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市场调查报告书
商品编码
1792437
2025 年至 2033 年儿童服饰市场报告(按产品类别、消费者群体(婴儿、幼儿、学龄前儿童、小学生)、性别、配销通路和地区划分)Children's Wear Market Report by Product Category, Consumer Group (Infant, Toddler, Preschool, Gradeschooler ), Gender, Distribution Channel, and Region 2025-2033 |
2024年,全球童装市场规模达3,021亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到4,371亿美元,2025-2033年期间的复合年增长率(CAGR)为4.2%。人们热衷于追随受社群媒体和名人代言影响的时尚潮流,对永续和健康服装的需求,以及设计和技术的不断进步,都是推动市场成长的一些因素。
越来越重视永续性和道德实践
家长们越来越意识到其购买选择对环境和社会的影响,因此对可持续且符合道德标准的服装的需求日益增长。企业正致力于永续发展,采用有机材料并减少碳排放,这推动了市场的成长。例如,2021年4月,Carter's与TerraCycle(R)合作推出了KIDCYCLE(TM)项目,旨在全国回收婴幼儿服装,并最大限度地减少垃圾掩埋。家长有机会累积「奖励时刻」积分,从而轻鬆参与永续发展计画。
线上零售通路和全通路策略的兴起
线上零售平台的兴起和全通路策略的采用,为童装市场带来了良好的前景。线上平台为家长提供了一种便捷的购物方式,无需亲自到实体店。全通路策略将数位通路和实体通路完美结合,进而提升用户互动。企业将资金投入数位广告、便利的网站和行动应用程式上,以提高其在网路上的知名度。此外,实体店的开设还可以增强数位化倡议,为买家提供亲身体验,并提升品牌知名度。 2024年2月,Carter's在俄亥俄州休伯高地开设了一家新的儿童和婴儿服装店,扩大了其零售业务。该店位于NorthPark购物中心,提供一系列儿童服饰品牌。
父母对中性服装的偏好转变
家长正有意摆脱传统的性别期望,选择适合任何孩子的弹性款式和颜色。这种变化与支持包容性和多样性的更广泛社会运动一致,鼓励企业扩展其产品线,以满足更多样化的偏好和认同。透过提供性别中立的选择,品牌支持了家长不断变化的偏好,并帮助营造包容的氛围,让孩子们能够超越社会规范自由表达自我。 2023年6月,耐吉在骄傲月推出了性别包容的「Kids One Fit」服装系列,展现了其对包容性和多样性的奉献精神,鼓励所有性别认同的儿童在服装选择上获得认可和代表。
服装是主要的细分市场
服装在市场上占据明显的主导地位,这得益于上衣、下装、连身裙、外套和配件等服饰在日常生活中的重要作用。家长喜欢孩子穿着舒适又时尚的服装,这导致不同年龄层和不同场合的童装需求不断增长。此外,时尚潮流的不断变化以及孩子们在各种场合穿着独特服装的愿望也推动了市场的成长。此外,主要参与者和零售商正致力于开发采用新款式和新材料的新颖童装,以满足家长的不同喜好。
婴儿(0-12个月)在市场上占据明显主导地位
婴儿(0-12个月)占据最大的市场份额,原因多种多样,例如随着婴儿快速成长,对服装的需求不断增长,导致父母频繁购买。此外,父母在为婴儿挑选服装时,通常将舒适性和功能性作为首要考虑因素,通常会选择柔软透气的布料、连身衣以及易于繫扣的服装。 Chicco India 于2023年10月推出了秋冬童装系列,为婴幼儿和儿童提供舒适时尚的穿着体验,涵盖从夹克到连衣裙等一系列服装,适合从新生儿到幼儿的各个年龄段。
女孩主导市场
女孩是最大的消费群体,原因在于她们拥有丰富的服装选择,例如洋装、半身裙、上衣和配件。此外,女孩们往往注重时尚和风格,这导致她们对时尚服装的需求不断增加。此外,媒体和流行文化的影响也往往更强调女孩的时尚。此外,品牌和零售商通常会针对女孩们多样化的喜好和时尚风格来调整产品和行销策略。
线上是主要市场
根据童装市场统计数据,线上是最大的细分市场。电子商务平台数量的不断增长、互联网普及率的提高以及智慧型手机的普及,正在改变家长购买童装的方式。 2023年,全球电子商务市场规模达21.1兆美元。 IMARCIMARC Group预测,2024年至2032年,该市场的复合年增长率(CAGR)将达到27.16%,到2032年,市场规模将达到183.8兆美元。线上通路便捷、选择多样,还能比价、查看评论,因此深受忙碌家长的青睐。此外,各大品牌和零售商也纷纷重视线上业务,投资打造用户友善的网站、行动应用程式和数位行销策略,以提升用户参与度,抢占更大的线上市场份额。
亚太地区引领市场,占据童装市场份额最大
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,亚太地区是童装最大的区域市场。
根据童装市场概况,亚太地区是最大的市场。这是由多种因素造成的,例如快速的城市化、可支配收入的增加以及购买力不断增强的中产阶级的壮大。根据 GlobalData 的数据,2021 年印度的都市化率为 1.34%。 2021 年,印度的都市化速度年均成长 1.5%。 2010 年至 2021 年间,该指标增加了 19.6%。此外,人们对时尚的文化态度转变以及对高端和国际品牌的渴望,正在鼓励跨国品牌和零售商积极扩大其在这个利润丰厚的市场中的影响力,利用本地化策略来抢占市场份额。
The global children's wear market size reached USD 302.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 437.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The keenness among people to follow fashion trends influenced by social media and celebrity endorsements, need for sustainable and health-conscious clothing, and continuous advancements in design and technology are some of the factors impelling the market growth.
Growing Emphasis on Sustainability and Ethical Practices
Parents are becoming aware about the environmental and social consequences of their buying choices, resulting in a rising desire for sustainable and ethically produced clothing. Companies are focusing on sustainability by incorporating organic materials and decreasing carbon emissions, which is propelling the market growth. For instance, in April 2021, Carter's introduced KIDCYCLE(TM), a program in partnership with TerraCycle(R), to recycle baby and children's clothing across the country and minimize landfill waste. Parents had the opportunity to accumulate Rewarding Moments points, which allowed them to participate in sustainability initiatives easily.
Rise of Online Retail Channels and Omnichannel Strategies
The emergence of online retail platforms and the adoption of omnichannel tactics are offering a favorable children's wear market outlook. Online platforms offer a convenient alternative for parents to make purchases without the need to physically go to stores. Omnichannel strategies effortlessly combine digital and physical channels to improve user interaction. Companies allocate funds to digital advertising, easy-to-navigate websites, and mobile applications to enhance their visibility on the internet. Moreover, building physical stores enhances digital initiatives by offering hands-on experiences to buyers and strengthening brand recognition. In February 2024, Carter's opened a new kids and baby apparel store in Huber Heights, Ohio, expanding its retail presence. The store operates in NorthPark Shopping Center, offering a range of children's clothing brands.
Shift in Parental Preferences towards Gender-Neutral Clothing
Parents are intentionally turning away from traditional gender expectations, opting for adaptable styles and colors appropriate for any child. This change is in line with larger social movements that support inclusivity and diversity, encouraging companies to expand their offerings to cater to a more diverse range of preferences and identities. By providing gender-neutral choices, brands support parents' changing preferences and help promote an inclusive atmosphere for kids to freely express themselves beyond societal norms. In June 2023, Nike demonstrated their dedication to inclusivity and diversity by unveiling the gender-inclusive 'Kids One Fit' apparel line for Pride month, encouraging acceptance and representation in clothing options for children of all gender identities.
Apparel represents the leading market segment
Apparel exhibits a clear dominance in the market owing to the vital role of clothing, such as tops, bottoms, dresses, outerwear, and accessories, in daily lives. Parents appreciate clothes that are comfortable as well as stylish for their children, which is leading to higher children's wear demand for different ages and occasions. Apart from this, continuous change in fashion trends and the desire for unique outfits for kids in various events is strengthening the market growth. Moreover, key players and retailers are focusing on developing novel children's wear that consists of new styles and materials to cater to different preferences of parents.
Infant (0-12 months) exhibits a clear dominance in the market
Infant (0-12 months) holds the biggest market share because of various factors, such as the ongoing requirement for clothes as babies rapidly grow out of their outfits, resulting in frequent buying by parents. Additionally, parents frequently choose comfort and functionality as their top priorities when choosing clothes for babies, often selecting soft and breathable fabrics, onesies, and clothes with easy-to-fasten closures. Chicco India launched an autumn-winter 23 kids wear collection in October 2023, which offers comfort and style for infants, toddlers, and young children, featuring a range of garments from jackets to dresses, designed for ages ranging from newborns to early childhood.
Girls dominate the market
Girls represent largest segment because of factors, such as the extensive selection of clothing choices like dresses, skirts, tops, and accessories. Additionally, girls often focus on fashion and style, leading to an increased demand for fashionable clothing. In addition, the influence of media and popular culture often highlights fashion for girls more prominently. Moreover, brands and retailers often target their products and marketing tactics towards meeting the diverse preferences and fashions of girls.
Online is the predominant market segment
Online is the largest segment as per the children's wear market statistics. The growing number of e-commerce platforms and increasing internet penetration and smartphone adoption, is improving the way parents shop for children's clothing. The size of the global e-commerce market was US$ 21.1 trillion in 2023. With a growth rate (CAGR) of 27.16% from 2024 to 2032, the IMARC Group projects that the market will reach US$ 183.8 trillion by 2032. Online channels offer convenience, a wide variety of options, and the ability to compare prices and read reviews, driving their popularity among busy parents. Moreover, major brands and retailers are prioritizing their online presence, investing in user-friendly websites, mobile apps, and digital marketing strategies to enhance user engagement and capture a larger share of the online market.
Asia Pacific leads the market, accounting for the largest children's wear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for children's wear.
Asia Pacific represents the largest segment according to the children's wear market overview. This is because of various factors like rapid urbanization, rising disposable incomes, and the growing middle class with increasing purchasing power. According to the GlobalData, India's urbanization rate in 2021 was 1.34%. In the year 2021, India's pace of urbanization rose by 1.5% yearly. The indicator rose by 19.6% between 2010 and 2021. Moreover, shifting cultural attitudes towards fashion and a desire for premium and international brands are encouraging multinational brands and retailers to actively expand their presence in this lucrative market actively, leveraging localized strategies to capture market share.