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市场调查报告书
商品编码
1754268
2025 年至 2033 年网球鞋市场规模、份额、趋势及预测(按比赛场地、应用、配销通路和地区划分)Tennis Shoes Market Size, Share, Trends and Forecast by Playing Surface, Application, Distribution Channel, and Region, 2025-2033 |
2024年,全球网球鞋市场规模达24.8亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到31.1亿美元,2025-2033年期间的复合年增长率(CAGR)为2.41%。北美目前占据市场主导地位,2024年将占24%的市场。网球运动参与度的提高、体育基础设施投资的增加以及政府的支持性措施推动了市场的发展。目前,北美占据最大的市场份额,这得益于该地区体育运动参与度的提高以及对健康和健身的文化重视。
市场主要受日益增强的健康意识和日益普及的健身生活方式的推动,这导致对高性能运动鞋的需求不断增加。此外,网球作为一项职业运动和休閒娱乐活动日益普及,其消费者群体也不断扩大,这为网球鞋市场的成长提供了动力。此外,技术的不断进步使製造商能够开发创新材料和设计,例如轻巧、耐用和环保的选择,从而吸引具有环保意识的消费者。例如,亚瑟士(ASICS)于2025年1月9日推出了GEL-RESOLUTION™ X网球鞋,强调增强的舒适性、稳定性和永续性。其主要特点包括:提供卓越缓衝的FF BLAST™ PLUS ECO泡棉、提供横向稳定性的DYNAWALL™技术以及可调节的DYNALACING™系统,以实现量身定制的贴合度。此外,运动休閒潮流的影响力日益增强,运动服已成为日常时尚,这进一步促进了市场扩张。
由于越来越重视户外休閒活动和社区运动项目,美国网球市场正在经历显着成长。此外,订製和高端网球鞋日益流行,这些鞋款提供个人化的贴合度和增强的性能,在富裕消费者中越来越受欢迎。此外,职业网球锦标赛的影响力、知名运动员的代言以及与主要品牌的合作,也提升了消费者对网球鞋作为理想产品的兴趣。例如,2024年12月24日,世界排名第三的网球运动员可可·高芙(Coco Gauff)推出了两款充满爱国主义色彩的New Balance Coco CG2网球鞋,采用红、白、蓝三色设计,鞋跟上饰有“USA”字样。这些特别版是为她参加美国杯(United Cup)而设计的。此外,消费者的注意力转向可持续和符合道德标准的鞋类,这促使製造商更多地采用环保做法,这也是市场成长的重要因素。
增加网球运动的参与度
网球运动的参与人数正在显着增加,这主要归因于疫情限制措施放鬆后人们对户外和个人运动重新燃起的兴趣。五年来,参与人数已达 1.06 亿人。根据国际网球总会 (ITF) 发布的一项调查,全球网球运动员人数首次超过 1 亿。在体育文化根深蒂固的美国和欧洲等地区,这种復兴尤其明显。此外,网球运动员人数的增加也推高了网球鞋的市场需求,因为新旧网球爱好者正在寻求能够提供必要支撑和提高运动表现的合适鞋子。此外,这项运动日益增长的受欢迎程度支撑了整个行业,从设备製造商到服装和鞋类公司,突显了体育参与率和体育相关消费品之间的相互关联,从而对网球鞋市场的增长产生了积极影响。
体育基础设施投资不断增加
世界各国政府越来越认识到体育运动对健康和社区建设的重要性,从而增加了对体育基础设施的投资,这极大地影响了网球鞋市场的前景。此外,在印度,「Khelo India」计划是政府推动体育运动的典型例子,其中包括建造新的网球场和设施。这种打造更优质运动基础设施的努力促进了社区更多参与运动,并为人们提供了更多参与网球的机会。此类措施的连锁反应显着,增加了对包括网球鞋在内的运动专用装备的需求。根据体育经济学家最近的估计,在美国和加拿大,1970年至2020年间,州和地方政府共投入330亿美元公共资金用于建设大联盟体育场馆和竞技场,公共投入中位数占场馆建设成本的73%。随着新设施的建成以及网球等运动的普及,尤其是在新兴市场,运动服装和装备市场也在成长。随着越来越多的政府将投资体育运动作为增强公共健康和社区发展的策略,预计这一趋势将持续下去,这将影响网球鞋的市场份额。
政府对体育活动的支持
各种国家倡议,例如澳洲的国家体育计划和英国的类似项目,旨在全面提高人们的体育运动参与度。这些政府支持的计划通常会设定具体的参与目标,从而促进人们更多地参与包括网球在内的各种运动。例如,澳洲的国家体育计画旨在让更多的人运动起来,并支持网球等运动所需的基础设施和俱乐部系统。同样,根据印度政府官方资料,青年事务和体育部在 2023-24 财年获得了 339.732 亿印度卢比(3.9324 亿美元)的拨款,比 2022-23 财年增长 11%。消息人士透露,到 2025 年,中国政府希望体育产业的规模达到 5 兆元(6,995.2 亿美元)。政府的这种支持至关重要,因为它提供了必要的资源和设施,鼓励人们开始和继续参与运动。随着越来越多的人开始打网球,对装备和服装的需求,尤其是网球鞋的需求自然而然地增长。这凸显了公共政策和支持在培养积极的生活方式和支持相关产业方面发挥的重要作用,而这些因素正在推动网球鞋市场份额的飙升。
The global tennis shoes market size reached USD 2.48 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.11 Billion by 2033, exhibiting a growth rate (CAGR) of 2.41% during 2025-2033. North America currently dominates the market with a significant share of 24% in 2024. The market is being driven by the increased participation in tennis, growing investment in sports infrastructure, and supportive government initiatives. At present, North America holds the largest market share driven by the rising sports engagement and a cultural emphasis on health and fitness across the region.
The market is primarily driven by rising health consciousness and the increasing adoption of fitness-oriented lifestyles, which is leading to a higher demand for high-performance athletic footwear. Moreover, the growing popularity of tennis as both a professional sport and a recreational activity is expanding the consumer base, which is providing a boost to the tennis shoe market growth. Furthermore, continual advancements in technology are enabling manufacturers to develop innovative materials and designs, such as lightweight, durable, and eco-friendly options, thereby appealing to environmentally conscious consumers. For example, on January 9, 2025, ASICS launched the GEL-RESOLUTION(TM) X tennis shoe, emphasizing enhanced comfort, stability, and sustainability. The key features include FF BLAST(TM) PLUS ECO foam for superior cushioning, DYNAWALL(TM) technology for lateral stability, and the adjustable DYNALACING(TM) system for a tailored fit. In addition to this, the rising influence of athleisure trends, where sportswear is embraced as everyday fashion, further facilitates market expansion.
The market in the United States is experiencing significant growth due to the increasing emphasis on outdoor recreational activities and community sports programs. Additionally, the growing trend of customized and premium tennis shoes, offering personalized fit and enhanced performance features, is gaining popularity among affluent consumers. Besides this, the influence of professional tennis tournaments, endorsements by high-profile athletes, and collaborations with major brands are increasing the consumer interest in tennis shoes as aspirational products. For instance, on December 24, 2024, World No. 3 tennis player Coco Gauff unveiled two patriotic colorways of her New Balance Coco CG2 tennis shoes, featuring red, white, and blue designs with "USA" detailing on the heels. These special editions are intended for her participation in the United Cup. Also, a shift in consumer focus toward sustainable and ethically manufactured footwear is increasing the adoption of eco-friendly practices among manufacturers, which is also a significant growth-inducing factor for the market.
Increasing Participation in Tennis
Tennis is witnessing a remarkable uptick in participation, which is largely attributed to a renewed interest in outdoor and individual sports following the easing of pandemic restrictions. In five years, there are 106 million participants. According to a survey released by the International Tennis Federation (ITF), the number of tennis players worldwide has surpassed 100 million for the first time. In regions like the U.S. and Europe, where sports culture is deeply ingrained, this revival is particularly pronounced. Additionally, the increase in tennis players is escalating tennis shoes market demand, as enthusiasts, new and returning, seek proper footwear that offers the necessary support and performance enhancements for playing. Moreover, the sport's growing popularity supports an entire industry, from equipment manufacturers to apparel and footwear companies, highlighting the interconnection between sports participation rates and sports-related consumer goods, thus positively influencing tennis shoes market growth.
Rising Investments in Sports Infrastructure
Governments globally are recognizing the importance of sports for health and community building, leading to increased investments in sports infrastructure, which is significantly shaping the tennis shoes market outlook. Additionally, in India, the Khelo India initiative is a prime example of governmental efforts to promote sports, which includes the development of new tennis courts and facilities. This push toward creating better sports infrastructure facilitates greater community engagement in sports and provides more opportunities for people to participate in tennis. The ripple effect of such initiatives is significant, increasing the demand for sports-specific gear, including tennis shoes. In the United States and Canada, state and local governments spent USD 33 Billion in public funds to build major-league sports stadiums and arenas between 1970 and 2020, with the median public contribution covering 73 percent of venue construction costs, according to recent estimates by sports economists. As new facilities become available, and access to sports like tennis expands, especially in emerging markets, the market for sports apparel and equipment also grows. This trend is expected to continue as more governments invest in sports as a strategy for enhancing public health and community development, which is influencing the tennis shoes market share.
Government Support for Sports Activities
Various national initiatives, such as Australia's National Sports Plan and similar programs in the UK, aim to boost sports participation across the board. These government-backed plans often set concrete targets for increasing participation, which in turn catalyzes greater engagement in various sports, including tennis. For instance, in Australia, the National Sports Plan aims to get more people moving and supports the infrastructure and club systems necessary for sports like tennis. Similarly, the Ministry of Youth Affairs and Sports has been allocated INR 3397.32 crore (USD 393.24 Million) for FY 2023-24, an 11% increase over FY 2022-23, according to official government data from India. By 2025, the Chinese government wants the sports sector to reach RMB 5 trillion (USD 699.52 billion), according to sources. This governmental backing is crucial as it provides the necessary resources and facilities that encourage people to start and continue participating in sports. As more individuals take up tennis, the demand for equipment and apparel, specifically tennis shoes, sees a natural uplift. This effect underscores the vital role that public policy and support play in fostering active lifestyles and supporting related industries, which is surging the tennis shoes market share.
Hard court tennis shoes lead the market with around 51.0% of market share in 2024. Hard courts are the most common playing surface worldwide. They are famous for their durability and are highly used in professional tournaments and for recreational play. Hard-court tennis shoes are designed to provide improved performance. They deliver cushioning, support, and durability to bear the abrasiveness of the hard court. These shoes often feature robust outsoles with modified herringbone patterns for grip and wear resistance, making them suitable for high-impact movements. The continued rise in tennis participation and the popularity of hard-court tournaments worldwide contribute to steady demand for this category. Innovations in new material and technological innovations, like light yet durable soles and shock-absorbing midsoles, contribute to increased comfort and better performance by players, thereby reinforcing the need for hard-court tennis shoes in the market.
Men leads the market with around 55.6% of market share in 2024. Men account for the majority part of the market due to large participation levels among professionals and leisure tennis players. This category is increased by interest in the game at a global level, along with male icons in sports endorsement and growing penetration of sportswear and fitness within people's lifestyles. Men's tennis shoes are designed to be durable, comfortable, and performative, meeting the specific biomechanical needs and playing styles of men. Features such as enhanced lateral support, cushioning for high-impact movements, and durable outsoles tailored to various playing surfaces meet the needs of competitive and casual players. Moreover, male consumers often prioritize functionality alongside aesthetics, prompting manufacturers to innovate with trendy designs and advanced materials. This strong requirement establishes the significant influence that men have on the trend of the tennis shoe market and in its revenue generation.
Specialty stores lead the market with around 64% of market share in 2024. These stores play a significant role in the market by providing exclusive product offerings and personalized customer experiences. These retailers focus on niche demands, offering designs that appeal to specific consumer preferences and fostering a sense of exclusivity. Their staff often possess specialized knowledge, enabling them to guide customers effectively in selecting products that meet their unique needs. Additionally, these stores frequently collaborate with premium brands, ensuring access to limited-edition releases and high-quality items. This approach not only strengthens their market position but also cultivates strong customer loyalty, setting them apart from mass-market retailers.
In 2024, North America accounted for the largest market share of over 24%. North America is an important region for the global tennis shoe market. The strong tennis culture, inflating disposable incomes, and wide participation in sports drive the market growth in the region. Major professional tennis tournaments and training facilities are located within the region, which fuels the consistent demand for high-performance footwear. Consumers in North America are majorly concerned about quality, technology, and style, which leads manufacturers to make innovations with modern cushioning systems, lightweight materials, and a design that looks good while keeping functionality. An increased focus on health and fitness further accelerates the rise of tennis shoes for sports and casual and athleisure wear. Well-entrenched specialty stores, e-commerce portals, and larger retail chains that provide easy market access, combined with the sustainable orientation of the region, add to North America's importance in the market.
United States Tennis Shoes Market Analysis
Based on the reports presented by the Tennis Industry Association, there were above 23 million tennis players recorded in 2022, which is driving this demand for tennis shoes in the United States of America. But all age categories are experiencing such development, whereby young people, and especially millennials, take the lead by driving the craving for fashionable but functional footwear. The athleisure trend has further boosted the popularity of tennis shoes off the court as manufacturers use partnerships with athletes and celebrities. According to an industry report, e-commerce accounts for more than 20% of sportswear sales, thereby increasing accessibility and customer reach. The performance-conscious consumer is attracted by innovations in sport technology such as light weight and cushioning technologies. The sport also benefits tennis shoemakers through community tennis initiatives and corporate wellness programs. As sustainability trends are fueling innovation, many consumers prefer eco-friendly and recyclable materials for footwear, making this the significant percentage in buyers.
Europe Tennis Shoes Market Analysis
The region's rich tradition of tennis and well-known events such as Wimbledon, the French Open, and the ATP World Tour are added advantages for the tennis shoe industry in Europe. Interest in tennis was also fueled by the fact that a significant number of the world's tennis event viewers in 2023 came from Europe. According to reports, 77% of Europeans watched sports on television, 52% of them played sports in the previous 12 months, and tennis is the second most popular sport in the region. Tennis Europe is the largest regional association of the International Tennis Federation, with over 20,000 youth players and 50 member countries in Europe. As for the engagement in tennis, it has grown since the pandemic, primarily among women who represent nearly 40% of the new entrants according to reports, who engage in it because of a greater awareness towards fitness and sporting outdoors. Therefore, with such a large majority of European customers seeking eco-friendly products, this increasing demand for environmentally friendly sports footwear has pushed companies to focus more on recyclable material usage and reduced carbon emission while manufacturing tennis shoes. The market is also fueled by the robust retail infrastructure of Europe, which is further supported by internet channels and makes tennis shoes easily accessible.
Asia Pacific Tennis Shoes Market Analysis
The market for tennis shoes is growing rapidly in the Asia-Pacific region due to increasing popularity of tennis and growing disposable incomes. Tennis participation has increased in countries like China, Japan, and India due to public and private expenditures in sports facilities. As quoted by iQiyi, which are the broadcasting partners of Women's Tennis Association for China, it has reportedly reached four million in 2014 and hit 39 million in 2017. Meanwhile, the market is also gaining ground as many around the globe follow the championship games held within the region. For example, the 2020 Australian Open Men's Final between Novak Djokovic and Dominic Thiem was viewed by a national peak of 2.668 million people with an average viewership of 2.043. Consumer interest in the sport and related merchandise has increased because of the increased importance of regional and international tournaments such as China Open and Japan Open. The athleisure movement is also gaining ground in cities. Tennis shoes have become a casual wear option for many, especially in this area. Some key distribution channels are e-commerce sites, where much of the area's footwear sales occur. Sport is becoming increasingly popular as a recreational activity among young populations, hence more market demand is being developed.
Latin America Tennis Shoes Market Analysis
There has been a surge in tennis participation in Latin America, particularly in Brazil and Argentina, who together have more than 50% of the region's tennis courts according to reports, which is fueling the demand for tennis shoes. Performance tennis footwear is witnessing high demand owing to the rising popularity of the sport due to events such as the Argentina Open and the Rio Open. Tennis is becoming an increasingly popular sport among the region's youth, who constitute more than 30% of the population according to reports. Urbanization has also contributed to increased demand for tennis shoes as a popular choice for athleisure and casual wear. Tennis shoes are now more widely available in Latin American nations due to the growing e-commerce penetration, which is growing at a significant rate annually. Moreover, marketing campaigns and sponsorship agreements by worldwide brands have increased awareness of high-performance tennis footwear.
Middle East and Africa Tennis Shoes Market Analysis
Growing investments in sports infrastructure and increased participation in sports are fueling the tennis shoe market in the Middle East and Africa (MEA). International tennis tournaments, such as the Dubai Duty-Free Tennis Championships, are hosted in countries like the United Arab Emirates, Saudi Arabia, and South Africa, and the sport is gaining interest globally. These tournaments have enhanced tennis involvement, especially among young people and foreigners. Premium tennis shoes have also become more costly due to growing disposable incomes, especially in Gulf Cooperation Council (GCC) countries. The increase in organized retail and e-commerce is also supporting wider product availability, which will be nearly USD 50 Billion for the Middle East as reported. With this awareness, there has been a rise in the market for tennis shoes, mainly in cities, where tennis is considered a form of fitness activity.
The market is highly competitive driven by innovation, consumer preference, and technology upgradation. The key focus of leading players is integrating performance-enhancing features like lightweight materials, superior grip, and shock absorption for professional and recreational players. The research and development (R&D) investments in the creation of sustainable and eco-friendly product lines are another important feature, as rising demands are witnessed in environmentally conscious footwear. Marketing strategies focus on athlete endorsements and various collaborations to enhance brand credibility. E-commerce amplifies the competition as it increases the avenues for smaller brands to reach people across various regions. Regional preferences for different designs and functionalities further shape the dynamic market landscape.