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市场调查报告书
商品编码
1831935
2025-2033 年睡衣市场报告(按产品类型、材料、配销通路、最终用户和地区)Sleepwear Market Report by Product Type, Material, Distribution Channel, End User, and Region 2025-2033 |
2024年,全球睡衣市场规模达139亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到243亿美元,2025-2033年期间的复合年增长率(CAGR)为6.14%。电商平台的扩张、全球新兴时尚潮流的兴起、人们对健康和保健的日益关注、可支配收入水平的提高、季节性和节日促销的推出以及持续的技术创新是推动市场发展的主要因素。
睡衣是指专为睡眠时穿着而设计的服装,包括睡衣、睡袍、睡袍、短裤、背心和家居服等。睡衣采用棉、聚酯纤维、丝绸和法兰绒等不同材质製成。睡衣广泛应用于家庭、医院、宿舍、过夜派对、露营、饭店、航空旅行、长途火车旅行和水疗护理。睡衣经久耐用、舒适且经济实惠,具有活动自如、调节体温、吸湿排汗等特性。此外,睡衣还有助于改善睡眠品质、减少皮肤刺激并提升情绪。
不断增长的可支配收入使消费者能够选择更高品质、更专业的睡衣,这推动了市场的成长。此外,黑色星期五和假日等季节性和节日促销活动的推出,创造了显着增加收入的购买高峰期,也是另一个促进成长的因素。除此之外,持续的技术创新不断改进睡衣质量,提供诸如保暖性和防火性等功能,也促进了市场的成长。此外,与名人和其他流行品牌的合作日益增多,增加了吸引新消费者的独特卖点,也对市场成长产生了正面的影响。除此之外,针对不同人生阶段(如怀孕、老年期或大尺码选择)的专业款式的开发正在催化市场的成长。此外,对由可持续或可回收材料製成的环保睡衣的需求不断增长,也支持了市场的成长。
电子商务平台的不断扩张
电商平台的蓬勃发展是睡衣市场成长的重要驱动力。与实体店相比,线上平台为消费者提供了种类繁多的睡衣选择。此外,电商模式凭藉其便利性、全天候供应和送货上门等优势,降低了新品牌的进入门槛。此外,消费者在购买前可以轻鬆比价、阅读评论,并浏览各种选择,从而增强了购买信心和尝试新产品的意愿。此外,线上平台可以根据消费者行为和偏好投放目标广告,从而带来高效的行销活动。此外,电商平台通常采用复杂的演算法,根据消费者的个人需求推荐合适的产品,从而推动销售成长。
全球新兴时尚潮流
睡衣作为一种时尚宣言的认知正在不断演变,这极大地促进了市场的成长。社群媒体平台在展示睡衣作为一种生活方式的选择方面发挥着重要作用,而不仅仅是功能性。此外,网红和时尚偶像纷纷推出潮流、当季或主题睡衣,对消费者的购买行为产生了连锁影响。此外,为了满足日益增长的时尚睡衣需求,品牌越来越多地推出限量版系列,这些系列通常与设计师和名人合作。此外,高端时尚睡衣的推出也推动了市场的成长,这些睡衣通常融合了精緻的图案、精巧的细节以及丝绸和缎子等奢华材质。
越来越重视健康和保健
全社会对健康保健的日益关注,对睡衣市场的成长产生了正面影响。人们越来越意识到优质睡眠对整体健康的重要性,从而促进了对旨在促进安稳睡眠的睡衣的需求。此外,纺织技术的进步使得生产具有吸湿排汗、热调节和抗菌特性的布料成为可能,有助于改善睡眠体验,这也促进了市场的成长。此外,新兴的健康趋势也促使消费者对睡衣所用材料进行更深入的教育和认知,这正在催化市场的成长。此外,睡眠呼吸中止症、敏感性皮肤或怀孕需求等特定健康状况的普遍存在,也推动了对旨在满足医疗需求的专用睡衣的需求。
The global sleepwear market size reached USD 13.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.14% during 2025-2033. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.
Sleepwear refers to clothing specifically designed to be worn during sleep. It includes pajamas, nightgowns, robes, shorts, tank tops, and loungewear, among others. It is fabricated using different materials, such as cotton, polyester, silk, and flannel. Sleepwear is widely used in homes, hospitals, dormitories, sleepover parties, camping, hotels, air travel, long-distance train travel, and spa retreats. It is a durable, comfortable, and cost-effective product that provides freedom of movement, thermoregulation, and moisture-wicking properties. In addition, sleepwear aids in improving sleep quality, reducing skin irritation, and uplifting mood.
The rising disposable income levels, enabling consumers to opt for higher-quality and specialized sleepwear options, are driving the market growth. Furthermore, the introduction of seasonal and festival sales, such as Black Friday and holiday seasons, creating peak purchasing periods that significantly boost revenue, is acting as another growth-inducing factor. Besides this, the ongoing technological innovations that are continually refining sleepwear quality, offering features like thermal comfort and fire resistance, are contributing to the market growth. Additionally, the increasing collaborations with celebrities and other popular brands, adding a unique selling point that entices new consumers, is positively influencing the market growth. Apart from this, the development of specialized variants that address various life stages, like maternity, aging, or plus-sized options, is catalyzing the market growth. Moreover, the rising demand for eco-friendly sleepwear, which is made from sustainable or recycled materials, is supporting the market growth.
The growing expansion of e-commerce platforms
The surge in e-commerce platforms is a significant driver for sleepwear market growth. As compared to brick-and-mortar stores, online platforms offer a substantially wider variety of sleepwear options to consumers at their fingertips. Furthermore, the e-commerce model has lowered barriers to entry for new brands, owing to its convenience, round-the-clock availability, and home delivery. Moreover, consumers can easily compare prices, read reviews, and view a wide array of options before making a purchase, thus increasing their buying confidence and willingness to try new products. Additionally, online platforms allow for targeted advertising based on consumer behavior and preferences, resulting in highly effective marketing campaigns. Along with this, they often employ sophisticated algorithms to suggest products tailored to individual consumer needs, thus driving additional sales.
The emerging fashion trends across the globe
The evolving perception of sleepwear as a fashion statement is significantly contributing to the market growth. Social media platforms are becoming instrumental in showcasing sleepwear as a lifestyle choice, going beyond mere functionality. Furthermore, influencers and fashion icons are sporting trendy, seasonal, or themed sleepwear, resulting in a cascading impact on consumer buying behavior. Apart from this, brands are increasingly releasing limited-edition collections, often in collaboration with designers and celebrities, to cater to the growing demand for fashionable sleepwear. Additionally, the introduction of high-fashion sleepwear, which often incorporates elaborate patterns, intricate detailing, and luxurious materials such as silk and satin, is supporting the market growth.
The increasing focus on health and wellness
The increasing societal focus on health and wellness is positively impacting the sleepwear market growth. Individuals are becoming well aware of the importance of quality sleep in overall well-being, thus facilitating the demand for sleepwear designed to promote restful sleep. Furthermore, advances in textile technology, which have enabled the production of fabrics with moisture-wicking properties, thermal regulation, and antimicrobial features, contributing to a better sleep experience, are bolstering the market growth. Additionally, the emerging wellness trend, which has also led to greater consumer education and awareness about the materials used in sleepwear, is catalyzing the market growth. Moreover, the widespread prevalence of specific health conditions, such as sleep apnea, sensitive skin, or maternity requirements, is driving the demand for specialized sleepwear designed to accommodate medical needs.
Top wear dominates the market
Top wear is dominating the market as they can be matched with different types of bottoms, providing consumers with more flexibility in their choices. Furthermore, it can be worn as casual at-home wear or even for quick errands, providing added value for the consumer. Additionally, top wear is made from cotton, modal, and jersey, which offers breathability and a soft texture that are particularly conducive to sleep. Besides this, its design is generally loose-fitting, thereby providing comfort and ease of movement, which are essential for quality sleep. Moreover, the availability of numerous styles, from simple and functional to designer collaborations and seasonal collections, which makes top wear the focal point of sleepwear fashion, is supporting the market growth.
Cotton holds the largest share in the market
Cotton is dominating the market as it is known for its comfort, offering a soft fabric that feels gentle against the skin. It is particularly advantageous for sleepwear designed to maximize comfort during rest. Furthermore, its natural moisture-wicking properties help draw sweat away from the skin, thereby aiding in thermoregulation and keeping the wearer cool, making it suitable for warm climates and summer months. Besides this, cotton is hypoallergenic, reducing the likelihood of allergic reactions or skin irritations, a crucial factor for consumers with sensitive skin or those shopping for children. Moreover, it is highly durable and can withstand multiple washes without losing its shape or comfort, offering long-term value for consumers and reducing the frequency of replacement.
Supermarkets and hypermarkets hold the largest share in the market
Supermarkets and hypermarkets provide high visibility and easy accessibility to sleepwear brands, thus contributing to impulse buying. Additionally, they allow consumers to compare products easily, owing to the availability of an array of styles, sizes, and price points. Furthermore, supermarkets and hypermarkets offer lucrative discounts, promotions, and loyalty programs, creating an appealing value proposition for consumers, which makes sleepwear more accessible and boosts sales volume. Apart from this, supermarkets and hypermarkets provide the ability to try on products before purchasing, which gives them an edge over online retailers, particularly for consumers who prioritize fit and comfort. Moreover, the trust and reliability associated with established supermarket and hypermarket chains can significantly influence consumer choice, especially for those hesitant to buy from online or lesser-known stores.
Women holds the largest share in the market
Women are dominating the market due to the presence of a broader fashion industry that caters to women's apparel needs, thus creating a more extensive and varied range of options in women's sleepwear as compared to men's. Furthermore, women are generally more invested in home and lifestyle products, including sleepwear, often seeking pieces that offer both comfort and aesthetic appeal. Besides this, aggressive marketing and advertising strategies in the apparel sector, which often target female consumers, are accelerating the market growth. Moreover, the growing focus on women's health and wellness, which has spurred an interest in sleepwear designed for specific life phases like pregnancy and menopause, is positively impacting the market growth. Along with this, the introduction of seasonal and festival collections, enticing women to update their wardrobes periodically, is favoring the market growth.
North America exhibits a clear dominance, accounting for the largest sleepwear market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America boasts a high level of disposable income, which allows consumers to invest in premium sleepwear options. Furthermore, the region has a well-developed e-commerce infrastructure, providing consumers easy access to a wide range of sleepwear products. Additionally, North American consumers are generally well-informed about the importance of quality sleep and are willing to invest in products, such as sleepwear, that can enhance sleep quality. Besides this, the region has a strong inclination toward fashion and lifestyle trends, owing to the presence of renowned fashion brands, which, in turn, are contributing to the sale of stylish sleepwear. Moreover, North America hosts several leading sleepwear manufacturers, offering a wide variety of choices to consumers. Along with this, the region also has a well-developed retail sector, including specialized stores focusing on sleepwear and lingerie, which makes these products easily accessible to consumers.
Top companies are developing sleepwear with advanced features, such as moisture-wicking, thermal regulation, and antimicrobial properties. Furthermore, they are collaborating with high-profile designers, celebrities, and influencers to attract attention and bring unique offerings to the market. Besides this, leading players are focusing on the launch of eco-friendly lines made from sustainable materials, including organic cotton or recycled polyester, to expand their consumer base and drive sales. Additionally, they are leveraging e-commerce websites and social media channels for targeted advertising, customer engagement, and data collection for personalized marketing. Apart from this, major brands are focusing on international markets by adapting their products to fit different cultural norms and consumer demands. Along with this, key players are expanding their retail footprints in high-growth regions and entering new markets through e-commerce.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: