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市场调查报告书
商品编码
1819899
2025 年至 2033 年患者参与解决方案市场报告(按治疗领域、应用、最终用户、组件、交付类型和地区)Patient Engagement Solutions Market Report by Therapeutic Area, Application, End User, Component, Delivery Type, and Region, 2025-2033 |
2024年,全球患者参与解决方案市场规模达412亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到1,404亿美元,2025-2033年期间的复合年增长率(CAGR)为14.46%。以客户为中心的医疗服务,涵盖旨在增强患者权能的多项计划和规则,以及电子医疗解决方案的日益普及,是推动市场成长的一些关键因素。
以病人为中心的治疗方式日益流行
以病人为中心的医疗服务模式的实施,导致医生对病人参与的需求日益增长。医疗服务提供者认识到积极争取患者支持并将其纳入医疗决策和治疗计划的重要性。医疗保健领域的参与工具赋予患者权力,并帮助医疗服务提供者满足患者参与医疗服务的愿望。此外,以患者为中心的医疗服务也促进了医疗服务提供者、患者及其照护者之间的有效沟通。例如,医疗产业正在转向基于价值的医疗体系,医疗服务提供者根据患者的健康状况获得报销。获得赋能的患者感到满意和健康,这反过来又会改善健康状况并降低医疗成本。 2021年,只有85%的受访者表示,如果获得正确的资讯和科技等应用,他们就能自信地处理自己的健康问题。这进一步提升了患者参与解决方案的市场份额。
数位健康科技的使用日益增多
智慧型手机、穿戴式装置和连网健康设备等数位健康科技为患者提供了更广阔的医疗服务平台,方便他们与医护人员互动。透过这些技术,患者互动解决方案为患者提供了一种轻鬆便捷的方式,让他们能够与护理团队沟通,随时了解自身健康状况并进行健康监测。例如,根据《金融快报》的一篇文章报道,从2022年1月到2023年7月,76.1%的2型糖尿病 (T2DM) 患者使用了 mySugr 应用程序,并透过蓝牙将血糖仪连接到该应用程式。这些使用者表示,他们能够更频繁地监测血糖,提高用药依从性,并提高对糖尿病管理的整体认知水平。数位健康技术日益普及,对能够整合和利用这些技术的患者互动解决方案的需求也随之激增。此外,这种整合也使临床医生能够远端监测患者的健康状况,提供即时干预,并更好地管理慢性疾病。
技术进步
人工智慧 (AI) 和机器学习 (ML) 领域的最新技术创新正在改变患者与患者参与解决方案之间的关联。这些技术可以实现复杂性分析、预测建模和基于患者数据的干预。人工智慧聊天机器人和虚拟助理将提供个人化的健康建议,解答患者的疑问,并及时为客户提供指导。机器学习系统可以分析大量患者资料,识别模式、趋势和风险问题,并帮助制定个人化的护理策略和早期发现。根据《金融快报》报道,波士顿顾问集团 (BCG) 和 B Capital 进行的一项研究预测,到 2030 年,印度的数位医疗产业规模将成长 10 倍,达到 370 亿美元。预计这将进一步推动未来几年患者参与解决方案市场的成长。
The global patient engagement solutions market size reached USD 41.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 140.4 Billion by 2033, exhibiting a growth rate (CAGR) of 14.46% during 2025-2033. The customer-focused nature of the care, encompassing several programs and rules aimed at the patient empowerment, along with the growing popularity of the ehealth solutions represent some of the key factors propelling the growth of the market.
Growing Trend of Patient-Centered Approach
The implementation of patient-centred care has led to a growth in doctors' demand of patient engagement. The healthcare providers acknowledge the significance of actively enlisting the patients and make it a part in their health care decision and treatment planning. Engagement tools in healthcare empower patients and assist the healthcare providers to complete the desire of patients to participate in their health care provision. In addition to this, the patient-centered care gives place to effective communication processes between healthcare providers, patients, and those taking care of them. For instance, there is a shift towards a value-based care system in the healthcare industry where providers are reimbursed for the health outcomes of their patients. Empowered patients are satisfied and healthy, which, in turn, result in improved health outcomes at decreased healthcare costs. In 2021, only 85% of the respondents were confident in dealing with their health, if they were provided with the right information and applications such as technology. This is further boosting the patient engagement solutions market share.
Increasing Use of Digital Health Technologies
The digital health technologies, such as smartphone, wearable devices and connected health devices, give the patients a widened platform for healthcare services and their interactions with healthcare professionals. Through these various technologies, patient engagement solutions offer people an easy and comfortable way for patients to communicate with their care teams, stay informed about their health, and monitor their health status. For instance, as stated in an article in The Financial Express, from 01/2022 till 07/2023, 76.1% of patients with Type 2 Diabetes Mellitus (T2DM) used the mySugr app and linked their meter to the app via Bluetooth. These users claimed of monitoring the blood sugars more often, improved medication compliance and greater level of overall awareness of the diabetes management. Digital health technology becomes widespread and there is a subsequent surge in need for patient engagement solutions, which are able to integrate and utilize these technologies. Additionally, such integration gives clinicians an opportunity to remotely monitor patient's health conditions, provide immediate interventions, and better manage chronic illnesses.
Technological Advancements
The latest tech innovations in artificial intelligence (AI) and machine learning (ML) are transforming the connections between patients and solutions for patient engagement. These technologies allow for the complexity analysis, predictive modeling, and patient data-based interventions. AI powered chatbots and virtual assistants would employ individualized health tips, answer patient questions, and deliver timely guidance to clients. Machine learning systems can examine lot of patient data for the identification of patterns, trends and risky issues, and help with tailored care strategies and early detection. According to an article published in Financial Express, a study conducted by the Boston Consulting Group (BCG) and B Capital which predicts that digital healthcare in India will grow tenfold to a USD 37 billion industry by 2030. This is further expected to fuel the patient engagement solutions market forecast over the coming years.
Chronic diseases represents the leading segment
Chronic conditions including diabetes, cardiovascular diseases, respiratory disorders and cancer are the most spread diseases in the world. In addition to this, these diseases have increased significantly in recent years. These diseases involve long-term management, which entails monitoring and lifestyle changes. Engaging solutions in patients have a great contribution to patients with chronic diseases via therapeutic approaches such as self-management, adherence to drugs, monitoring of symptoms, and remote monitoring. These concerns frequently remain for an extended period of time outside of the common healthcare facility. Patient engagement solutions are well designed to address this need because they can offer remote monitoring capability to patients to monitor their health metrics and even share the data with healthcare providers.
Health management represents the leading segment
Health management, a vital part of patient engagement solutions, also involves chronic disease management. Patient engagement solutions consist of a diverse functionalities which support different aspects of health management, including use of preventive care, wellness programs, medication management, lifestyle modifications, and even general health monitoring. In addition to that providing the patient engagement solutions for health management individuals can access educational resources, set health goals, track progress, receive personalized recommendations and communicate with health providers for advice and support. These interventions allow patients to have an upper hand in caring for their illnesses, preventing future illnesses, and promoting their overall wellness which is also driving the patient engagement solutions market scope.
Providers exhibit a clear dominance in the market
Healthcare providers are immediately connected with patients as they are the ones responsible of administering care and diseases management. They are crucial for the engagement of their patients, and to enable the better informed participation of these patients in their healthcare journey. Providers will be able to utilize patient engagement technology to support communication, provide guidance, and put patients in control of their care management. Besides healthcare providers have to follow a number of regulations and standards, for example, the HIPAA(Health Insurance Portability and Accountability Act)regulation in the United States, concerning patient privacy and security of the data. Providers must make sure they meet the standards set by these regulations upon application of patient engagement tools. Regulatory requirements expertise makes them capable of grounding the solutions they offer on these limits.
Software accounts for the majority of market share
Software-based patient engagement solutions offer versatility and flexibility in terms of functionality, customization, and integration capabilities. They can be tailored to specific healthcare settings, patient populations, and care requirements. Software solutions can be adapted and scaled to meet the evolving needs of healthcare organizations, making them a preferred choice for addressing diverse patient engagement challenges. Moreover, software solutions provide a wide range of features and functionalities that cater to various aspects of patient engagement. These features include patient portals, secure messaging, appointment scheduling, health education resources, remote monitoring, personalized interventions, data analytics, and more. Software solutions can encompass multiple features within a single platform, offering comprehensive patient engagement capabilities.
Web-based/cloud-based method represented the largest segment
The web/cloud-based patient involvement tools have a great advantage of the convenient and easy-to-reach properties for both the patients and the health-care workers. The solutions to online networking can be accessed via web browsers or mobile applications that which has an internet connection are enabled to connect and interact. Clinical practitioners can obtain and administer patient data with ease while patients, they can effortlessly interact with their healthcare providers or get any health information they need. Besides, these solutions are capable of the expansion and adjustment according to the needs of healthcare organizations. These give solutions can be quickly scaled to serve effective the needs of the various healthcare practices, small clinics, and big hospital systems. Moreover, they offer great flexibility for making that platform more tailored to the needs of the healthcare providers and assist in adjusting as their patient engagement needs change. This is further influencing the patient engagement solutions market demand across the globe.
North America accounts for the majority of market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others); Latin America (Brazil, Mexico, Others); and the Middle East and Africa.
North America was the largest market for patient engagement solutions due to widespread adoption of digital health technologies, high healthcare IT spending, and favorable government initiatives like the HITECH Act. The region's mature infrastructure supports advanced patient portals, remote monitoring, and telehealth platforms. Additionally, rising chronic disease prevalence and strong payer-provider networks have pushed healthcare organizations to improve communication and care coordination. Major players headquartered in the U.S. have also driven market innovation. Stringent regulatory standards have further encouraged providers to adopt compliant and integrated engagement tools, making North America a frontrunner in implementing such solutions at scale. For instance, in 2023, built upon high levels of experience in developing artificial intelligence (AI) solutions, Ardent Health and SwitchPoint sustained a successful two-year collaboration to create a healthcare innovation studio that aimed to transform healthcare delivery. Based in Nashville, SwitchPoint Ventures is an AI-focused studio that works alongside business leaders to promote technological innovation. Ardent Health Services dedicates investments to people, technology, and communities, operating through 30 hospitals and nearly 200 sites of care in six states, along with over 24,000 employees and more than 1,200 providers.
Europe Patient Engagement Solutions Market Analysis
In Europe, the market is driven by its structured healthcare systems, strong regulatory support for digital health, and rising demand for remote care tools. Governments across the region are funding eHealth initiatives, and there's a high adoption rate of patient portals, mobile health apps, and telehealth services. Aging populations and chronic disease prevalence have made healthcare providers prioritize patient-centric models, encouraging investments in engagement technologies. These factors make Europe a leading region pushing the demand for advanced digital solutions in patient communication and care coordination. For example, at EULAR 2025 in Barcelona, the Global Healthy Living Foundation presented two abstracts on digital patient engagement solutions. These tools focus on improving communication between patients and doctors, especially for those with rheumatic and musculoskeletal diseases. By addressing poor treatment adherence and supporting disease management, the solutions aim to strengthen care through accessible, patient-centered technology, marking another move toward smarter engagement in healthcare.
Asia Pacific Patient Engagement Solutions Market Analysis
The Asia Pacific region is driving the market due to rising healthcare IT investments, growing smartphone usage, and a rapidly expanding patient base. Countries like China, India, and Japan are prioritizing digital health initiatives and expanding insurance coverage, which fuels demand for mobile health apps, remote monitoring, and virtual care platforms. AI-driven tools are increasingly being integrated into patient engagement platforms to improve care coordination and communication. India is emerging as a key provider of such digital health solutions, supporting global healthcare systems. This shift reflects a broader move toward tech-enabled, patient-centric care models across both developed and emerging healthcare markets. For instance, in April 2025, IKS Health, with a strong operational presence in India, expanded its partnership with OrthoNY to launch an AI-powered patient engagement hub. Alongside revenue cycle management, this addition aims to enhance care coordination and communication. The move underscores India's growing role in delivering advanced tech solutions to support the patient engagement solutions market.
The competitive landscape of the market is dynamic and characterized by the presence of several key players, including established healthcare IT vendors, technology companies, and emerging startups. Nowadays, key players are investing in continuous product innovation and development to stay ahead in the market. They are focusing on enhancing existing features, introducing new functionalities, and leveraging emerging technologies such as AI, machine learning, and IoT. They are also forming strategic partnerships and collaborations with other healthcare organizations, technology companies, and industry stakeholders. These partnerships help expand their market reach, access new customer segments, and leverage complementary technologies or expertise. Moreover, various players are engaging in acquisitions and mergers to strengthen their market position and expand their product portfolio.