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封面
市场调查报告书
商品编码
1801017

2025 年至 2033 年行动电视市场报告，按内容类型（视讯点播、线上视讯、直播）、技术（IPTV、OTT、卫星等）、服务类型（免费电视服务、付费电视服务）、应用程式（商业、个人）和地区划分

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球行动电视市场规模达145亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到269亿美元，2025-2033年期间的复合年增长率（CAGR）为7.1%。智慧型手机普及率的提高、4G和5G技术带来的网路存取的增强、OTT平台的日益普及以及行动资料套餐成本的下降，都是推动市场成长的一些因素。

行动电视市场分析：

  • 主要市场驱动因素：由于智慧型手机的广泛使用、4G和5G网路的改进以及对行动娱乐需求的不断增长，市场正在经历温和增长。此外，可支配收入的提高和高性价比资料包的普及也促进了市场的成长。
  • 主要市场趋势：向串流媒体服务的转变、更高水准的在地化内容製作以及为实现个人化观看体验而融合人工智慧 (AI) 等先进技术是一些主要趋势。
  • 地理趋势：亚太地区凭藉快速的城市化、更好的互联网可及性、智慧设备价格的不断上涨以及对网路基础设施建设的显着投资而引领市场。
  • 竞争格局：该行业的一些主要市场参与者包括 Asianet Satellite、AT&T Inc.、Bell Canada（BCE Inc.）、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc.、SPB TV AG、Tata Sky Ltd.（TOFular）、Verizon TOFular .
  • 挑战与机会：网路拥塞、资料隐私担忧以及持续技术进步的必要性正在影响市场。儘管如此，市场仍有机会扩大农村市场覆盖范围，利用人工智慧提升用户体验，并充分利用日益增长的个人化和在地化内容需求。

行动电视市场趋势：

智慧型手机普及率和网路存取率不断上升

随着智慧型手机价格越来越实惠、功能越来越丰富，越来越多的人能够享受行动娱乐。 4G和5G技术的实施等行动网路系统的改进，提供了更快速、更可靠的网路连接，使高品质的视讯串流播放更加便捷。根据全球行动供应商协会（GSA）发布的《2023年11月5G市场简介》，全球173个国家的578家业者已投资5G技术，114个国家的300家业者已推出符合3GPP标准的5G服务。 GSA发现，目前共有2,148台5G设备可供购买，其中1,756台可供购买，与去年相比显着成长。功能强大的设备和强大的网路连线使用户能够随时随地观看媒体，从而推动了对行动电视（TV）服务的需求。随时随地轻鬆存取娱乐内容的便利性与现代人的生活方式相契合，使行动电视成为一个相当有吸引力的选择。

Over-The-Top (OTT) 平台日益普及

网路电视 (OTT) 服务提供种类繁多的内容，例如电影、电视节目、纪录片和独家原创节目，用户可以透过行动装置轻鬆访问，无需订阅传统的有线或卫星电视。这种直接面向消费者 (DTC) 的方式提供了无与伦比的便利，订阅用户可以透过应用程式在智慧型手机和平板电脑上存取和观看内容。诸如订阅等级和广告支援的免费版本等具有竞争力的定价模式降低了进入门槛，使更广泛的受众能够负担得起这些服务。此外，OTT 平台透过推荐互动性和沈浸式内容（例如直播和个人化推荐）不断发展，从而提升了用户参与度。 OTT 平台的灵活性、多样化的内容产品和以用户为中心的特性使其极具吸引力，随着越来越多的人转向行动装置和点播观看方式，其受欢迎程度也随之提升。 2024 年，Dish TV 推出了“Dish TV Smart+”，将 OTT 服务与传统电视订阅相结合，让 Dish TV 和直接到户 (D2H) 用户无需支付任何额外费用即可在所有萤幕上存取电视和 OTT 内容。

行动数据套餐价格越来越实惠

电信公司竞相推出价格更低、流量更大的资料套餐，让人们用智慧型手机观看影片更经济实惠。这种价格承受能力的提升也更容易吸引新用户，尤其是在价格意识更为重要的发展中市场。包含行动资料套餐和行动电视服务订阅的组合套餐，鼓励个人使用行动串流媒体。资料套餐价格更优厚且经济实惠的趋势正在提高行动电视服务的可及性，使更广泛的观众能够享受流畅的串流体验。行动资料的民主化有助于建立更具包容性的数位生态系统，并支持市场的成长。 2024年7月，沃达丰Idea (Vi) 推出了「Vi One」套餐，该套餐包含光纤网路、预付费行动网路以及Disney+ Hotstar和ZEE5等OTT服务订阅，并包含在一个全包套餐中。

行动电视市场细分：

按内容类型细分：

  • 视讯点播
  • 线上影片
  • 直播

随选视讯 (VoD) 使用户可以随时随地选择和观看自己喜欢的影片内容，而不受既定播出时间表的限制。这一细分市场因其多样性和内容范围（例如电影、电视剧和纪录片）而备受关注。人们对客製化观看体验和连续观看节目的需求推动了视讯点播的需求。 2023 年，1&1 与 Zattoo 和乐天电视合作推出了视讯点播服务“1&1 Cinema”，为其宽频用户提供超过 6,000 部影片。这项服务将乐天电视的交易随选视讯 (TVOD) 功能整合到 Zattoo 平台，将免费和付费内容融合在一起。

线上影片包括由网红、独立创作者以及用户生成的短影片製作的内容。这一领域以其广泛的内容和快速的使用率而闻名，通常透过鼓励用户互动和参与的平台访问。线上影片的兴起得益于社群媒体平台和影片分享网站的兴起，在这些平台上，简短而引人入胜的内容可以迅速获得欢迎。这一领域非常有吸引力，尤其是对年轻观众而言，由于製作成本较低且易于获取，他们喜欢多样化、充满活力的内容。

直播是指直播即时事件，包括体育赛事、音乐会、新闻和其他现场表演。随着行动技术的进步和高速网路的普及，这一领域正变得越来越流行。直播的即时性和与内容即时互动的机会吸引了许多观众。直播受益于即时聊天和投票等互动功能的整合，从而提升了观众的参与度和参与度。

按技术划分：

  • 网路电视
  • 网路电视
  • 卫星
  • 其他的

OTT 占据行业最大份额

OTT 以透过网路提供视讯内容而闻名，无需使用有线电视或卫星电视等传统方式，引领市场。这一领域的主导地位得益于高速互联网的日益普及和智慧型设备的日益普及，使得用户能够轻鬆灵活地存取 OTT 内容。观众之所以被 OTT 服务所吸引，是因为它们能够按需提供内容，提供丰富的内容，并支援在各种装置上进行串流媒体播放。订阅式串流媒体服务的兴起以及独家高品质内容的创作进一步推动了对 OTT 平台的需求。 2024 年 3 月，Africell Angola 与 Perception Group 合作推出了 AfriTV，这是一项 OTT 行动电视服务，为行动资料用户提供 44 个直播电视频道和回看电视服务。此项目旨在丰富安哥拉用户的娱乐选择。

按服务类型细分：

  • 免费电视服务
  • 付费电视服务

付费电视服务占主要市场份额

付费电视服务占最大的市场份额，包括基于订阅的模式，观众需付费观看各种电视节目。这个细分市场包括传统的有线/卫星订阅以及现代串流媒体服务，提供独家频道、优质内容和点播观看选择。付费电视服务的吸引力在于其丰富的内容库、一流的节目以及无广告观赏体验。此外，对高清和 4K 内容、捆绑服务套餐以及数位录影机 (DVR) 功能和多装置存取等增值功能的需求日益增长，也支撑着市场的成长。随着人们追求更个人化和高品质的观看体验，付费电视服务持续吸引大量用户。 2024 年，Verizon 为家庭网路用户推出了「myHome」计划，该计划提供折扣串流服务，并允许用户选择 YouTube TV 作为付费电视服务，从而提供整合的行动和电视串流媒体选择。

按应用分类：

  • 商业的
  • 个人的

个人在市场上占明显主导地位

由于行动装置广泛用于个人娱乐，个人娱乐占据了市场主导地位。该细分市场包含各种各样的应用程序，用户可以透过串流视讯内容进行个人娱乐，例如观看电视节目、电影、体育赛事直播和用户原创内容。个人娱乐市场的主导地位得益于智慧型手机和平板电脑的日益普及和普及，以及行动网路基础设施的完善，这些因素使得串流传输速度更快。此外，串流媒体服务提供的客製化选项，例如客製化建议和个人化内容集合，也增加了行动电视在个人娱乐方面的吸引力。随时随地存取娱乐内容的便利性持续吸引大量用户加入这一细分市场。

按地区划分：

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

亚太地区引领市场，占据最大行动电视市场份额

该报告还对所有主要区域市场进行了全面分析，包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告指出，亚太地区是行动电视最大的区域市场。

亚太地区凭藉其庞大且精通科技的人口、快速的城市化和高智慧型手机使用率占据市场主导地位。该地区不断壮大的中产阶级和不断增长的可支配收入正在推动对行动娱乐服务的需求。根据印度品牌资产基金会 (IBEF) 提供的资料，预计印度中产阶级人口将从 2020-21 年的 4.32 亿人增加到 2030-31 年的 7.15 亿人（占总人口的 47%），到 2047 年将达到 10.2 亿人，而印度预计总人口为 16.6 亿。此外，该地区对 4G 和 5G 网路基础设施的投资也在增加，这提高了行动电视内容的可用性和品质。此外，高性价比资料包的兴起以及对本地和区域内容的需求不断增长也促进了市场成长。

（请注意，这只是关键参与者的部分列表，完整列表在报告中提供。）

  • 业界主要参与者正专注于丰富内容，并透过个人化推荐和一流的串流媒体服务来提升用户满意度。他们正在投资独特的原创内容，以吸引和留住用户。为了利用技术进步，这些公司正在整合人工智慧和机器学习技术，以增强内容交付和使用者互动。此外，他们也与电信公司建立策略合作关係，提供套餐服务，并拓展其在发展中市场的影响力。行动电视供应商也正在采用自适应串流技术，以确保在各种网路条件和装置上都能获得流畅的观看体验。 2024年5月，Vi宣布将与Netflix合作推出两款包含Netflix基本订阅的无限预付费套餐，让用户能够在行动装置和电视萤幕上观看各种内容。 Vi也强调了额外福利，包括为使用84天有效期限套餐充值的用户提供资料优惠和週末资料结转服务。

本报告回答的关键问题：

  • 全球行动电视市场迄今表现如何？未来几年又将如何表现？
  • 全球市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球市场有何影响？
  • 主要的区域市场有哪些？
  • 哪些国家代表最具吸引力的市场？
  • 根据内容类型，市场是如何分類的？
  • 市场上最有吸引力的内容类型是什么？
  • 基于技术的市场区隔是怎样的？
  • 市场上最有吸引力的技术是什么？
  • 根据服务类型，市场是如何分類的？
  • 市场上最具吸引力的服务类型是什么？
  • 根据应用，市场细分情况如何？
  • 市场上最有吸引力的应用程式是哪一个？
  • 市场的竞争结构是怎么样的？
  • 全球行动电视市场的主要参与者/公司有哪些？

本报告回答的关键问题：

  • 全球行动电视市场迄今表现如何？未来几年又将如何表现？
  • 全球市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球市场有何影响？
  • 主要的区域市场有哪些？
  • 哪些国家代表最具吸引力的市场？
  • 根据内容类型，市场是如何分類的？
  • 市场上最有吸引力的内容类型是什么？
  • 基于技术的市场区隔是怎样的？
  • 市场上最有吸引力的技术是什么？
  • 根据服务类型，市场是如何分類的？
  • 市场上最具吸引力的服务类型是什么？
  • 根据应用，市场细分情况如何？
  • 市场上最有吸引力的应用程式是哪一个？
  • 市场的竞争结构是怎么样的？
  • 全球行动电视市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球行动电视市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依内容类型

  • 视讯点播
  • 线上影片
  • 直播

第七章：市场区隔：依技术

  • 网路电视
  • 网路电视
  • 卫星
  • 其他的

第八章：市场区隔：依服务类型

  • 免费电视服务
  • 付费电视服务

第九章：市场区隔：依应用

  • 商业的
  • 个人的

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 11 章：SWOT 分析

第 12 章：价值链分析

第 13 章：波特五力分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Asianet Satellite
    • AT&T Inc.
    • Bell Canada (BCE Inc.)
    • Bharti Airtel Limited
    • Charter Communications Inc.
    • Comcast Corporation
    • Consolidated Communications
    • Cox Communications Inc.
    • MobiTV Inc.
    • SPB TV AG
    • Tata Sky Ltd. (TOF)
    • United States Cellular (Telephone and Data Systems)
    • Verizon Communications Inc.
Product Code: SR112025A2155

The global mobile TV market size reached USD 14.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The growing smartphone penetration, enhanced internet access through 4G and 5G technologies, increasing popularity of over-the-top (OTT) platforms, and decreasing cost of mobile data plans are some of the factors impelling the market growth.

Mobile TV Market Analysis:

  • Major Market Drivers: The market is experiencing moderate growth owing to the extensive use of smartphones, improvements in 4G and 5G networks, and the rising demand for mobile entertainment. Furthermore, the increasing levels of disposable income and the availability of cost-effective data packages are contributing to the growth of the market.
  • Key Market Trends: The shift towards streaming services, higher production of localized content, and the integration of advanced technologies like artificial intelligence (AI) for personalized viewing experiences are some of the key trends.
  • Geographical Trends: Asia Pacific leads the market because of rapid urbanization, improved internet accessibility, increasing affordability of smart devices, and notable investment in network infrastructure development.
  • Competitive Landscape: Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), and Verizon Communications Inc.
  • Challenges and Opportunities: Network congestion, concerns about data privacy, and the necessity for regular technological advancements are influencing the market. Nevertheless, there are opportunities to expand rural market reach, improve user experience with AI, and capitalize on the growing demand for personalized and localized content.

Mobile TV Market Trends:

Rising Smartphone Penetration and Internet Access

With the increasing affordability and feature enhancements of smartphones, more people are able to enjoy mobile entertainment. Improved mobile network systems, such as the implementation of 4G and 5G technologies, offer quicker and more trustworthy internet connections, making high-quality video streaming easier. According to the 5G-Market Snapshot November 2023 by Global Mobile Suppliers Association (GSA), 578 operators across 173 nations had made investments in 5G technology, while 300 operators in 114 countries had already rolled out 3GPP-compliant 5G services. GSA found 2,148 5G devices, with 1,756 being available for purchase, showing a notable increase compared to last year. The easy access to powerful devices and strong internet connections allows users to watch media wherever they are, driving the demand for mobile television (TV) services. The ease of accessing entertainment anytime and anywhere aligns well with the modern lifestyles of individuals, making mobile TV an attractive option.

Growing Popularity of Over-The-Top (OTT) Platforms

Over-the-top (OTT) services provide a wide range of content, such as movies, TV shows, documentaries, and exclusive original programming, which can be easily accessed on mobile devices without requiring traditional cable or satellite subscriptions. This direct-to-consumer (DTC) approach offers unmatched convenience, allowing subscribers to access and watch content on their smartphones and tablets via apps. Competitive pricing models like subscription levels and ad-supported free versions make these services affordable to a wider audience by decreasing entry barriers. Moreover, OTT platforms are consistently evolving by recommending interactive and immersive content such as live streaming and personalized suggestions, which elevate user involvement. The flexibility, diverse content offerings, and user-centric features of OTT platforms make them highly attractive, driving their popularity as more people shift towards mobile and on-demand viewing preferences. In 2024, Dish TV launched 'Dish TV Smart+', which combines OTT services with traditional TV subscriptions, giving Dish TV and direct-to-home (D2H) users access to TV and OTT content on all screens without any additional fees.

Increasing Affordability of Mobile Data Plans

Telecommunication companies are competing to provide cheaper and high-volume data plans, making it more economical for people to watch videos on their smartphones. This increased affordability makes it easier for new users to join, especially in developing markets where price awareness is more crucial. Combined packages that include mobile data plans along with subscriptions to mobile TV services encourage individuals to use mobile streaming. The trend of data plans that are both more generous and economically feasible is leading to higher accessibility to mobile TV services, allowing a broader range of viewers to enjoy smooth streaming experiences. The democratization of mobile data helps create a digital ecosystem that is more inclusive, support the growth of the market. In July 2024, Vodafone Idea (Vi) introduced 'Vi One,' a package deal that includes fiber internet, prepaid mobile, and OTT subscriptions like Disney+ Hotstar and ZEE5 in one all-inclusive plan.

Mobile TV Market Segmentation:

Breakup by Content Type:

  • Video-on-Demand
  • Online Video
  • Live Streaming

Video-on-demand (VoD) enables users to choose and view video content whenever they prefer instead of being limited to a set broadcast schedule. This segment is gaining attention because of its versatility and wide range of content, such as films, series, and documentaries. The demand for VoD is driven by the desire for customized viewing experiences and the opportunity to binge-watch shows. In 2023, 1&1 introduced "1&1 Cinema," a VOD service, in collaboration with Zattoo and Rakuten TV, providing more than 6,000 titles to its broadband subscribers. This offering merged no-cost and paid material by incorporating Rakuten TV's transactional video-on-demand (TVOD) into Zattoo's platform.

Online video includes content produced by influencers, independent creators, and user-generated short videos. This segment is renowned for its wide range and fast usage rate, typically accessed through platforms that encourage user interaction and participation. The rise of online video is driven by the increase of social media platforms and video-sharing websites, where short and engaging content can quickly gain popularity. This segment is very appealing, especially to younger audiences who enjoy diverse and dynamic content due to lower production costs and easy accessibility.

Live streaming involves broadcasting real-time events, including sports, concerts, news, and other live performances. This segment is becoming popular because of the progress in mobile technology and the rising access to high-speed internet. Viewers are drawn to live streaming because of its immediacy and the chance to interact with the content in real-time. The segment benefits from the integration of interactive features such as live chats and polls enhancing viewer engagement and participation.

Breakup by Technology:

  • IPTV
  • OTT
  • Satellite
  • Others

OTT holds the largest share of the industry

OTT, which is known for providing video content over the internet without using traditional methods like cable or satellite television, leads the market. The dominance of this segment is driven by the increasing availability of high-speed internet and the growing use of smart devices, enabling easy and flexible access to OTT content. Viewers are attracted to OTT services because of their ability to provide content on demand, offer a wide range of content, and allow for streaming on various devices. The rise of subscription-based streaming services and the creation of exclusive, high-quality content are further driving the demand for OTT platforms. In March 2024, Africell Angola collaborated with Perception Group to introduce AfriTV, an OTT mobile TV service providing 44 live TV channels and catch-up TV for mobile data users. This project aims to improve the variety of entertainment choices available to users in Angola.

Breakup by Service Type:

  • Free-to-Air Services
  • Pay TV Services

Pay TV services represent the leading market segment

Pay TV services hold the biggest market share, including subscription-based models in which viewers pay a fee to watch a variety of television programs. This segment consists of conventional cable/satellite subscriptions along with contemporary streaming services, providing exclusive channels, premium content, and on-demand viewing choices. The appeal of pay TV services is found in their vast content collections, top-notch programming, and the option to enjoy ad-free viewing. Additionally, the increasing demand for high-definition and 4K content, bundled service packages, and the inclusion of value-added features such as digital video recorder (DVR) capabilities and multi-device access are supporting the market growth. As people seek more tailored and high-quality viewing experiences, pay TV services continues to attract a notable user base. In 2024, Verizon introduced the "myHome" plan for home internet users, which offers discounted streaming services bundled with the option to choose YouTube TV for their pay-TV, providing integrated mobile and TV streaming choices.

Breakup by Application:

  • Commercial
  • Personal

Personal exhibits a clear dominance in the market

Personal dominates the market due to the extensive use of mobile devices for individual entertainment purposes. This segment includes a diverse range of applications where users stream video content for personal usage, such as watching TV shows, movies, live sports, and user-generated content. The dominance of the personal segment is driven by the rising accessibility and availability of smartphones and tablets, along with the improvement of mobile network infrastructure that enables fast streaming. Furthermore, customization options provided by streaming services, such as tailored suggestions and individualized content collections, increase the attractiveness of mobile TV for personal usage. The convenience of accessing entertainment anytime and anywhere continues to attract a large number of users to this segment.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for mobile tv.

Asia Pacific dominates the market due to its large and tech-savvy population, rapid urbanization, and high smartphone usage. The growing middle class and rising disposable income in the region are driving the need for mobile entertainment services. It is predicted that the middle-class population in India will increase from 432 million people in 2020-21 to 715 million (or 47% of the population) in 2030-31 and then reach 1.02 billion out of India's estimated population of 1.66 billion in 2047, as per the data provided by the India Brand Equity Foundation (IBEF). Furthermore, the region is also witnessing increasing investments in 4G and 5G network infrastructures, which are improving the availability and excellence of mobile TV content. Moreover, the rise of cost-effective data packages and the increasing demand for local and regional content are contributing to the market growth.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • Major players in the industry are concentrating on increasing their content offerings and improving user satisfaction with personalized suggestions and top-notch streaming services. They are making investments in unique and original content to attract and retain subscribers. To take advantage of technological progress, these firms are incorporating AI and ML to enhance content delivery and user interaction. In addition, they are establishing strategic collaborations with telecommunication companies to provide packaged services and broadening their presence in developing markets. Mobile TV providers are also embracing adaptive streaming technologies to guarantee smooth viewing experiences on various network conditions and devices. In May 2024, Vi revealed a collaboration with Netflix to introduce two unlimited prepaid packs featuring a Netflix basic subscription, allowing users to enjoy a range of content on mobile and TV screens. Vi also emphasized extra perks, including data delight and weekend data roll-over for users who recharge with the 84-day validity plan.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • Which countries represent the most attractive market?
  • What is the breakup of the market based on the content type?
  • Which is the most attractive content type in the market?
  • What is the breakup of the market based on the technology?
  • Which is the most attractive technology in the market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global mobile TV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Content Type

  • 6.1 Video-on-Demand
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Online Video
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Live Streaming
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 IPTV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OTT
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Satellite
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Service Type

  • 8.1 Free-to-Air Services
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pay TV Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Commercial
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Asianet Satellite
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bell Canada (BCE Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Bharti Airtel Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Charter Communications Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Comcast Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Consolidated Communications
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Cox Communications Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 MobiTV Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SPB TV AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Tata Sky Ltd. (TOF)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 United States Cellular (Telephone and Data Systems)
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Verizon Communications Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile TV Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2024
  • Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2024
  • Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2024
  • Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2024
  • Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: North America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: United States: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: China: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Europe: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Germany: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Latin America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Brazil: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Global: Mobile TV Industry: SWOT Analysis
  • Figure 80: Global: Mobile TV Industry: Value Chain Analysis
  • Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile TV Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
  • Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million USD), 2025-2033
  • Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
  • Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Mobile TV Market Structure
  • Table 8: Global: Mobile TV Market: Key Players