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市场调查报告书
商品编码
1747126
2025 年至 2033 年日本免税及旅游零售市场规模、份额、趋势及预测(依产品类型、配销通路及地区)Japan Duty-Free and Travel Retail Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033 |
2024年,日本免税和旅游零售市场规模达26亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到46亿美元,2025-2033年期间的复合年增长率(CAGR)为6.10%。国际旅游业的成长、可支配收入的提高、机场零售空间的扩大、诱人的产品供应、日益增长的奢侈品需求、优惠的汇率以及日本作为全球购物目的地的声誉,都是推动市场成长的一些因素。
免税产品发布的创新
在日本免税和旅游零售市场,先进环保产品设计的引进势头强劲。随着采用尖端感应加热技术和无叶片设计的新产品在主要机场等主要零售中心展出,消费者明显转向创新烟草替代品。这些强调永续性的产品与消费者日益增长的旅行环保选择相契合。这反映出免税店产品正朝着功能增强、设计时尚和现代科技的方向发展。凭藉此类创新,旅客可以期待更多样化、更环保的替代品选择,从而强化日本充满活力的市场向永续旅游零售体验的转变。例如,2024年3月,菲利普莫里斯国际公司在日本主要免税店(包括成田机场和关西机场)推出了其IQOS Iluma I系列。此次发布标誌着IQOS诞生十週年,其特色包括环保设计和无叶片感应技术等创新。
免税零售中健康品牌的成长
日本健康和护肤品牌在免税和旅游零售领域日益崭露头角。一个显着的转变是整体美容理念的兴起,将皮肤和心理健康融为一体,以满足全球对健康产品日益增长的需求。这些品牌在百货公司等关键地点开设专柜,提供优质的在地护肤解决方案,强调天然成分和用心呵护的奢华。这一趋势反映了日本文化和美容理念日益增长的影响力,尤其是在熙熙攘攘的高端零售环境中。将健康理念融入旅游零售,凸显了更广泛的转变,即不仅为旅行者提供美容产品,还为他们提供宁静和自我呵护,以满足他们在探索新目的地时对健康和可持续选择的不断变化的偏好。例如,2023年2月,资生堂旅游零售将日本护肤和心理健康品牌Baum引入旅游零售领域,在东京市中心的三越银座百货与日本免税店银座店合作开设了其首个专柜。
市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外,报告还提供了所有主要公司的详细资料。
The Japan duty-free and travel retail market size reached USD 2.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. Increasing international tourism, rising disposable incomes, expanding airport retail spaces, attractive product offerings, growing demand for luxury goods, favorable exchange rates, and Japan's reputation as a global shopping destination are some of the factors propelling the growth of the market.
Innovation in Duty-Free Product Launches
In Japan duty-free and travel retail market, the introduction of advanced, eco-friendly product designs is gaining momentum. A notable shift towards innovative tobacco alternatives is evident as new offerings, featuring cutting-edge induction heating technology and bladeless features, are showcased at prominent retail hubs like major airports. These products, emphasizing sustainability, align with growing consumer interest in environmentally conscious options while traveling. This reflects a broader movement towards enhanced functionality, sleek design, and modern technology in the products available in duty-free locations. With innovations like these, travelers can expect a more diverse, eco-friendly selection of alternatives, reinforcing the shift toward sustainable travel retail experiences in Japan's dynamic market. For example, in March 2024, Philip Morris International introduced its IQOS Iluma I line at major Japanese duty-free locations, including the Narita and Kansai airports. This launch marked the 10th anniversary of IQOS and featured innovations such as eco-friendly designs and bladeless induction technology.
Growth of Wellness Brands in Duty-Free Retail
Japanese wellness and skincare brands are increasingly making their mark in the duty-free and travel retail space. A notable shift is the rise of holistic beauty concepts, integrating skin and mind wellness, which cater to a growing global demand for well-being-focused products. With the launch of exclusive counters in key locations like department stores, these brands offer premium, locally crafted skincare solutions that emphasize natural ingredients and mindful luxury. This movement reflects the expanding influence of Japanese culture and beauty philosophies, particularly in bustling, high-end retail environments. The integration of wellness into travel retail highlights a broader shift towards offering travelers not only beauty products but also a sense of tranquility and self-care, aligning with their evolving preferences for health-conscious and sustainable choices while exploring new destinations. For instance, in February 2023, Shiseido Travel Retail introduced the Japanese skin and mind brand, Baum, to travel retail by opening its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.