2025 年至 2033 年日本跑步装备市场规模、份额、趋势及预测（按产品、性别、配销通路和地区）

2024年，日本跑步装备市场规模达26.14亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到41.323亿美元，2025-2033年期间的复合年增长率（CAGR）为5.22%。由于健身意识的增强、高性能鞋类的创新以及人们对耐力运动的文化自豪感，市场正在成长。持续的产品改进和强大的本土品牌忠诚度，正在推动对高舒适度、高科技、专为休閒和专业跑步者量身定制的鞋服的需求。

日本跑步装备市场趋势：

文化耐力影响创新

跑步在日本具有深厚的文化价值，特别体现在驿传（Ekiden）等传统赛事上。驿传是一项长距离接力赛，象征奉献、耐力和团队合作。这项传统持续影响日本对跑步装备的需求，将表现与象征意义完美结合。 2024年11月，Nike在日本推出了2025驿传系列，主打Alphafly 3和Vaporfly 3等高性能跑鞋。这些鞋款将现代设计与文化主题融为一体，例如火焰图案的灵感源自21世纪初的Streak系列。该系列致敬了日本的跑步传统，同时也满足了新一代运动员对精英级装备的需求。这种传统与科技的融合促使各大品牌不断调整产品策略，以满足日本市场的预期。日本的跑者寻求的装备不仅性能出色，更能体现他们的个人和集体认同。市场持续繁荣，与国家赛事相关的季节性系列确保了产品的新鲜度。因此，文化相关性和创新的结合正在塑造消费者偏好并鼓励重复购买，特别是在提供功能、设计和象征价值平衡的高性能鞋类领域。

舒适与科技重新定义需求

在日本，跑步者越来越重视装备的舒适性、耐用性和适应性，尤其是在跑步者群体从精英运动员扩展到老年人和休閒健身爱好者的背景下。现代设计必须支援不同的跑步风格，同时确保长期穿着舒适。 2024年5月，ASICS推出了GEL-KAYANO 31，升级了其广受欢迎的稳定型跑步系列，并搭载了HYBRID ASICSGRIP和PureGEL等先进技术。这些新增功能提升了抓地力和减震性能，满足了追求保护性和平稳跑步体验的跑者的期望。升级的网眼鞋面增强了透气性和支撑性，这对于日本潮湿的跑步环境至关重要。这款跑鞋也与品牌的可持续发展理念相契合，每双跑鞋都显示排放资料，吸引了环保意识的买家。当地市场对技术规格、精准贴合度和全年可用性的偏好，促使各公司将持续改善产品作为核心策略。客製化缓震系统、自适应稳定係统和更轻的材质已成为新品的常见元素，推动着创新的不断向前发展。日本跑步装备市场蓬勃发展，得益于持续改善和细緻的消费者回馈，国内外厂商都保持着持续发展模式。这些进步提升了各级产品对品质和性能的基准预期。

日本跑步装备市场区隔：

产品洞察：

• 跑步鞋
• 跑步服装
• 跑步配件
• 健身追踪器

性别洞察：

• 男性
• 女性
• 男女通用的

配销通路洞察：

• 专卖店和运动用品店
• 超市和大卖场
• 百货公司和折扣店
• 在线的
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本跑步装备市场目前表现如何？未来几年将会如何？
• 日本跑步装备市场依产品分为哪些类型？
• 日本跑步装备市场按性别分類的情况是怎么样的？
• 日本跑步装备市场根据配销通路的分布是怎样的？
• 日本跑步装备市场的价值链分为哪些阶段？
• 日本跑步装备市场的主要驱动因素和挑战是什么？
• 日本跑步装备市场的结构是怎么样的？主要参与者是谁？
• 日本跑步装备市场的竞争程度如何？

本报告回答的关键问题：

• 日本跑步装备市场目前表现如何？未来几年将会如何？
• 日本跑步装备市场依产品分为哪些类型？
• 日本跑步装备市场按性别分類的情况是怎么样的？
• 日本跑步装备市场根据配销通路的分布是怎样的？
• 日本跑步装备市场的价值链分为哪些阶段？
• 日本跑步装备市场的主要驱动因素和挑战是什么？
• 日本跑步装备市场的结构是怎么样的？主要参与者是谁？
• 日本跑步装备市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本跑步装备市场 - 简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本跑步装备市场概况

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本跑步装备市场-细分：依产品

• 跑步鞋
  • 概述
• 跑步服装
  • 概述
• 跑步配件
  • 概述
• 健身追踪器
  • 概述

第七章：日本跑步装备市场-分类：依性别

• 男性
  • 概述
• 女性
  • 概述
• 男女通用的
  • 概述

第 8 章：日本跑步装备市场 - 细分：按配销通路

• 专卖店和运动用品店
  • 概述
• 超市和大卖场
  • 概述
• 百货公司和折扣店
  • 概述
• 在线的
  • 概述
• 其他的

第九章：日本跑步装备市场－竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第十章：关键参与者简介

• Company A
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Products Offered
• Business Strategies
• SWOT Analysis
• Major News and Events

第 11 章：日本跑步装备市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 12 章：附录

The Japan running gear market size reached USD 2,614.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,132.3 Million by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The market is growing due to increasing fitness awareness, innovation in performance footwear, and cultural pride in endurance sports. Continuous product advancements and strong domestic brand loyalty are driving demand for high-comfort, high-tech shoes and apparel tailored to both casual and professional runners.

Japan Running Gear Market Trends:

Cultural Endurance Influences Innovation

Running holds deep cultural value in Japan, particularly through traditions like the Ekiden, a long-distance relay race that symbolizes dedication, endurance, and teamwork. This tradition continues to shape the country's demand for running gear, where performance meets symbolism. In November 2024, Nike launched its 2025 Ekiden Collection in Japan, featuring high-performance shoes like the Alphafly 3 and Vaporfly 3. These models integrate modern design with cultural motifs, such as the flame graphic inspired by the early-2000s Streak Series. The collection honored Japan's racing legacy while catering to a new generation of athletes seeking elite-level gear. This alignment between tradition and technology has led major brands to tailor their product strategies to meet Japanese market expectations regularly. Runners in Japan look for gear that not only performs but resonates with their personal and collective identity. The market continues to thrive on seasonal collections linked to national events, ensuring fresh product cycles. As a result, the combination of cultural relevance and innovation is shaping consumer preferences and encouraging repeat purchases, especially in high-performance footwear segments that offer a balance of function, design, and symbolic value.

Comfort and Tech Redefining Demand

In Japan, runners increasingly prioritize comfort, durability, and adaptability in their gear, particularly as the demographic broadens beyond elite athletes to include older adults and casual fitness enthusiasts. Modern designs must support different running styles while offering long-term wearability. In May 2024, ASICS launched the GEL-KAYANO 31, upgrading its popular stability running series with advanced features such as HYBRID ASICSGRIP and PureGEL technologies. These additions improved traction and shock absorption, meeting the expectations of runners looking for protective and smooth rides. The updated mesh upper enhanced breathability and support, which is critical for Japan's humid running conditions. This release also aligned with the brand's sustainability efforts, with emissions data displayed per pair, appealing to environmentally conscious buyers. The local market's preference for technical specifications, precise fit, and year-round usability is prompting companies to adopt ongoing product refinement as a core strategy. Custom cushioning, adaptive stability systems, and lighter materials have become common across new releases, pushing innovation forward. Japan's running gear market thrives on consistent improvement and detailed consumer feedback, keeping both domestic and international players in constant development mode. These advancements are raising the baseline expectations for quality and performance across all product tiers.

Japan Running Gear Market Segmentation:

Product Insights:

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

Gender Insights:

• Male
• Female
• Unisex

Distribution Channel Insights:

• Specialty and Sports Shops
• Supermarkets and Hypermarkets
• Department and Discount Stores
• Online
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan running gear market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan running gear market on the basis of product?
• What is the breakup of the Japan running gear market on the basis of gender?
• What is the breakup of the Japan running gear market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan running gear market?
• What are the key driving factors and challenges in the Japan running gear market?
• What is the structure of the Japan running gear market and who are the key players?
• What is the degree of competition in the Japan running gear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Running Gear Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Running Gear Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Running Gear Market - Breakup by Product

• 6.1 Running Footwear
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Running Apparel
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Running Accessories
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Fitness Trackers
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)

7 Japan Running Gear Market - Breakup by Gender

• 7.1 Male
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Female
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Unisex
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Running Gear Market - Breakup by Distribution Channel

• 8.1 Specialty and Sports Shops
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Supermarkets and Hypermarkets
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Department and Discount Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Running Gear Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Products Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Products Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Products Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Products Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Products Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Running Gear Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix