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市场调查报告书
商品编码
1747148

日本电视市场规模、份额、趋势及预测（按技术、萤幕尺寸、功能、最终用户和地区），2025 年至 2033 年

Japan Television Market Size, Share, Trends and Forecast by Technology, Screen Size, Features, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本电视市场规模达234.2亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到496.2亿美元，2025-2033年期间的复合年增长率（CAGR）为7.80%。受先进广播技术和串流媒体服务推动，4K/8K超高清电视需求不断增长，推动了市场发展。由于整合串流媒体应用、「剪线族」趋势以及电信套餐捆绑，智慧电视的普及率正在不断增长。此外，人工智慧推荐和语音控制等创新技术提升了使用者体验，而高解析度显示器价格的下降也进一步扩大了日本电视市场的份额。

日本电视市场趋势：

向 4K 和 8K 超高清电视转变

市场正在经历向更高解析度显示器的重大转变，特别是 4K 和 8K 超高清电视。由于日本是广播技术的先驱，政府和主要广播公司积极推广 8K 内容，包括 2020 年东京奥运。这项推动加速了消费者对高阶显示器的需求，製造商纷纷扩大其 4K 和 8K 产品线。 2024 年，中国品牌海信和 TCL 创下了历史性的里程碑，占据了日本平板电视市场 50% 以上的份额。这使它们超越了索尼和松下等老牌本土品牌，目前的市占率不到 10%。根据最新的行业报告，以海信为首的 REGZA 品牌以 25.4% 的份额排名第一，其次是海信（15.7%）和 TCL（9.7%）。具有竞争力的价格策略和客户对大萤幕（方便串流媒体播放）日益增长的需求促进了这一增长。消费者对成本的强烈意识，以及视讯消费向网路的转变，也对日本电视市场动态产生了重大影响。此外，Netflix 和 Amazon Prime 等串流平台正在透过 4K HDR 内容丰富其内容库，进一步推动了电视升级。儘管价格上涨，但消费者越来越重视卓越的画质，导致全高清电视销量稳定下降。

智慧电视和整合串流媒体服务的成长

智慧电视正在成为日本的标配，其连网功能和内建的串流应用正在重塑观众观看习惯。因此，这进一步推动了日本电视市场的成长。预计 2025 年日本电视市场收入将达到 59 亿美元，人均收入为 47.37 美元，到 2029 年年增长率为 2.61%。到 2029 年，市场容量预计将达到 850 万台，2026 年容量预计将成长 1.3%。因此，各大品牌正在将平台和本地服务直接整合到其设备中，减少对外部串流媒体棒的依赖。这一趋势与日本日益增长的「剪线族」运动一致，因为与传统广播电视相比，年轻消费者更喜欢点播内容。此外，电信公司正在将智慧电视与宽频订阅捆绑在一起，以提高普及率。随着竞争加剧，製造商正专注于更快的处理器、改进的用户介面和独家内容合作伙伴关係，以吸引买家。由于日本网路普及率高，智慧电视市场预计将稳定成长，成为该产业的主要推动力。

日本电视市场区隔：

技术洞察：

  • LED/液晶电视
  • OLED电视
  • QLED电视
  • 智慧电视

萤幕尺寸洞察：

  • 小萤幕（32吋以下）
  • 中萤幕（32至50吋）
  • 大萤幕（50吋以上）

功能洞察：

  • 高解析度显示器
    • 4K
    • 8K
  • HDR（高动态范围）
  • 音讯增强
    • 杜比全景声 (Dolby Atmos)
    • 数位音讯
  • 连线选项
    • 蓝牙
    • 无线上网
    • HDMI
  • 语音控制和人工智慧集成

最终用户洞察：

  • 娱乐爱好者
  • 注重预算的消费者
  • 科技爱好者
  • 游戏玩家

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

日本电视市场新闻：

  • 2025年3月14日：日本巨头索尼发布了一款全新显示系统，该系统采用独立控制的高密度RGB LED背光源，可在大萤幕上实现更高的色彩纯度、更宽的色域和更精细的亮度层次。该系统预计于2025年实现量产，旨在透过精准的色彩和光线控制，重现影院级的视觉效果，提升电影製作和家庭观影体验。

本报告回答的关键问题：

  • 日本电视市场迄今表现如何？未来几年将会如何？
  • 日本电视市场依技术分類的状况如何？
  • 日本电视市场依萤幕尺寸如何划分？
  • 日本电视市场依特色如何划分？
  • 根据最终用户，日本电视市场是如何分類的？
  • 日本电视市场按地区划分是怎样的？
  • 日本电视市场的价值链分为哪些阶段？
  • 日本电视的主要驱动因素和挑战是什么？
  • 日本电视市场的结构是怎么样的？主要参与者是谁？
  • 日本电视市场的竞争程度如何？

本报告回答的关键问题：

  • 日本电视市场迄今表现如何？未来几年将会如何？
  • 日本电视市场依技术分類的状况如何？
  • 日本电视市场依萤幕尺寸如何划分？
  • 日本电视市场依特色如何划分？
  • 根据最终用户，日本电视市场是如何分類的？
  • 日本电视市场按地区划分是怎样的？
  • 日本电视市场的价值链分为哪些阶段？
  • 日本电视的主要驱动因素和挑战是什么？
  • 日本电视市场的结构是怎么样的？主要参与者是谁？
  • 日本电视市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本电视市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本电视市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本电视市场-细分：依技术

  • LED/液晶电视
    • 概述
  • OLED电视
    • 概述
  • QLED电视
    • 概述
  • 智慧电视
    • 概述

第七章：日本电视市场 - 细分：按萤幕尺寸

  • 小萤幕（32吋以下）
    • 概述
  • 中萤幕（32至50吋）
    • 概述
  • 大萤幕（50吋以上）
    • 概述

第 8 章：日本电视市场 - 细分：按功能

  • 高解析度显示器
    • 概述
    • 市场区隔
      • 4K
      • 8K
  • HDR（高动态范围）
    • 概述
  • 音讯增强
    • 概述
    • 市场区隔
      • 杜比全景声 (Dolby Atmos)
      • 数位音讯
  • 连线选项
    • 概述
    • 市场区隔
      • 蓝牙
      • 无线上网
      • HDMI
  • 语音控制和人工智慧集成
    • 概述

第九章：日本电视市场-细分：依最终用户

  • 娱乐爱好者
    • 概述
  • 注重预算的消费者
    • 概述
  • 科技爱好者
    • 概述
  • 游戏玩家
    • 概述

第十章：日本电视市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 11 章：关键参与者简介

  • Company A
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本电视市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 13 章：附录

简介目录
Product Code: SR112025A34333

The Japan television market size reached USD 23.42 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.62 Billion by 2033, exhibiting a growth rate (CAGR) of 7.80% during 2025-2033. The market is driven by rising demand for 4K/8K Ultra HD TVs, fueled by advanced broadcast technology and streaming services. Smart TV adoption is growing due to integrated streaming apps, cord-cutting trends, and telecom bundling. Additionally, innovations such as AI recommendations and voice control enhance user experience, while declining prices for high-resolution displays are further expanding the Japan television market share.

Japan Television Market Trends:

Shift Towards 4K and 8K Ultra HD Television Adoption

The market is experiencing a significant shift towards higher-resolution displays, particularly 4K and 8K Ultra HD TVs. With Japan being a pioneer in broadcast technology, the government and major broadcasters have actively promoted 8K content, including the 2020 Tokyo Olympics. This push has accelerated consumer demand for premium displays, with manufacturers expanding their 4K and 8K offerings. In 2024, Chinese brands Hisense and TCL reached a historic milestone by capturing more than 50% of the Japanese flat-panel TV market share. This has seen them overtake established local brands such as Sony and Panasonic, which now command less than 10% of the market. REGZA brand, with Hisense as the leader, ranked first with 25.4% share, followed by Hisense with 15.7% and TCL at 9.7% as per latest industry reports. Competitive price approaches and increasing customer demand for big screens, which facilitate streaming, contribute to this growth. High cost-consciousness, along with the shift towards internet consumption of videos, also has a significant impact on Japan's TV market dynamics. Additionally, streaming platforms such as Netflix and Amazon Prime are enhancing their libraries with 4K HDR content, further driving upgrades. Despite higher prices, consumers are increasingly valuing superior picture quality, leading to a steady decline in Full HD TV sales.

Growth of Smart TVs and Integrated Streaming Services

Smart TVs are becoming the standard in Japan, with internet-connected features and built-in streaming apps reshaping viewing habits. Therefore, this is further propelling the Japan television market growth. In 2025, Japan's television market revenue is estimated to reach USD 5.9 billion, with a per capita revenue of USD 47.37 and projected annual growth of 2.61% through 2029. By 2029, market volume is expected to reach 8.5 million units, with a 1.3% volume growth forecasted for 2026. As a consequence, major brands are integrating platforms and local services directly into their devices, reducing reliance on external streaming sticks. This trend aligns with Japan's increasing cord-cutting movement, as younger consumers prefer on-demand content over traditional broadcast TV. Furthermore, telecom companies are bundling smart TVs with broadband subscriptions, enhancing adoption. As competition intensifies, manufacturers are focusing on faster processors, improved user interfaces, and exclusive content partnerships to attract buyers. With Japan's high internet penetration rate, the smart TV market is projected to grow steadily, making it a key driver of the industry.

Japan Television Market Segmentation:

Technology Insights:

  • LED/LCD TV
  • OLED TV
  • QLED TV
  • Smart TV

Screen Size Insights:

  • Small Screen (Below 32 inches)
  • Medium Screen (32 to 50 inches)
  • Large Screen (Above 50 inches)

Features Insights:

  • High-Resolution Displays
    • 4K
    • 8K
  • HDR (High Dynamic Range)
  • Audio Enhancement
    • Dolby Atmos
    • DTS X
  • Connectivity Options
    • Bluetooth
    • Wi-Fi
    • HDMI
  • Voice Control and AI Integration

End User Insights:

  • Entertainment Enthusiasts
  • Budget-Conscious Consumers
  • Tech Enthusiasts
  • Gamers

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Television Market News:

  • March 14, 2025: Sony, a Japanese giant, has unveiled a new display system featuring independently controlled high-density RGB LED backlights, enabling higher color purity, a wider color gamut, and finer brightness gradation across large screens. Set for mass production in 2025, the system is designed to elevate both film production and home viewing by reproducing cinematic visuals with precise color and light control.

Key Questions Answered in This Report:

  • How has the Japan television market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan television market on the basis of technology?
  • What is the breakup of the Japan television market on the basis of screen size?
  • What is the breakup of the Japan television market on the basis of features?
  • What is the breakup of the Japan television market on the basis of end user?
  • What is the breakup of the Japan television market on the basis of region?
  • What are the various stages in the value chain of the Japan television market?
  • What are the key driving factors and challenges in the Japan television?
  • What is the structure of the Japan television market and who are the key players?
  • What is the degree of competition in the Japan television market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Television Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Television Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Television Market - Breakup by Technology

  • 6.1 LED/LCD TV
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 OLED TV
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 QLED TV
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Smart TV
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)

7 Japan Television Market - Breakup by Screen Size

  • 7.1 Small Screen (Below 32 inches)
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Medium Screen (32 to 50 inches)
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Large Screen (Above 50 inches)
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Television Market - Breakup by Features

  • 8.1 High-Resolution Displays
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Segmentation
      • 8.1.3.1 4K
      • 8.1.3.2 8K
    • 8.1.4 Market Forecast (2025-2033)
  • 8.2 HDR (High Dynamic Range)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Audio Enhancement
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Segmentation
      • 8.3.3.1 Dolby Atmos
      • 8.3.3.2 DTS X
    • 8.3.4 Market Forecast (2025-2033)
  • 8.4 Connectivity Options
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Segmentation
      • 8.4.3.1 Bluetooth
      • 8.4.3.2 Wi-Fi
      • 8.4.3.3 HDMI
    • 8.4.4 Market Forecast (2025-2033)
  • 8.5 Voice Control and AI Integration
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)

9 Japan Television Market - Breakup by End User

  • 9.1 Entertainment Enthusiasts
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Budget-Conscious Consumers
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Tech Enthusiasts
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Gamers
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)

10 Japan Television Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Television Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix