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市场调查报告书
商品编码
1820172
智慧互联宠物项圈市场报告,按宠物类型(猫、狗)、应用(GPS 位置监控、活动和健康监控、多用途监控等)、销售管道(线下、线上)和地区划分,2025 年至 2033 年Smart Connected Pet Collar Market Report by Pet Type (Cat, Dog), Application (GPS Location Monitoring, Activity and Health Monitoring, Multi-purpose Monitoring, and Others), Sales Channel (Offline, Online), and Region 2025-2033 |
2024年,全球智慧互联宠物项圈市场规模达5.264亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到9.617亿美元,2025-2033年期间的复合年增长率(CAGR)为6.58%。物联网和互联互通领域的新兴技术进步、宠物拥有量和宠物护理支出的不断增长,以及人们对宠物健康和安全的意识和关注度的不断提高,都推动了市场的成长。
宠物拥有量和宠物照护支出的增加
在全球范围内,宠物拥有量呈上升趋势,这导致宠物护理成本上升。越来越多的个人和家庭收养宠物,并在食物、医疗保健、美容和其他配件上的支出增加。这是因为宠物主人将宠物视为家庭的一部分,与宠物之间的情感关係日益密切。根据美国宠物产品协会 (APPA) 的智慧连网宠物项圈市场研究资料,2023-2024 年约有 66% 的美国家庭(约 8,690 万户家庭)拥有宠物。 2023 年,美国在宠物上的支出为 1,470 亿美元,预计今年将达到 1,506 亿美元。随着宠物拥有量的增加,在宠物照顾和智慧互联宠物项圈等产品上的支出也在增加。
物联网和连接技术的进步
物联网 (IoT) 技术与宠物配件的融合正显着推动市场扩张。物联网使这些设备能够持续监测宠物的活动、健康和位置,并提供即时更新和资料洞察。根据 IMARC 集团的数据,全球宠物穿戴装置市场规模在 2023 年达到 23 亿美元,预计到 2032 年将达到 65 亿美元,2024-2032 年年复合成长率(CAGR) 为 12%。例如,物联网支援的功能,例如地理围栏、活动追踪和温度警报,正变得越来越复杂和可靠,这进一步推动了智慧互联宠物项圈的市场需求。
人们对宠物健康和安全的认识和关注日益增强
宠物主人对宠物健康和安全日益增长的需求推动了相关产品的需求。这些设备可以测量心率、体温和活动水平等重要健康指标,并提供改善宠物健康的建议。人们更倾向于投资能够帮助他们测量和管理宠物健康状况的技术。根据美国兽医协会 (AVMA) 的一项调查,88% 的宠物主人认为,最好的护理来自兽医对宠物进行体检并进行面对面的交流。因此,人们正在投资动物健康和安全设备,这加速了智慧互联宠物项圈市场价格的上涨。
狗占据了大部分市场份额
狗是全球最受欢迎的宠物之一,在许多地区拥有较高的饲养率。因此,针对狗主人的产品市场规模更大,包括智慧互联宠物项圈。因此,智慧互联宠物项圈的需求日益增长。这些专为狗主人设计的项圈具有全球定位系统追踪、健康监测和活动追踪等功能。目标群体拥有大量的家庭宠物,这推动了市场的成长,这与人们对宠物健康和整体生活条件日益增长的关注度相关。
目前,众多主要参与者正在投资先进技术以满足消费者的需求。例如,PetPace 于 2024 年 3 月推出了 PetPace 2.0,这是唯一一款兽医级人工智慧宠物项圈,可透过远端监控来改善宠物的健康和生活质量,该项圈已获得多项临床研究的支持,并得到主要大学的认可。它还为兽医、宠物主人和研究人员提供持续的救命医疗建议,从而创造了智慧互联宠物项圈的市场机会。
GPS定位监控占据产业最大份额
GPS 位置监控满足了宠物主人的基本需求,可以追踪宠物的安全和位置。自从 GPS 应用于宠物项圈以来,宠物主人可以随时了解宠物的行踪,并在宠物走失时找到它们。智慧互联宠物项圈市场统计数据显示,由于健康和活动监测器的出现,该市场呈现出显着的成长趋势。它允许宠物主人远端监测宠物的生命迹象、活动趋势和整体健康状况。对于那些希望主动处理健康问题并希望监测宠物健康指标的主人来说,它也很有吸引力。此外,具有感测器和训练功能的智慧项圈可以让主人控制和纠正宠物的不良行为,并强化良好的行为。例如,Whistle 推出了一款具有 whistle-switch 功能的宠物智慧项圈,可协助监测宠物的精确位置。它具有 GPS 追踪功能、两块可更换电池,可实现全天候追踪、可切换项圈样式、防水深度达 6 英尺(约 1.8 公尺),并提供六个月的设备保固期。
线下代表领先的细分市场
线下销售管道包括实体宠物店、兽医诊所和专卖店。这些门市为宠物主人创造了亲自购买和检查项圈品质的机会,并获得了经验丰富的店员的协助,从而为智慧互联宠物项圈市场带来了高额收益。线下销售管道因其配送速度快、购买前可检查项圈、建立联繫和信任等优势而广受消费者欢迎。此外,线下通路还提供项圈试穿、店内促销和其他加值体验等客户服务。因此,宠物主人可以有效率且方便地购买宠物。根据美国兽医协会 (AVMA) 的调查,79% 的消费者更喜欢兽医监督他们的宠物护理。因此,他们更倾向于从兽医推荐的商店购买产品。
北美引领市场,占据最大的智慧互联宠物项圈市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是智慧互联宠物项圈最大的区域市场。
北美地区凭藉着完善的基础设施和较高的宠物拥有率,引领市场成长。智慧互联宠物项圈市场前景广阔,体现了该地区成熟的宠物护理文化以及对宠物健康和安全日益增长的关注。透过智慧宠物项圈等产品,人们需要持续关注宠物安全,这进一步提升了智慧宠物项圈在该地区的应用。北美拥有一些全球最富裕的国家,这促进了该地区大多数科技相关产品的购买。例如,2022 年 2 月,Garmin Ltd. 旗下的 Garmin International, Inc. 推出了其最新的犬隻追踪项圈 TT(TM) 15X 和 T 5X,单次充电可使用长达 80 小时。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global smart connected pet collar market size reached USD 526.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 961.7 Million by 2033, exhibiting a growth rate (CAGR) of 6.58% during 2025-2033. The emerging technological advancements in IoT and connectivity, growing pet ownership and spending on pet care, and increasing awareness and concern for pet health and safety are contributing to the market growth.
Increasing Pet Ownership and Spending on Pet Care
Pet ownership has been on the rise across the world and is responsible for driving up the cost of care. More individuals and families are adopting pets and spending more on food, health care, grooming, and other accessories. This has been caused by the strengthening of the emotional relationship between the owners and their pets as they consider them part of the family. As per the data based on the smart connected pet collar market research by the American Pet Products Association (APPA), about 66% of U.S. households, or about 86.9 million homes, own a pet in 2023-2024. In 2023, $147 billion was spent on pets in the U.S. and $150.6 billion is projected in the U.S. As pet ownership increases, so does spending on pet care and products such as smart-connected pet collars.
Technological Advancements in IoT and Connectivity
The integration of Internet of Things (IoT) technologies in pet accessories are significantly propelling the market expansion. IoT enables these devices to provide continuous monitoring, real-time updates, and data insights about a pet's activity, health, and location. As per the IMARC GROUP, the global pet wearable market reached US$ 2.3 Billion in 2023 which is projected to reach US$ 6.5 Billion by 2032 with a compound annual growth rate (CAGR) of 12% during 2024-2032. For instance, features enabled by IoT, such as geofencing, activity tracking, and temperature alerts, are becoming increasingly sophisticated and reliable, which is further propelling the smart connected pet collar market demand.
Growing Awareness and Concern for Pet Health and Safety
The increasing need for pet owners concerning the health and safety of their pets is driving the product demand. These devices measure vital health indications like heart rate, temperature, and activity levels, and also make recommendations for improving pet's health. Individuals are more likely to invest in technologies that help them measure and manage their companion's good health. According to a survey by the American Veterinary Medical Association (AVMA), 88% of pet owners believe that the best care comes from veterinarians physically examining their pets and having face-to-face discussions. Consequently, individuals are investing in animals' health and safety devices which is accelerating the smart connected pet collar market price.
Dog accounts for the majority of the market share
Dogs are one of the most popular pets worldwide, with high ownership rates in many regions. As a result, there is a larger market for products targeting dog owners, including smart connected pet collars. Consequently, there is a growing need for smart connected pet collars for dogs. These collars, specially created for dog owners' use, provide global positioning system tracking, health monitoring, and activity tracking, among other features. The target group's high population of household pets has driven the market up, which correlates with the rising concern for their health and general living conditions.
Currently, numerous key players are investing in advanced technologies to meet consumers' needs. For instance, in March 2024, PetPace introduced PetPace 2.0, which is the only Vet-grade AI-powered pet collar that enhances the health and quality of pet lives via remote monitoring, which is clinically backed by various studies and endorsed by main universities. It also offers continuous life-saving medical insights for vets, pet owners, and researchers thus creating smart connected pet collar market opportunities.
GPS location monitoring holds the largest share of the industry
GPS location monitoring meets the primary need of pet owners by tracking their pets' safety and location. Since GPS has become available in pet collars, it allows pet owner to always know their pets' whereabouts and also recover them when they go missing. The smart connected pet collar market statistics reveal a notable growth trajectory due to the emergence of health and activity monitors. It allows pet owners to monitor their pets' vital signs, activity trends, and overall health from afar. It also appeals to owners who prefer to deal with health issues proactively and want to monitor their pets' health indicators. Apart from this, smart collars with sensors and training capabilities allow the owner to control and level the pet's unwanted behavior and reinforce good behavior. For instance, Whistleintroduced a whistle-switch smart collar for pets that helps monitor their pet's exact location. It features GPS tracking, two interchangeable batteries for 24/7 tracking, switchable collar styles, which is waterproof up to 6 ft, and comes with a six-month device warranty period.
Offline represents the leading market segment
Offline sales channels include brick-and-mortar pet stores, veterinary clinics, and specialty retailers. Such outlets create the opportunity for pet owners to engage in in-person shopping and inspection of the collar's quality, coupled with assistance from knowledgeable store employees, thus generating high smart connected pet collar market revenue. Offline sales channels are popular with customers due to the fast delivery and the ability to inspect the collar before purchase, creating bonding and confidence. In addition, the offline channel extends customer service to fit the collar, in-store promotions, and other value-adding experiences. As such, pet owners are assured of efficient acquisition and convenience. As per the survey by the American Veterinary Medical Association (AVMA), 79% of individuals prefer that a veterinarian supervise their pet's care. Hence, they prefer buying products from their recommended stores.
North America leads the market, accounting for the largest smart-connected pet collar market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart-connected pet collars.
North America due to the established infrastructure and high rate of pet ownership across the region is dominating the market growth. The smart connected pet collar market outlook offers a well-developed pet care culture and a growing interest in pet health and safety in the region. The need for continuous pet safety awareness, which is facilitated via products such as smart pet collars, further increases its usage across the region. North America is home to some of the richest countries globally, which facilitates the purchase of most technology-related products across the region. For instance, in February 2022, Garmin International, Inc., a unit of Garmin Ltd. unveiled their newest dog tracking collars, the TT(TM) 15X and T 5X which offer up to 80 hours of use from a single charge.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)