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市场调查报告书
商品编码
1754278
2025 年至 2033 年服装珠宝市场规模、份额、趋势及预测(按产品类型、性别、配销通路和地区)Costume Jewelry Market Size, Share, Trends and Forecast by Product Type, Gender, Distribution Channel, and Region, 2025-2033 |
2024年,全球人造珠宝市场规模达372亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到615亿美元,2025-2033年期间的复合年增长率为5.45%。亚太地区目前占据市场主导地位,2024年将占据超过30.5%的市场。时尚意识的提升、与高级珠宝相比价格更亲民、可支配收入的增加、名人和社交媒体的影响力,以及对个性化和时尚配件日益增长的需求,都是推动人造珠宝市场份额增长的因素。
由于收入水准的提高和个人形象意识的增强,时尚潮流的演变为服饰珠宝市场带来了积极的前景。同时,劳动人口的增加也促进了对服饰珠宝等价格实惠的饰品的需求,这进一步推动了市场的成长。此外,製造商正在尝试使用不同的半宝石、珠子和金属,以提供种类繁多的服饰珠宝,以满足多样化的时尚需求,并保持高性价比。这反过来又促进了市场的成长。此外,各种产品创新,例如可以锕刻特定名言、名称、图案和颜色以打造独特性并增强情感联繫的定制服饰珠宝的推出,也为市场增长提供了显着的推动力。此外,包括明星代言和各种折扣优惠在内的积极促销活动的广泛采用,也对市场成长产生了积极的影响。其他因素,包括大众购买力的不断增强、互联网普及率的不断提高、电子商务平台上产品的便捷供应、珠宝包装风格的创新以及对男士服装珠宝的需求不断增长,预计将推动服装珠宝市场的成长。
电子商务、日益增长的时尚潮流、不断增长的可支配收入以及消费者市场对高性价比奢侈品的需求,共同推动全球服饰珠宝的发展。根据 IMARC 统计,2024 年全球电子商务市场规模将达到 26.8 兆美元。人们对配件领域时尚且价格实惠的追求,帮助服饰珠宝满足了这项需求。社群媒体、时尚达人和明星代言的影响力日益增强,进一步加速了对服饰珠宝的需求,消费者希望以更低的成本复製高端款式。此外,尤其是在新兴经济体,可支配收入的增加使得越来越多的人能够沉迷于时尚配件。电子商务和数位行销透过提供丰富的设计、便利的获取方式和极具竞争力的价格,显着促进了市场的成长。
美国是市场变革的关键力量,其驱动力源自于潮流趋势、价格实惠以及消费者对时尚经济配件的偏好。时尚产业瞬息万变,消费者无需花费高级珠宝的价格即可购买时尚珠宝。这意味着,新的社群媒体网站、明星代言和时尚达人的出现,刺激了对高端珠宝的需求,因为消费者希望以低成本复製高端风格。不断增长的可支配收入和配件文化的兴起,也为服装珠宝市场带来了积极的前景。电子商务的扩张也发挥了重要作用,提供了丰富的设计选择、极高的可及性和价格竞争力。
不断变化的时尚潮流和价格承受能力
人们一直在寻求既时尚又价格实惠的珠宝产品,以迎合年轻人喜爱的快速变化的时尚潮流。服饰珠宝是珍贵高级珠宝的替代品,价格实惠,却又不失时尚感。例如,数据显示,消费者在过去六个月内对饰品的搜寻量增加了150%,这导致消费者对可客製化时尚配件的需求增加。此外,时尚珠宝及配件贸易协会 (FJATA) 是一家专注于服装、珠宝和时尚配件法规的非营利组织,该协会执行 ASTM F2923-11 标准,限制儿童珠宝中镉的使用。这些法规确保了安全标准,并透过消费者信心促进了市场成长。随着价格承受能力和不断变化的时尚潮流持续影响购买行为,全球服饰珠宝市场预计将稳定成长。
电子商务与社群媒体影响力
亚马逊、Shein 和 Instagram 等线上平台让全球消费者轻鬆购买时尚配件,显着提升了服饰珠宝的销售量。数位购物的兴起,加上网红和名人代言,进一步加速了对时尚珠宝的需求。根据行业报告显示,预计到 2025 年,线上高级珠宝销售额将占到市场的 18% 至 21%,市场价值将比 2019 年增长 600 亿美元至 800 亿美元。这一成长凸显了消费者越来越倾向于线上购买珠宝,这主要得益于便利性、多样性和极具竞争力的价格。随着数位零售和社群媒体行销的不断发展,全球服装珠宝市场的需求预计将持续成长。
可支配所得增加和都市化
随着中产阶级人口的扩大,尤其是在印度和中国等新兴市场,越来越多的消费者能够负担得起非必需的时尚配件,从而推动了全球服饰珠宝市场的成长。快速的都市化过程进一步推动了这种人口结构的改变。根据 GHSL 估计,截至 2020 年,全球约有 45% 的人口居住在城市,35% 居住在城镇,20% 居住在乡村,因此城市人口比例约为 80%,超过 62 亿。这些城市人口可支配收入的增加,加上他们对价格实惠、时尚配件日益增长的需求,大大促进了市场的扩张。随着越来越多的城市和半城市地区消费者寻求时尚且经济实惠的高级珠宝替代品,服饰珠宝市场正在经历强劲增长。
The global costume jewelry market size was valued at USD 37.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 61.5 Billion by 2033, exhibiting a CAGR of 5.45% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 30.5% in 2024. The rising fashion consciousness, affordability compared to fine jewelry, increasing disposable incomes, celebrity and social media influence, and the growing demand for personalized and trendy accessories, are factors driving the costume jewelry market share.
The evolving fashion trends owing to inflating income levels and increasing consciousness regarding personal appearances are creating a positive outlook for the costume jewelry market. In line with this, the rising working populace has facilitated the demand for affordable pieces of adornments, such as costume jewelry, which is further propelling the market growth. Additionally, manufacturers are experimenting with different semi-precious stones, beads, and metals to provide numerous varieties of costume jewelry that cater to diverse fashion needs at cost-effective rates. This, in turn, is favoring the market growth. Apart from this, various product innovations, such as the introduction of customized costume jewelry that can be engraved with specific quotes, names, designs, and colors to create uniqueness and add emotional connection, are providing a considerable boost to the market growth. Moreover, the widespread adoption of aggressive promotional activities, including celebrity endorsements and various discount offers, is positively impacting the market growth. Other factors, including the increasing purchasing power of the masses, the rising penetration of the internet, easy product availability across e-commerce platforms, innovations in jewelry packaging styles, and the increasing demand for men's costume jewelry, are anticipated to drive the costume jewelry market growth.
E-commerce, increasing fashion trends, increasing disposable incomes, and the increased demand of cost-effective luxury in the consumer marketplace are the global drivers of costume jewelry. According to IMARC, the global e-commerce market reached USD 26.8 Trillion in 2024. It is the quest for fashionable yet affordable style within the realm of accessories that helps costume jewelry cater to this end. The growing influence of social media, fashion influencers, and celebrity endorsements has further accelerated the demand as consumers look to replicate high-end styles at a fraction of the cost. Furthermore, increasing disposable incomes, especially in emerging economies, have enabled a larger segment of the population to indulge in fashion accessories. E-commerce and digital marketing have significantly contributed to the growth of markets by providing a wide range of designs, easy accessibility, and competitive pricing.
The United States stands out as a key market disruptor, driven by trends, affordability, and customer preference for fashionable yet economical accessories. The fashion business keeps changing very fast, enabling consumers to buy fashionable jewelry without the cost of fine jewelry. This means that new social media sites, celebrity endorsements, and fashion influencers have heightened the demand as consumers want to copy high-end styles at a low cost. Rising disposable income and a significant culture of self-expression of accessories are also creating a positive costume jewelry market outlook. E-commerce expansion has also played a very important role, providing a vast choice of designs, high accessibility, and price competitiveness.
Changing fashion trends & affordability
There has been a quest for fashionable yet affordable jewelry products that can present to capture the rapid moving fashion trends that appeal to youth. Costume jewelry offers an affordable alternative to precious fine jewelry yet is fashionable. For example, it indicates consumers have raised their search for charms by 150% within the past six months, thus resulting in increased consumer demand for customizable and fashionable accessories. In addition, the Fashion Jewelry & Accessories Trade Association (FJATA), a nonprofit focused on regulations concerning clothing, jewelry, and fashion accessories, enforces the ASTM F2923-11 standards that restrict cadmium usage in jewelry for children. Such regulations ensure safety standards while fostering market growth through consumer confidence. As affordability and changing fashion trends continue to influence buying behavior, the global costume jewelry market is expected to grow steadily.
E-commerce & social media influence
Online platforms like Amazon, Shein, and Instagram are significantly boosting costume jewelry sales by making trendy accessories easily accessible to a global audience. The rise of digital shopping, combined with influencer and celebrity endorsements, has further accelerated demand for fashion jewelry. According to industry reports, online fine jewelry sales are projected to account for 18% to 21% of the market by 2025, representing a market value increase of USD 60 to USD 80 billion from 2019. This surge highlights the growing consumer preference for purchasing jewelry online, driven by convenience, variety, and competitive pricing. As digital retail and social media marketing continue to evolve, the global costume jewelry market is expected to increase the costume jewelry market demand.
Rising disposable income & urbanization
As middle-class populations expand, particularly in emerging markets like India and China, more consumers are able to afford non-essential fashion accessories, fueling the growth of the global costume jewelry market. This demographic shift is further supported by rapid urbanization. According to GHSL estimates, approximately 45% of the global population lived in cities, while 35% resided in towns, and 20% in villages as of 2020, resulting in an urban share of around 80%-more than 6.2 billion people. The increasing disposable income of these urban populations, combined with their growing desire for affordable, stylish accessories, is contributing significantly to the market's expansion. As more consumers in urban and semi-urban areas seek trendy and budget-friendly alternatives to fine jewelry, the costume jewelry market is experiencing robust growth.
Rings lead the market with around 35.0% of market share in 2024, as they are versatile, popular, and symbolic. They are a constant fashion accessory for both sexes, used for purposes such as fashion, cultural, and personal. The ease with which rings can be mixed and matched with various outfits makes them a favorite for daily wear. Additionally, stackable and personalized rings have also increased the demand for this trend. Their affordability against fine jewelry encourages frequent purchases. This further increases their position to be the biggest product segment.
Female leads the market with around 58.9% of market share in 2024, witnessing a strong tradition and desire by women to accessorize and express themselves through fashion. Women traditionally use jewellery for completing their outfits and enhancing their style. Besides, periodic change in fashion trends and peer influence also push women towards buying fashionable and affordable accessories. The influence of social media, celebrity endorsements, and growth in disposable incomes also raise demand. In addition, products offered with diverse designs, customization options, and sustainability-focused appeals better to female consumers.
Offline leads the market with around 74.9% of market share in 2024, as most consumers prefer a physical inspection of the product before buying it in order to establish quality, design, and fit. Brick-and-mortar stores, such as department stores, specialty jewelry stores, and fashion retailers, enable customers to personally shop and avail products immediately. Moreover, off-line channels permit customers to test pieces, be guided by an expert, and enjoy in-store promotions. The established retail networks and the impulse buying behavior give more strength to the offline distribution channel to dominate the market.
In 2024, Asia Pacific accounted for the largest market share of over 30.5%, due to its vast population, rising disposable incomes, and a very strong fashion-conscious consumer base. Countries like China and India are home to large jewelry industries due to cultural traditions and increasing urbanization. Increasing middle-class spending and the e-commerce sector will further fuel the demand. Additionally, the availability of major manufacturing hubs ensures that production is not very expensive, thereby making the costume jewelry even more affordable and accessible. Market growth is supported by social media influence and ever-changing fashion trends.
United States Costume Jewelry Market Analysis
In 2024, the United States accounts for over 86.50% of the costume jewelry market in North America. The growth of the United States costume jewelry market is directly related to the increase in urbanization and women's employment. According to an industry report, as of 2023, 83% of the U.S. population lives in urban areas, which was only 64% in 1950. In 2050, 89% of the U.S. population is estimated to live in an urban setting, thus forming a larger consumer base for inexpensive yet fashionable jewelry. Urban populations will assume fashions and demand lower-cost ornamentations in the way of costume jewelry. Women's employment overall is at 99.9% of its prerecession level, while prime-age women's employment stands at 100% of February 2020 levels. As women become increasingly active in the workforce and acquire financial independence, they are in a better position to spend money on accessories that complement the trends in fashion. This trend of urbanization and increased economic participation of women makes the U.S. market very vulnerable to continued growth in the costume jewelry sector.
Europe Costume Jewelry Market Analysis
The European costume jewelry market is growing with the expansion of well-established fashion brands into the jewelry sector. In March 2022, the well-known London-based fashion brand, Jimmy Choo, launched a new line of fashion jewelry, comprising bracelets, earrings, necklaces, anklets, and rings. This action not only expanded the product range of the brand but also answered the growing call for fashionable yet affordable accessories. Around the same time, during September 2022, Zadig & Voltaire-a French fashion house-released an entirely new costume jewelry collection comprising only recycled brass. This does match the greater demand from the consumer for a sustainable fashion model. This trend is quickly evolving into one of the emerging powers driving demand in costume jewelry throughout Europe as it incorporates an interest in eco-friendliness as well as ethics in its practice. The European market will continue to grow and innovate in the costume jewelry market with further expansion in jewelry offerings from fashion brands.
Asia Pacific Costume Jewelry Market Analysis
Asia Pacific costume jewelry is growing at a very healthy pace due to the rise in high disposable incomes and growth of prominent jewelry brands. Indian jewelry brand Sukkhi launched its Scintillare collection in July 2021. The daily wear jewelry released under this collection included gold-plated, rhodium-plated, and rose gold-plated necklaces, earrings, rings, and bracelets. According to the company, it caters to the growing demand for affordable, stylish jewelry in the region, especially in India. India's per capita disposable income reached INR 2.14 Lakh (USD 2,557) in 2023-24. Per capita disposable income grew 8% in FY24 and 13.3% in the previous year, according to industry reports. This rise in disposable income is contributing to greater purchasing power among consumers, driving demand for fashion accessories, including costume jewelry. With more consumers becoming financially capable to purchase trendy collections that brands continuously launch, the Asia Pacific costume jewelry market will continue to grow.
Latin America Costume Jewelry Market Analysis
Latin America costume jewelry is set to see healthy growth triggered by a rise in disposable income that will increase sharply all over the region. Industry reports forecast that total disposable income in Latin America will grow by almost 60% in real terms from 2021 to 2040, boosted by narrowing regional disparities, and this increased disposable income will bring more customers with the purchasing power to invest in affordable, fashionable accessories such as costume jewelry. As the economic conditions improve and a growing middle class emerges, more consumers in Latin America are turning to fashion jewelry as an affordable alternative to fine jewelry. The increased focus on fashion and personal style, particularly among younger demographics, is further accelerating demand for trendy and cost-effective jewelry options. As disposable income increases and regional inequalities decrease, the Latin American costume jewelry market is expected to continue growing and innovating, making it an attractive market for both local and international brands.
Middle East and Africa Costume Jewelry Market Analysis
The MEA costume jewelry market is witnessing a growth trend because of the strong performance of the economy in the region and the rising purchasing power of consumers. Saudi Arabia, an upper-middle-income country, reached a GDP of USD 1.1 Trillion in 2023, making it the 19th largest economy in the world and the largest economy in the Arab world, according to USDA. This economic strength is giving a boost to the demand for cheap luxury goods, such as costume jewelry, in the pockets of the increasing middle class. More robust economic growth in the region has increased the disposable income of consumers, who are now demanding styles of fashionable and affordable fashion accessories. Besides, its economic hub status in the MEA region causes a ripple effect on the overall trend in Saudi Arabia, thus becoming a high interest market for costume jewelry among both domestic and international costume jewelry manufacturers. Urban population expansion and an increase in love for fashion and an individualistic style add to the rising demands of costume jewelry in the Middle East and African region.
Key players in the costume jewelry market use innovation, digitalization, and green strategies to boost growth. Leading fashion brands have continuously launched trendy and high-quality designs using improved materials such as gold-plated alloys, synthetic gems, and recycled metals that will make them more durable and attractive. Most companies are achieving brand visibility by using social media marketing, influencer's collaboration, and celebrity endorsements to attract style-conscious consumers to their costume jewelry. This also pushed key players to enhance their online presence through user-friendly websites, mobile apps, and AI-driven personalization to improve customer experience.