![]() |
市场调查报告书
商品编码
1729557
日本饭店市场报告(按类型(连锁饭店、单体饭店)、细分市场(服务式公寓、经济型饭店、中高檔饭店、豪华饭店)和地区划分,2025-2033 年Japan Hospitality Market Report by Type (Chain Hotels, Independent Hotels), Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, Luxury Hotels), and Region 2025-2033 |
2024 年,日本饭店市场规模达 244 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 270 亿美元,2025-2033 年期间的成长率 (CAGR) 为 1%。个人生活水准的提高,加上週末文化和居家度假的日益流行,是推动市场成长的主要因素。
酒店业是一个多方面且充满活力的行业,在全球经济中发挥着至关重要的作用。它涵盖一系列服务,包括住宿、餐饮、旅游、旅游和娱乐活动,每项服务都专注于提供卓越的客户体验。该行业因其对客户满意度的不懈承诺以及创造难忘体验的能力而脱颖而出。它在一个不断发展的环境中运营,受到消费者偏好、技术创新和全球趋势变化的推动。如今,技术和永续实践的重要性正在深刻地影响着该行业,为加强服务交付和负责任的营运铺平了道路。数位解决方案和绿色措施的融合正在塑造产业的未来,满足现代消费者对便利性和环保意识的渴望。总体而言,酒店业是一个充满活力的领域,它将传统的服务价值与当代的进步相协调,以满足不断变化的需求。
国内旅游成长
国内旅游已成为日本旅馆业的重要推手,主要得益于政府的有利措施和当地文化体验日益普及。越来越多的游客开始探索乡村旅游目的地,导致对当地度假村和传统日式旅馆等区域住宿的需求增加。此外,由于国际旅行限制刺激了人们对国内度假的倾向,这一趋势在疫情期间得到了发展。因此,国内旅游景点的入住率大幅上升,游客在选择旅游目的地时继续关注便利性、安全性和文化沉浸式体验。根据产业报告预测,到2024年,日本国内旅客数量将达到2.73亿。
可持续性和生态友好型住宿
日本酒店市场对环保和永续住宿的需求日益增长,全球品牌和本地酒店都采用了绿色实践。饭店越来越多地采用节能技术,最大限度地减少塑胶的使用,并提供有机、当地采购的食品选择。此外,严格的政府监管政策和旅行者日益增强的环保意识进一步增强了这一趋势,因为顾客目前更喜欢碳足迹较小的住宿。此外,对永续性的强调正在改变饭店业的运作方式,使环保策略成为其竞争定位的主要组成部分。根据行业报告,56%的日本旅客表示强烈倾向于采用更永续的旅行方式,而22%的旅客表示愿意为经过认证的永续旅行体验支付额外费用。
酒店业的技术进步
随着基于人工智慧的服务、数位礼宾系统和非接触式入住的运用,日本酒店市场的技术整合正迅速变得至关重要。饭店正在增加对智慧技术的投资,以增强客户服务、升级营运并提高疫情后的安全性。此外,客製化数位体验、虚拟旅游和机器人助理正在迅速发展,尤其是在精通科技的年轻旅行者中。例如,2024年3月,日本虚拟旅游平台开发商SeRogai推出了多摩市VR360虚拟旅游活动,95%的参与者在体验旅游后表示对多摩市的兴趣增加,并增加了前往的意愿。此外,这一趋势不仅支持企业提高营运效率,而且还支持企业在竞争激烈的市场中脱颖而出,在竞争激烈的市场中,创新和便利性在客户决策中发挥着至关重要的作用。
市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。一些关键参与者包括:
Japan hospitality market size reached USD 24.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 1% during 2025-2033. The improving living standards of individuals, coupled with the increasing popularity of weekend cultures and staycations, are primarily driving the market growth.
The hospitality industry is a multifaceted and dynamic sector, playing a crucial role in economies globally. It encompasses a spectrum of services, including accommodation, food and beverage, travel, tourism, and recreational activities, each focused on delivering superior customer experiences. This industry stands distinct due to its relentless commitment to customer satisfaction and its capacity to create memorable experiences. It operates in an environment marked by constant evolution, driven by shifts in consumer preferences, technological innovations, and global trends. Today, the significance of technology and sustainable practices is profoundly impacting the sector, paving the way for enhanced service delivery and responsible operations. The integration of digital solutions and green initiatives is shaping the industry's future, responding to the modern consumer's desire for convenience and eco-consciousness. Overall, the hospitality industry is a vibrant realm, harmonizing traditional values of service with contemporary advancements to meet evolving demands.
Increase in Domestic Tourism
Domestic tourism has become a critical driver of the Japan hospitality industry, majorly fueled by beneficial government initiatives and the magnifying popularity of local cultural experiences. Travelers are increasingly exploring rural destinations, resulting in an elevated demand for regional accommodations, such as local resorts and traditional ryokan inns. Moreover, this trend gained traction during the pandemic as international travel restrictions stimulated an inclination towards domestic vacations. As a result, occupancy rates have substantially risen in domestic tourist spots, with customers continuing to focus on convenience, safety, and culturally immersive experiences when choosing their travel destinations. As per industry reports, the estimated number of Japanese domestic travelers is anticipated to reach 273 million in the year 2024.
Sustainability and Eco-Friendly Accommodations
The Japanese hospitality market is witnessing an escalating demand for eco-friendly and sustainable accommodations, with both global brands and local hotels adopting green practices. Hotels are increasingly deploying energy-saving technologies, minimizing plastic usage, and providing organic, locally sourced food options. Moreover, stringent government regulatory policies and heightening environmental awareness among travelers have further bolstered this trend, as customers are currently preferring accommodations with a smaller carbon footprint. In addition, this intensified emphasis on sustainability is transforming how hospitality businesses operate, making eco-conscious tactics a prime component of their competitive positioning. As per industry reports, 56% of Japanese travelers indicated a strong preference for adopting more sustainable travel practices, while 22% expressed their willingness to pay extra for certified sustainable travel experiences.
Technological Advancements in Hospitality
Technological integration in hospitality market in Japan is rapidly becoming essential, with the utilization of AI-based services, digital concierge systems, and contactless check-ins. Hotels are increasingly investing in smart technologies to enhance their customer service, upgrade operations, and improve safety post-pandemic. Moreover, customized digital experiences, virtual tours, and robot assistants are rapidly gaining momentum, especially among tech-savvy and younger travelers. For instance, in March 2024, SeRogai, a Japan-based virtual travel platform developer, launched the Tama City VR360 virtual tour event, with 95% of participants expressing heightened interest in Tama City and an increased intent to visit after experiencing the tour. In addition, this trend is supporting businesses in not only enhancing operational efficacy but also in differentiating themselves in a competitive market where innovation and convenience play a crucial role in customer decision-making.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include: