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市场调查报告书
商品编码
1820201
萤幕和脚本编写软体市场报告,按平台类型(基于桌面、基于行动)、部署模式(本地、基于云端)、最终用户(个人、企业)和地区划分,2025 年至 2033 年Screen and Script Writing Software Market Report by Platform Type (Desktop-based, Mobile-based), Deployment Mode (On-premises, Cloud-based), End User (Personal, Business), and Region 2025-2033 |
2024年,全球影视和剧本创作软体市场规模达1.788亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到4.94亿美元,2025-2033年期间的复合年增长率(CAGR)为12%。受数位内容创作日益普及、串流媒体服务日益普及、独立电影製作人影响力增强、技术飞速进步、增强型协作功能的引入以及人工智慧(AI)和机器学习(ML)的蓬勃发展等因素推动,该市场正在迅速扩张。
数位内容创作的采用率不断提高
数位内容创作和消费的激增是影视编剧软体市场成长的主要驱动力之一。 2021年,欧洲数位内容总支出达510亿美元,预计到2026年将超过1,290亿美元。此外,24%的欧洲人口使用数位视讯服务。此外,串流媒体服务、线上影片平台和社交媒体等数位平台的激增也提高了对高品质内容的需求,因此需要使用先进的写作工具。例如,2024年1月,美国拥有2.39亿社群媒体用户,占其总人口的70.1%。为了吸引和留住观众,这些平台需要精心编写且引人入胜的素材,因此需要使用先进的影视编剧软体。
串流服务日益普及
串流媒体服务的快速扩张改变了娱乐产业,并催生了对原创内容的持续需求。根据《富比士》家庭调查,高达95%的美国人订阅了不只一项串流媒体服务,高于2023年的86%。此外,调查还发现,人们平均每年在串流媒体服务上花费552美元。因此,这些平台寻求独特而引人入胜的故事,以在竞争日益激烈的市场中脱颖而出,从而带动了电影、电视剧集和网路剧集的製作量增长。这种需求反过来又刺激了对编剧和剧本创作工具的需求,这些工具可以帮助编剧和创作者简化工作流程,有效地创造出高品质的剧本。
独立电影製作人和内容创作者的影响力日益增强
独立电影製作人和内容提供者日益增长的影响力是影视编剧软体市场成长的主要驱动力。低成本、高品质的摄影机、剪辑工具和发行管道的出现,使得专业级视讯不再是大型电影公司的专属。独立电影製作人和内容创作者如今拥有丰富的资源和管道,可以创作并与全球观众分享他们的作品。圣丹斯电影节等大型电影节每年收到超过1万件参赛作品,涵盖40分钟以内的短片和各种类型的长片。即使是规模较小的电影节,每年也收到约100到200件参赛作品。这种大众化趋势增加了对便利性、价格合理且功能多样的影视编剧软体的需求。
桌面占据大部分市场份额
根据剧本创作软体市场分析和趋势,桌面平台占据了最大的市场份额。专业编剧青睐这些平台,因为它们功能强大、处理能力强,并且拥有丰富的离线功能。它们提供全面的脚本格式化、场景组织和角色追踪工具,是复杂且冗长的写作专案的理想选择。此外,由于这些平台的稳定性和可靠性,它们在需要高级功能和高效能的专业人士中越来越受欢迎,这也促进了剧本创作软体市场的规模和收入成长。
本地部署占产业最大份额
根据萤幕和脚本编写软体市场预测和研究报告,本地部署占据了最大的市场份额。它涉及在组织机构内的本地伺服器和电脑上安装和运行软体。它在控制、安全性和客製化方面具有许多优势。本地部署软体允许使用者完全控制其资料和软体环境,这对于处理敏感和专有内容的组织至关重要。此外,这种部署模式确保了高水准的资料安全性,因为所有资讯都储存在本地,与基于云端的替代方案相比,更不易受到外部入侵,从而对萤幕和脚本编写软体市场动态产生了积极影响。
商业代表着领先的细分市场
根据剧本创作软体市场洞察和展望,该业务板块占据最大份额,因为它涵盖了影视製作公司、广告公司和媒体公司等众多领域。这些企业依赖高品质的剧本创作工具来製作符合业界标准、吸引观众的精彩内容。此外,该软体提供的强大功能(例如即时协作、自动格式化和高级编辑功能)对于这些企业保持高生产力和效率至关重要,从而增强了剧本创作软体的市场份额和成长。
北美引领市场,占据最大的萤幕和剧本写作软体市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是影视和剧本创作软体最大的区域市场。
根据影视和剧本写作软体产业报告及展望,北美占据了最大的市场份额,这得益于该地区蓬勃发展的娱乐产业和先进的技术基础设施。此外,众多製作工作室、媒体公司和大量专业编剧人才的涌现也推动了市场的成长。此外,强大的技术生态系统支援尖端软体解决方案的开发和实施,为编剧提供先进的功能,从而提高生产力和创造力,这极大地促进了影视和剧本写作软体市场的需求。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global screen and script writing software market size reached USD 178.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 494.0 Million by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033. The market is expanding rapidly, driven by the increasing adoption of digital content creation, rising popularity of streaming services, heightened influence of independent filmmakers, rapid technological advancements, the introduction of enhanced collaborative features, and the burgeoning integration of artificial intelligence (AI) and machine learning (ML).
Increasing Adoption of Digital Content Creation
The surge in the creation and consumption of digital content is one of the primary drivers for the screen and script writing software market growth. Total digital content spending in Europe hit $51 billion in 2021, and it is expected to exceed $129 billion by 2026. Also, 24% of Europe's population were found to use digital video services. Furthermore, the proliferation of digital platforms such as streaming services, online video platforms, and social media has raised the demand for high-quality content, necessitating the use of advanced writing tools. For example, in January 2024, the United States had 239.0 million social media users, accounting for 70.1% of its total population. To attract and retain viewers, these platforms require well-scripted and interesting material, necessitating the use of advanced screen and script writing software.
Growing Popularity of Streaming Services
The rapid expansion of streaming services has transformed the entertainment sector, fueling a never-ending need for original content. According to the Forbes Home poll, a remarkable 95% of Americans subscribe to more than one streaming service, up from 86% in 2023. Also, it has been found that people spend an average of $552 each year on streaming services. As a result, these platforms seek distinctive and fascinating stories to distinguish themselves in an increasingly competitive market, resulting in an increase in the production of films, television episodes, and web series. This need, in turn, fuels the demand for screenwriting and scriptwriting tools that can help writers and creators streamline their workflow and produce high-quality scripts efficiently.
Rising Influence of Independent Filmmakers and Content Creators
The growing influence of independent filmmakers and content providers is a major driver of the screen and script writing software market growth. The introduction of low-cost, high-quality cameras, editing tools, and distribution channels has resulted in professional-grade video that is no longer the sole property of major studios. Independent filmmakers and content creators now have the resources and channels to create and share their work with a worldwide audience. The biggest film festivals, such as Sundance, receive in excess of 10,000 submissions, covering short films under 40 minutes and full-length films of all genres. The smallest film festivals still accrue around 100 to 200 submissions. This democratization has increased the demand for accessible, affordable, and versatile screen and script writing software.
Desktop-based accounts for the majority of the market share
As per the screen and script writing software market analysis and trends, desktop-based platforms represented the largest segment. Professional writers favor these platforms due to their robust features, powerful processing capabilities, and extensive offline functionality. They offer comprehensive toolsets for script formatting, scene organization, and character tracking, making it ideal for complex and lengthy writing projects. Moreover, the increasing popularity of these platforms among professionals who require advanced features and high performance due to their stability and reliability is contributing to the screen and script writing software market size and revenue.
On-premises holds the largest share of the industry
Based on the screen and script writing software market forecast and research report, on-premises deployment represented the largest segment. It involves installing and running the software on local servers and computers within an organization's premises. It offers several advantages in terms of control, security, and customization. On-premises software allows users to maintain complete control over their data and software environment, which is crucial for organizations handling sensitive and proprietary content. Moreover, this mode of deployment ensures high levels of data security, as all information is stored locally and is less susceptible to external breaches compared to cloud-based alternatives, thereby positively impacting the screen and script writing software market dynamics.
Business represents the leading market segment
According to the screen and script writing software market insights and outlook, the business segment accounted for the largest share as it encompasses a wide range of entities, including film and television production companies, advertising agencies, and media houses. These businesses rely on high-quality scriptwriting tools to produce compelling content that meets industry standards and captivates audiences. Along with this, the robust features, such as real-time collaboration, automated formatting, and advanced editing capabilities, offered by this software are essential for these businesses to maintain high productivity and efficiency, thus bolstering the screen and script writing software market share and growth.
North America leads the market, accounting for the largest screen and script writing software market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for screen and script writing software.
Based on the screen and script writing software industry report and outlook, North America represented the largest segment, driven by the region's robust entertainment industry and advanced technological infrastructure. Moreover, the presence of numerous production studios, media companies, and a large pool of professional writers is fueling the market growth. Furthermore, the strong technological ecosystem that supports the development and implementation of cutting-edge software solutions, providing writers with sophisticated features that enhance productivity and creativity, is providing a considerable boost to the screen and script writing software market demand.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)