日本线上住宿市场报告（按平台（行动应用程式、网站）、预订方式（第三方线上入口网站、直接/自有入口网站）和地区划分，2026-2034 年）

Japan Online Accommodation Market Report by Platform (Mobile Application, Website), Mode of Booking (Third-party Online Portals, Direct/Captive Portals), and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2025年，日本线上住宿市场规模达219亿美元。展望未来， IMARC Group预计到2034年，该市场规模将达到403亿美元，2026年至2034年间的复合年增长率（CAGR）为7.03%。推动市场成长的主要因素是，能够满足各类旅客不同住宿需求的数位平台日益普及，这些平台涵盖了从拥有数百年历史的日式旅馆到现代都市饭店等各种类型的住宿选择。

本报告解答的关键问题：

日本线上住宿市集目前的表现如何？未来几年又将如何发展？
新冠疫情对日本线上住宿市场产生了哪些影响？
日本线上住宿市场按平台分類的组成是怎样的？
日本线上住宿市集按预订方式分類的组成是怎样的？
日本线上住宿市场价值链的各个阶段有哪些？
日本线上住宿市场的主要驱动因素和挑战是什么？
日本线上住宿市场的结构是怎么样的？主要参与者有哪些？
日本线上住宿市场的竞争程度如何？

Japan online accommodation market size reached USD 21.9 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 40.3 Billion by 2034, exhibiting a growth rate (CAGR) of 7.03% during 2026-2034. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

Platform Insights:

Mobile Application
Website

Mode of Booking Insights:

Third-party Online Portals
Direct/Captive Portals

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online accommodation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online accommodation market?
What is the breakup of the Japan online accommodation market on the basis of platform?
What is the breakup of the Japan online accommodation market on the basis of mode of booking?
What are the various stages in the value chain of the Japan online accommodation market?
What are the key driving factors and challenges in the Japan online accommodation?
What is the structure of the Japan online accommodation market and who are the key players?
What is the degree of competition in the Japan online accommodation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Accommodation Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Accommodation Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Online Accommodation Market - Breakup by Platform

6.1 Mobile Application
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Website
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Online Accommodation Market - Breakup by Mode of Booking

7.1 Third-party Online Portals
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Direct/Captive Portals
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Online Accommodation Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Platform
- 8.1.4 Market Breakup by Mode of Booking
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Platform
- 8.2.4 Market Breakup by Mode of Booking
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Platform
- 8.3.4 Market Breakup by Mode of Booking
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Platform
- 8.4.4 Market Breakup by Mode of Booking
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Platform
- 8.5.4 Market Breakup by Mode of Booking
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Platform
- 8.6.4 Market Breakup by Mode of Booking
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Platform
- 8.7.4 Market Breakup by Mode of Booking
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Platform
- 8.8.4 Market Breakup by Mode of Booking
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Online Accommodation Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Online Accommodation Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis