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市场调查报告书
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1754246

公共关係 (PR) 工具市场规模、份额、趋势及预测（按解决方案、部署、应用、产业和地区），2025 年至 2033 年

Public Relations (PR) Tools Market Size, Share, Trends and Forecast by Solution, Deployment, Application, Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球公共关係 (PR) 工具市场规模达127亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到289亿美元，2025-2033年期间的复合年增长率为9.12%。亚太地区目前占据市场主导地位，2024年的市占率将超过36.5%。公共关係工具市场份额的成长主要源于即时通讯需求的不断增长、数位化的不断发展以及社交媒体平台的兴起。此外，资料分析和自动化也正在推动市场成长。

随着各行各业的企业都需要强大的品牌管理解决方案和沟通方法，公共关係 (PR) 工具市场正在蓬勃发展。 PR 工具能够帮助企业提升知名度、维护声誉，并与重要利害关係人建立稳固的关係。社群媒体平台的影响力日益增强，加上数位媒体技术的兴起，对分析和监控线上受众并为企业提供互动选项的工具的需求也日益增长。企业决策向循证决策的持续转变，持续推动产业变革。现代 PR 工具将分析技术与人工智慧结合，产生有价值的资料，揭示受众活动、行销活动结果和媒体模式，为高阶主管决策提供参考。

在数位优先时代，品牌声誉管理的重要性日益增加，刺激了对能够实现有效沟通和危机管理的 PR 工具的需求，美国已成为公共关係 (PR) 工具市场的关键区域市场。社群媒体平台的兴起也改变了公关格局，需要先进的工具来即时监控、分析和吸引受众。此外，对数据驱动决策日益重视，促使企业采用配备强大的分析和报告功能的 PR 工具。这些工具有助于衡量行销活动成效并评估公众情绪，为策略规划提供宝贵的见解。此外，数位内容的激增和全通路互动的需求也促使企业投资于可简化内容分发和受众定位的 PR 解决方案。此外，PR 工具中自动化和人工智慧的日益普及提高了效率，从而推动了该地区公共关係 (PR) 工具市场的需求。

公共关係（PR）工具市场趋势：

各种社群媒体平台的使用率不断增加

市场的主要驱动力在于，越来越多的人开始使用各种平台来接触一般消费者和潜在消费者。例如，截至 2024 年 10 月初，全球社群媒体用户已达 52.2 亿，占全球总人口的 63.8%。这可以归因于大型和小型组织在资料探勘和资讯收集平台方面的持续进步。此外，用于监控和追踪消费者偏好的社群媒体广告和数位行销日益普及，也导致公共关係工具的使用率不断提高。例如，72% 的英国行销专家将预算用于线上行销。市场的另一个驱动力是，人们越来越需要了解当前趋势，并根据分析和总结预测消费者行为。此外，整合行销传播在利基市场中建立基础的需求日益增长，这为市场创造了积极的前景。其他推动市场发展的因素包括快速数位化、持续的技术进步、高速互联网的普及率不断提高、云端运算的使用率不断提高以及主要参与者开展的广泛研发 (R&D) 活动。

快速数位转型

数位媒体使用的快速成长迫切需要更强大的公关工具。公司需要强大的社群媒体平台、部落格和线上出版物管理系统，因为这些工具能够直接连接目标市场。 《哈佛商业评论》指出，89% 的大公司正在进行数位化和人工智慧转型。透过公关工具，企业可以获得详细的线上对话监控功能，从而追踪趋势并投放适合特定受众的内容。企业受益于公关工具中由人工智慧分析支援的即时绩效跟踪，从而提升行销活动影响力并进行策略性调整。数位转型推动企业投资公关技术，因为它们有助于简化沟通系统并提升品牌知名度。

日益重视危机沟通

在资讯快速传播的时代，有效管理危机的能力已成为公共关係的重要组成部分。企业正在利用公关工具来预测、应对和缓解潜在危机，确保将声誉损害降至最低。先进的公关平台提供情绪分析、媒体追踪和自动警报功能，使企业能够主动应对负面新闻或公众担忧。人们越来越意识到危机管理不善的长期影响，这促使企业优先考虑能够增强其危机沟通策略的工具。对声誉保护的重视持续推动人们采用先进的公关解决方案。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球公共关係（PR）工具市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依解决方案

  • 发布工具
  • 社群媒体监控与管理
  • 内容创作与散布
  • 数据聚合、监控和分析
  • 关係管理

第七章：市场区隔：依部署

  • 託管
  • 本地

第 8 章：市场区隔：按应用

  • 网路媒体
  • 内容行销

第九章：市场区隔：依行业

  • 金融服务业
  • 消费品和零售
  • 政府和公共部门
  • 卫生保健
  • 资讯科技和电信
  • 媒体和娱乐

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第 15 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Agility PR Solutions
    • Business Wire Inc
    • Cision AB
    • iPR Software Inc
    • Isentia
    • Meltwater Inc.
    • Onalytica
    • Onclusive Inc.
    • Outbrain Inc.
    • Prezly
Product Code: SR112025A6485

The global public relations (PR) tools market size was valued at USD 12.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 28.9 Billion by 2033, exhibiting a CAGR of 9.12% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 36.5% in 2024. The public relations tools market share is driven by increasing demand for real-time communication, growing digitalization, and the rise of social media platforms. Additionally, data analytics and automation are boosting market growth.

The public relations (PR) tools market growth is rising as businesses across all industries need potent solutions for brand management combined with communication methods. PR tools enable organizations to improve their visibility and manage their reputation and develop rock-solid relationships with important stakeholders. The increasing power of social media platforms together with the rise of digital media technologies has led to greater demand for tools that analyze and monitor online audiences and provide engagement options for companies. The ongoing transition toward evidence-based organizational decisions continues to motivate industry change. The current tools of modern PR combine analytics with artificial intelligence to generate valuable data that reveals audience activities together with campaign results and media patterns for executive decision-making.

The United States has emerged as a key regional market for public relations (PR) tools market due to the increasing importance of brand reputation management in a digital-first era has fueled demand for PR tools that enable effective communication and crisis management. The rise of social media platforms has also transformed the PR landscape, requiring advanced tools to monitor, analyze, and engage audiences in real time. Furthermore, the growing emphasis on data-driven decision-making has led organizations to adopt PR tools equipped with robust analytics and reporting capabilities. These tools help measure campaign performance and assess public sentiment, offering valuable insights for strategic planning. Besides, the proliferation of digital content and the need for omnichannel engagement have also pushed businesses to invest in PR solutions that streamline content distribution and audience targeting. Additionally, the increasing adoption of automation and AI in PR tools enhances efficiency, driving public relations (PR) tools market demand in the region.

Public Relations (PR) Tools Market Trends:

Increasing usage of various social media platforms

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. For instance, there were 5.22 Billion social media users around the world at the start of October 2024, equating to 63.8 percent of the total global population. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. For instance, 72% of the UK's marketing experts direct their budgets toward online marketing. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Rapid digital transformation

The fast rise in digital media use has created an urgent need for better PR tools. Companies require powerful management systems for social media platforms and blogs and online publications because these tools offer immediate connectivity to their target market. As per Harvard Business Review, 89% of large companies have a digital and AI transformation underway. Through PR tools organizations acquire detailed online conversation monitoring capabilities through which they can track trends while delivering specific audience-appropriate content. Businesses benefit from real-time performance tracking in their PR tools powered by AI analytics to both improve their campaign impact and make strategic campaign adjustments. The digital evolution pushes organizations to invest in PR technologies as they help simplify communication systems while strengthening brand visibility.

Rising focus on crisis communication

In an era where information spreads rapidly, the ability to manage crises effectively has become a critical component of public relations. Organizations are leveraging PR tools to anticipate, respond to, and mitigate potential crises, ensuring minimal damage to their reputation. Advanced PR platforms provide capabilities for sentiment analysis, media tracking, and automated alerts, allowing companies to address negative press or public concerns proactively. The growing awareness about the long-term impact of a poorly managed crisis has prompted businesses to prioritize tools that enhance their crisis communication strategies. This emphasis on reputation protection continues to drive the adoption of sophisticated PR solutions.

Public Relations (PR) Tools Industry Segmentation:

Analysis by Solution:

  • Publishing Tools
  • Social Media Monitoring and Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring, and Analysis
  • Relationship Management

Social media monitoring and management stand as the largest segment in 2024, holding around 30% of the market. Social media monitoring and management represent the largest segment in the public relations (PR) tools market due to the critical role social platforms play in modern communication and brand management. Social media has become the primary channel for businesses to involve with their target audience, develop brand awareness, and identity public perception. The real-time and interactive nature of platforms like Twitter, Instagram, LinkedIn, and Facebook requires organizations to continuously monitor conversations, trends, and public sentiment.

Analysis by Deployment:

  • Hosted
  • On-premises

Hosted leads the market due to its superior flexibility, scalability, and cost-efficiency compared to on-premises solutions. Cloud-based tools allow organizations to access PR software and data from anywhere, facilitating seamless collaboration across teams, regardless of location. This feature is particularly valuable in the PR industry, where professionals often work remotely or need to coordinate with global teams. Another key advantage of hosted solutions is their scalability, enabling organizations to adjust their usage and subscription plans as their needs evolve. This makes them especially appealing to small and medium-sized enterprises (SMEs) that require affordable yet powerful tools for managing PR campaigns, media monitoring, and analytics.

Analysis by Application:

  • Online Media
  • Content Marketing

Online media leads the market with around 68.9% of market share in 2024 due to its vast reach, cost-effectiveness, and ability to deliver measurable outcomes. With the proliferation of digital platforms, organizations are increasingly leveraging online media, including social media networks, blogs, and digital publications, to communicate with their target audience. Unlike traditional media, online platforms allow for direct engagement with users, enabling real-time feedback and personalized interactions, which are vital for building brand trust and loyalty. The rise of influencer marketing and content-driven campaigns has further emphasized the importance of online media in PR strategies. Companies utilize PR tools to track online conversations, evaluate campaign performance, and obtain insights into audience behavior. These tools also help monitor brand mentions and manage crises more effectively by providing immediate alerts and analysis.

Analysis by Industry:

  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • Healthcare
  • IT and Telecom
  • Media and Entertainment

The consumer goods and retail industry leads the market holding 28.6% market share. It is highly competitive, with numerous brands vying for customer attention. Effective PR strategies are essential for creating brand awareness, promoting new products, and differentiating from competitors. PR tools help manage campaigns, monitor media coverage, and track consumer sentiment, ensuring brands stay relevant in a crowded market. Besides, this sector experiences frequent product rollouts and promotional activities, requiring robust tools to manage communications across multiple channels. PR tools enable seamless planning, execution, and analysis of campaigns, ensuring maximum reach and impact.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific dominates the market with 36.5% of the market share. Asia Pacific is witnessing rapid growth in the PR tools market, driven by expanding digital adoption and increasing investments in marketing and communication strategies. Countries like China, India, and Japan lead this growth due to their large consumer bases and the rise of e-commerce and social media platforms. Businesses in the region are embracing PR tools to tap into diverse cultural markets and enhance brand recognition. The proliferation of startups and small enterprises, coupled with government initiatives supporting digitalization, also contributes to market expansion. Affordable and scalable PR solutions are increasingly sought to cater to the dynamic needs of this region.

North America holds a significant share of the public relations (PR) tools market due to the presence of advanced communication infrastructure and a high concentration of leading PR agencies and businesses. The region's robust digital transformation and widespread adoption of social media platforms fuel demand for PR tools to manage online reputation and engagement. The United States, in particular, drives growth, with companies leveraging advanced analytics and AI-powered tools for targeted campaigns. Additionally, industries such as consumer goods, technology, and healthcare heavily rely on PR tools to enhance brand visibility and maintain competitive positioning, further strengthening the regional market.

Europe represents a mature market for PR tools, characterized by its established corporate sector and high emphasis on reputation management. Countries like Germany, the United Kingdom, and France lead in adopting PR solutions to manage public perception and comply with stringent regulatory frameworks for advertising and communication. The rise of sustainability and corporate social responsibility initiatives in Europe has driven demand for PR tools that facilitate transparent and impactful communication. Additionally, the region's focus on technological advancements, such as AI and big data analytics, enhances PR strategies, enabling businesses to reach their audiences effectively and maintain a competitive edge.

The PR tools market in Latin America is growing steadily as businesses increasingly recognize the value of strategic communication in a digitally connected world. Countries like Brazil, Mexico, and Argentina are key contributors to this growth, with organizations using PR tools to engage consumers across diverse linguistic and cultural landscapes. The region's burgeoning e-commerce sector and rising social media influence drive demand for tools that monitor public sentiment and manage campaigns. However, economic fluctuations and budget constraints among small and medium-sized enterprises present challenges. Despite this, affordable and adaptable PR tools are gaining traction in Latin America's dynamic market.

The Middle East and Africa (MEA) region is emerging as a promising market for PR tools, fueled by rapid digitalization and increasing awareness of the importance of reputation management. Key markets like the United Arab Emirates, Saudi Arabia, and South Africa are experiencing growth due to expanding industries such as tourism, technology, and retail. Businesses in the region are adopting PR tools to manage cross-border communications and cultural nuances. Social media's growing influence further amplifies the need for real-time engagement and sentiment tracking. While challenges such as infrastructure gaps exist, the MEA region presents significant opportunities for PR tool providers.

Key Regional Takeaways:

United States Public Relations (PR) Tools Market Analysis

In 2024, the United States holds 78.70% of the public relations (PR) tools market in North America. The increasing adoption of public relations (PR) tools in the United States is significantly influenced by the rapid growth of social media platforms. For instance, the number of social media users in the US is projected to reach 307.06 Million in 2025. By 2029, this figure is set to rise to 326.74 Million. With more individuals and businesses engaging in social media marketing, PR tools have become essential for managing online reputation, maintaining consistent messaging, and tracking engagement across multiple platforms. The widespread use of social media has created new opportunities for PR professionals to connect with audiences in real-time, monitor trends, and handle crisis communication effectively. As companies seek to amplify their presence online and build stronger relationships with consumers, the integration of PR tools into digital strategies has become crucial. This growing reliance on social media for brand building and communication is influencing public relations (PR) tools market trends and driving the need for advanced PR tools to optimize content, measure success, and enhance overall communication efforts.

Asia Pacific Public Relations (PR) Tools Market Analysis

In the Asia-Pacific region, the increasing integration of digitalization and digital marketing has led to a surge in the adoption of PR tools. For instance, Google to Invest USD 10 Billion In India's Digitisation Fund. As businesses strive to enhance their digital presence, PR tools offer essential solutions for content management, media outreach, and campaign tracking. The region's growing emphasis on data-driven marketing and customer engagement has pushed PR professionals to adopt tools that provide insights into consumer behavior and public sentiment. These tools help organizations reach target audiences more effectively, manage multi-channel campaigns, and measure success across digital platforms. Furthermore, as more businesses focus on online engagement, PR tools have become indispensable for driving communication strategies, managing influencer relationships, and improving brand perception in the highly competitive digital landscape.

Europe Public Relations (PR) Tools Market Analysis

In Europe, the expansion of the banking, financial services, and insurance (BFSI) sector has been a key driver for the adoption of public relations tools. According to the European Banking Federation, there were 784 foreign bank branches in the EU in 2021, of which 619 were from other EU Member States and 165 from third countries. As the sector grows in complexity and competition, PR tools are essential for managing relationships with stakeholders, communicating regulatory changes, and addressing public concerns. The BFSI industry relies heavily on reputation management, and PR tools offer solutions for monitoring media coverage, engaging with key audiences, and enhancing brand visibility. With increased digitalization, these tools also help PR teams stay ahead of emerging trends, track customer sentiment, and manage crisis communication effectively. The dynamic nature of the BFSI sector, combined with regulatory pressures and a focus on customer trust, has made the adoption of PR tools crucial for ensuring effective communication strategies and maintaining a positive image in the market.

Latin America Public Relations (PR) Tools Market Analysis

In Latin America, the rapid growth of online e-commerce and an expanding base of online buyers have contributed to the increasing adoption of PR tools. According to reports, the Latin America market currently boasts over 300 Million digital buyers. As e-commerce platforms proliferate, businesses need effective tools to communicate their brand stories, engage with customers, and handle customer inquiries. PR tools play a vital role in managing online reputations, building trust, and ensuring that communications are tailored to the evolving digital audience. The rise in online shopping has also prompted companies to adopt tools that help manage product visibility, handle public relations campaigns, and monitor customer feedback in real-time. The growing importance of digital presence and consumer interaction has made PR tools an essential asset for organizations looking to connect with the digital-savvy consumer in this region.

Middle East and Africa Public Relations (PR) Tools Market Analysis

In the Middle East and Africa, the growing investments in the IT and telecom sectors have fostered the increasing adoption of PR tools. For example, total spending on information and communications technology (ICT) in the Middle East, Turkiye, and Africa (META) is expected to exceed USD 238 billion this year, marking a 4.5% rise compared to 2023. As the industry becomes more competitive and technology-driven, businesses in these sectors require advanced PR tools to manage communications effectively, handle public relations campaigns, and ensure their messages reach the right audiences. These tools help organizations build and maintain relationships with customers, track media coverage, and address issues related to customer service and product information. As telecom and IT companies expand their digital footprints, PR tools also aid in managing crisis communications, analyzing market trends, and crafting personalized messages for diverse consumer groups, making them essential for improving communication and brand management efforts in the region.

Competitive Landscape:

Leading companies are heavily investing in advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics. These innovations enable real-time monitoring, sentiment analysis, and automated reporting, helping organizations execute more effective PR campaigns. AI-powered tools allow companies to personalize their communication strategies, enhancing customer engagement and brand loyalty. Besides, to expand their capabilities, key players are entering partnerships with technology providers and acquiring smaller, innovative firms. These collaborations help enhance product offerings and allow companies to enter new markets. Strategic acquisitions provide access to niche technologies and broaden service portfolios, making the tools more comprehensive and appealing to a wider audience. These efforts are creating a favorable public relations (PR) tools market outlook.

The report provides a comprehensive analysis of the competitive landscape in the public relations (PR) tools market with detailed profiles of all major companies, including:

  • Agility PR Solutions
  • Business Wire Inc
  • Cision AB
  • iPR Software Inc
  • Isentia
  • Meltwater Inc.
  • Onalytica
  • Onclusive Inc.
  • Outbrain Inc.
  • Prezly

Key Questions Answered in This Report

  • 1.How big is the public relations (PR) tools market?
  • 2.What is the future outlook of public relations (PR) tools market?
  • 3.What are the key factors driving the public relations (PR) tools market?
  • 4.Which region accounts for the largest public relations (PR) tools market share?
  • 5.Which are the leading companies in the global public relations (PR) tools market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Public Relations (PR) Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Publishing Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Social Media Monitoring and Management
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Content Creation and Distribution
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Data Aggregation, Monitoring, and Analysis
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Relationship Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Hosted
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Online Media
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Content Marketing
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Consumer Goods and Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Government and Public Sector
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agility PR Solutions
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Business Wire Inc
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Cision AB
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 iPR Software Inc
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Isentia
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Meltwater Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 Onalytica
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Onclusive Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Outbrain Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Prezly
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2024
  • Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2024
  • Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2024
  • Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2024
  • Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: North America: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: United States: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: China: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: India: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: France: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Others: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2024
  • Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
  • Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
  • Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million USD), 2025-2033
  • Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million USD), 2025-2033
  • Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Public Relations Tools Market: Competitive Structure
  • Table 8: Global: Public Relations Tools Market: Key Players