toys Market - Breakup by Age Group

7.1 Up to 5 Years
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 5 to 10 Years
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Above 10 Years
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Toys Market - Breakup by Sales Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Department Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Toys Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Toys Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis