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市场调查报告书
商品编码
1820358
2025 年至 2033 年牙线棒市场规模、份额、趋势及预测(按使用类型、形状、配销通路和地区)Floss Picks Market Size, Share, Trends and Forecast by Usage Type, Shape, Distribution Channel, and Region, 2025-2033 |
2024年,全球牙线棒市场规模达7.182亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到9.561亿美元,2025年至2033年的复合年增长率为3.07%。目前,北美占据市场主导地位,2024年的市占率将超过35.8%。随着消费者对口腔卫生重要性的认识不断提高以及牙齿疾病的盛行率上升,牙线棒的市场份额正在不断增长。
全球牙线棒市场的一个重要决定因素是人们卫生意识的增强。牙线棒为人们通常尴尬的使用牙线习惯提供了一个明智的替代方案。除了可支配收入增加对高端牙科护理产品的需求外,新兴市场生活水平的提高以及咖啡消费量的快速增长也扩大了消费者群体。此外,蛀牙和週期性牙龈疾病引起的口腔问题发病率的稳定上升,也推动了对有效口腔护理解决方案的需求。环保和可生物降解等製造和工艺技术的应用,拓宽了牙线棒的应用范围,使其更具永续性。此外,人们对美的追求和对自信笑容的渴望也推动了牙线棒的需求。
美国已成为牙线棒的主要区域市场。由于蛀牙和牙龈疾病等牙齿问题的发生率不断上升,牙线棒在美国市场的使用率日益提升。此外,人们对口腔卫生意识的提升也推动了市场的发展。这进一步改善了人们在个人照护和美观方面的消费习惯。积极的广告策略进一步巩固了市场的成长。为了提高口腔护理的依从性,牙医建议患者使用牙线棒。因此,透过包括电商在内的各种分销管道,牙线棒的供应量不断增加,消费者市场渗透率也随之提高。
环保产品需求不断成长
随着消费者对塑胶垃圾危害的认识不断提高,对可生物降解和永续牙线棒的需求也不断增长。这些牙线棒采用竹子、玉米淀粉和其他植物性塑胶等创新材料製成。根据行业报告,过去五年,全球永续产品的线上搜寻量成长了71%,凸显了环保产品日益增长的趋势。 2024年3月,GENKENT推出了最新创新产品-GENKENT椰子美白牙贴。该公司以提供实用且便利的产品而闻名,确保消费者获得真正的价值,而无需为不必要的功能支付额外费用。这正在不断提升牙线棒市场的需求。
众多技术进步
人们日益重视製造流程的创新,这推动了更有效率、更人性化的产品种类的开发。符合人体工学的设计,提升了握持感和舒适度,也正在成为标准配置,使更广泛的使用者能够更轻鬆、更便捷地使用牙线。例如,2024年3月,小米推出了一款全新的便携式水牙线-米家F400,它采用创新的云雾感伞状喷射水牙线技术,带来更舒适、更彻底的清洁体验。这对牙线棒的市场前景产生了正面的影响。
个人化口腔护理的普及率不断提高
消费者越来越渴望根据自身特定的牙齿需求客製化产品,这导致客製化牙线棒的需求激增。各大公司正在利用消费者洞察和资料,开发针对特定问题的牙线棒,例如牙齿矫正器、牙龈敏感或特定牙齿状况。根据牙线棒市场概览,这将成为另一个重要的成长驱动因素。 2024年5月,口腔护理品牌Systema推出了一项新活动,旨在鼓励受众在日常口腔卫生之外,优先考虑牙龈护理。
The global floss picks market size was valued at USD 718.2 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 956.1 Million by 2033, exhibiting a CAGR of 3.07% from 2025-2033. North America currently dominates the market, holding a market share of over 35.8% in 2024. The floss picks market share is increasing due to growing consumer awareness regarding the importance of oral hygiene and rising prevalence of dental disorders.
An essential determinant of the global floss picks market is enhanced awareness concerning hygiene. Floss picks provide a prudent alternative to the generally awkward flossing habits. Besides demand for premium dental care products due to disposable income increments, rising living standards in the emerging markets, and rapidly increasing coffee consumption has improved the customer base. Moreover, a steady increase in oral issue incidence, stemming from dental cavities and periodic cases concerning gum diseases, has been prompting the demand of effective oral care solutions. The technologies in the manufacture and process, such as being environment friendly and biodegradable, broaden the scope to include much more sustainable thoughts about floss picks. Furthermore, the need for beauty and the passion for a confident smile are fueling the floss picks demand.
The United States has emerged as a key regional market for floss picks. Due to the rising incidence of dental problems such as cavities and gum diseases, floss picks usage has become prominent in the U.S. market. Moreover, the need for better oral hygiene awareness is also propelling the market. It has improved consumption habits even further in respect of personal care and aesthetics. This market increase was further fortified by aggressive advertising strategies. In promoting better oral care compliance, dentists recommend their patients to use floss picks. Thus, a greater consumer market penetration occurs through the high availability of floss picks from varied distribution channels that include e-commerce.
Rising demand for eco-friendly products
The increasing consumer awareness about the detrimental effects of plastic waste is escalating the demand for biodegradable and sustainable floss picks. They are produced by using innovative materials like bamboo, cornstarch, and other plant-based plastics. According to industry reports, over the past five years, online searches for sustainable products have increased globally by 71%, highlighting a growing trend toward eco-friendly goods. In March 2024, GENKENT introduced its latest innovation, GENKENT's coconut whitening strips. The company is renowned for delivering practical and straightforward products, ensuring consumers receive genuine value without paying a premium for unnecessary features. This is escalating the floss picks market demand.
Numerous technological advancements
The growing focus on innovations in manufacturing processes is leading to the development of more effective and user-friendly product variants. Ergonomic designs with improved grip and comfort are also becoming standard, thereby making flossing easier and more accessible for a wider range of users. For example, in March 2024, Xiaomi launched a new portable dental water flosser, the Mijia F400, boasting innovative cloud sensation umbrella jet water flossing technology for a more comfortable and thorough cleaning experience. This is positively influencing the floss picks market outlook.
Growing adoption of personalized oral care
Consumers are increasingly seeking products tailored to their specific dental needs, leading to a rise in customized floss picks. Companies are leveraging consumer insights and data to develop floss picks that address particular issues, such as orthodontic appliances, sensitive gums, or specific dental conditions. As per the floss picks market overview, this is acting as another significant growth-inducing factor. In May 2024, oral care brand Systema unveiled a new campaign designed to urge audiences to prioritize gum care alongside their oral hygiene routine.
Disposable leads the market with around 77% of market share in 2024. Disposable floss picks are made from biodegradable materials, including bamboo and cornstarch. They exhibit antimicrobial properties to ensure superior hygiene. These picks further reflect a commitment to sustainability. Companies like A.S. Watson Group offer diverse and advanced disposable floss picks.
F-shape leads the market with 65.0% of market share in 2024. F-shape designs provide better control, especially for cleaning hard-to-access areas between teeth and along the gum line. These new models often incorporate high-quality, shred-resistant floss that ensures a smooth and efficient cleaning experience. This is accelerating the floss picks market.
Supermarkets and hypermarkets leads the market with around 43.3% of market share in 2024. Supermarkets and hypermarkets represent the largest segment due to their product variety, broad reach, and convenience for consumers. These large retail chains, such as Walmart and Tesco, offer extensive selections of oral care products catering to diverse consumer preferences and budgets. This is expanding the floss picks market segmentation.
Regional Analysis
In 2024, North America accounted for the largest market share of over 35.8%. North America exhibits a clear dominance in the market, owing to the increasing awareness of oral hygiene and the adoption of convenient dental care products. As per the IMARC, the United States oral hygiene market size reached USD 9.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 11.0 Billion by 2032, thereby exhibiting a growth rate (CAGR) of 2.1% during 2024-2032.
United States Floss Picks Market Analysis
The United States accounted for 83.20% of floss picks market in North America. The U.S. floss pick market is growth steady with ever-increasing knowledge of oral care and a larger spend by customers on dental product purchases. More than 75% of adult Americans floss daily, state the American Dental Association. Consumers opt for the speed and effectiveness when choosing between interdental products, so most people who actually floss also use floss picks. Leading brands include Oral-B and Plackers, whereas private-labels also account for market share. Sales are being driven more through e-commerce as 22% of the oral care market went online in 2023, as per reports. Further driving this market is innovations like eco-friendly floss picks that are created using biodegradable materials to appeal to growing concerns over sustainability.
Europe Floss Picks Market Analysis
This Europe floss picks market growth is attributed to an increase in health awareness among European residents and their trend towards a more convenient, efficient oral hygiene product. As stated in the research article, 30% of adults use dental floss in the UK; however, general use of dental floss in Europe is at a low percentage of 10-30% among adults. This gap also opens an avenue for the ever-increasing use of floss picks, as they are user-friendly and very efficient in terms of oral hygiene. The increased awareness campaigns about oral hygiene, as well as the increasing expenditure on healthcare, are forcing consumers to buy more floss picks, especially professionals and young people. Convenience use and the adoption of disposable products have increased the demand for floss picks compared to traditional floss. Furthermore, the demand for green products is also catching up. Manufacturers are coming up with sustainable, biodegradable floss picks to meet the needs of environmentally conscious consumers. Consumer preferences are hence expected to be determined in the upcoming future of the floss picks market in Europe.
Asia Pacific Floss Picks Market Analysis
The Asia Pacific floss picks market is growing fast with the help of increasing disposable incomes and a greater awareness of oral hygiene. Oral hygiene habits in most countries are changing, but dental floss use is relatively low, at only 10-30% of adults, as per an industry report. The demand for floss picks, which is increasing, presents a good opportunity since it offers a more convenient and user-friendly alternative. Countries such as China and India, which have a vast population base with growing middle-class consumer segments, are driving this growth. Increasing consumer awareness of healthy lifestyle trends and rising disposable incomes are creating the demand for floss picks from oral care products, while online shopping and e-commerce platforms are in turn contributing further to this market's growth in the region. Thus, both local and foreign companies are taking an opportunity through their affordable and innovative floss pick offerings.
Latin America Floss Picks Market Analysis
In Latin America, awareness about oral hygiene and the easy availability of dental care is increasingly promoting the demand for floss picks. For example, 63% of Brazilian adults are reportedly brushing, toothpaste usage, and regular flossing as stated in the National Health Survey in Brazil. The survey also saw a positive trend in oral health behaviors with 10% increasing the prevalence of brushing teeth twice a day, 10% rise in using toothbrush/toothpaste/floss, and 0.7% fall in edentulism. With an expansion of the middle class, particularly in Brazil, comes increased disposable income and awareness toward health issues and hence, floss picks demand is seen rising as oral care solutions get even more convenient. Additionally, government initiatives and education around oral hygiene further promote the use of floss picks. Local and international brands have taken this cue and made affordable options available to consumers in the region, therefore benefiting from this demand.
Middle East and Africa Floss Picks Market Analysis
Oral hygiene awareness and modern adoption of dental care products are leading to the expansion of the floss picks market in the Middle East and Africa. The Saudi Arabian studies reported lower rates of dental floss usage, ranging from 4.1% to 39%, and rely more on toothpicks. This low level of usage of conventional dental floss creates scope for growing demand in a product such as floss picks, regarded as a practical and superior substitute. Urbanization, rich lifestyle, and greater awareness about health have boosted the dental care products expenditure, particularly in cities like Saudi Arabia and the UAE. Disposable and eco-friendly availability of floss picks fuels their demand. In addition, the popularity of e-commerce in the region has made floss picks more accessible to consumers. With the evolution of the market, local and international brands are extending their presence to meet the demand for oral care products.
Companies are introducing advanced designs, such as ergonomically shaped handles and dual-action floss picks, to enhance user convenience and effectiveness. Eco-friendly and biodegradable floss picks are also being launched to cater to environmentally conscious consumers. Aggressive marketing campaigns and collaborations with dental professionals help build brand trust. Prominent players emphasize the importance of oral hygiene through educational initiatives and advertisements. Moreover, firms are entering untapped markets and strengthening distribution networks in regions with growing demand for oral care products. Companies are making investments in sustainable production processes and recyclable materials to support consumer preferences for eco-friendly products.