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市场调查报告书
商品编码
1792433
2025-2033年薄荷醇香烟市场报告(按胶囊类型、最终用户、尺寸、配销通路和地区)Menthol Cigarette Market Report by Capsule Type, End-User, Size, Distribution Channel, and Region 2025-2033 |
2024年,全球薄荷捲烟市场规模达970亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到1,205亿美元,2025-2033年期间的复合年增长率(CAGR)为2.37%。消费者偏好转向薄荷口味、针对年轻人的积极行销、监管动态、可支配收入水平的飙升、青睐薄荷口味的文化规范以及製造技术的进步,都是促进薄荷捲烟市场成长的一些因素。
消费者偏好的转变
消费者偏好的变化往往会在很大程度上影响全球薄荷捲烟市场的成长。薄荷捲烟是一种广受欢迎的口味,因为它能带来清凉的感觉,许多消费者认为这种感觉比非薄荷捲烟更顺滑,因此消费者更频繁地转向薄荷捲烟。此外,希望摆脱普通烟草产品的吸烟者也被这些新产品带来的新奇感和口味所吸引,从而推动了市场的成长。根据薄荷捲烟市场预测,随着注重健康的消费者数量激增,对口味较温和的薄荷捲烟(相对于非薄荷捲烟)的需求也在成长,这刺激了市场的成长。
积极的营销策略
烟草製造商用于推广品牌和在市场上站稳脚跟的策略是支撑全球市场成长的关键因素。这些公司在定向广告、赞助和产品置入方面投入巨资,瞄准特定的消费群体,建立品牌忠诚度或品牌知名度。媒体驱动的品牌推广技术使薄荷香烟在年轻人和女性群体中被视为受欢迎、时尚且具有社会吸引力的产品。此外,透过推出限量版薄荷香烟以及创新的包装解决方案,进一步强化了产品的独特性,从而促进了市场的成长。
监管格局
全球薄荷醇香烟市场的监管格局塑造了不同的区域动态,因为各国的规则和政策各不相同。美国薄荷醇香烟市场受到监管行动的显着影响。 2022年,美国食品药物管理局 (FDA) 宣布计划提出产品标准,禁止薄荷醇作为香烟的标誌性香料,并禁止在雪茄中使用包括薄荷醇在内的所有标誌性香料。这些发展反映了各国为减少烟草使用,尤其是那些被视为吸引年轻人的产品而做出的更广泛努力。世界各地各国也采取了类似的倡议,禁止添加添加剂、收紧行销规则并提高税收,通常出于健康考量和对年轻人的吸引力,将薄荷醇香烟作为主要目标。
The global menthol cigarette market size reached USD 97.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.5 Billion by 2033, exhibiting a growth rate (CAGR) of 2.37% during 2025-2033. Shifting consumer preferences toward menthol flavors, aggressive marketing targeting young adults, regulatory dynamics, surging disposable income levels, cultural norms favoring menthol variants, and technological advancements in manufacturing are some of the factors fostering the menthol cigarette market growth.
Shifting Consumer Preferences
The changing consumer preferences are inclined to affect the growth of the global menthol cigarette market to a large extent. Menthol is a popular flavor because it offers a cooling sensation that many consumers believe is smoother than smoking non-menthol cigarettes, leading consumers to switch to menthols more frequently than similar products. Additionally, smokers looking to get away from regular tobacco products are lured by the novelty and flavors provided by these new products, which is boosting the market growth. As per the menthol cigarette market forecast, with the surging number of health-conscious consumers, the demand for milder menthol cigarettes (in comparison to non-menthol) has increased, which is stimulating the market growth.
Aggressive Marketing Strategies
The strategies used by tobacco manufacturers to market their brands and gain a foothold in the market are key factors supporting the global market growth. These companies are making huge investment in targeted advertising, sponsorships, and product placement to target on a specific consumer sector and build up brand loyalty or brand awareness. Media-driven branding techniques contribute to menthol cigarettes being perceived as popular, fashionable, and socially desirable products among young adults and females. In addition, the exclusivity of the product is further reinforced through the launch of limited-edition menthol variants as well as through innovative packaging solutions, contributing to the market growth.
Regulatory Landscape
The regulatory landscape of the global menthol cigarette market shapes different regional dynamics, as the rules and policies vary by country. The menthol cigarette market USA has been significantly influenced by regulatory actions. In 2022, the Food and Drug Administration (FDA) announced plans to propose product standards to ban menthol as a characterizing flavor in cigarettes and to prohibit all characterizing flavors, including menthol, in cigars. These developments reflect broader efforts to reduce tobacco use, especially products seen as appealing to younger demographics. Around the world, countries have taken similar steps, banning additives, tightening marketing rules, and increasing taxes, often targeting menthol cigarettes due to health concerns and youth appeal.
Single capsule menthol cigarette accounts for the majority of the market share
The single capsule menthol cigarette segment is driven by the increasing demand for customizable smoking experiences among consumers seeking novelty and variety in their tobacco consumption. This segment offers smokers the ability to control the intensity of menthol flavor by crushing the capsule within the filter, providing a tailored sensory experience with each puff. Additionally, the convenience and portability of single capsule menthol cigarettes appeal to on-the-go consumers who prioritize convenience and flexibility in their smoking habits. Furthermore, the perception of single capsule menthol cigarettes as a modern and innovative product aligns with evolving consumer preferences for novel and trendy tobacco products, particularly among younger demographics and urban populations. Moreover, the segment's growth is fueled by aggressive marketing strategies employed by tobacco companies, which highlight the customizable nature and unique selling points of single capsule menthol cigarettes through targeted advertising campaigns and product promotions.
Male accounts for the majority of the market share
The male segment in the menthol cigarette market is driven by several key factors, such as the increasing demand for menthol cigarettes among male smokers is propelled by the desire for a refreshing and invigorating smoking experience. Menthol's cooling sensation provides a unique sensory satisfaction, particularly favored by male smokers who seek a more enjoyable and gratifying smoking ritual. Additionally, the male segment is influenced by social factors, including peer influence and societal norms, which contribute to the widespread acceptance and popularity of menthol cigarettes among male smokers. The perception of menthol cigarettes as a symbol of masculinity and sophistication further reinforces their appeal to this demographic, fostering a sense of identity and belonging within male smoker communities. Moreover, the availability of a wide range of menthol cigarette brands and variants tailored to different taste preferences and intensity levels caters to the diverse preferences of male smokers, allowing them to choose products that align with their individual preferences and lifestyles.
King size accounts for the majority of the market share
The king-size segment in the menthol cigarettes market is driven by several key factors, such as the increasing demand for value and convenience among consumers fuels the growth of this segment. King-size cigarettes offer smokers a longer-lasting smoking experience, providing better value for money compared to standard-sized cigarettes. Additionally, the larger size appeals to heavy smokers who seek a more substantial nicotine hit and prolonged satisfaction from each cigarette. Moreover, the king-size segment is driven by the rising popularity of menthol-flavored cigarettes among young adults and women. Menthol's perceived cooling sensation and smoother smoke experience make it a preferred choice for many smokers, driving demand for menthol variants in larger sizes. Furthermore, the segment benefits from the strategic marketing efforts of tobacco companies, which promote king-size menthol cigarettes through targeted advertising campaigns and product innovations. These companies capitalize on consumer preferences and trends, leveraging the allure of menthol to capture a larger share of the market.
The supermarket segment is driven by the increasing consumer demand for convenience, variety, and competitive pricing. Supermarkets offer a one-stop shopping experience, catering to diverse consumer needs with a wide range of products under one roof. The convenience factor, coupled with the availability of fresh produce, packaged goods, and household essentials, attracts busy shoppers looking to streamline their shopping trips. Additionally, supermarkets leverage economies of scale to negotiate favorable pricing with suppliers, allowing them to offer competitive prices and discounts to customers. Furthermore, the proliferation of supermarket chains and the expansion of store networks into suburban and rural areas contribute to market growth, enhancing accessibility for consumers across diverse demographics and geographic regions.
The hypermarket segment is driven by the increasing consumer preference for bulk purchases, value-for-money offerings, and a comprehensive product assortment. Hypermarkets combine the features of supermarkets and department stores, offering a vast selection of groceries, electronics, apparel, and household items under one expansive roof. The appeal of hypermarkets lies in their ability to provide a one-stop shopping destination for consumers seeking convenience and cost savings. By offering bulk discounts, promotional deals, and exclusive private-label brands, hypermarkets attract price-conscious shoppers looking to maximize their purchasing power. Moreover, the spacious layout and ample parking facilities of hypermarkets enhance the shopping experience, allowing customers to browse leisurely and explore a wide range of products in a single visit. The strategic location of hypermarkets in high-traffic areas and their extended operating hours further contribute to their popularity among busy urban consumers seeking convenience and accessibility.
The online retail segment is driven by the increasing adoption of e-commerce platforms, digitalization trends, and shifting consumer shopping behaviors. Online retailers offer unparalleled convenience, allowing consumers to browse, purchase, and receive products from the comfort of their homes or on-the-go via mobile devices. The convenience of doorstep delivery, hassle-free returns, and personalized recommendations enhance the overall shopping experience, driving customer satisfaction and loyalty. Furthermore, the availability of diverse payment options, secure transactions, and advanced logistics infrastructure ensure smooth order fulfillment and timely delivery, fostering trust and confidence among online shoppers.
Asia Pacific leads the market, accounting for the largest menthol cigarette market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the increasing consumer preference for menthol-flavored cigarettes, influenced by cultural norms and smoking traditions prevalent in many countries across the region. Menthol cigarettes are often perceived as offering a smoother smoking experience and a refreshing sensation, aligning well with the preferences of Asian consumers who value sensory satisfaction in their tobacco products. Furthermore, the region's large and diverse population, particularly in countries like China and India, presents a vast market opportunity for menthol cigarette manufacturers to capitalize on. Additionally, the Asia Pacific market is characterized by rapid urbanization and rising disposable incomes, particularly among the middle-class demographic, which further fuels the demand for menthol cigarettes as consumers seek affordable luxury and indulgence. Moreover, the regulatory landscape in the Asia Pacific region, while increasingly stringent in some countries, may still be relatively favorable towards menthol cigarettes compared to Western markets, allowing for continued growth and market penetration.