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市场调查报告书

商品编码

1819936

汽车催化剂市场报告（按材料、催化剂类型、配销通路、车辆类型、燃料类型和地区）2025-2033

Autocatalyst Market Report by Material, Catalyst Type, Distribution Channel, Vehicle Type, Fuel Type, and Region 2025-2033

出版日期: 2025年09月01日 | 出版商:

IMARC | 英文 146 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024 年全球汽车催化剂市场规模达 137 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 181 亿美元，2025-2033 年期间的成长率 (CAGR) 为 3.1%。

汽车废气催化剂是将陶瓷或金属製成细密的蜂窝状结构，并用铂、铑和钯溶液涂覆而成。它通常安装在车辆的排气系统中，帮助将碳氢化合物、氮氧化物和一氧化碳等有毒物质转化为无害的氮气、水和二氧化碳。如今，三效催化剂作为汽油车辆废气处理的先进系统正日益受到青睐。这些催化剂由超薄、高孔隙度的载体组成，可在低温下运行，有效消除车辆点火产生的有毒物质。

汽车触媒市场趋势：

车辆排放对环境和人类健康危害极大，因为它们会导致酸雨、全球气温上升、皮肤刺激和呼吸问题。同时，汽车销售的持续成长以及随之而来的气体排放量的激增，迫使许多国家的管理机构实施严格的汽车排放法规。这是全球对汽车废气催化剂需求成长的关键因素之一，这些催化剂可用于消除颗粒物和大气物质。此外，由于人们对环境问题的日益关注，领先的製造商正在采用回收方法和可持续的生产流程。他们还投资于新技术以改进汽车废气催化剂的功能，预计这将推动市场的成长。例如，他们正在使用奈米技术或高温氧化铝薄膜作为溶胶-凝胶技术来改善贵金属的分布并控制气体排放。

本报告回答的关键问题

全球汽车废气净化催化剂市场规模有多大？ 2025-2033年全球汽车废气净化催化剂市场的预期成长率为何？
推动全球汽车触媒市场发展的关键因素有哪些？
COVID-19 对全球汽车触媒市场有何影响？
根据材料，全球汽车催化剂市场是如何分布的？
根据催化剂类型，全球汽车催化剂市场如何分布？
根据配销通路，全球汽车触媒市场如何分布？
根据车辆类型，全球汽车触媒市场是如何分布的？
根据燃料类型，全球汽车催化剂市场是如何分類的？
全球汽车触媒市场的主要区域有哪些？
全球汽车触媒市场的主要参与者/公司有哪些？

An autocatalyst is made by converting ceramics or metals into a fine honeycomb structure and coating it with a solution of platinum, rhodium, and palladium. It is usually installed in the exhaust system of vehicles to help transform toxic substances like hydrocarbon, nitrogen oxide and carbon monoxide into harmless nitrogen, water, and carbon dioxide. Nowadays, three-way catalysts are gaining traction as advanced systems for the emission treatment of gasoline vehicles. These catalysts comprise ultra-thin and high cell substrates that operate at low temperatures to eliminate toxic substances from vehicle ignition efficiently.

Autocatalyst Market Trends:

Vehicular emissions are highly harmful to the environment and human health as they can lead to acidic rain and a rise in global temperature, skin irritation, and respiratory issues. In line with this, the continual increase in the sales of vehicles and consequent surge in gas emissions have compelled governing agencies of numerous countries to implement stringent laws concerning automobile emissions. This represents one of the key factors positively influencing the demand for autocatalysts across the globe to eliminate particulate and atmospheric matter. Apart from this, due to rising environmental concerns, the leading manufacturers are adopting recycling methods and sustainable manufacturing processes. They are also investing in new technologies to improve the functions of autocatalysts, which is anticipated to propel the growth of the market. For instance, they are using nanotechnology or alumina thin films at high temperatures as sol-gel technology to improve precious metals distribution and contain gaseous emissions.

Key Market Segmentation:

Breakup by Material:

Platinum
Palladium
Rhodium
Others

Breakup by Catalyst Type:

Two-way
Three-way
Four-way

Breakup by Distribution Channel:

OEM
Aftermarket

Breakup by Vehicle Type:

Passenger Car
Light Commercial Vehicle
Heavy Commercial Vehicle
Others

Breakup by Fuel Type:

Gasoline
Diesel
Hybrid Fuels
Hydrogen Fuel Cell

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being BASF SE, Cataler Corporation (Toyota Motor Corporation), Corning Incorporated, Cummins Inc., DCL International Inc, Faurecia, Heraeus Holding, Ibiden Co. Ltd., Solvay and Tenneco Inc.

Key Questions Answered in This Report

1.How big is the global autocatalyst market?
2.What is the expected growth rate of the global autocatalyst market during 2025-2033?
3.What are the key factors driving the global autocatalyst market?
4.What has been the impact of COVID-19 on the global autocatalyst market?
5.What is the breakup of the global autocatalyst market based on the material?
6.What is the breakup of the global autocatalyst market based on the catalyst type?
7.What is the breakup of the global autocatalyst market based on the distribution channel?
8.What is the breakup of the global autocatalyst market based on the vehicle type?
9.What is the breakup of the global autocatalyst market based on the fuel type?
10.What are the key regions in the global autocatalyst market?
11.Who are the key players/companies in the global autocatalyst market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Autocatalyst Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Material

6.1 Platinum
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Palladium
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Rhodium
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Catalyst Type

7.1 Two-way
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Three-way
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Four-way
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 OEM
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Aftermarket
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Vehicle Type

9.1 Passenger Car
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Light Commercial Vehicle
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Heavy Commercial Vehicle
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Fuel Type

10.1 Gasoline
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Diesel
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Hybrid Fuels
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 Hydrogen Fuel Cell
- 10.4.1 Market Trends
- 10.4.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia-Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 BASF SE
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
  - 16.3.1.3 Financials
  - 16.3.1.4 SWOT Analysis
- 16.3.2 Cataler Corporation (Toyota Motor Corporation)
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
- 16.3.3 Corning Incorporated
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
  - 16.3.3.3 Financials
  - 16.3.3.4 SWOT Analysis
- 16.3.4 Cummins Inc.
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
  - 16.3.4.3 Financials
  - 16.3.4.4 SWOT Analysis
- 16.3.5 DCL International Inc
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
- 16.3.6 Faurecia
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
  - 16.3.6.3 Financials
  - 16.3.6.4 SWOT Analysis
- 16.3.7 Heraeus Holding
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
  - 16.3.7.3 Financials
  - 16.3.7.4 SWOT Analysis
- 16.3.8 Ibiden Co. Ltd.
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
  - 16.3.8.3 Financials
  - 16.3.8.4 SWOT Analysis
- 16.3.9 Solvay
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
  - 16.3.9.3 Financials
  - 16.3.9.4 SWOT Analysis
- 16.3.10 Tenneco Inc.
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio
  - 16.3.10.3 Financials
  - 16.3.10.4 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: Autocatalyst Market: Major Drivers and Challenges
Figure 2: Global: Autocatalyst Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Autocatalyst Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Autocatalyst Market: Breakup by Material (in %), 2024
Figure 5: Global: Autocatalyst Market: Breakup by Catalyst Type (in %), 2024
Figure 6: Global: Autocatalyst Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: Autocatalyst Market: Breakup by Vehicle Type (in %), 2024
Figure 8: Global: Autocatalyst Market: Breakup by Fuel Type (in %), 2024
Figure 9: Global: Autocatalyst Market: Breakup by Region (in %), 2024
Figure 10: Global: Autocatalyst (Platinum) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Autocatalyst (Platinum) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Autocatalyst (Palladium) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Autocatalyst (Palladium) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Autocatalyst (Rhodium) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Autocatalyst (Rhodium) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Autocatalyst (Other Materials) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Autocatalyst (Other Materials) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Autocatalyst (Two-way) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Autocatalyst (Two-way) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Autocatalyst (Three-way) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Autocatalyst (Three-way) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Autocatalyst (Four-way) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Autocatalyst (Four-way) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Autocatalyst (OEM) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Autocatalyst (OEM) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Autocatalyst (Aftermarket) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Autocatalyst (Aftermarket) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Autocatalyst (Passenger Car) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Autocatalyst (Passenger Car) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Autocatalyst (Light Commercial Vehicle) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Autocatalyst (Light Commercial Vehicle) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Autocatalyst (Heavy Commercial Vehicle) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Autocatalyst (Heavy Commercial Vehicle) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Autocatalyst (Other Vehicle Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Autocatalyst (Other Vehicle Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Autocatalyst (Gasoline) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Autocatalyst (Gasoline) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Autocatalyst (Diesel) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Autocatalyst (Diesel) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Autocatalyst (Hybrid Fuels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Autocatalyst (Hybrid Fuels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Autocatalyst (Hydrogen Fuel Cell) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Autocatalyst (Hydrogen Fuel Cell) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: North America: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: North America: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: United States: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: United States: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Canada: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Canada: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Asia-Pacific: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Asia-Pacific: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: China: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: China: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Japan: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Japan: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: India: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: India: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: South Korea: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: South Korea: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Australia: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Australia: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Indonesia: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Indonesia: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Others: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Others: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Europe: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Europe: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Germany: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Germany: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: France: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: France: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: United Kingdom: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: United Kingdom: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Italy: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Italy: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Spain: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Spain: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Russia: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Russia: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Others: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Others: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Latin America: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Latin America: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Brazil: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Brazil: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Mexico: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Mexico: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Others: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Others: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Middle East and Africa: Autocatalyst Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Middle East and Africa: Autocatalyst Market: Breakup by Country (in %), 2024
Figure 92: Middle East and Africa: Autocatalyst Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: Global: Autocatalyst Industry: SWOT Analysis
Figure 94: Global: Autocatalyst Industry: Value Chain Analysis
Figure 95: Global: Autocatalyst Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Autocatalyst Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Autocatalyst Market Forecast: Breakup by Material (in Million USD), 2025-2033
Table 3: Global: Autocatalyst Market Forecast: Breakup by Catalyst Type (in Million USD), 2025-2033
Table 4: Global: Autocatalyst Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: Global: Autocatalyst Market Forecast: Breakup by Vehicle Type (in Million USD), 2025-2033
Table 6: Global: Autocatalyst Market Forecast: Breakup by Fuel Type (in Million USD), 2025-2033
Table 7: Global: Autocatalyst Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Autocatalyst Market: Competitive Structure
Table 9: Global: Autocatalyst Market: Key Players

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汽车催化剂市场报告（按材料、催化剂类型、配销通路、车辆类型、燃料类型和地区）2025-2033

Autocatalyst Market Report by Material, Catalyst Type, Distribution Channel, Vehicle Type, Fuel Type, and Region 2025-2033

汽车触媒市场趋势：

本报告回答的关键问题

目录

第一章：前言

第二章：范围与方法

第三章：执行摘要

第四章：简介

第五章：全球汽车触媒市场

第六章：市场区隔：依材料

第七章：市场区隔：依催化剂类型

第八章：市场区隔：按配销通路

第九章：市场区隔：依车型

第十章：市场细分：依燃料类型

第 11 章：市场区隔：按地区

第 12 章：SWOT 分析

第 13 章：价值链分析

第 14 章：波特五力分析

第 15 章：价格分析

第 16 章：竞争格局