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市场调查报告书
商品编码
1729582

日本奢侈手錶市场报告（按类型（类比手錶、数位手錶）、最终用户（女性、男性、中性）、配销通路（线上商店、线下商店）和地区）2025 年至 2033 年

Japan Luxury Watch Market Report by Type (Analog Watch, Digital Watch), End User (Women, Men, Unisex), Distribution Channel (Online Store, Offline Stores), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年，日本奢侈手錶市场规模达 33 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 61 亿美元，2025-2033 年期间的成长率 (CAGR) 为 4.4%。由于富裕程度的提高和高净值个人（HNWI）的存在、强大的零售基础设施的出现、技术的快速进步、对工艺的深刻文化欣赏以及全球奢侈品牌的影响力日益增强，市场正在蓬勃发展。

日本奢侈手錶市场分析：

  • 主要市场驱动因素：根据日本奢侈手錶市场洞察，可支配收入的提高和高净值个人数量的增加正在推动对奢侈手錶的需求。此外，顾客对精湛工艺和传统艺术的强烈欣赏，加上豪华钟錶融入了先进的技术和新颖的功能，推动了市场扩张。
  • 主要市场趋势：随着奢侈品企业提升其线上形象，对电子商务平台的重视程度不断提高，这是一个重要的市场趋势。此外，人们越来越注重将经典机械艺术与新技术能力相结合，以及中性钟錶的日益普及，推动了该行业的扩张。
  • 地理趋势：由于消费者可支配收入较高以及奢侈品零售店高度集中，关东地区正在不断发展。受零售基础设施不断扩大和全球品牌影响力增强的推动，其他地区对奢侈手錶的需求也在增长。
  • 竞争格局：报告研究了市场的竞争格局，以及行业主要参与者的详细资料。
  • 挑战与机会：假奢侈手錶的盛行是阻碍市场成长的一个主要问题。然而，不断变化的客户品味和个人化服务的需求为企业创新和迎合利基市场提供了机会。

日本奢侈手錶市场趋势：

日益富裕且高净值人士（HNWI）

近几十年来，日本经历了巨大的经济扩张，富裕消费者和高净值人士（HNWI）的数量不断增加。预计到 2027 年，中国的超高净值人士（净资产达 3,000 万美元或以上）将达到 21,859 人。这种人口结构变化大大增加了对奢侈品的需求。此外，日本消费者可支配收入的增加使得更多人可以购买高檔和奢侈品，加速了市场的成长。日本 6 月个人可支配所得从 2024 年 5 月的 376.08 千日圆攀升至 813.62 千日圆。此外，日本根深蒂固的送礼和个人成就文化习俗正在推动市场成长。

零售和分销通路的出现

完善的零售和分销基础设施对日本奢侈手錶市场的份额贡献巨大。该国拥有发达的零售环境，包括许多高端精品店、百货公司和提供奢华手錶的专卖店。日本零售市场每年以1.40%的速度快速扩张。此外，电子商务零售也促进了奢侈手錶市场的成长。根据经济产业省（METI）的企业对消费者（B2C）电子商务调查，2021年日本线上零售市场规模为20.7兆日圆，其中商品零售市场规模为13.3兆日圆。预计网路零售额仍将以社会消费品零售总额7至10倍的速度成长。网上购物的激增对市场成长产生了正面影响。

快速的技术进步和创新

不断增长的技术发展和製錶业的创新正在极大地推动日本奢侈手錶市场的价值。智慧手錶将传统製錶工艺与数位功能相结合，其推出正在推动该行业的发展。此外，奢侈品牌正在将复杂的技术融入其钟錶之中，例如先进的计时功能、全球定位系统 (GPS) 和连接功能，以迎合欣赏奢华和技术精緻的新一代消费者。此外，高级陶瓷、钛和人造钻石的使用等重大材料突破提高了产品的耐用性和独特性，促进了市场扩张。

日本奢华手錶市场细分：

按类型分列：

  • 类比手錶
  • 数位手錶

类比手錶的特点是其经典的时针、分针和复杂的机械机芯。他们迎合了那些重视高端钟錶的艺术性和传统的消费者。除此之外，类比手錶被视为地位和精緻的象征，奢侈品牌强调精緻的设计、优良的材料和精密的工程。

数位手錶提供智慧功能等创新功能，包括连结、健身追踪和可自订介面，吸引了科技爱好者消费者。这一领域吸引了那些有兴趣将高端设计与实用功能相结合的买家。此外，由于传统奢侈品与现代科技相结合的趋势不断兴起，数位手錶的日益普及也推动了日本奢侈手錶市场的成长。

按最终用户分类：

  • 女性
  • 男士
  • 男女通用的

日本奢侈手錶市场的趋势表明，女性市场的特点是拥有各种优雅时尚的钟錶，旨在满足各种时尚偏好和个人风格。此外，女士奢华手錶强调美学吸引力，其设计包括精緻的功能、复杂的细节以及钻石和黄金等珍贵材料的使用。

男士奢华手錶以其坚固的设计、精密的功能和对机械精度的重视而闻名。这部分涵盖多种风格，例如经典和正式的钟錶以及运动和冒险风格的錶款。此外，高阶男士手錶具有先进的复杂功能，例如计时码錶和月相，以及不銹钢和陶瓷等耐用材料。

男女通用的奢华手錶旨在透过融合超越传统性别界限的功能和风格来吸引广大受众。这部分的特点是设计多样，融合了男装和女装系列的元素，提供均衡的美感，适合各种个人喜好。此外，男女通用手錶采用创新材料和现代设计，成为重视钟錶包容性和适应性的人士的热门选择。

依配销通路分类：

  • 网上商店
  • 线下门市

预计日本奢侈手錶市场将透过网路商店实现显着成长，这得益于网路商店为消费者提供的便利性和可近性。电子商务平台和奢侈品牌网站提供各种高端钟錶，包括独家线上系列和限量版。此外，线上购物市场吸引了科技爱好者购物者，他们重视比较价格、阅读评论以及舒适地在家中购物的能力。

线下商店包括高端精品店、百货公司和授权零售商。它们提供触觉和个性化的购物体验。这些零售店允许顾客亲自查看和试戴钟錶，从知识渊博的员工那里获得专业建议，并享受购买后的即时满足感。此外，独家活动、个人化服务以及探索品牌全系列产品的机会也增强了店内体验。

日本奢侈手錶市场新闻：

  • 2024年4月，Credor为庆祝品牌成立50週年推出了Eichi II特别版。新款 Eichi II 首次亮相，錶盘上有手绘标誌，并配有 18K 黄金錶壳。这是一款 39 毫米的手錶，配有美观的深蓝色瓷质錶盘，其灵感来自日文中「Ruri」（青金石的意思）。由于使用了瓷釉，錶盘略呈圆顶状，这也使得錶盘根据光线强度和照射錶盘的不同角度反射不同的颜色。
  • 2024 年 6 月，卡西欧推出了 G-SHOCK 2100 系列的新品，将该系列提升至备受推崇的 MR-G 系列。最新的 MRG-B2100B 型号采用闪亮的黑色金属製成，结合了 2100 系列的标誌性风格和舒适贴合度以及 MR-G 品牌的精緻和耐用性。

本报告回答的关键问题：

  • 日本奢侈手錶市场迄今表现如何？未来几年又将如何表现？
  • 日本奢侈手錶市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对日本奢侈手錶市场有何影响？
  • 根据类型，市场区隔是怎样的？
  • 日本奢侈手錶市场中哪种类型最有吸引力？
  • 根据最终用户，市场是如何分類的？
  • 日本奢侈手錶市场中最具吸引力的终端用户是谁？
  • 根据配销通路，市场如何划分？
  • 日本奢侈手錶市场最具吸引力的配销通路是哪一个？
  • 市场的竞争结构是怎么样的？
  • 日本奢侈手錶市场的主要参与者/公司有哪些？

本报告回答的关键问题：

  • 日本奢侈手錶市场迄今表现如何？未来几年又将如何表现？
  • 日本奢侈手錶市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对日本奢侈手錶市场有何影响？
  • 根据类型，市场区隔是怎样的？
  • 日本奢侈手錶市场中哪种类型最有吸引力？
  • 根据最终用户，市场是如何分類的？
  • 日本奢侈手錶市场中最具吸引力的终端用户是谁？
  • 根据配销通路，市场如何划分？
  • 日本奢侈手錶市场最具吸引力的配销通路是哪一个？
  • 市场的竞争结构是怎么样的？
  • 日本奢侈手錶市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本奢华手錶市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本奢华手錶市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本高级手錶市场-分类：依类型

  • 类比手錶
    • 概述
  • 数位手錶
    • 概述

第七章：日本高级手錶市场-细分：按最终用户

  • 女性
    • 概述
  • 男士
    • 概述
  • 男女通用的
    • 概述

第 8 章：日本高级手錶市场 - 细分：按配销通路

  • 网上商店
    • 概述
  • 线下门市
    • 概述

第九章：日本奢华手錶市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第十章：关键参与者简介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本奢华手錶市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112025A11422

The Japan luxury watch market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is thriving due to the rising affluence and the presence of high net-worth Individuals (HNWIs), emergence of a robust retail infrastructure, rapid advancements in technology, deep cultural appreciation for craftsmanship, and the increasing influence of global luxury brands.

Japan Luxury Watch Market Analysis:

  • Major Market Drivers: According to the Japan luxury watch market insight, higher discretionary income and a growing number of high-net-worth individuals are driving the demand for luxury watches. Furthermore, the strong customer appreciation for excellent craftsmanship and traditional artistry, combined with the incorporation of sophisticated technology and novel features into luxury timepieces, is driving the market expansion.
  • Key Market Trends: The increasing emphasis on e-commerce platforms as luxury businesses improve their online presence is a significant market trend. Furthermore, the rising focus on combining classic mechanical artistry with new technology capabilities, as well as the growing popularity of gender-neutral timepieces, is fueling the expansion of the industry.
  • Geographical Trends: The Kanto region is growing as a result of the high disposable income of consumers and a strong concentration of luxury retail outlets. Other regions are also experiencing growth in luxury watch demand, driven by the expanding retail infrastructure and increased influence of global brands.
  • Competitive Landscape: The competitive landscape of the market has been examined in the report, along with the detailed profiles of the major players operating in the industry.
  • Challenges and Opportunities: The prevalence of counterfeit luxury timepieces is a major problem impeding the market growth. However, changing customer tastes and the demand for personalized services are providing opportunities for firms to innovate and cater to niche markets.

Japan Luxury Watch Market Trends:

Growing Affluence and High Net-Worth Individuals (HNWIs)

Japan has been experiencing tremendous economic expansion in recent decades, resulting in an increase in the number of affluent consumers and high-net-worth individuals (HNWIs). The country's ultra-high-net-worth individuals, those with a net worth of $30 million or more, are expected to reach 21,859 by 2027. This demographic change has significantly increased the demand for luxury products. Furthermore, the rising disposable income among Japanese consumers, which allows more people to indulge in premium and luxury goods, is accelerating the market growth. Japan's disposable personal income climbed to 813.62 JPY thousand in June, up from 376.08 JPY thousand in May 2024. Additionally, Japan's well-established and culturally ingrained practices of gift-giving and personal achievements are driving the market growth.

Emergence of Retail and Distribution Channels

The well-established retail and distribution infrastructure is contributing majorly to the Japan luxury watch market share. The country has a well-developed retail environment, including many high-end boutiques, department stores, and specialist shops that offer luxury watches. Japan's retail market is expanding at a rapid pace of 1.40% each year. In addition, e-commerce retail sales are contributing to the growth of the luxury watch market. According to the Ministry of Economy, Trade, and Industry's (METI) business-to-consumer (B2C) e-commerce survey, the market size for online retail in Japan was ¥20.7 trillion in 2021, including ¥13.3 trillion in merchandise. It is expected that online sales will continue to grow at a 7-10 times higher rate than that of total retail sales. This surge in online shopping is positively impacting the market growth.

Rapid Technological Advancements and Innovation

The rising technological developments and watchmaking innovation are considerably driving the Japan luxury watch market value. The introduction of smartwatches, which combine traditional watchmaking with digital functions, is driving the industry growth. Furthermore, luxury brands are incorporating complex technology into their timepieces, such as advanced chronograph functions, global positioning system (GPS), and connection capabilities, to cater to a new generation of consumers who appreciate luxury and technological sophistication. Furthermore, significant material breakthroughs, such as the usage of high-grade ceramics, titanium, and synthetic diamonds, which improve product durability and exclusivity, are contributing to the market expansion.

Japan Luxury Watch Market Segmentation:

Breakup by Type:

  • Analog Watch
  • Digital Watch

Analog watches are characterized by their classic hour, minute hands and intricate mechanical movements. They cater to consumers who value the artistry and heritage associated with high-end timepieces. Along with this, analog watches are seen as symbols of status and sophistication, with luxury brands emphasizing meticulous design, fine materials, and precision engineering.

Digital watches offer innovative features such as smart capabilities, including connectivity, fitness tracking, and customizable interfaces, appealing to tech enthusiast consumers. This segment attracts buyers who are interested in integrating high-end design with practical functionality. Moreover, the growing popularity of digital watches due to the ongoing trends of combining traditional luxury with contemporary technology is boosting the Japan luxury watch market growth.

Breakup by End User:

  • Women
  • Men
  • Unisex

The Japan luxury watch market trends indicate that the women segment is characterized by a diverse range of elegant and stylish timepieces that are designed to complement various fashion preferences and personal styles. Moreover, women's luxury watches emphasize aesthetic appeal, with designs that include delicate features, intricate detailing, and the use of precious materials such as diamonds and gold.

Men's luxury watches are distinguished by their robust designs, sophisticated functionalities, and emphasis on mechanical precision. This segment includes a wide array of styles, such as classic and formal timepieces and sporty and adventurous models. Moreover, high-end men's watches feature advanced complications, such as chronographs and moon phases, as well as durable materials like stainless steel and ceramic.

Unisex luxury watches are designed to appeal to a broad audience by blending features and styles that transcend traditional gender boundaries. This segment is characterized by versatile designs that combine elements from men's and women's collections, offering a balanced aesthetic that suits a wide range of personal preferences. Additionally, unisex watches incorporate innovative materials and contemporary designs, making them a popular choice for individuals who value inclusivity and adaptability in their timepieces.

Breakup by Distribution Channel:

  • Online Store
  • Offline Stores

The Japan luxury watch market forecast witnessed significant growth through online stores, driven by the convenience and accessibility they offer to consumers. E-commerce platforms and luxury brand websites provide a wide range of high-end timepieces featuring exclusive online collections and limited-edition releases. Moreover, the online segment appeals to tech-enthusiast shoppers who value the ability to compare prices, read reviews, and make purchases from the comfort of their homes.

Offline stores include high-end boutiques, department stores, and authorized retailers. They offer a tactile and personalized shopping experience. These retail locations allow customers to view and try on timepieces in person, receive expert advice from knowledgeable staff, and enjoy immediate gratification with their purchases. Moreover, the in-store experience is enhanced by exclusive events, personalized services, and the opportunity to explore a brand's full range of products.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
  • Top brands in the Japan luxury watch market are enhancing their market presence through a combination of strategic initiatives. They are focusing on expanding their retail footprints with exclusive boutiques and flagship stores in major cities. Moreover, leading players are investing in digital transformation that improves their online platforms to offer a seamless shopping experience and reach tech-enthusiast consumers. Additionally, these brands are leveraging limited-edition releases and collaborations with high-profile personalities to generate buzz and attract discerning buyers. Furthermore, they are incorporating advanced technologies and innovative designs into their timepieces, blending traditional craftsmanship with modern features.

Japan Luxury Watch Market News:

  • In April 2024, Credor launched a special edition of the Eichi II for the brand's 50th anniversary. The new Eichi II debuted with a hand-painted logo on the dial and an 18K yellow-gold case. It is a 39mm timepiece that comes with an aesthetically pleasing deep blue porcelain dial inspired by Ruri, a Japanese word for lapis lazuli. It is slightly domed due to the applied porcelain glaze which also makes the dial reflect different colors depending on the intensity of light and the different angles at which it hits the dial.
  • In June 2024, Casio unveiled a new addition to its G-SHOCK 2100 line, elevating the collection to the esteemed MR-G series. The latest MRG-B2100B model is outfitted in glistening black metal and combines the iconic style and comfortable fit of the 2100 line with the sophistication and durability characteristic of the MR-G name.

Key Questions Answered in This Report:

  • How has the Japan luxury watch market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the Japan luxury watch market?
  • What is the impact of each driver, restraint, and opportunity on the Japan luxury watch market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the Japan luxury watch market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the Japan luxury watch market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the Japan luxury watch market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the Japan luxury watch market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Luxury Watch Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Luxury Watch Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Luxury Watch Market - Breakup by Type

  • 6.1 Analog Watch
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Digital Watch
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Luxury Watch Market - Breakup by End User

  • 7.1 Women
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Men
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Unisex
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Luxury Watch Market - Breakup by Distribution Channel

  • 8.1 Online Store
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Offline Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Luxury Watch Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Services Offered
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Services Offered
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Services Offered
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Services Offered
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Services Offered
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Luxury Watch Market - Industry Analysis

  • 11.1 Drivers, Restraints and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix