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市场调查报告书
商品编码
1754305
2025 年至 2033 年医疗美学市场规模、份额、趋势及预测(按产品、应用、最终用户和地区)Medical Aesthetics Market Size, Share, Trends and Forecast by Product, Application, End User, and Region, 2025-2033 |
2024年,全球医学美容市场规模达183亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到372亿美元,2025年至2033年期间的复合年增长率为8.2%。目前,北美占据市场主导地位,2024年的市占率将超过41.5%。推动市场发展的主要因素包括:消费者对年轻外表和自信的日益重视、消费者对非侵入性美容手术的需求不断增长、技术的持续进步以及医学美容的广泛普及和可及性。
医疗美容市场的主要驱动力之一是对微创 (MI) 美容手术日益增长的需求。科技进步使得肉毒桿菌、真皮填充剂和雷射疗法等疗法更加安全、快速、有效,吸引了更广泛的人。在社群媒体和美学标准的推动下,社会对自我形象的日益关注,进一步加速了医疗美容的普及。此外,与外科手术相比,这些手术通常需要更短的恢復期,这对忙碌的人群来说极具吸引力。新兴市场可支配收入的不断增长以及此类治疗的可及性不断提升,也促使人们日益青睐非手术美容。
美国正崛起成为医学美容产业的领导国家,占 91.50% 的市场。这得归功于强大的医疗基础设施和美容治疗技术的进步。截至 2023 年,美国医疗保健支出约占 GDP 的 17.8%,反映了该产业的经济重要性。医学美容领域受益于对微创手术日益增长的需求。国际美容整形外科学会 (ISAPS) 报告称,外科手术数量增加了 5.5%,总计超过 1,580 万例,非外科手术数量增加了 1,910 万例。在过去四年中,美容手术的整体成长率达到了 40%。此外,根据美国整形外科学会 (ASPS) 的数据,2022 年美国共进行了 2,620 万个例外科和微创美容及重建手术,这意味着自 2019 年以来,美容手术数量增加了 19%。此外,美国在雷射治疗、注射和皮肤嫩肤技术的应用方面也处于全球领先地位。联邦资料显示,在支持性监管框架和研究资金的推动下,医疗保健领域(包括美学领域)正在稳步创新。这巩固了美国作为美学创新和服务中心的地位。
非侵入性手术的需求不断增长
非侵入性手术需求的不断增长是市场成长的主要驱动力。此外,消费者对美容的偏好变化也推动了医疗美容市场的前景。此外,各种美容疗法(例如真皮填充剂、肉毒桿菌注射和雷射疗法)的日益普及,进一步推动了市场的成长。例如,艾尔建(Allergan)2022年的报告显示,非侵入性治疗的接受度日益提高,并且这一进展持续强调非侵入性治疗能够以最短的恢復期和比传统外科手术甚至注射剂更低的风险提供有效的治疗效果。新的治疗肌肉包括额外的手肘和前臂肌肉:肱肌、肱桡肌、旋前圆肌和旋前方肌。儘管如此,技术进步和对最短恢復期的渴望一直是非侵入性手术的主要驱动力。肉毒桿菌手术市场成长了6%,而真皮填充剂市场在2023年成长了4%。因此,肉毒桿菌毒素在美容医学中的使用量显着激增。肉毒桿菌注射可用于治疗皱眉纹、鱼尾纹和额头横纹。这些美容用途已获得美国食品药物管理局 (FDA) 的批准。
新兴科技趋势
雷射技术、注射和能量型设备的进步是医疗美容市场发展的主要驱动力。这种扩张也得益于它们在解决日益复杂的皮肤相关特定问题(例如色素沉着、皱纹和纹身去除)方面的有效性和多功能性。此外,手术机器人(例如达文西手术系统)的使用趋势透过微创手术提高了精准度、灵活性和可控性,彻底改变了手术的本质。此外,持久耐用、效果更自然的注射剂的普及,使得美容变得更加触手可及,并吸引了更广泛的人群。例如,GC Aesthetics 是乳房美容领域的知名领导者,它与医疗保健解决方案的先驱 Bimini Health Tech 合作,彻底革新了乳房重建领域。此次合作将GC Aesthetics在硅胶乳房植入物设计、生产和分销领域40年的经验与Bimini最新的乳房重建创新技术相结合。双方携手致力于为全球女性提供世界级的乳房重建解决方案,服务范围涵盖美国、拉丁美洲、欧洲、中东和非洲地区以及亚太地区。
年轻人对自尊和外表的要求越来越高
医学美容市场正在蓬勃发展。这是由于人们更有自信和追求年轻的文化变化。监管机构也批准了各种产品,这促进了成长。例如,Lumenis 于 2022 年 1 月在英国推出了 Splendor X 设备。它获得了脱毛、血管问题、色素沉着病变和皱纹的 CE 许可。对肉毒桿菌毒素治疗的需求不断增长,再加上越来越多的具有美学意识的人和不断推出的新产品,也推动了市场的成长。肉毒桿菌毒素是肉毒梭菌中的一种神经毒性蛋白,透过在註射后中断传入所注射肌肉的神经衝动来发挥作用。显然,A 型肉毒桿菌美容治疗最常见的接受者是 31-45 岁的成年人。 2023 年,全球美容手术成长了 3.4%,总计 3,490 万例;手术成长了5.5%,非手术成长了1.7%。在过去四年中,累计手术数量增加了40%。
The global medical aesthetics market size was valued at USD 18.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 37.2 Billion by 2033, exhibiting a CAGR of 8.2% from 2025-2033. North America currently dominates the market, holding a market share of over 41.5% in 2024. The market is primarily driven by the rising emphasis on youthful appearance and self-confidence, the escalating consumer demand for non-invasive cosmetic procedures, the continuous technological advancements, and the widespread availability and accessibility of medical aesthetics.
One of the key drivers for the medical aesthetics market is the increasing demand for minimally invasive (MI) cosmetic procedures. Advancements in technology have made treatments like Botox, dermal fillers, and laser-based therapies safer, quicker, and more effective, appealing to a broader demographic. The growing societal focus on self-image, fueled by social media and beauty standards, has further accelerated adoption. Additionally, these procedures often require less downtime compared to surgical alternatives, making them attractive to busy individuals. The rising disposable income and expanding accessibility to such treatments in emerging markets are also contributing to the growing preference for non-surgical aesthetic enhancements.
The United States is emerging as leading medical aesthetics industry, with 91.50% shares. It is driven by robust healthcare infrastructure and advancements in cosmetic treatments. As of 2023, healthcare spending in the U.S. reached approximately 17.8% of GDP, reflecting the sector's economic significance. The medical aesthetics segment benefits from increasing demand for MI procedures. The International Society of Aesthetic Plastic Surgery (ISAPS) reported a 5.5% increase in surgical procedures, totaling over 15.8 million, and 19.1 million non-surgical procedures. Over the last four years, the overall increase in aesthetic procedures has been 40%. Along with this, in 2022, 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures were performed in the U.S., reflecting a 19% increase in cosmetic surgeries since 2019, according to the American Society of Plastic Surgeons (ASPS). Additionally, the U.S. leads globally in technology adoption for laser treatments, injectables, and skin rejuvenation techniques. Federal data highlights steady innovation in healthcare, including aesthetics, fueled by supportive regulatory frameworks and research funding. This has cemented the U.S. as a hub for aesthetic innovation and service delivery.
Growing Demand for Non-Invasive Procedures
The rising demand for non-invasive procedures is the primary driver of the market growth. In addition to this, the changing consumer preferences towards cosmetic enhancements are also driving the medical aesthetics market outlook. Furthermore, the increasing popularity of various beauty treatments, such as dermal fillers, Botox injections, and laser therapy is further boosting the market growth. For example, the Allergan 2022 report shows growing acceptance of non-invasive treatments, and the progress continues to emphasize delivering effective results with minimal downtime and less risk than traditional surgical procedures or even injectables. New muscles for treatment include the additional elbow and forearm muscles: brachialis, brachioradialis, pronator teres, and pronator quadratus. Nonetheless, technological advancements and the desire for minimal downtime have been major drivers for non-invasive procedures. The market grew by 6% for botulinum toxin procedures, whereas dermal fillers experienced growth of 4% in 2023. As a result, the usage of botulinum toxins in aesthetic medicine has remarkably surged. Botox injections are employed in the treatment of frown lines, crow's feet, and horizontal forehead lines. These are cosmetic indications which have been approved by the US FDA.
Emerging Technology Trends
Advancements in laser technology, injectables, and energy-based devices are major drivers in the development of the medical aesthetics market. This expansion is also due to their effectiveness and versatility in addressing increasingly sophisticated technologies for specific concerns related to the skin, like pigmentation, wrinkles, and tattoo removal. Among other examples, the trend towards the use of surgery robots, such as the da Vinci Surgical System, has revolutionized the very nature of surgery by affording enhanced precision, dexterity, and control through the minimally invasive surgery procedures. In addition, the popularity of longer-lasting and more natural-looking injectables has led to cosmetic enhancements becoming accessible and appealing to a wider range of people. For instance, GC Aesthetics is a well-established leader in breast aesthetics that collaborated with Bimini Health Tech, a pioneer in health care solutions, to revolutionize the world of breast reconstruction. This collaboration leverages the 40 years of GC Aesthetics experience in design, manufacturing, and distribution of Silicone Breast Implants in conjunction with Bimini's latest breast reconstruction innovations. Together, they are committed to offering world-class breast reconstruction solutions to women around the globe, from the USA to LATAM, EMEA, and APAC.
Increased Demand for Self-Esteem and Youths Appearance
There is immense growth in the medical aesthetics market. This is due to cultural changes that are more of self-confidence and seeking youthfulness. The regulatory authorities also approve various products, and this has enhanced the growth. For instance, Lumenis launched the Splendor X device in the United Kingdom in January 2022. It obtained CE clearance for hair removal, vascular issues, pigmented lesions, and wrinkles. The growing demand for botulinum toxin treatments, coupled with the growing number of aesthetically conscious individuals and an ongoing stream of new releases, is also fueling the growth of the market. Botulinum toxin is a neurotoxic protein found in Clostridium botulinum that acts by interrupting nerve impulses to the administered muscles upon injection. Apparently, the most common receivers of botulinum toxin type A cosmetic treatments are adults aged 31-45 years. In 2023, aesthetic procedures grew globally by 3.4%, totaling 34.9 million; surgical rose by 5.5%, and nonsurgical procedures rose by 1.7%. In the last four years, the cumulative number of procedures increased by 40%.
Aesthetic implants stand as the largest part of the 2024 market. Growth in aesthetic implant surgeries, particularly procedures like augmentation mammoplasty and other facial implants is largely backed by women as it gathers momentum in relation to soaring social media influences, with increased disposable incomes, as well as in improving the latest implant materials used including biocompatible metals and ceramics among others. Both hospitals and specialty clinics are increasing their portfolio offerings, thereby making aesthetic implants accessible. The growing popularity of body contouring and facial enhancements, along with rising acceptance of cosmetic surgery, further fuels the implant market.
Surgical dominated the market in 2024, with growth in demand for body contouring, facial surgeries, and enhancements. One of the most important factors is that aesthetic surgery is increasingly becoming acceptable due to improvements in surgical techniques and patient safety measures. Some of the most popular procedures are liposuction, facelifts, and rhinoplasty because these surgeries give the patient results that last long and are easily noticeable. Additionally, increased disposable incomes and greater emphasis on self-image, as amplified by social media, are contributing to the demand for surgical options. According to data from the International Society of Aesthetic Plastic Surgery (ISAPS), surgical procedures increased by 5.5% in 2023, further showing this trend.
The market share for hospitals and clinics is around 49.8% in 2024 because they are capable of providing complete specialized services under one roof. These facilities range from non-invasive aesthetic treatments such as Botox and dermal fillers to more complex surgical procedures like facelifts and liposuction. Hospitals and clinics are trusted for their advanced technology, highly trained professionals, and adherence to regulatory standards, ensuring patient safety. Increasing aesthetic services investments in healthcare will also contribute to the use of these settings, alongside the increasing affordability and treatment accessibility. This consolidation enhances patient confidence in one single location, thus further accelerating the trend.
North America dominated the market share in 2024, accounting for more than 41.5% due to high consumer demand for cosmetic procedures, an advanced healthcare infrastructure, and rising acceptance of non-invasive treatments. The U.S. remains a key contributor in this region, with a large population seeking aesthetic enhancements like Botox, dermal fillers, and laser treatments. Technological advancements, along with the presence of key market players, further fuel this growth. Also, the increasing concern of younger generations towards self-image and beauty, coupled with increasing disposable income, increases the demand for these procedures. North America's regulatory environment is supporting the expansion of the market by ensuring the safety and efficacy of medical aesthetics treatments.
United States Medical Aesthetics Market Analysis
Rising demand for non-invasive aesthetic treatments and a recent spate of increasing awareness about cosmetic procedures should fuel strong growth in the U.S. medical aesthetics market. The market for physician-dispensed skincare alone is expected to grow at 9.6% compound annual growth rate, reaching $37.3 billion by 2030. The high demand for medical-grade skincare products that are sought more and more by consumers due to the benefits they impart in rejuvenating and aging out the skin. Besides, emerging products like exosome-based skincare treatments from Elevai signify the larger trend of aesthetics solutions powered by biotechnology, as products are designed to advance skin regeneration, stimulate collagen production, and promote better skin health. The increase in obesity and the market for weight loss treatments are supporting the medical aesthetics market; the demand for body sculpting and rejuvenation is also rising, opening new avenues.
Europe Medical Aesthetics Market Analysis
The medical aesthetics market in Europe benefits hospitals and clinics by enhancing patient satisfaction and expanding service offerings. Non-invasive procedures such as dermal fillers and laser therapy are increasingly popular because they have minimal downtime and are in line with patient preferences. Healthcare expenditure in Germany reached approximately €474.1 billion (USD 507.3 billion) in 2021, with over 90% of the population covered, indicating the robustness of the nation's healthcare system. This rise in healthcare spending also boosts medical aesthetics, providing better access for patients to cosmetic treatments. In the UK, 43% of adults currently view non-surgical cosmetic procedures as part of a regular beauty routine. These treatments are considered an essential part of well-being and helps build customer loyalty. Higher revenue in clinics is established with reliable high tech solutions, giving patients the confidence to be regular visitors. Further growing the demand for minimally invasive options also drives innovation in equipment, thereby improving service quality and making processes more effective.
Asia Pacific Medical Aesthetics Market Analysis
Medical aesthetics in India continues to gain ground with increasing awareness and acceptance of non-surgical cosmetic treatments such as Botox, fillers, and laser treatments. It now presents more affordable solutions for those alternatives that could have been more conventional, like surgery, by offering such solutions to the broader market penetration of the middle-income earners. Technological advances in aesthetic medicine, including laser and micro-needling devices, have further fueled this growth with innovation in traditional beauty practices. Training programs for professionals have also become more accessible, meeting the demand for skilled practitioners. This also explains why its young population of more than 554 million aged 15-64 plays a part in the rising demand because most of these people give much importance to self-care and personal appearance.
Latin America Medical Aesthetics Market Analysis
Brazil is actually the fourth biggest cosmetic market around the world and is driven by large and diverse populations, and growing demand for beauty products, as well as thriving export sectors. Latin America is a principal region for Brazilian exports where 79.3% of total cosmetic sales are recorded to be in that region; Argentina, Chile, and Mexico are amongst the destinations. The innovation of applying local ingredients boosts Brazil's competitive edge across the border. There is also growing interest in non-invasive beauty procedures, supported by the region's expanding middle class and evolving consumer preferences for accessible and effective aesthetic solutions.
Middle East and Africa Medical Aesthetics Market Analysis
The medical aesthetics market is growing rapidly in the Middle East and Africa, supported by the growing number of medical spas and non-invasive procedures. As of 2024, the UAE has 50 medical spas, an increase of 6.25% from 2023, and mostly operated independently. Treatments such as dermal fillers and laser therapies are very popular due to their natural results and minimal downtime. The integration of wellness with beauty and advanced technology is also boosting client satisfaction. Growing awareness of skin health and youthfulness further supports the market's expansion.
The medical aesthetics market has a high degree of rivalry, with several companies dealing with a wide range of treatments and products. These include main industry players that have dominated the global market with established portfolios of injectable treatments, dermal fillers, and botulinum toxin products. Such companies consistently innovate by developing new technologies and formulations to satisfy the growing demand from consumers for non-invasive cosmetic procedures. Apart from the above companies, several new players are entering the market and trying to gain ground with their focus on cutting-edge treatments such as laser technologies, regenerative medicine, and aesthetic devices. Increasing demand for personalized treatments is also a reason for competition that compels companies to use advanced AI and ML in their product development. Regional players also play a role in the competitive dynamics, especially in Asia Pacific and Latin America, where the market for medical aesthetics is also witnessing strong growth.