封面
市场调查报告书
商品编码
1922402

日本Over-The-Top市场报告:按组件、平台类型、部署模式、内容类型、收入模式、产业垂直领域和地区划分(2026-2034年)

Japan Over the Top Market Report by Component, Platform Type, Deployment Type, Content Type, Revenue Model, Vertical, and Region 2026-2034

出版日期: | 出版商: IMARC | 英文 116 Pages | 商品交期: 5-7个工作天内

价格
简介目录

日本Over-The-Top(网路电视)市场规模在2025年达到72亿美元。 IMARC集团预测,未来几年,该市场将以9.50%的复合年增长率成长,从2026年到2034年达到162亿美元。推动市场成长的主要因素是「停掉有线电视服务)趋势的日益增长,即人们取消传统的有线电视或卫星电视订阅,转而使用OTT服务。

OTT( Over-The-Top ,网路电视)是指透过网路直接向消费者提供媒体内容传送的服务,绕过了传统的有线电视、卫星电视和地面电波电视平台。这种模式使用户无需订阅传统的有线电视或卫星电视服务,即可在智慧型手机、智慧电视和电脑等各种装置上存取丰富的内容。 OTT 服务包括 Netflix、Hulu 和 Amazon Prime Video 等串流平台,提供电影、电视节目和原创内容的随选服务。 OTT 的兴起改变了媒体格局,赋予消费者更大的柔软性和对娱乐选择的掌控权。这种转变也加剧了内容提供者之间的竞争,并推动了媒体製作、分发和消费方式的创新。因此,OTT 已成为娱乐产业的主导力量,并塑造未来用户与数位内容互动的方式。

日本Over-The-Top市场的发展趋势:

日本的Over-The-Top市场正经历前所未有的成长,这主要得益于许多因素。其中最主要的是高速网路连线的快速普及,使得使用者能够透过各种平台无缝存取OTT内容。此外,智慧型手机的普及也推动了OTT服务的快速发展,让使用者随时随地都能获得娱乐和资讯。除了技术进步之外,消费者偏好的转变也是推动OTT市场发展的关键因素。对个人化、随选节目的激增需求迫使内容提供者不断创新并丰富其产品。此外,OTT市场的竞争格局也呈现持续创新和策略联盟并存的特色。行业领导者正在利用人工智慧(AI)和数据分析的力量来改进内容推荐和用户体验。内容製作商、发行商和科技公司之间的策略联盟正在建立一个充满活力的生态系统,以适应不断变化的消费者期望。从本质上讲,技术创新、消费行为的改变和策略联盟的融合正在创造强大的协同效应,推动该地区的 OTT 市场迈向新的高度,并有望在不久的将来持续成长和创新。

本报告解答的关键问题

  • 日本Over-the-Top市场目前发展状况如何?您认为未来几年它将如何发展?
  • 新冠疫情对日本OTT市场感染疾病了哪些影响?
  • 日本OTT市场按组成部分分類的组成是什么?
  • 日本OTT市场依平台类型分類的市场组成为何?
  • 日本OTT市场以分送形式分類的组成是怎样的?
  • 日本OTT市场的内容类型组成是怎样的?
  • 日本OTT市场依所得模式分類的组成是怎样的?
  • 日本Over-the-Top市场依产业分類的组成是怎样的?
  • 请介绍日本OTT市场价值链的各个环节。
  • 日本OTT市场的主要驱动因素和挑战是什么?
  • 日本OTT市场的结构是怎么样的?主要企业有哪些?
  • 日本OTT市场竞争有多激烈?

目录

第一章:序言

第二章:调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章 日本的Over-The-Top市场-引言

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章 日本Over-The-Top市场概述

  • 过去和当前的市场趋势(2020-2025)
  • 市场预测(2026-2034)

第六章:日本Over-The-Top市场-依组成部分分析

  • 解决方案
  • 服务

第七章:日本Over-The-Top市场-依平台类型细分

  • 智慧型手机
  • 智慧电视
  • 笔记型电脑、桌上型电脑和平板电脑
  • 游戏机
  • 机上盒
  • 其他的

第八章:日本Over-The-Top市场-依实施类型划分

  • 基于云端的
  • 本地部署

第九章 日本Over-The-Top市场-依内容类型划分

  • 语音通讯服务
  • 文字和图片
  • 影片
  • 其他的

第十章:日本Over-The-Top市场-依收入模式分析

  • 订阅
  • 采购
  • 租赁
  • 其他的

第十一章 日本Over-The-Top市场-产业细分

  • 媒体与娱乐
  • 教育和培训
  • 健康与健身
  • 资讯科技/通讯
  • 电子商务
  • BFSI
  • 政府
  • 其他的

第十二章:日本Over-The-Top市场-按地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十三章:日本Over-The-Top市场:竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十四章主要企业简介

第十五章 日本Over-The-Top市场:产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十六章附录

简介目录
Product Code: SR112026A19972

Japan over the top market size reached USD 7.2 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 16.2 Billion by 2034 , exhibiting a growth rate (CAGR) of 9.50% during 2026-2034. The escalating trend of cord-cutting, wherein consumers abandon traditional cable or satellite TV in favor of over the top services, is driving the market.

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Over the top (OTT) refers to content delivery services that bypass traditional cable, satellite, or broadcast television platforms, transmitting media directly to consumers over the Internet. This model allows viewers to access a wide array of content on various devices, such as smartphones, smart TVs, and computers, without the need for a traditional cable or satellite subscription. OTT services include streaming platforms like Netflix, Hulu, and Amazon Prime Video, offering on-demand access to movies, TV shows, and original content. The rise of OTT has transformed the media landscape, providing consumers with greater flexibility and control over their entertainment choices. This shift has also led to increased competition among content providers, fostering innovation in the way media is produced, distributed, and consumed. As a result, OTT has become a dominant force in the entertainment industry, shaping the future of how audiences engage with digital content.

JAPAN OVER THE TOP MARKET TRENDS:

The over the top market in Japan is experiencing an unprecedented surge, propelled by a myriad of drivers. Foremost among these is the rapid proliferation of high-speed internet connectivity, enabling seamless access to OTT content across diverse platforms. Furthermore, the ubiquitous presence of smartphones has catalyzed the exponential growth of OTT services, making entertainment and information accessible anytime, anywhere. In addition to technological advancements, changing consumer preferences play a pivotal role in driving the OTT market forward. The demand for personalized and on-demand content has soared, prompting content providers to innovate and diversify their offerings. Moreover, the competitive landscape of the OTT market is characterized by continuous innovation and strategic partnerships. Industry leaders are harnessing the power of artificial intelligence and data analytics to enhance content recommendations and user experiences. Strategic collaborations between content producers, distributors, and technology companies are fostering a dynamic ecosystem that adapts to evolving consumer expectations. In essence, the confluence of technological advancements, evolving consumer behavior, and strategic collaborations constitutes a powerful synergy propelling the regional OTT market to new heights, promising continued growth and innovation in the foreseeable future.

JAPAN OVER THE TOP MARKET SEGMENTATION:

Component Insights:

  • To get detailed segment analysis of this market Request Sample
  • Solution
  • Services Consulting Installation and Maintenance Training and Support Managed Services
  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services
  • Solution
  • Services Consulting Installation and Maintenance Training and Support Managed Services
  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services
  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services
  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services

Platform Type Insights:

  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Boxes
  • Others
  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Boxes
  • Others

Deployment Type Insights:

  • Cloud-based
  • On-premises
  • Cloud-based
  • On-premises

Content Type Insights:

  • Voice Over IP
  • Text and Images
  • Video
  • Others
  • Voice Over IP
  • Text and Images
  • Video
  • Others

Revenue Model Insights:

  • Subscription
  • Procurement
  • Rental
  • Others
  • Subscription
  • Procurement
  • Rental
  • Others

Vertical Insights:

  • Media and Entertainment
  • Education and Training
  • Health and Fitness
  • IT and Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others
  • Media and Entertainment
  • Education and Training
  • Health and Fitness
  • IT and Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others

Regional Insights:

  • To get detailed regional analysis of this market Request Sample
  • Kanto Region
  • Kansai/Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan over the top market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan over the top market?
  • What is the breakup of the Japan over the top market on the basis of component?
  • What is the breakup of the Japan over the top market on the basis of platform type?
  • What is the breakup of the Japan over the top market on the basis of deployment type?
  • What is the breakup of the Japan over the top market on the basis of content type?
  • What is the breakup of the Japan over the top market on the basis of revenue model?
  • What is the breakup of the Japan over the top market on the basis of vertical?
  • What are the various stages in the value chain of the Japan over the top market?
  • What are the key driving factors and challenges in the Japan over the top?
  • What is the structure of the Japan over the top market and who are the key players?
  • What is the degree of competition in the Japan over the top market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Over the Top Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Over the Top Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Over the Top Market - Breakup by Component

  • 6.1 Solution
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Consulting
      • 6.2.3.2 Installation and Maintenance
      • 6.2.3.3 Training and Support
      • 6.2.3.4 Managed Services
    • 6.2.4 Market Forecast (2026-2034)

7 Japan Over the Top Market - Breakup by Platform Type

  • 7.1 Smartphones
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Smart TV's
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Laptops Desktops and Tablets
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Gaming Consoles
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Set-Top Boxes
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2020-2025)
    • 7.5.3 Market Forecast (2026-2034)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2020-2025)
    • 7.6.2 Market Forecast (2026-2034)

8 Japan Over the Top Market - Breakup by Deployment Type

  • 8.1 Cloud-based
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 On-premises
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan Over the Top Market - Breakup by Content Type

  • 9.1 Voice Over IP
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Text and Images
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)
  • 9.3 Video
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Forecast (2026-2034)
  • 9.4 Others
    • 9.4.1 Historical and Current Market Trends (2020-2025)
    • 9.4.2 Market Forecast (2026-2034)

10 Japan Over the Top Market - Breakup by Revenue Model

  • 10.1 Subscription
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Forecast (2026-2034)
  • 10.2 Procurement
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Forecast (2026-2034)
  • 10.3 Rental
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Forecast (2026-2034)
  • 10.4 Others
    • 10.4.1 Historical and Current Market Trends (2020-2025)
    • 10.4.2 Market Forecast (2026-2034)

11 Japan Over the Top Market - Breakup by Vertical

  • 11.1 Media and Entertainment
    • 11.1.1 Overview
    • 11.1.2 Historical and Current Market Trends (2020-2025)
    • 11.1.3 Market Forecast (2026-2034)
  • 11.2 Education and Training
    • 11.2.1 Overview
    • 11.2.2 Historical and Current Market Trends (2020-2025)
    • 11.2.3 Market Forecast (2026-2034)
  • 11.3 Health and Fitness
    • 11.3.1 Overview
    • 11.3.2 Historical and Current Market Trends (2020-2025)
    • 11.3.3 Market Forecast (2026-2034)
  • 11.4 IT and Telecom
    • 11.4.1 Overview
    • 11.4.2 Historical and Current Market Trends (2020-2025)
    • 11.4.3 Market Forecast (2026-2034)
  • 11.5 E-Commerce
    • 11.5.1 Overview
    • 11.5.2 Historical and Current Market Trends (2020-2025)
    • 11.5.3 Market Forecast (2026-2034)
  • 11.6 BFSI
    • 11.6.1 Overview
    • 11.6.2 Historical and Current Market Trends (2020-2025)
    • 11.6.3 Market Forecast (2026-2034)
  • 11.7 Government
    • 11.7.1 Overview
    • 11.7.2 Historical and Current Market Trends (2020-2025)
    • 11.7.3 Market Forecast (2026-2034)
  • 11.8 Others
    • 11.8.1 Historical and Current Market Trends (2020-2025)
    • 11.8.2 Market Forecast (2026-2034)

12 Japan Over the Top Market - Breakup by Region

  • 12.1 Kanto Region
    • 12.1.1 Overview
    • 12.1.2 Historical and Current Market Trends (2020-2025)
    • 12.1.3 Market Breakup by Component
    • 12.1.4 Market Breakup by Platform Type
    • 12.1.5 Market Breakup by Deployment Type
    • 12.1.6 Market Breakup by Content Type
    • 12.1.7 Market Breakup by Revenue Model
    • 12.1.8 Market Breakup by Vertical
    • 12.1.9 Key Players
    • 12.1.10 Market Forecast (2026-2034)
  • 12.2 Kansai/Kinki Region
    • 12.2.1 Overview
    • 12.2.2 Historical and Current Market Trends (2020-2025)
    • 12.2.3 Market Breakup by Component
    • 12.2.4 Market Breakup by Platform Type
    • 12.2.5 Market Breakup by Deployment Type
    • 12.2.6 Market Breakup by Content Type
    • 12.2.7 Market Breakup by Revenue Model
    • 12.2.8 Market Breakup by Vertical
    • 12.2.9 Key Players
    • 12.2.10 Market Forecast (2026-2034)
  • 12.3 Central/ Chubu Region
    • 12.3.1 Overview
    • 12.3.2 Historical and Current Market Trends (2020-2025)
    • 12.3.3 Market Breakup by Component
    • 12.3.4 Market Breakup by Platform Type
    • 12.3.5 Market Breakup by Deployment Type
    • 12.3.6 Market Breakup by Content Type
    • 12.3.7 Market Breakup by Revenue Model
    • 12.3.8 Market Breakup by Vertical
    • 12.3.9 Key Players
    • 12.3.10 Market Forecast (2026-2034)
  • 12.4 Kyushu-Okinawa Region
    • 12.4.1 Overview
    • 12.4.2 Historical and Current Market Trends (2020-2025)
    • 12.4.3 Market Breakup by Component
    • 12.4.4 Market Breakup by Platform Type
    • 12.4.5 Market Breakup by Deployment Type
    • 12.4.6 Market Breakup by Content Type
    • 12.4.7 Market Breakup by Revenue Model
    • 12.4.8 Market Breakup by Vertical
    • 12.4.9 Key Players
    • 12.4.10 Market Forecast (2026-2034)
  • 12.5 Tohoku Region
    • 12.5.1 Overview
    • 12.5.2 Historical and Current Market Trends (2020-2025)
    • 12.5.3 Market Breakup by Component
    • 12.5.4 Market Breakup by Platform Type
    • 12.5.5 Market Breakup by Deployment Type
    • 12.5.6 Market Breakup by Content Type
    • 12.5.7 Market Breakup by Revenue Model
    • 12.5.8 Market Breakup by Vertical
    • 12.5.9 Key Players
    • 12.5.10 Market Forecast (2026-2034)
  • 12.6 Chugoku Region
    • 12.6.1 Overview
    • 12.6.2 Historical and Current Market Trends (2020-2025)
    • 12.6.3 Market Breakup by Component
    • 12.6.4 Market Breakup by Platform Type
    • 12.6.5 Market Breakup by Deployment Type
    • 12.6.6 Market Breakup by Content Type
    • 12.6.7 Market Breakup by Revenue Model
    • 12.6.8 Market Breakup by Vertical
    • 12.6.9 Key Players
    • 12.6.10 Market Forecast (2026-2034)
  • 12.7 Hokkaido Region
    • 12.7.1 Overview
    • 12.7.2 Historical and Current Market Trends (2020-2025)
    • 12.7.3 Market Breakup by Component
    • 12.7.4 Market Breakup by Platform Type
    • 12.7.5 Market Breakup by Deployment Type
    • 12.7.6 Market Breakup by Content Type
    • 12.7.7 Market Breakup by Revenue Model
    • 12.7.8 Market Breakup by Vertical
    • 12.7.9 Key Players
    • 12.7.10 Market Forecast (2026-2034)
  • 12.8 Shikoku Region
    • 12.8.1 Overview
    • 12.8.2 Historical and Current Market Trends (2020-2025)
    • 12.8.3 Market Breakup by Component
    • 12.8.4 Market Breakup by Platform Type
    • 12.8.5 Market Breakup by Deployment Type
    • 12.8.6 Market Breakup by Content Type
    • 12.8.7 Market Breakup by Revenue Model
    • 12.8.8 Market Breakup by Vertical
    • 12.8.9 Key Players
    • 12.8.10 Market Forecast (2026-2034)

13 Japan Over the Top Market - Competitive Landscape

  • 13.1 Overview
  • 13.2 Market Structure
  • 13.3 Market Player Positioning
  • 13.4 Top Winning Strategies
  • 13.5 Competitive Dashboard
  • 13.6 Company Evaluation Quadrant

14 Profiles of Key Players

  • 14.1 Company A
    • 14.1.1 Business Overview
    • 14.1.2 Services Offered
    • 14.1.3 Business Strategies
    • 14.1.4 SWOT Analysis
    • 14.1.5 Major News and Events
  • 14.2 Company B
    • 14.2.1 Business Overview
    • 14.2.2 Services Offered
    • 14.2.3 Business Strategies
    • 14.2.4 SWOT Analysis
    • 14.2.5 Major News and Events
  • 14.3 Company C
    • 14.3.1 Business Overview
    • 14.3.2 Services Offered
    • 14.3.3 Business Strategies
    • 14.3.4 SWOT Analysis
    • 14.3.5 Major News and Events
  • 14.4 Company D
    • 14.4.1 Business Overview
    • 14.4.2 Services Offered
    • 14.4.3 Business Strategies
    • 14.4.4 SWOT Analysis
    • 14.4.5 Major News and Events
  • 14.5 Company E
    • 14.5.1 Business Overview
    • 14.5.2 Services Offered
    • 14.5.3 Business Strategies
    • 14.5.4 SWOT Analysis
    • 14.5.5 Major News and Events

15 Japan Over the Top Market - Industry Analysis

  • 15.1 Drivers, Restraints, and Opportunities
    • 15.1.1 Overview
    • 15.1.2 Drivers
    • 15.1.3 Restraints
    • 15.1.4 Opportunities
  • 15.2 Porters Five Forces Analysis
    • 15.2.1 Overview
    • 15.2.2 Bargaining Power of Buyers
    • 15.2.3 Bargaining Power of Suppliers
    • 15.2.4 Degree of Competition
    • 15.2.5 Threat of New Entrants
    • 15.2.6 Threat of Substitutes
  • 15.3 Value Chain Analysis

16 Appendix