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市场调查报告书
商品编码
1747083

2025 年至 2033 年日本运动服市场报告（按产品（鞋类、服装）、配销通路（网上商店、零售店）、最终用户（男装、女装、童装）和地区划分）

Japan Sportswear Market Report by Product (Shoes, Clothes), Distribution Channel (Online Stores, Retail Stores), End User (Men, Women, Kids), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 115 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本运动服市场规模达69亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到119亿美元，2025-2033年期间的复合年增长率（CAGR）为5.7%。个人对体育健身活动的热情日益高涨，女性参与体育健身活动的人数不断增加，以及对永续环保运动服的需求不断增长，这些都是推动市场发展的关键因素。

运动服是指专为体育运动和体力活动设计的服装。它在各种体育锻炼中提供舒适感并确保安全。它涵盖各种服装，例如T恤、短裤、紧身裤、运动服以及诸如压缩服之类的专用服装。它还包括用于游泳、衝浪和潜水的泳衣、潜水服和防晒衣。运动服通常具有吸湿排汗功能，有助于保持穿着者干爽舒适。它采用透气面料製成，有助于空气流通，防止过热并保持体温。它能够承受剧烈的体力活动和反覆洗涤，比普通服装更耐用。它透过提供舒适感、减少阻力、支撑肌肉和调节体温来提高运动表现。此外，由于其舒适度更高，它也被用于徒步旅行、山地自行车和攀岩。此外，由于它能够改善血液循环和肌肉支撑，日本对运动服的需求正在增长。

日本运动服市场趋势：

个人健康意识的增强和对健身活动的日益热衷是刺激日本市场成长的主要因素之一。此外，日本老龄人口的不断增长及其对健身活动的参与度不断提高，推动了对舒适且具有支撑性的运动服的需求。同时，人们对运动休閒的偏好日益增长，也促进了日本市场的成长。此外，女性越来越多地参与体育和健身活动，也为市场前景提供了良好的支撑。此外，运动服装公司越来越注重布料和材料的创新，这对日本市场产生了积极的影响。更舒适、耐用、性能更佳的运动服的开发正在吸引更广泛的消费者群体。此外，日本民众日益增长的环境意识也推动了对永续和环保运动服的需求。此外，线上购物平台的兴起使更广泛的受众更容易获得运动服，从而促进了市场的成长。此外，日本一些领先品牌正在透过名人代言和社群媒体广告加大对行销策略和促销活动的投资。同时，运动服饰与健身科技和应用程式的融合，正在鼓励更多人参与健身活动。此外，运动服饰品牌与设计师或明星的合作日益增多，也吸引了日本多元化的消费者。此外，健身房、有氧运动中心以及瑜伽和冥想课程数量的不断增长，也为日本市场带来了积极的前景。对适合居家运动的运动服饰日益增长的需求，也为日本的产业投资者提供了丰厚的机会。

日本运动服市场细分：

产品洞察：

  • 鞋
  • 衣服

配销通路洞察：

  • 网上商店
  • 零售店

最终用户洞察：

  • 男士
  • 女性
  • 孩子们

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。一些关键参与者包括：

  • 阿迪达斯日本株式会社（阿迪达斯股份公司）
  • 亚瑟士公司
  • 迪桑特有限公司
  • 美津浓公司
  • 耐吉公司
  • 尤尼克斯株式会社

本报告回答的关键问题：

  • 日本运动服饰市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本运动服市场有何影响？
  • 日本运动服市场依产品分为哪些类型？
  • 日本运动服饰市场依照配销通路的划分是怎样的？
  • 根据最终用户，日本运动服饰市场是如何分類的？
  • 日本运动服饰市场的价值链分为哪些阶段？
  • 日本运动服饰的主要驱动因素和挑战是什么？
  • 日本运动服市场的结构是怎么样的？主要参与者是谁？
  • 日本运动服饰市场的竞争程度如何？

本报告回答的关键问题：

  • 日本运动服饰市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本运动服市场有何影响？
  • 日本运动服市场依产品分为哪些类型？
  • 日本运动服饰市场依照配销通路的划分是怎样的？
  • 根据最终用户，日本运动服饰市场是如何分類的？
  • 日本运动服饰市场的价值链分为哪些阶段？
  • 日本运动服饰的主要驱动因素和挑战是什么？
  • 日本运动服市场的结构是怎么样的？主要参与者是谁？
  • 日本运动服饰市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本运动服饰市场－简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本运动服饰市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本运动服饰市场-细分：依产品

  • 鞋
    • 概述
  • 衣服
    • 概述

第七章：日本运动服饰市场-细分：依配销通路

  • 网上商店
    • 概述
  • 零售店
    • 概述

第八章：日本运动服饰市场-细分：按最终用户

  • 男士
    • 概述
  • 女性
    • 概述
  • 孩子们
    • 概述

第九章：日本运动服饰市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第十章：关键参与者简介

  • Adidas Japan KK (Adidas AG)
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • ASICS Corporation
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Descente Ltd.
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Mizuno Corporation
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Nike Inc.
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • YONEX Co. Ltd.
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本运动服饰市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112025A19677

Japan sportswear market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

Japan Sportswear Market Trends:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

Japan Sportswear Market Segmentation:

Product Insights:

  • Shoes
  • Clothes

Distribution Channel Insights:

  • Online Stores
  • Retail Stores

End User Insights:

  • Men
  • Women
  • Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

  • Adidas Japan KK (Adidas AG)
  • ASICS Corporation
  • Descente Ltd.
  • Mizuno Corporation
  • Nike Inc.
  • YONEX Co. Ltd.

Key Questions Answered in This Report:

  • How has the Japan sportswear market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan sportswear market?
  • What is the breakup of the Japan sportswear market on the basis of product?
  • What is the breakup of the Japan sportswear market on the basis of distribution channel?
  • What is the breakup of the Japan sportswear market on the basis of end user?
  • What are the various stages in the value chain of the Japan sportswear market?
  • What are the key driving factors and challenges in the Japan sportswear?
  • What is the structure of the Japan sportswear market and who are the key players?
  • What is the degree of competition in the Japan sportswear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sportswear Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sportswear Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Sportswear Market - Breakup by Product

  • 6.1 Shoes
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Clothes
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Sportswear Market - Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Retail Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Sportswear Market - Breakup by End User

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Kids
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)

9 Japan Sportswear Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Adidas Japan KK (Adidas AG)
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 ASICS Corporation
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Descente Ltd.
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Mizuno Corporation
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Nike Inc.
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events
  • 10.6 YONEX Co. Ltd.
    • 10.6.1 Business Overview
    • 10.6.2 Product Portfolio
    • 10.6.3 Business Strategies
    • 10.6.4 SWOT Analysis
    • 10.6.5 Major News and Events

11 Japan Sportswear Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix