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1747100

日本防晒产品市场规模、份额、趋势及预测（按产品类型、产品形态、性别、配销通路和地区），2025 年至 2033 年

Japan Sun Care Products Market Size, Share, Trends and Forecast by Product Type, Product Form, Gender, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2024年，日本防晒产品市场规模达8.2797亿美元。 IMARCIMARC Group预计，到2033年，该市场规模将达到13.6245亿美元，2025-2033年期间的复合年增长率（CAGR）为5.69%。受护肤意识提升、多功能产品需求以及轻盈不油腻配方创新的推动，日本防晒产品市场正稳步成长。此外，消费者寻求具有保湿、抗衰老和亮肤等附加功效的日常防晒霜，从而对市场成长做出了积极贡献。

日本防晒产品市场趋势：

对多功能和温和配方的需求不断增长

日本防晒产品市场正经历高速成长，这得归功于多功能护肤方案的日益普及。消费者正在寻找不仅能抵御紫外线，还能提供保湿、抗衰老和美白等功效的产品。这一趋势推动了日本防晒产品市场的成长，尤其是将防晒与美容或护肤功效相结合的混合型产品。防晒精华混合型产品、含有防晒指数 (SPF) 的保湿霜以及肤色校正防晒霜，正受到那些寻求高效护肤方案且不影响其功效的消费者的青睐。例如，花王株式会社于2025年2月推出了Biore UV Aqua Rich Airy Hold Cream，这款产品采用湿度感应紫外线技术，解决了消费者对防晒霜黏腻的抱怨。该产品提供SPF50+/PA++++的防晒功效，并添加了保湿成分，并将与韩国流行音乐组合Stray Kids合作进行全球推广。配方创新、消费者意识的提升以及对敏感肌肤友善产品的需求预计将进一步加速市场成长。在持续的产品创新和不断变化的护肤偏好的推动下，日本防晒产品市场前景仍然强劲。

质地轻盈不油腻

在日本防晒产品市场，轻盈不油腻的质地正日益成为消费者购买决策的关键因素。以一丝不苟的护肤习惯而闻名的日本消费者，正在寻求舒适、易于分层涂抹且与彩妆相容的防晒霜。传统的防晒霜会留下厚重的油性残留物，而如今，它们正被吸收迅速、不留白斑、几乎无感的现代配方所取代。这些偏好对于日常使用尤其重要，这推动了水性或凝胶型防晒霜的开发，这些防晒霜能够提供强大的紫外线防护，同时又不会干扰其他护肤步骤。例如，日本护肤品牌碧柔 (Biore) 于2025年1月宣布，计划推出首款不含紫外线吸收剂的防晒霜，以满足消费者对温和产品日益增长的需求。这款轻盈的配方采用水胶囊中的紫外线散射剂，有助于锁住水分，提供有效的防晒保护，并带来清爽不油腻的日常使用体验。日本潮湿的气候进一步推动了这项需求，人们高度重视透气、不黏腻的产品。因此，注重质地创新和用户舒适度的品牌获得了广泛的认可，为扩大日本防晒产品市场份额做出了重大贡献。

日本防晒产品市场细分：

产品类型洞察：

防晒产品
晒后产品
美黑产品

产品形态洞察：

奶油
凝胶
洗剂
湿纸巾
喷
其他的

性别洞察：

女性
男性
男女通用的

配销通路洞察：

超市和大卖场
专业零售商
药局和药局
网上商店
其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本防晒产品市场目前表现如何？未来几年将如何表现？
日本防晒产品市场依产品类型分为哪些类型？
日本防晒产品市场依产品形态分为哪些类型？
日本防晒产品市场依性别分類的情况如何？
日本防晒产品市场根据配销通路的分布是怎样的？
日本防晒产品市场按地区分類的分布如何？
日本防晒产品市场的价值链分为哪些阶段？
日本防晒产品市场的主要驱动因素和挑战是什么？
日本防晒产品市场的结构是怎么样的？主要参与者是谁？
日本防晒产品市场的竞争程度如何？

本报告回答的关键问题：

日本防晒产品市场目前表现如何？未来几年将如何表现？
日本防晒产品市场依产品类型分为哪些类型？
日本防晒产品市场依产品形态分为哪些类型？
日本防晒产品市场依性别分類的情况如何？
日本防晒产品市场根据配销通路的分布是怎样的？
日本防晒产品市场按地区分類的分布如何？
日本防晒产品市场的价值链分为哪些阶段？
日本防晒产品市场的主要驱动因素和挑战是什么？
日本防晒产品市场的结构是怎么样的？主要参与者是谁？
日本防晒产品市场的竞争程度如何？

The Japan sun care products market size reached USD 827.97 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,362.45 Million by 2033, exhibiting a growth rate (CAGR) of 5.69% during 2025-2033. The market is experiencing steady growth driven by rising skincare awareness, demand for multi-functional products, and innovation in lightweight, non-greasy formulations. Moreover, consumers seek daily-use sunscreens with added benefits like hydration, anti-aging, and skin-brightening features, thereby contributing positively to the market growth.

Japan Sun Care Products Market Trends:

Rising Demand for Multi-Functional and Gentle Formulations

The Japan sun care products market is witnessing high growth led by the growing popularity of multi-functioning skincare solutions. Consumers are looking for products that protect not only against UV light but also provide benefits such as hydration, anti-aging, and skin whitening. This trend is driving the Japan sun care products market growth, particularly among hybrid products that combine sun protection with cosmetic or skincare benefits. Sunscreen-serum hybrids, moisturizers with SPF incorporated, and tone-correcting sunscreens are resonating with consumers looking for efficient routines without compromising the performance. For instance, in February 2025, Kao Corporation launched its Biore UV Aqua Rich Airy Hold Cream with humidity-responsive UV technology, addressing consumer complaints about sunscreen stickiness. Offering SPF50+/PA++++ protection, it includes moisturizing ingredients and will be promoted alongside K-pop group Stray Kids in a global campaign. Innovations in formulation, rising consumer awareness, and the demand for sensitive skin-friendly options are expected to further accelerate growth. The Japan sun care products market outlook remains robust, driven by continuous product innovation and evolving skincare preferences.

Lightweight and Non-Greasy Textures

Lightweight and non-greasy textures are increasingly becoming a key factor in consumer purchasing decisions within the Japan sun care products market. Japanese consumers, known for their meticulous skincare routines, are seeking sunscreens that offer comfort, ease of layering, and compatibility with makeup. Traditional sunscreens that leave a heavy, oily residue are being replaced by modern formulations that absorb quickly, leave no white cast, and feel virtually weightless on the skin. These preferences are especially relevant for daily use, encouraging the development of water-based or gel-type sunscreens that offer strong UV protection without disrupting other skincare steps. For instance, in January 2025, Biore, a Japanese skincare brand announced its plans to launch its first UV absorber-free sunscreen to address growing consumer demand for gentle products. The lightweight formula features UV scattering agents in aqua capsules that help retain moisture, offering effective sun protection and a non-greasy finish for daily use.The demand is further supported by Japan's humid climate, where breathable and non-sticky products are highly valued. As a result, brands that focus on texture innovation and user comfort are seeing strong acceptance, contributing significantly to the expanding Japan sun care product market share.

Japan Sun Care Products Market Segmentation:

Product Type Insights:

Sun Protection Products
After-Sun Products
Self-Tanning Products

Product Form Insights:

Cream
Gel
Lotion
Wipes
Spray
Others

Gender Insights:

Female
Male
Unisex

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Retailers
Pharmacies and Drug Stores
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan sun care products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sun care products market on the basis of product type?
What is the breakup of the Japan sun care products market on the basis of product form?
What is the breakup of the Japan sun care products market on the basis of gender?
What is the breakup of the Japan sun care products market on the basis of distribution channel?
What is the breakup of the Japan sun care products market on the basis of region?
What are the various stages in the value chain of the Japan sun care products market?
What are the key driving factors and challenges in the Japan sun care products market?
What is the structure of the Japan sun care products market and who are the key players?
What is the degree of competition in the Japan sun care products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sun Care Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sun Care Products Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sun Care Products Market - Breakup by Product Type

6.1 Sun Protection Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 After-Sun Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Self-Tanning Products
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Sun Care Products Market - Breakup by Product Form

7.1 Cream
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Gel
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Lotion
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Wipes
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Spray
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2019-2024)
- 7.6.2 Market Forecast (2025-2033)

8 Japan Sun Care Products Market - Breakup by Gender

8.1 Female
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Male
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Sun Care Products Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Specialty Retailers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Pharmacies and Drug Stores
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Sun Care Products Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Sun Care Products Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis