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市场调查报告书
商品编码
1792282
2025 年至 2033 年潜水衣市场报告(按产品类型、厚度、最终用户、应用、配销通路和地区)Wetsuit Market Report by Product Type, Thickness, End User, Application, Distribution Channel, and Region 2025-2033 |
2024年,全球潜水衣市场规模达14.32亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到21.636亿美元,2025-2033年期间的复合年增长率(CAGR)为4.7%。水上运动参与度的提高、潜水服材料和技术的进步、健康和健身意识的增强、沿海地区旅游业的蓬勃发展以及电商平台的扩张,是推动市场成长的主要因素。
水上运动日益普及
衝浪、潜水和浮潜等活动的参与度不断提高,刺激了对潜水服的需求。随着越来越多的人参与这些运动,对高品质、耐用潜水衣的需求也随之增长。根据衝浪产业会员协会 (SFIA) 2023 年报告的资料,在成长最快的 25 项水上运动中,衝浪是成长最快的。对于极限运动而言,这意味着滑板占 59.1%,衝浪占 28.5%,单板滑雪占 14.5%。据国际衝浪协会称,多年来,ISA 一直在全球范围内开展教练计划,为所有水域的海洋和平水比赛认证站立式桨板 (SUP) 教练、指导员和裁判/赛事官员。 ISA 已在全球 35 多个国家认证了 5,000 多名教练,其中 700 名专门从事 SUP。这进一步大幅提升了潜水衣市场的数据。
健康和健身意识的增强
人们越来越注重健康和健身,寻求包括水上运动在内的户外活动作为体育锻炼和休閒娱乐的方式,这推动了对潜水服的需求。根据《今日美国》报道,事实上,作为一种全身锻炼,游泳在许多方面都比许多陆地运动更好。游泳比许多其他运动方式更有效,尤其是在预防心臟病方面,主要是因为根据哈佛医学院的研究,运动已被证明可以同时锻炼心臟和肺部,从而训练身体更有效地利用氧气。例如,2023年5月,奥兰多新创公司Phlex与一家全球运动感测器公司合作推出一款新的游泳训练产品。该公司是LeAD Lake Nona运动与健康科技加速器计画的毕业生,与芬兰的Polar Electro公司合作推出了一款针对游泳选手和教练的穿戴式装置。该设备允许所有级别的游泳运动员(从业余到竞技)透过Phlex的应用程式追踪心率、卡路里消耗等一些运动表现统计数据。预计这将推动未来几年潜水服市场的成长。
潜水衣材质的重大技术进步
增强型氯丁橡胶和其他合成橡胶等材料的创新,提升了潜水衣的柔韧性、舒适性和保暖性。这些进步使潜水服对消费者更具吸引力,推动了市场成长。例如,2024年6月,全球知名的衝浪和生活风格品牌Billabong宣布推出其迄今为止最永续的潜水服系列。这项名为「Upcycler」的开创性计画历经多年打造,堪称世界首创,将多种技术融合到一件潜水服中,现已涵盖其所有性能係列。这项创新措施将废弃的消费后纺织品组合成运动衫和潜水服内衬,并将消费后废弃的潜水服重新利用为内衬橡胶的原材料。此外,Billabong还做出了一项关键转变,将所有合成橡胶转换为源自巴西橡胶树的全天然FSC认证橡胶配方。这三大倡议标誌着Billabong朝着打造迄今为止最具永续性的潜水服迈出了重要的一步。
全身潜水衣占大部分市场份额
全套潜水衣的需求源自于其卓越的保暖性能,使其成为寒冷水况和长时间水上运动的理想选择。它们能够有效抵抗海洋生物和紫外线的侵袭,提升使用者的安全性和舒适度。全套潜水衣用途广泛,适合从衝浪到潜水等各种水上活动。此外,材料和设计的进步提升了其灵活性和贴合度,使其在水上运动爱好者中广受欢迎。例如,2024年6月,身为环保和社会责任衝浪装备领域的产业领导者,Patagonia 很自豪地宣布与 Bolder Industries 共同开发一项突破性的潜水服循环解决方案。今年早些时候,Patagonia 开始收集报废的 Yulex(R)(天然橡胶)潜水服,以便 Bolder Industries 在分子水平上对其进行分解,将其用作未来 Yulex(R) 潜水服染色过程中的炭黑。炭黑用于染色潜水衣的再生尼龙衬里,约占巴塔哥尼亚潜水衣橡胶泡沫的15-20%。与传统炭黑相比,Bolder Industries 生产的 BolderBlack(R) 可减少90%以上的用水量和90%以上的温室气体排放。
> 5mm 占据业界最大份额
厚度超过5毫米的潜水衣需求源自于其卓越的保暖性能,这对于冷水潜水和长时间潜水至关重要。这些潜水服是寒冷地区潜水员和衝浪者的首选,能够确保长时间的舒适性和防护性。此外,氯丁橡胶技术的进步增强了厚款潜水衣的柔韧性和浮力,使其更加舒适,同时又不影响其灵活性。冷水运动和潜水探险的日益普及进一步刺激了对厚款潜水衣的需求。
男性代表领先的细分市场
男性对潜水衣的需求源自于他们经常参与衝浪、潜水和浮潜等水上运动。男性通常寻求耐用、高性能、保暖性能出色且灵活的潜水服。户外和探险运动的日益普及,加上人们对健身和健康的关注,进一步推动了这项需求。此外,潜水服技术的进步,例如改进的氯丁橡胶材料和符合人体工学的设计,提升了舒适度和性能,使其对男性消费者更具吸引力。
衝浪在市场上占据明显主导地位
衝浪运动对潜水衣的需求源自于其保暖性能,它能让衝浪者在水中停留更长时间,尤其是在寒冷的气候条件下。潜水衣可以防止擦伤、紫外线和海洋生物的侵扰,从而提高安全性和舒适度。衝浪作为一项运动和休閒活动的日益普及也推动了这项需求。此外,潜水衣材质和设计的进步提高了灵活性和贴合度,满足了衝浪者对性能和机动性的需求。衝浪旅游业的兴起也促进了市场的成长。
体育杂货店占市场主导地位
随着水上运动和户外休閒活动的日益普及,运动用品商店对潜水服的需求也随之增长。这些商店为运动爱好者提供便利的一站式购物体验,提供各种适合不同活动和环境的潜水服。此外,健身和健康意识的增强也鼓励消费者探索水上运动,从而推动了潜水服的销售。有效的行销、店内促销以及经验丰富的店员也促进了这些零售场所需求的成长。
北美引领市场,占据最大的潜水衣市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美、欧洲、亚太、中东和非洲以及拉丁美洲。报告指出,北美是潜水衣最大的区域市场。
北美潜水衣市场的发展得益于衝浪、潜水和划艇等水上运动的日益普及,以及人们健康和健身意识的不断增强。潜水衣材料的技术进步提升了舒适度和性能,吸引了更多消费者。此外,沿海旅游业的发展和电商平台的扩张也使潜水衣更加触手可及。受气候变迁驱动的季节性需求也促进了市场的成长,消费者寻求适合各种水况的高品质装备。例如,2024年6月,运动用品零售商迪卡侬与美国材料科学公司Yulex合作,推出了一款基于100%认证天然橡胶的氯丁橡胶替代潜水衣。儘管迪卡侬报告称,市场上确实存在100%合成氯丁橡胶的替代品,例如由85%天然橡胶和15%合成橡胶製成的潜水服,但新款Yulex100据称是唯一一款完全采用PEFC或FSC认证森林材料製成的潜水服。
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
The global wetsuit market size reached USD 1,432 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,163.6 Million by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033. The increasing participation in water sports, advancements in wetsuit materials and technology, rising health and fitness awareness, growing tourism in coastal areas, and the expansion of e-commerce platforms are some of the major factors driving the growth of the market.
Increasing Popularity of Water Sports
The rising engagement in activities like surfing, diving, and snorkeling fuels the demand for wetsuits. As more individuals participate in these sports, the need for high-quality, durable wetsuits grows. According to the Surf Industry Members Association, surfing is the fastest-growing water sport in the top 25 fastest-growing sports using data from the 2023 SFIA Report. And for action sports, that meant Skateboarding came in at 59.1%, Surfing at 28.5%, and Snowboarding at 14.5%. According to the International Surfing Association, for years, the ISA has run a worldwide coaching Program for certifying StandUp Paddle (SUP) coaches, instructors, and judges/event officials for both ocean and flat-water racing in all bodies of water. The ISA has certified over 5,000 Coaches worldwide from over 35 countries, 700 of which are specialized in SUP. This is further boosting the wetsuit market statistics significantly.
Growing Health and Fitness Awareness
The growing focus among people on health and fitness is seeking outdoor activities, including water sports, as a means of physical exercise and recreation which is boosting the demand for wetsuits. According to USA Today, in fact, as a full body workout, swimming is better than many land-based exercises in many ways. Swimming is a better form of exercise than many other exercises, especially for heart disease prevention, primarily because exercise has been shown to work both the heart and lungs and thereby train the body to use oxygen more efficiently, as per Harvard Medical School. For instance, in May 2023, Orlando startup Phlex is partnering with a global sports sensor company for a new swimming training product. The company, a graduate of the LeAD Lake Nona Sports & Health Tech Accelerator, launched a wearable device for swimmers and coaches with Finland-based Polar Electro. The device allows all levels of swimmers, from casual to competitive, to track a few performance statistics like heart rate, calories burned, and more through Phlex's app. This is expected to fuel the wetsuit market forecast over the coming years.
Significant Technological Advancements in Wetsuit Materials
Innovations in materials, such as enhanced neoprene and other synthetic rubbers, have improved wetsuit flexibility, comfort, and thermal insulation. These advancements make wetsuits more appealing to consumers, driving market growth. For instance, in June 2024, Billabong, the globally recognized surf and lifestyle brand, announced the release of its most sustainable range of wetsuits built-to-date. The groundbreaking project, coined "Upcycler," has been years in the making, representing a world-first, with a combination of multiple technologies rolled into one wetsuit, now included across their entire performance range. This innovative initiative combines discarded post-consumer textiles for jerseys and wetsuit liners and repurposes post-consumer discarded wetsuits into raw ingredients for the internal rubber. Additionally, Billabong has made a crucial shift by transitioning all synthetic rubber to an all-natural FSC-certified rubber formulation sourced from the Hevea brasiliensis tree. These three major steps mark a significant leap toward creating the most sustainable wetsuits built to date.
Full wetsuits accounts for the majority of the market share
The demand for full wetsuits is driven by their superior thermal insulation, making them ideal for colder water conditions and extended water sports sessions. They offer enhanced protection against marine life and UV rays, increasing safety and comfort for users. The versatility of full wetsuits makes them suitable for a wide range of water activities, from surfing to diving. Additionally, advancements in materials and design have improved flexibility and fit, boosting their popularity among water sports enthusiasts. For instance, in June 2024, Patagonia, as the industry leader in environmentally and socially responsible surf gear, is proud to share the co-development of a groundbreaking circular solution for wetsuits with Bolder Industries. Earlier this year, Patagonia began collecting end-of-life Yulex(R) (natural rubber) wetsuits so that they could be broken down at the molecular level by Bolder Industries to be used as carbon black in the dyeing process of future Yulex(R) wetsuits. Carbon black is used to dye the wetsuits' recycled nylon lining and accounts for about 15 - 20% of Patagonia wetsuits' rubber foam. Production of Bolder Industries' BolderBlack(R) uses 90%+ less water and emits 90%+ fewer greenhouse gases than traditional carbon black.
> 5mm holds the largest share of the industry
The demand for wetsuits with thickness greater than 5mm is driven by their superior thermal insulation, essential for cold water and extended diving sessions. These wetsuits are preferred by divers and surfers in colder regions, ensuring prolonged comfort and protection. Additionally, advancements in neoprene technology have enhanced the flexibility and buoyancy of thicker wetsuits, making them more comfortable without compromising mobility. The increasing popularity of cold-water sports and diving expeditions further boosts the demand for thicker wetsuits.
Male represents the leading market segment
The demand for wetsuits among males is driven by their high participation in water sports such as surfing, diving, and snorkeling. Males often seek durable, high-performance wetsuits that offer superior thermal protection and flexibility. The increasing popularity of outdoor and adventure sports, combined with a focus on fitness and health, fuels this demand. Additionally, advancements in wetsuit technology, such as improved neoprene materials and ergonomic designs, enhance comfort and performance, making them more appealing to male consumers.
Surfing exhibits a clear dominance in the market
The demand for wetsuits in surfing is driven by the need for thermal insulation, allowing surfers to stay in the water longer, especially in colder climates. Wetsuits protect against abrasions, UV rays, and marine life, enhancing safety and comfort. The growing popularity of surfing as a sport and recreational activity fuels this demand. Additionally, advancements in wetsuit materials and designs have improved flexibility and fit, catering to surfers' needs for performance and maneuverability. The rise of surf tourism also contributes to market growth.
Sports variety stores dominate the market
The demand for wetsuits in sports variety stores is driven by the increasing popularity of water sports and outdoor recreational activities. These stores offer a convenient one-stop shop for sports enthusiasts, providing access to a wide range of wetsuits tailored to different activities and conditions. Additionally, the rise of fitness and health consciousness encourages consumers to explore water sports, boosting wetsuit sales. Effective marketing, in-store promotions, and knowledgeable staff also contribute to higher demand in these retail environments.
North America leads the market, accounting for the largest wetsuit market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for wetsuit.
The wetsuit market in North America is driven by the rising popularity of water sports like surfing, diving, and kayaking, coupled with increasing health and fitness awareness. Technological advancements in wetsuit materials enhance comfort and performance, attracting more consumers. Additionally, the growth of coastal tourism and the expansion of e-commerce platforms make wetsuits more accessible. Seasonal demand, driven by the diverse climate, also contributes to the market's growth, with consumers seeking high-quality gear for various water conditions. For instance, in June 2024, Sporting goods retailer Decathlon partnered with US materials science firm Yulex on a neoprene alternative wetsuit based on 100% certified, natural rubber. Although Decathlon reports that alternatives to neoprene, which is 100% synthetic, do exist on the market, such as wetsuits made from 85% natural rubber and 15% synthetic rubber, the new Yulex100 is said to be the only wetsuit sourced with materials entirely from PEFC or FSC certified forests.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)