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市场调查报告书
商品编码
1819873
2025 年至 2033 年位置智慧市场报告(按服务、应用、最终用途产业和地区)Location Intelligence Market Report by Service, Application, End Use Industry, and Region 2025-2033 |
2024年,全球位置智慧市场规模达215亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到688亿美元,2025-2033年期间的复合年增长率(CAGR)为13.13%。智慧型设备的广泛应用、对空间资料分析日益增长的需求、物联网和人工智慧技术的显着进步以及对高效资产管理和优化日益增长的需求,是推动市场成长的主要因素。
物联网设备的使用日益增多
物联网 (IoT) 设备会产生大量的空间资料,企业和政府可以透过分析这些数据来深入了解客户行为、优化营运并改善服务交付。根据产业报告估计,到 2025 年,此类物联网设备将超过 270 亿台。其中,智慧型手机占据了物联网的绝大部分。 2023 年第四季度,全球独立智慧型手机用户总数约 53 亿。同时,物联网与位置智慧的日益整合实现了即时追踪和监控,增强了交通运输、物流和零售等各个领域的决策流程,预计将对位置智慧市场的收入产生积极影响。
人工智慧和机器学习的重大进步
先进技术促进了复杂的资料分析,使组织能够从复杂的地理空间资料中获得切实可行的洞察。例如,德勤于2024年1月推出了用于情境规划和监控的地理空间和人工智慧平台,该平台由谷歌地球整合、谷歌地球引擎(GEE)和Vertex AI的生成式人工智慧技术提供支援。德勤的平台可以帮助客户利用人工智慧和地理空间资料,在永续发展和气候议题上采取行动,努力实现积极的经济、社会和环境成果。客户可以利用这些变革性技术,帮助改善灾害应变、基础设施建设和城市规划流程,从而做出更永续的决策。该平台还提供土地使用洞察,帮助企业优化以实现永续成果,并提供应用地理空间资料支援永续投资的财务建模功能。人工智慧驱动的位置智慧工具预计将在预测趋势、识别模式和自动化决策方面发挥关键作用,从而在未来几年提高业务营运的效率和效力,从而创造积极的位置智慧市场前景。
不断增长的政府措施和智慧城市项目
世界各国政府正在投资地理空间技术,以建立智慧城市、改善城市规划并增强公共安全。例如,2023年10月,世界卫生组织(WHO)各级部门的同事与联合国人口基金、联合国儿童基金会以及比尔及梅琳达·盖茨基金会(BMGF)的代表共同在国家办事处开设了首个地理资讯系统(GIS)中心,标誌着这一重要里程碑的到来。世界卫生组织(WHO)致力于利用最新的数位工具和技术进步,加强全球公共卫生系统。这包括利用地理资讯系统(GIS)揭示空间模式,并为决策者提供重要见解。索马利亚卫生部的代表也出席了这项活动,强调了这项措施的重要性。 GIS中心位于摩加迪沙的世卫组织索马利亚办事处,它的启动标誌着该国乃至整个地区公共卫生系统向前迈出的重要一步。这些倡议创造了对位置智慧解决方案的强劲需求,推动了技术创新和应用。
系统整合占据大部分市场份额
市场对系统整合服务的需求源于对来自物联网设备、GPS 系统和地理空间资料库等不同来源的无缝资料整合的需求。企业需要整合系统来提高资料准确性、简化营运并促进即时决策。此外,人工智慧、机器学习和巨量资料分析等先进技术的复杂性需要专业的整合服务来确保最佳效能,这进一步推动了位置智慧的需求。智慧城市专案和基于位置的服务在零售、物流和城市规划等各个领域的广泛应用,进一步刺激了对高效系统整合服务的需求。
销售和行销优化占据行业最大份额
精准的客户定位和个人化行销策略的需求推动了销售和行销优化中对位置智慧的需求。透过利用地理空间资料,企业可以识别高潜力市场,了解客户行为并优化销售区域。这些资料可以实现更有效的基于位置的广告和促销,从而提高客户参与度和转换率。此外,位置智慧有助于优化供应链物流,缩短交货时间并改善客户服务。行动装置和社群媒体平台的使用日益增多,它们会产生宝贵的位置资料,这进一步推动了位置智慧在优化销售和行销工作中的需求。
运输和物流是领先的细分市场
运输和物流领域对位置智慧的需求源于即时追踪和路线优化的需求。这项技术透过提供准确的即时车辆位置资料,增强车队管理,提高效率并降低燃油成本。它有助于动态路线规划,并可根据交通状况和配送时间表进行调整。此外,位置智慧还能提高供应链可视性,确保及时配送并优化库存管理。电子商务的兴起以及对快速可靠配送的需求进一步推动了这项需求。透过监控和分析车辆和驾驶行为来增强安全性和合规性,也推动了位置智慧的应用。
北美引领市场,占据最大位置智慧市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是位置情报领域最大的区域市场。
在北美,位置智慧市场的发展受到物联网设备的广泛应用的推动,这些设备会产生大量可供分析的空间资料。人工智慧和机器学习 (ML) 的进步增强了资料处理能力,从而实现了预测分析和即时决策。例如,2024 年 4 月,领先的行动和 Web 应用导航定位平台 Mapbox 宣布,将与触觉导航技术的先驱 Haptic 进一步发展策略合作伙伴关係。随着地图绘製和技术的交叉融合不断发展,两家公司也加大了对持续发展的投入,这得益于导航解决方案对可访问性日益增长的需求。零售、物流和智慧城市项目对基于位置的服务的需求日益增长,这进一步推动了位置智慧市场的成长。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global location intelligence market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The widespread adoption of smart devices, the growing demand for spatial data analytics, significant advancements in IoT and AI technologies, and the rising need for efficient asset management and optimization are some of the major factors propelling the growth of the market.
Rising Use of IoT Devices
The Internet of Things (IoT) devices generate vast amounts of spatial data, which businesses and governments can analyze to gain valuable insights into customer behavior, optimize operations, and improve service delivery. According to industry reports, it is estimated that there will be over 27 billion such IoT devices by 2025. A large majority of the IoT is made up of smartphones. The total number of unique smartphone users was around 5.3 billion in Q4 2023. In line with this, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring, enhancing decision-making processes across various sectors such as transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.
Significant Advancements in AI and Machine Learning
Advanced technologies facilitate sophisticated data analysis, enabling organizations to derive actionable insights from complex geospatial data. For instance, in January 2024, Deloitte launched the Geospatial and AI Platform for Scenario Planning and Monitoring, powered by Google Earth integrations, Google Earth Engine (GEE), and Generative AI technology from Vertex AI. Deloitte's platform can help clients leverage AI and geospatial data to act on sustainability and climate as they work toward positive economic, social, and environmental outcomes. Clients can tap into these transformative technologies to help improve planning processes for disaster response, infrastructure development, and urban planning processes, which can enable more sustainable decision-making. The platform also provides insights on land use to help businesses optimize for sustainable outcomes, along with financial modeling capabilities that apply geospatial data to support sustainable investments. AI-powered location intelligence tools are expected to be pivotal in predicting trends, identifying patterns, and automate decision-making, thereby increasing efficiency and effectiveness in business operations in the coming years, thereby creating a positive location intelligence market outlook.
Growing Government Initiatives and Smart City Projects
Governments worldwide are investing in geospatial technologies to develop smart cities, improve urban planning, and enhance public safety. For instance, in October 2023, colleagues from across the three levels of the World Health Organization (WHO) together with representatives from UNFPA, UNICEF, and the Bill & Melinda Gates Foundation (BMGF), marked a significant milestone with the opening of the first-ever Geographic Information Systems (GIS) Centre in a country office. The World Health Organization (WHO) is dedicated to strengthening public health systems worldwide using the latest advances in digital tools and technology. This includes using Geographic Information Systems (GIS) to reveal spatial patterns and provide vital insights to decision-makers. Representatives from the Somalia Ministry of Health were also in attendance, underlining the significance of this initiative. The GIS Centre is in the WHO office of Somalia in Mogadishu, and its launch marks an important step forward for public health systems both in the country and in the region. These initiatives create a robust demand for location intelligence solutions, driving technological innovation and adoption.
System integration accounts for the majority of the market share
The demand for system integration services in the market is driven by the need for seamless data integration from diverse sources, such as IoT devices, GPS systems, and geospatial databases. Businesses require integrated systems to enhance data accuracy, streamline operations, and facilitate real-time decision-making. Additionally, the complexity of advanced technologies like AI, machine learning, and big data analytics necessitates expert integration services to ensure optimal performance which is further driving the location intelligence demand. The widespread adoption of smart city projects and location-based services in various sectors, including retail, logistics, and urban planning, further fuels the demand for efficient system integration services.
Sales and Marketing Optimization holds the largest share of the industry
The demand for location intelligence in sales and marketing optimization is driven by the need for precise customer targeting and personalized marketing strategies. By leveraging geospatial data, businesses can identify high-potential markets, understand customer behaviors, and optimize sales territories. This data enables more effective location-based advertising and promotions, enhancing customer engagement and conversion rates. Additionally, location intelligence helps in optimizing supply chain logistics, reducing delivery times, and improving customer service. The increasing use of mobile devices and social media platforms, which generate valuable location data, further propels the demand for location intelligence in refining sales and marketing efforts.
Transportation and logistics represent the leading market segment
The demand for location intelligence in transportation and logistics is driven by the need for real-time tracking and route optimization. This technology enhances fleet management by providing accurate, real-time data on vehicle locations, improving efficiency and reducing fuel costs. It aids in dynamic route planning, allowing for adjustments based on traffic conditions and delivery schedules. Additionally, location intelligence improves supply chain visibility, ensuring timely deliveries and better inventory management. The rise of e-commerce and the need for quick, reliable deliveries further boost the demand. Enhanced safety and compliance through monitoring and analysis of vehicle and driver behavior also drive adoption.
North America leads the market, accounting for the largest location intelligence market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for location intelligence.
In North America, the location intelligence market is driven by the widespread adoption of IoT devices, which generate vast spatial data for analysis. Advancements in AI and machine learning (ML) enhance data processing capabilities, enabling predictive analytics and real-time decision-making. For instance, in April 2024, Mapbox, the leading location platform powering navigation for mobile and web applications, announced the continued evolution of its strategic partnership with Haptic, a trailblazer in tactile navigation technology. As the intersection of mapping and technology continues to advance, the companies have expanded their commitment to ongoing development driven by the increasing need for accessibility in navigation solutions. The growing demand for location-based services in retail, logistics, and smart city projects is further driving the location intelligence market growth.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)