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市场调查报告书

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1747145

2025 年至 2033 年日本女装市场规模、份额、趋势及预测（按产品类型、季节、配销通路和地区）

Japan Women Apparel Market Size, Share, Trends and Forecast by Product Type, Season, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本女装市场规模达569亿美元。展望未来， IMARC Group预计到2033年，市场规模将达到825亿美元，2025-2033年期间的复合年增长率（CAGR）为3.9%。对时尚实用服饰的需求不断增长、可支配收入不断提高、城市化进程加快、女性劳动力参与率不断提高、全球时尚潮流的影响、快时尚零售的扩张、老龄化人口对舒适服装的追求、季节性时尚週期以及推广个性化购物体验的数位平台，都是推动日本女装市场份额增长的主要因素。

日本女装市场趋势：

韩国和西方时尚潮流的影响

日本女装受到韩国和西方时尚美学的显着影响，这明显影响设计偏好和品牌策略。一份行业报告显示，75.9% 的日本少女选择韩国作为她们寻找时尚灵感的国家，这是韩国连续第八年位居第一。这一趋势不仅限于年轻人，韩国正成为所有年龄层女性的时尚领导者，从十几岁、二十几岁到四十几岁甚至六十岁以上的女性。韩国时尚的持续吸引力显示日本女装市场消费者的美学和购买行为发生了深刻的变化。柔软、女性化的轮廓、柔和的色彩、泡泡袖、百褶裙和超大针织衫越来越受欢迎，这些都是韩国街头风格的标誌。韩国品牌越来越受到年轻消费者的青睐，他们追求时尚、价格实惠且具有独特文化气息的服饰。除此之外，西方时尚潮流，尤其是来自美国和欧洲的潮流，也正在影响高端和奢侈品市场，这推动了日本女装市场的成长。日本消费者，尤其是千禧世代和Z世代，越来越青睐国际设计师品牌和西方街头服饰。此外，全球奢侈品牌也纷纷推出符合日本消费者品味的客製化系列，注重端庄剪裁、优质布料和独特的剪裁工艺。这种双重影响正在创造一种融合传统日本美学与全球感性的混合时尚文化，拓展了消费者的选择，并促进了跨国品牌合作。

数位转型与电子商务整合

受日本网路和智慧型手机高普及率的推动，数位通路正成为日本女装市场的重要组成部分。根据产业报告显示，预计到 2033 年，日本电商市场规模将达到 6,928 亿美元，2025-2033 年期间的复合年增长率 (CAGR) 为 11.02%。电商平台的成长正在重新定义购物行为，提供便利、有竞争力的价格以及购买各种国内外品牌的机会。零售商正在透过行动应用程式、虚拟试衣间和人工智慧驱动的尺寸推荐工具来增强数位购物体验，以应对线上服装购买的挑战。除此之外，社群商务也在兴起，Instagram、LINE 和 TikTok 等平台不仅是行销工具，更是直销管道。此外，网红行销在塑造品牌认知和产品知名度方面发挥着重要作用，这对日本女装市场前景产生了积极影响。消费者对时尚部落客，尤其是专注于小众风格的「小众部落客」反应热烈。此外，品牌正在投资全通路策略，将实体店与「点击提货」、即时库存更新和AR试穿等整合数位服务结合。这种转变反映了日本时尚产业零售业正朝向个人化、科技赋能的消费者互动模式转变。

日本女装市场区隔：

产品类型洞察：

上衣和洋装
下装
内衣和睡衣
外套、夹克和西装
民族服饰
其他的

季节洞察：

夏装
冬装
四季服装

配销通路洞察：

超市和大卖场
专卖店
多品牌零售店
网上商店
其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本女装市场迄今表现如何？未来几年将如何表现？
根据产品类型，日本女装市场是如何分類的？
日本女装市集按季节如何划分？
日本女装市场依照配销通路的划分是怎样的？
日本女装市场按地区划分是怎样的？
日本女装市场的价值链分为哪些阶段？
日本女装市场的主要驱动因素和挑战是什么？
日本女装市场的结构是怎么样的？主要参与者是谁？
日本女装市场的竞争程度如何？

本报告回答的关键问题：

日本女装市场迄今表现如何？未来几年将如何表现？
根据产品类型，日本女装市场是如何分類的？
日本女装市集按季节如何划分？
日本女装市场依照配销通路的划分是怎样的？
日本女装市场按地区划分是怎样的？
日本女装市场的价值链分为哪些阶段？
日本女装市场的主要驱动因素和挑战是什么？
日本女装市场的结构是怎么样的？主要参与者是谁？
日本女装市场的竞争程度如何？

The Japan women apparel market size reached USD 56.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 82.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing demand for stylish, functional clothing, rising disposable incomes, increasing urbanization, greater female workforce participation, influence of global fashion trends, expanding fast fashion retail, aging population seeking comfortable wear, seasonal fashion cycles, and digital platforms promoting personalized shopping experiences are some of the major factors augmenting Japan women apparel market share.

Japan Women Apparel Market Trends:

Influence of Korean and Western Fashion Trends

Japanese women's apparel is experiencing a notable influence from both Korean and Western fashion aesthetics, which is visibly shaping design preferences and brand strategies. An industry report highlights that 75.9% of Japanese teenage girls selected Korea as the country they look to for fashion inspiration, marking the eighth consecutive year that Korea has ranked first. This trend extends beyond youth, with Korea emerging as the leading fashion reference across all age groups, from women in their teens and 20s to those in their 40s and even over 60. The consistent appeal of Korean fashion points to a deeper shift in consumer aesthetics and purchasing behavior within Japan's women's apparel market. This is evident in the rising popularity of soft, feminine silhouettes, pastel colors, puffed sleeves, pleated skirts, and oversized knitwear, which are hallmarks of Korean street style. Korean brands are gaining traction among younger consumers who seek trendy, affordable clothing with a distinctive cultural edge. Apart from this, Western fashion trends, particularly from the US and Europe, are also impacting the high-end and luxury segments, which is providing a boost to Japan women apparel market growth. Japanese consumers, especially millennials and Gen Z, are increasingly embracing international designer labels and Western streetwear. Moreover, global luxury brands are responding by customizing collections to match Japanese tastes, focusing on modest cuts, high-quality materials, and unique tailoring. This dual influence is creating a hybrid fashion culture where traditional Japanese aesthetics blend with global sensibilities, expanding consumer choice and encouraging cross-border brand collaborations.

Digital Transformation and E-Commerce Integration

Digital channels are becoming a critical component of the women's apparel market in Japan, driven by the country's high internet penetration and smartphone usage. According to an industry report, the e-commerce market in Japan is expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. The growth of e-commerce platforms is redefining shopping behavior, offering convenience, competitive pricing, and access to a wide range of domestic and international brands. Retailers are enhancing the digital shopping experience through mobile apps, virtual fitting rooms, and AI-driven size recommendation tools to address the challenges of online apparel purchasing. Besides this, social commerce is also on the rise, where platforms like Instagram, LINE, and TikTok are not just marketing tools but direct sales channels. Also, influencer marketing plays a significant role in shaping brand perception and product visibility, which is positively impacting the Japan women apparel market outlook. Consumers are highly responsive to fashion influencers, especially micro-influencers who focus on niche styles. Additionally, brands are investing in omnichannel strategies, combining physical stores with integrated digital services such as click-and-collect, real-time inventory updates, and AR-powered try-ons. This evolution reflects the broader retail shift toward personalized, technology-enabled consumer engagement in Japan's fashion sector.

Japan Women Apparel Market Segmentation:

Product Type Insights:

Tops and Dresses
Bottom Wear
Innerwear and Sleepwear
Coats, Jackets and Suits
Ethnic Wear
Others

Season Insights:

Summer Wear
Winter Wear
All Season Wear

Distribution Channel Insights:

Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan women apparel market performed so far and how will it perform in the coming years?
What is the breakup of the Japan women apparel market on the basis of product type?
What is the breakup of the Japan women apparel market on the basis of season?
What is the breakup of the Japan women apparel market on the basis of distribution channel?
What is the breakup of the Japan women apparel market on the basis of region?
What are the various stages in the value chain of the Japan women apparel market?
What are the key driving factors and challenges in the Japan women apparel market?
What is the structure of the Japan women apparel market and who are the key players?
What is the degree of competition in the Japan women apparel market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Women Apparel Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Women Apparel Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Women Apparel Market - Breakup by Product Type

6.1 Tops and Dresses
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Bottom Wear
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Innerwear and Sleepwear
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Coats, Jackets and Suits
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Ethnic Wear
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Women Apparel Market - Breakup by Season

7.1 Summer Wear
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Winter Wear
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 All Season Wear
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Women Apparel Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Exclusive Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Multi-Brand Retail Outlets
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)

9 Japan Women Apparel Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Products Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Products Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Products Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Products Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Products Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Women Apparel Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis