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市场调查报告书
商品编码
1754083
2025 年至 2033 年住宅空气清净机市场报告(按类型、过滤技术(高效颗粒吸收、活性碳、离子过滤器等)、配销通路和地区)Residential Air Purifiers Market Report by Type, Filtration Technology (High-efficiency Particulate Absorbing, Activated Carbon, Ionic Filters, and Others), Distribution Channel, and Region 2025-2033 |
2024年,全球家用空气清净机市场规模达45亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到66亿美元,2025-2033年期间的复合年增长率(CAGR)为4.14%。大众对健康和保健的日益关注、技术的不断进步、快速的城市化和室内空气品质的恶化,以及气候变迁对空气品质日益加剧的影响,都是推动市场成长的一些因素。
根据 GlobalData 的数据,2021 年印度的都市化率为 1.34%。城市化导致居住空间更加拥挤,交通、工业运作和建筑项目等污染源加剧了室内空气污染。此外,烹饪和清洁等常见家务活动产生的污染物,以及家具和建筑材料的排放,都是造成室内空气品质低下的原因。城市居民对这些问题的认识不断提高,推动了对家用空气清净机的需求。对于有儿童或老年人的家庭来说,建立更干净、更健康的生活空间的愿望尤其强烈,因为他们更容易受到空气污染负面影响的影响。根据联合国 (UN) 的报告,80 岁及以上老年人口正在快速成长。 2021 年,全球约有 10% 的人口年龄在 65 岁或以上,预计到 2050 年将上升到六分之一。此外,预计到 2050 年,全球 65 岁及以上人口将达到 16 亿人。
呼吸系统疾病发生率不断上升
呼吸系统疾病和过敏症在人群中的日益增多是推动家用空气清净机需求成长的关键因素。室内空间经常存在的灰尘、花粉、宠物皮屑和颗粒物等污染物会加剧气喘、支气管炎和过敏性鼻炎等健康问题。根据美国疾病管制与预防中心 (CDC) 的数据,2022 年 4.6% 的成年患者患有慢性阻塞性肺病 (COPD)、肺气肿或慢性支气管炎。配备高效微粒空气过滤器 (HEPA) 等先进过滤系统的空气清净机可有效去除空气中的刺激物,从而创造更健康的生活环境,减少过敏和气喘的症状和发作。医疗专业人员和个人都认识到这一积极策略的重要性,因此空气清净机已成为这些疾病患者家中不可或缺的必需品。
持续的技术进步提高了产品效能和客户便利性,为家用空气清净机市场提供了良好的前景。现代空气清净机配备了先进的过滤器,例如 HEPA 过滤器,它可以捕捉小至 0.3 微米的颗粒。新技术包括根据空气品质资料调整设定的传感器,以及允许用户透过智慧型手机应用程式监控和控制其设备的连接设备。这些技术进步既提高了空气清净机去除空气中污染物的效率,也提高了使用者满意度,吸引了精通科技的使用者。大金于 2024 年 1 月推出了一款空气清净器,它整合了紫外线 (UV) 技术和 Streamer 技术,具有独特的紫外线过滤器,可在 30 分钟内抑制 99% 以上的病毒。严格的安全协议和创新的布局设计保证了高效的紫外线辐射而不会洩漏,解决了对确认不可见紫外线和安全性的担忧。
独立/便携式产品在市场上占据明显主导地位
与管道式系统相比,独立式/便携式空气清净机因其多功能性、易于安装和价格实惠而成为市场上最受欢迎的细分市场。这些易于移动的设备吸引了各种各样的用户,因为它们可以轻鬆放置在任何房间并根据需要移动,其多功能性在租赁空间或无法进行永久性安装的住宅中尤其有用。独立式空气清净机通常采用先进的过滤技术,例如高效能空气微粒子过滤器 (HEPA)、活性炭,有时还会配备紫外线灯或离子发生器,这些技术能够有效去除污染物,从而提升其吸引力。製造商不断探索新的方法来改善空气清净机的外观、降低噪音并添加智慧功能,以满足日益增长的高效便捷解决方案的需求。 Nirvana Being 于 2023 年 11 月推出了印度首款便携式 MESP 空气清净器,采用尖端技术,可高效净化空气、节能环保,并配备可重复使用的滤网,能够去除 PM2.5、灰尘、花粉、烟雾、病毒和细菌等多种污染物。该产品非常适合改善室内空气质量,具有先进的功能和可持续性,有助于最大限度地减少昂贵的过滤器更换需求。
高效微粒吸收 (HEPA) 占据市场主导地位
高效微粒空气过滤器 (HEPA) 占据市场最大份额,这主要归功于其高效捕捉各种空气颗粒物(包括花粉、尘螨和其他过敏原)的功效。 HEPA 过滤器在住宅环境中备受青睐,因为它们能够显着改善室内空气质量,对于有过敏症、气喘患者以及担心接触空气污染物的家庭来说,它们必不可少。其可靠性和性能使配备 HEP 的空气净化器成为寻求可靠空气净化解决方案人士的首选,这促使製造商不断创新和改进这些过滤器,以满足日益增长的用户期望和监管标准。例如,Coway 在 2024 年 1 月推出了圆柱形空气清净机 Airmega 100,它配备三级 HEPA 过滤系统,非常适合面积达 810 平方英尺(约 77 平方米)的小型空间,并配有实时空气品质指示器和静音睡眠模式。它能有效过滤有害污染物,捕捉 99.999% 的小至 0.01 微米的奈米级颗粒,包括过敏原、细菌、霉菌和病毒,促进更健康的生活环境。
线上配销通路主要受电商平台的便利性和其广泛的覆盖范围所驱动。这个领域允许个人用户轻鬆比较不同型号的产品、阅读客户评论,并获得详细的产品资讯和规格,所有这些都可以在舒适的家中完成。此外,根据IMARC Group的数据,2023 年全球电商产业的价值将达到 21.1 兆美元。此外,与传统零售店相比,线上管道通常提供有竞争力的价格、促销优惠和更多样化的产品选择。数位行销策略和行动购物应用程式的普及加速了线上购物的兴起,使其成为製造商瞄准技术娴熟的用户并在全球范围内扩大客户群的重要途径。
线下通路仍然是市场的重要组成部分,人们通常更倾向于从实体零售店(例如家居装饰店、专卖店和百货公司)购买这些设备。这种偏好源自于人们有机会亲眼查看产品、评估其尺寸和设计,并立即获得销售人员的专业建议。线下通路也受惠于从知名零售品牌购买产品所带来的信任和可靠性,以及无需等待或支付运费即可立即获得产品。许多买家仍然看重线下门市提供的触觉体验和个人化服务,这使其在市场格局中保持着重要地位。
亚太地区引领市场,占据最大的家用空气清净机市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,亚太地区是家用空气清净机最大的区域市场。
亚太地区是全球最大的空气清净机市场,主要受中国、印度等人口大国高污染水准的影响。快速的城市化进程、工业成长以及人们对不良空气品质健康影响的认识不断提高,是该地区空气清净机需求旺盛的重要因素。根据世界银行的资料,预计到2045年,全球城市人口将增加至60亿,成长1.5倍。此外,随着可支配收入的不断增长,中产阶级人口也不断壮大,他们也越来越多地投资于健康和保健产品,包括空气清净机。该地区各国政府也正在实施更严格的空气品质法规,这进一步推动了家用空气清净机的销售。这些因素共同作用,使亚太地区成为一个充满活力且快速扩张的空气净化技术市场。
The global residential air purifiers market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.14% during 2025-2033. The growing focus on health and wellness among the masses, continuous improvements in technology, rapid urbanization and deterioration of indoor quality, and rising impact of climate change on air quality are some of the factors impelling the market growth.
According to GlobalData, India's urbanization rate stood at 1.34% in 2021. Urbanization is resulting in more crowded living areas and increasing indoor air pollution from sources such as traffic, industrial operations, and building projects. Additionally, pollutants generated by common household tasks like cooking and cleaning, as well as emissions from furniture and construction materials, are responsible for the low quality of air indoors. The rising awareness among urban residents regarding these issues are driving the demand for residential air purifiers. The desire to establish a cleaner, healthier living space is especially notable in households with children or older individuals, who are more vulnerable to the negative consequences of air pollution. As per the United Nations (UN) report, the population of individuals who are 80 years or older is increasing at a rapid rate. Around 10% of the global population were 65 or older in 2021 and this proportion is expected to increase to 1 in 6 by 2050. Moreover, the worldwide population of individuals aged 65 and above is projected to reach 1.6 billion by 2050.
Growing Occurrence of Respiratory Diseases
The increasing occurrence of respiratory illnesses and allergies among the masses is a key factor driving the residential air purifiers demand. Health issues like asthma, bronchitis, and allergic rhinitis worsen due to pollutants like dust, pollen, pet dander, and particulate matter often present in indoor spaces. According to information from the Center for Disease Control and Prevention (CDC), 4.6% of adult patients in 2022 had a background of chronic obstructive pulmonary disease (COPD), emphysema, or chronic bronchitis. Air purifiers with advanced filtration systems like high-efficiency particulate absorbing (HEPA) filters effectively eliminate irritants from the air, resulting in a healthier living environment that can reduce allergy and asthma symptoms and attacks. Health professionals and individuals are both acknowledging the importance of this proactive strategy, making air purifiers a crucial addition to the homes of individuals with these conditions.
Continuous technological advancements that improve product effectiveness and customer convenience are offering a favorable residential air purifiers market outlook. Contemporary air purifiers come with advanced filters such as HEPA filters, which can capture particles as tiny as 0.3 microns. New technologies include sensors that adjust settings based on air quality data, and connected devices that allow users to monitor and control their appliances via smartphone apps. These advancements in technology enhance both the efficiency of air purifiers in removing airborne contaminants and enhance user satisfaction, appealing to users who are tech-savvy. Daikin unveiled an air purifier in January 2024 that integrates ultraviolet (UV) technology with Streamer technology, featuring a unique UV filter for over 99% virus suppression within 30 minutes. Stringent safety protocols and innovative layout designs guarantee efficient UV radiation without leaks, addressing concerns about confirming invisible UV light and safety.
Stand-alone/portable exhibits a clear dominance in the market
The stand-alone/portable segment is the most popular in the market because of its versatility, ease of installation, and affordability when compared to in-duct systems. These easily transportable devices attract a wide variety of users as they can be conveniently placed in any room and relocated as required, offering versatility that is especially useful in rental spaces or homes where permanent setups are not possible. Stand-alone air purifiers commonly include advanced filtration methods such as HEPA filters, activated carbon, and occasionally UV lights or ionizers, which increase their attractiveness by providing effective pollutant removal. Manufacturers are constantly finding new ways to improve the look, lower noise, and add smart features to air purifiers to meet the growing need for efficient and convenient solutions. Nirvana Being introduced India's initial portable MESP air purifier in November 2023, employing cutting-edge technology for efficient air cleaning, energy conservation, and a reusable filter, with the ability to eliminate multiple pollutants like PM2.5, dust, pollen, smoke, viruses, and bacteria. Perfect for enhancing the air quality indoors, this product includes advanced features and sustainability, which helps minimize the need for expensive filter changes.
High-efficiency particulate absorbing (HEPA) dominates the market
High-efficiency particulate absorbing (HEPA) segment holds the biggest share in the market, primarily due to its proven effectiveness in capturing a wide range of airborne particles, including pollen, dust mites, and other allergens, with a high efficiency rate. HEPA filters are highly favored in residential settings because they notably improve indoor air quality, making them essential for households with allergy sufferers, asthmatics, and those concerned about exposure to airborne pollutants. Their reliability and performance are making HEPA-equipped air purifiers the go-to choose for people seeking dependable air purification solutions, prompting manufacturers to continually innovate and improve these filters to meet rising user expectations and regulatory standards. For instance, in January 2024, Coway introduced the Airmega 100, a cylindrical air purifier, featuring a 3-stage HEPA filtration system, ideal for smaller spaces up to 810 square feet, with real-time air quality indicator and whisper-quiet sleep mode. It efficiently filters harmful pollutants, capturing 99.999% of nano-sized particles down to 0.01 microns, including allergens, bacteria, mold, and viruses, promoting healthier living environments.
Online distribution channel is mainly driven by the convenience of e-commerce platforms and the expansive reach they offer. This segment allows individuals to easily compare different models, read customer reviews, and access detailed product information and specifications, all from the comfort of their home. Moreover, the global e-commerce sector was valued at US$ 21.1 trillion in 2023 according to the IMARC Group. Additionally, online channels often provide competitive pricing, promotional deals, and more diverse product selections than traditional retail outlets. The rise of online shopping is accelerated by digital marketing strategies and the proliferation of mobile shopping apps, making it a crucial avenue for manufacturers to target tech-savvy users and expand their customer base globally.
Offline remains a vital part of the market, with people often preferring to purchase these devices from physical retail stores like home improvement stores, specialty stores, and department stores. This preference is driven by the opportunity to physically inspect products, assess their size and design, and receive immediate, expert advice from sales personnel. Offline channels also benefit from the trust and reliability perceived in purchasing from established retail brands and the immediate product availability without the wait or cost of shipping. Many buyers still value the tactile experience and personalized service that offline stores offer, maintaining their relevance in the market landscape.
Asia Pacific leads the market, accounting for the largest residential air purifiers market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for residential air purifiers.
The Asia Pacific region is the largest segment in the market, primarily driven by high pollution levels in populous countries like China and India. Rapid urbanization, industrial growth, and increasing awareness about the health implications of poor air quality are significant factors contributing to the robust demand for air purifiers in this region. Based on the data provided by the World Bank, global urban population is projected to rise to 6 billion people by 2045, a 1.5-fold increase. Additionally, the rising middle-class population with growing disposable incomes is increasingly investing in health and wellness products, including air purifiers. Governments across the region are also implementing stricter air quality regulations, which further boosts the sales of residential air purifiers. These factors combined make Asia Pacific a dynamic and rapidly expanding market for air purification technologies.