查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1729491

日本主要家用电器市场报告（按产品（冰箱、冰柜、洗碗机、洗衣机、炊具和烤箱等）、配销通路（多品牌店、专卖店、线上等）和地区）2025 年至 2033 年

Japan Major Home Appliances Market Report by Product (Refrigerators, Freezers, Dishwashers, Washing Machines, Cookers and Ovens, and Others), Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年，日本主要家用电器市场规模达 288.53 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 336.63 亿美元，2025-2033 年期间的成长率 (CAGR) 为 1.7%。推动市场发展的因素包括技术创新、节能产品的日益普及、对智慧家居设备的高需求、老龄化人口的增长（这加剧了对用户友好型设备的需求）以及鼓励采用环保和可持续解决方案的环境法规。

日本主要家电市场分析：

  • 主要市场驱动因素：日本主要家用电器市场的近期发展包括先进的技术创新和消费者对高品质、耐用产品的强烈偏好。该国强调能源效率和永续性，鼓励采用减少电力消耗和环境影响的设备。此外，日本人口老化推动了对使用者友善、自动化和智慧家用电器的需求，以提高便利性和改善生活品质。政府的激励措施和推广环保产品的政策也支持了市场的成长，可支配收入的增加以及城市化和现代生活水平的提高趋势也支持了市场的成长。
  • 主要市场趋势：日本主要家用电器市场的主要趋势包括智慧技术和物联网 (IoT) 功能的日益融合。消费者越来越喜欢可以透过智慧型手机和语音助理远端控制的连网设备。能源效率仍然是一个重要趋势，製造商专注于开发耗电更少且符合严格环境标准的电器。另一个趋势是适合日本城市生活空间的紧凑型多功能家电的兴起。此外，人们明显转向高端、美观的家用电器，以配合现代室内设计，这进一步提升了日本对主要家用电器的需求。
  • 竞争格局：日本主要家电市场的竞争格局包括松下公司、日立公司、三菱电机公司、东芝公司、夏普公司和索尼公司等知名公司。这些公司以其创新的产品、强大的品牌影响力和广泛的分销网络而闻名。他们不断投资研发，引进尖端技术并保持竞争优势。合作、合併和收购是这些参与者扩大市场份额和满足消费者对先进高效家用电器不断变化的需求的常见策略。
  • 挑战与机会：日本大家电市场近期面临的机会包括领导品牌之间的激烈竞争以及原材料价格波动等挑战，这些都会影响生产成本和定价策略。此外，实施先进技术的高成本对一些製造商来说也构成了障碍。然而，这些挑战也带来了机会。公司可以透过投资绿色技术和永续实践来满足对环保节能电器日益增长的需求。随着消费者寻求增强便利性和连接性的整合解决方案，智慧家庭生态系统的日益普及提供了巨大的成长潜力。此外，拓展新兴市场并开发创新、高性价比的产品可以帮助公司挖掘新的客户群并推动未来的成长。

日本主要家电市场趋势：

智慧家电的普及率不断提高

智慧家电的采用是日本大家电市场的重要趋势。消费者越来越多地将物联网 (IoT) 技术融入他们的家庭中，以寻求便利性、能源效率和增强的功能。可透过智慧型手机远端控制的智慧冰箱、洗衣机和空调越来越受欢迎。根据总务省预测，到2025年，日本智慧家庭设备的普及率将达到25.8%。民众的技术娴熟和节能意识的不断增强推动了这一趋势。为了因应这种情况，各公司纷纷推出具有语音控制、预测性维护和能源使用监控等先进功能的产品，进一步推动市场发展。

重视能源效率和环保电器

受政府严格监管和消费者环保意识增强的推动，日本对节能环保电器的需求日益增长。日本政府制定了减少温室气体排放的雄心勃勃的目标，并鼓励采用节能家用电器。日本经济产业省 (METI) 报告称，节能家电的市场份额显着增加，2022 年节能空调占总销售量的 64%。製造商正专注于开发达到或超过能源效率标准的家电，并融入变频技术和环保冷媒等功能。这一趋势符合环境目标，并有助于消费者减少电费，使节能电器成为首选。日本主要家用电器市场预测突显了人们对节能产品的日益增长的偏好，反映了监管措施和消费者需求对市场动态的正面影响。

家电网上零售成长

在日本，家用电器的网路零售正呈现成长趋势，这得益于电子商务平台提供的便利性和丰富的产品种类。冠状病毒 (COVID-19) 疫情加速了向网路购物的转变，消费者更喜欢舒适地在家中购买电器。根据经济产业省 (METI) 的数据，2021 年家用电器电子商务市场成长了 15.1%。亚马逊日本和乐天等主要线上零售商正在增强其产品供应，并提供详细的产品描述、客户评论和有竞争力的价格。智慧型手机和网路的日益普及进一步支持了这一趋势，使得网路购物变得更加便捷。製造商还与电子商务平台合作以覆盖更广泛的受众，提供独家的线上交易和促销活动来吸引客户。

日本主要家电市场细分：

按产品分类：

  • 冰箱
  • 冷冻机
  • 洗碗机
  • 洗衣机
  • 炊具和烤箱
  • 其他的

日本主要家电市场的份额主要受到冰箱、冰柜、洗碗机、洗衣机、炊具和烤箱等产品类别以及其他家电的影响。由于食品保鲜和储存效率的需要，冰箱和冷冻机几乎是每个家庭的必需品。洗碗机因其便利性和节水的优点而越来越受欢迎，尤其是在生活快速的城市地区。洗衣机以其技术进步和能源效率而闻名，是日本家庭的必备电器。由于人们对家庭烹饪和烘焙的兴趣日益浓厚，炊具和烤箱的需求也趋于稳定。此外，由于消费者更加重视健康和清洁，包括空气清净机和吸尘器在内的其他电器也促进了市场的成长。因此，持续创新、能源效率以及消费者对便利性的不断提高的期望对日本主要家用电器市场的收入产生了积极影响。

依配销通路分类：

  • 多品牌商店
  • 专卖店
  • 在线的
  • 其他的

根据日本主要家用电器市场的概况，包括多品牌店、专卖店、线上平台等分销管道在推动市场发展方面发挥着至关重要的作用。多品牌店透过在同一屋檐下提供各种品牌和产品来吸引广泛的客户群，为消费者提供多样化的选择和有竞争力的价格。专卖店通常代表松下和日立等领先品牌，吸引寻求品牌特定功能和售后服务的忠实客户。亚马逊和乐天等线上平台日益普及，它们提供了便利、详细的产品比较和诱人的折扣，大大促进了销售。其他管道，包括百货公司和专业电子产品商店，迎合小众市场并提供个人化的客户服务。这些分销管道共同推动了日本主要家用电器市场的成长。

日本主要家电市场新闻：

  • 2024年7月16日，日本电子产品製造商夏普的新任负责人宣布，该公司将更加重视大型家用电器，以扭转公司的命运。 Okitsu 计划扩大夏普在亚洲部分地区和其他地区的业务，因为这些地区的消费者可能会开始增加家用电器的支出，并在日本、美国和欧洲推广具有附加价值的产品。
  • 2024年4月21日，日产汽车公司和松下公司推出了一项服务，利用将各种设备在线连接的物联网（IoT），将私家车的充电状态和位置等资讯发送到家用电器。双方旨在深化汽车与家电之间的联繫，以增强两家公司产品的便利性。

本报告回答的关键问题：

  • 日本大家电市场目前表现如何？未来几年又将如何表现？
  • 新冠疫情对日本大家电市场有何影响？
  • 日本主要家电市场依产品划分是怎样的？
  • 日本主要家电市场依配销通路的划分是怎样的？
  • 日本大家电市场的价值链分为哪些阶段？
  • 日本大家电市场的主要驱动因素和挑战是什么？
  • 日本大家电市场的结构是怎么样的？主要参与者有哪些？
  • 日本大家电市场的竞争程度如何？

本报告回答的关键问题：

  • 日本大家电市场目前表现如何？未来几年又将如何表现？
  • 新冠疫情对日本大家电市场有何影响？
  • 日本主要家电市场依产品划分是怎样的？
  • 日本主要家电市场依配销通路的划分是怎样的？
  • 日本大家电市场的价值链分为哪些阶段？
  • 日本大家电市场的主要驱动因素和挑战是什么？
  • 日本大家电市场的结构是怎么样的？主要参与者有哪些？
  • 日本大家电市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本主要家电市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本主要家电市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本主要家电市场 - 细分：依产品

  • 冰箱
    • 概述
  • 冷冻机
    • 概述
  • 洗碗机
    • 概述
  • 洗衣机
    • 概述
  • 炊具和烤箱
    • 概述
  • 其他的

第七章：日本主要家电市场-细分：依配销通路

  • 多品牌商店
    • 概述
  • 专卖店
    • 概述
  • 在线的
    • 概述
  • 其他的

第 8 章：日本主要家电市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第九章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 10 章：日本主要家电市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 11 章：附录

简介目录
Product Code: SR112025A15162

Japan major home appliances market size reached USD 28,853 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,663 Million by 2033, exhibiting a growth rate (CAGR) of 1.7% during 2025-2033. The market is driven by technological innovations, rising popularity of energy-efficient products, high demand for smart home devices, growing aging population that escalates the need for user-friendly appliances, and environmental regulations that encourage the adoption of eco-friendly and sustainable solutions.

Japan Major Home Appliances Market Analysis:

  • Major Market Drivers: Japan major home appliances market recent developments include advanced technological innovations and a strong consumer preference for high-quality, durable products. The country's emphasis on energy efficiency and sustainability encourages the adoption of appliances that reduce electricity consumption and environmental impact. Additionally, Japan's aging population drives demand for user-friendly, automated, and smart home appliances that enhance convenience and improve quality of life. Government incentives and policies promoting eco-friendly products also support market growth, as do rising disposable incomes and an increasing trend toward urbanization and modern living standards.
  • Key Market Trends: The major trend in Japan major home appliances market includes the increasing integration of smart technology and Internet of Things (IoT) capabilities. Consumers are showing a growing preference for connected appliances that can be controlled remotely via smartphones and voice-activated assistants. Energy efficiency remains a significant trend, with manufacturers focusing on developing appliances that consume less power and adhere to stringent environmental standards. Another trend is the rise of compact and multifunctional appliances tailored to Japan's urban living spaces. Additionally, there is a noticeable shift toward premium, aesthetically pleasing appliances that complement modern interior designs are further escalating Japan major home appliances demand.
  • Competitive Landscape: The competitive landscape of Japan's major home appliances market features prominent players such as Panasonic Corporation, Hitachi, Ltd., Mitsubishi Electric Corporation, Toshiba Corporation, Sharp Corporation, and Sony Corporation, among many others. These companies are renowned for their innovative product offerings, strong brand presence, and extensive distribution networks. They continuously invest in research and development to introduce cutting-edge technologies and maintain a competitive edge. Partnerships, mergers, and acquisitions are common strategies employed by these players to expand their market share and cater to the evolving consumer demands for advanced and efficient home appliances.
  • Challenges and Opportunities: The Japan major home appliances market recent opportunities face challenges such as intense competition among leading brands and fluctuating raw material prices, which can impact production costs and pricing strategies. Additionally, the high cost of implementing advanced technologies poses a barrier for some manufacturers. However, these challenges also present opportunities. Companies can capitalize on the growing demand for eco-friendly and energy-efficient appliances by investing in green technologies and sustainable practices. The increasing adoption of smart home ecosystems offers vast potential for growth, as consumers seek integrated solutions for enhanced convenience and connectivity. Furthermore, expanding into emerging markets and developing innovative, cost-effective products can help companies tap into new customer segments and drive future growth.

Japan Major Home Appliances Market Trends:

Increasing Adoption of Smart Home Appliances

The adoption of smart home appliances is a significant trend in Japan's major home appliances market. Consumers are increasingly integrating Internet of Things (IoT) technologies into their homes, seeking convenience, energy efficiency, and enhanced functionality. Smart refrigerators, washing machines, and air conditioners that can be controlled remotely via smartphones are becoming popular. According to the Ministry of Internal Affairs and Communications, the penetration rate of smart home devices in Japan is projected to reach 25.8% by 2025. The tech-savvy population and the rising awareness of energy conservation drive this trend. Companies are responding by launching products with advanced features such as voice control, predictive maintenance, and energy usage monitoring, further driving the market.

Emphasis on Energy Efficiency and Eco-friendly Appliances

Energy efficiency and eco-friendly appliances are increasingly in demand in Japan, driven by stringent government regulations and consumer awareness of environmental issues. The Japanese government has set ambitious targets for reducing greenhouse gas emissions, encouraging the adoption of energy-efficient home appliances. The Ministry of Economy, Trade, and Industry (METI) reports that energy-efficient appliances have seen a significant increase in market share, with energy-efficient air conditioners accounting for 64% of total sales in 2022. Manufacturers are focusing on developing appliances that meet or exceed energy efficiency standards, incorporating features such as inverter technology and eco-friendly refrigerants. This trend aligns with environmental goals and helps consumers reduce electricity bills, making energy-efficient appliances a preferred choice. The Japan major home appliances market forecast highlights this growing preference for energy-efficient products, reflecting the positive impact of regulatory measures and consumer demand on market dynamics.

Growth in Online Retailing of Home Appliances

Online retailing of home appliances is a growing trend in Japan, driven by the convenience and extensive product range offered by e-commerce platforms. The coronavirus (COVID-19) pandemic accelerated the shift toward online shopping, with consumers preferring to purchase appliances from the comfort of their homes. According to the Ministry of Economy, Trade, and Industry (METI), the e-commerce market for household appliances grew by 15.1% in 2021. Major online retailers such as Amazon Japan and Rakuten are enhancing their product offerings and providing detailed product descriptions, customer reviews, and competitive pricing. This trend is further supported by the increasing penetration of smartphones and the internet, making online shopping more accessible. Manufacturers are also partnering with e-commerce platforms to reach a broader audience, offering exclusive online deals and promotions to attract customers.

Japan Major Home Appliances Market Segmentation:

Breakup by Product:

  • Refrigerators
  • Freezers
  • Dishwashers
  • Washing Machines
  • Cookers and Ovens
  • Others

Japan major home appliances market share is significantly driven by product categories such as refrigerators, freezers, dishwashers, washing machines, cookers and ovens, and other appliances. Refrigerators and freezers are essential in nearly every household, driven by the need for food preservation and storage efficiency. Dishwashers are gaining popularity due to their convenience and water-saving benefits, especially in urban areas with busy lifestyles. Washing machines, known for their technological advancements and energy efficiency, are staple appliances in Japanese homes. Cookers and ovens see steady demand owing to the growing interest in home cooking and baking. Additionally, other appliances, including air purifiers and vacuum cleaners, contribute to the market growth as consumers prioritize health and cleanliness. Thus, continuous innovation, energy efficiency, and rising consumer expectations for convenience is positively impacting Japan major home appliances market revenue.

Breakup by Distribution Channel:

  • Multi-brand Stores
  • Exclusive Stores
  • Online
  • Others

As per the Japan major home appliances market overview, the distribution channels, including multi-brand stores, exclusive stores, online platforms, and others, play a crucial role in driving the market. Multi-brand stores attract a wide customer base by offering a variety of brands and products under one roof, providing consumers with diverse options and competitive pricing. Exclusive stores, often representing leading brands such as Panasonic and Hitachi, draw loyal customers seeking brand-specific features and after-sales services. The growing popularity of online platforms, such as Amazon and Rakuten, offers convenience, detailed product comparisons, and attractive discounts, significantly boosting sales. Other channels, including department stores and specialty electronics shops, cater to niche markets and provide personalized customer service. Together, these distribution channels are positively driving Japan major home appliances market growth.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided.
  • The competitive landscape of the market is dominated by Japan major home appliances companies such as Panasonic Corporation, Hitachi, Ltd., Mitsubishi Electric Corporation, Toshiba Corporation, Sharp Corporation, and Sony Corporation. These firms are known for their advanced technological innovations, strong brand loyalty, and extensive distribution networks. For instance, on April 9, 2024, Japanese electronics giant Sharp is planning a $3-4 Billion investment in setting up a Gen 10 display fab for TVs in India. Moreover, several companies continually invest in research and development to introduce cutting-edge, energy-efficient, and smart home appliances, while leveraging strategic partnerships and mergers to strengthen their market positions and meet evolving consumer demands.

Japan Major Home Appliances Market News:

  • On July 16, 2024, The new head of Japanese electronics maker Sharp announces that the firm is going to put a bigger focus on major home appliances in a bid to reverse its fortunes. Okitsu plans to expand Sharp's operations in parts of Asia and elsewhere where consumers will potentially start to spend more on household appliances, and to promote products with extra value in Japan, the US and Europe.
  • On April 21, 2024, Nissan Motor Co. and Panasonic Corp. launched a service in which information, such as the charging status and location of private cars, is sent to home appliances, using the internet of things (IoT), which connects various devices online. The companies aim to deepen the linkage between cars and home appliances to enhance the convenience for both companies' products.

Key Questions Answered in This Report:

  • How has the Japan major home appliances market performed so far, and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan major home appliances market?
  • What is the breakup of the Japan major home appliances market on the basis of product?
  • What is the breakup of the Japan major home appliances market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan major home appliances market?
  • What are the key driving factors and challenges in the Japan major home appliances market?
  • What is the structure of the Japan major home appliances market, and who are the key players?
  • What is the degree of competition in the Japan major home appliances market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Major Home Appliances Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Major Home Appliances Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Major Home Appliances Market - Breakup by Product

  • 6.1 Refrigerators
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Freezers
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Dishwashers
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Washing Machines
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Cookers and Ovens
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2019-2024)
    • 6.5.3 Market Forecast (2025-2033)
  • 6.6 Others
    • 6.6.1 Historical and Current Market Trends (2019-2024)
    • 6.6.2 Market Forecast (2025-2033)

7 Japan Major Home Appliances Market - Breakup by Distribution Channel

  • 7.1 Multi-brand Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Exclusive Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Online
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Others
    • 7.4.1 Historical and Current Market Trends (2019-2024)
    • 7.4.2 Market Forecast (2025-2033)

8 Japan Major Home Appliances Market - Competitive Landscape

  • 8.1 Overview
  • 8.2 Market Structure
  • 8.3 Market Player Positioning
  • 8.4 Top Winning Strategies
  • 8.5 Competitive Dashboard
  • 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

  • 9.1 Company A
    • 9.1.1 Business Overview
    • 9.1.2 Product Portfolio
    • 9.1.3 Business Strategies
    • 9.1.4 SWOT Analysis
    • 9.1.5 Major News and Events
  • 9.2 Company B
    • 9.2.1 Business Overview
    • 9.2.2 Product Portfolio
    • 9.2.3 Business Strategies
    • 9.2.4 SWOT Analysis
    • 9.2.5 Major News and Events
  • 9.3 Company C
    • 9.3.1 Business Overview
    • 9.3.2 Product Portfolio
    • 9.3.3 Business Strategies
    • 9.3.4 SWOT Analysis
    • 9.3.5 Major News and Events
  • 9.4 Company D
    • 9.4.1 Business Overview
    • 9.4.2 Product Portfolio
    • 9.4.3 Business Strategies
    • 9.4.4 SWOT Analysis
    • 9.4.5 Major News and Events
  • 9.5 Company E
    • 9.5.1 Business Overview
    • 9.5.2 Product Portfolio
    • 9.5.3 Business Strategies
    • 9.5.4 SWOT Analysis
    • 9.5.5 Major News and Events

10 Japan Major Home Appliances Market - Industry Analysis

  • 10.1 Drivers, Restraints and Opportunities
    • 10.1.1 Overview
    • 10.1.2 Drivers
    • 10.1.3 Restraints
    • 10.1.4 Opportunities
  • 10.2 Porters Five Forces Analysis
    • 10.2.1 Overview
    • 10.2.2 Bargaining Power of Buyers
    • 10.2.3 Bargaining Power of Suppliers
    • 10.2.4 Degree of Competition
    • 10.2.5 Threat of New Entrants
    • 10.2.6 Threat of Substitutes
  • 10.3 Value Chain Analysis

11 Appendix