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市场调查报告书
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1922705

日本体育健身器材市场规模、份额、趋势及预测（依产品类型（健身器材、心血管器材）、最终用途及地区划分），2026-2034年

Japan Sports and Fitness Goods Market Size, Share, Trends and Forecast by Product Type, Fitness Goods, Cardiovascular Training Goods, End Use, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 116 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本运动健身器材市场规模达44.885亿美元。 IMARC集团预测，到2034年，该市场规模将达到74.815亿美元，2026年至2034年的复合年增长率（CAGR）为5.84%。推动市场成长的主要因素是人们健康意识的提高和居家训练需求的增加。除了健身穿戴装置和训练器材的进步外，政府鼓励体育锻炼的倡议以及电子商务的蓬勃发展也促进了全国范围内运动器材市场普及和消费者参与度的提升。

日本体育健身器材市场的发展趋势：

物联网和智慧健身设备的成长

受技术进步和消费者对个人化健身体验日益增长的需求驱动，日本的运动健身器材市场正经历着向物联网智慧设备的巨大转变。智慧跑步机、连网健身脚踏车和人工智慧肌力训练器材的普及加速了这项变革。这些设备提供即时效能追踪、虚拟训练和行动应用整合等功能，最大限度地提升了用户的参与度和积极性。对于忙碌且精通科技的日本消费者而言，在家训练的便利性和远端监控进度的功能尤其重要，因为他们往往难以抽出时间去健身房。穿戴式健身追踪器的日益普及以及提供丰富健康数据和个人化训练计画的健身应用程式的日益流行，也印证了这一趋势。

户外休閒运动的回归

全球疫情爆发后，户外休閒运动发展迅速，进一步推动了日本运动健身器材市场的成长。骑行、钓鱼、高尔夫等活动越来越受到喜爱亲近大自然、追求健康休閒的人们的青睐。政府鼓励健康生活方式以及新冠疫情封锁措施的解除等诸多因素，都促使人们对这些活动重新燃起了兴趣。製造商们积极响应市场需求，推出专为这些活动设计的新产品，包括轻鬆易用的装备、环保产品以及兼顾性能和舒适度的服装。这种向户外运动的转变，不仅重振了传统市场，也为品牌创造了与追求积极健康生活方式的消费者互动的新机会。

健身零售业的电子商务与数位转型

日本体育健身器材市场的前景正受到快速数位转型和电子商务在零售业日益增长的重要性的影响。根据IMARC集团的研究显示，日本电子商务市场规模预计在2024年达到2,580亿美元，到2033年将达到6,928亿美元，2025年至2033年的复合年增长率（CAGR）为11.02%。由于有宅配的便利性和产品比较的便利性，健身器材的电商销售额正在快速成长。虚拟试穿服务、详细的产品演示和客户评价网站使网路购物体验更具吸引力，并吸引了消费者的注意。此外，扩增实境（AR）和虚拟实境（VR）技术在数位平台上的应用提供了身临其境型体验，使消费者能够在购买前在真实环境中预览产品。这种向数位化通路的转变正在革新零售业，迫使实体店透过加强数位化布局和提供全通路服务来适应客户不断变化的需求。

本报告解答的关键问题

  • 日本体育健身器材市场目前发展状况如何？您认为未来几年它将如何发展？
  • 日本体育健身器材市场依产品类型分類的组成是怎样的？
  • 日本体育健身器材市场按健身器材类型分類的市场组成是什么？
  • 日本体育健身器材市场中，有氧运动器材的市占率构成是怎样的？
  • 日本体育健身器材市场依最终用途是如何细分的？
  • 日本体育健身器材市场按地区分類的情况如何？
  • 请介绍一下日本体育健身器材市场价值链的各个环节。
  • 日本体育健身器材市场的主要驱动因素和挑战是什么？
  • 日本体育健身器材市场的结构是怎么样的？主要参与者有哪些？
  • 日本体育健身器材市场的竞争程度如何？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本体育健身器材市场－简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章 日本运动健身用品市场概览

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本体育健身器材市场－依产品类型细分

  • 球
  • 健身器材
  • 冒险运动
  • 高尔夫球具
  • 其他的

第七章：日本体育健身器材市场－依健身器材类型细分

  • 有氧训练器材
  • 肌力训练器材

第八章：日本体育健身器材市场－依有氧运动器材细分

  • 跑步机
  • 固定自行车
  • 划船机
  • 椭圆机
  • 其他的

第九章：日本体育健身器材市场－依最终用途细分

  • 健身俱乐部/健身房
  • 一般消费者
  • 饭店和公司办公室
  • 医院、医疗中心和公共机构
  • 其他的

第十章：日本体育健身器材市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十一章：日本运动健身器材市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十二章主要企业概况

第十三章：日本体育健身器材市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十四章附录

简介目录
Product Code: SR112026A32923

The Japan sports and fitness goods market size reached USD 4,488.5 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 7,481.5 Million by 2034 , exhibiting a growth rate (CAGR) of 5.84% during 2026-2034 . The market is fueled by rising health awareness and increasing demand for in-home workouts. Advancements in fitness wearables and equipment, combined with government efforts to encourage physical exercise and growth in e-commerce also enhances access and consumer participation around the country.

JAPAN SPORTS AND FITNESS GOODS MARKET TRENDS:

Growth of IoT and Smart Fitness Equipment

The Japan sports and fitness equipment market share is witnessing a dramatic shift toward IoT-enabled and intelligent devices, supported by technological advancement and consumer interest in personalized fitness experiences. This shift is boosted by the popularity of smart treadmills, network-enabled exercise bicycles, and AI-powered strength training devices. The devices offer features like real-time performance tracking, virtual training, and mobile app connectivity, ensuring the greatest level of user interest and encouragement. The convenience of working out at home, along with the ability to monitor progress remotely, appeals to Japan's tech-savvy and busy individuals who lack the time for gym visits. The trend is supported by the increased adoption of wearable fitness trackers and the growing popularity of fitness applications, which provide users with extensive health data and personalized workout plans.

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Resurgence of Outdoor and Recreational Sports

Following the worldwide pandemic, there has been increased development in outdoor and leisure sporting activities, further driving Japan sports and fitness goods market growth. Activities like cycling, fishing, and golf are increasingly becoming popular among people enjoying nature for health and recreation, with the renewed interest spurred by numerous factors, including government encouragement of healthy living and removal of COVID-19 lockdowns. Manufacturers have responded to the demand by introducing new products designed for such activities, including light and handy equipment, green gear, and performance- and comfort-optimized clothing. Although this shift towards outdoor sport is re-stimulating traditional markets, it is also creating new opportunities for brands to engage with consumers seeking active and healthy lifestyles.

E-Commerce and Digital Transformation in Fitness Retail

The Japan sports and fitness goods market outlook is influenced by rapid digital transformation and the importance of e-commerce in retail. According to the IMARC Group, the Japan e-commerce market size reached USD 258.0 Billion in 2024, and is further expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. Hence, e-commerce fitness equipment sales have grown exponentially, driven by the convenience of home delivery and ease of product comparison. Virtual try-on, detailed product demonstration, and customer review websites are making the online shopping experiences more appealing to consumers. Moreover, the application of augmented reality (AR) and virtual reality (VR) technology in digital platforms is providing engaging experiences, allowing customers to visualize products in actual settings before making a purchase. This shift to digital channels is revolutionizing the retail industry, compelling traditional stores to adapt by enhancing their digital presence and offering omnichannel services to cater to the evolving demands of customers.

JAPAN SPORTS AND FITNESS GOODS MARKET SEGMENTATION:

Product Type Insights:

  • Balls
  • Fitness Goods
  • Adventure Sports
  • Golf Goods
  • Others
  • Balls
  • Fitness Goods
  • Adventure Sports
  • Golf Goods
  • Others

Fitness Goods Insights:

  • Cardiovascular Training Goods
  • Strength Training Goods
  • Cardiovascular Training Goods
  • Strength Training Goods

Cardiovascular Training Goods Insights:

  • Treadmills
  • Stationary Bikes
  • Rowing Machines
  • Ellipticals
  • Others
  • Treadmills
  • Stationary Bikes
  • Rowing Machines
  • Ellipticals
  • Others

End Use Insights:

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  • Health Clubs/Gyms
  • Home Consumers
  • Hotels and Corporate Offices
  • Hospitals, Medical Centers and Public Institutions
  • Others
  • Health Clubs/Gyms
  • Home Consumers
  • Hotels and Corporate Offices
  • Hospitals, Medical Centers and Public Institutions
  • Others

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central /Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central /Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central /Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan sports and fitness goods market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan sports and fitness goods market on the basis of product type?
  • What is the breakup of the Japan sports and fitness goods market on the basis of fitness goods?
  • What is the breakup of the Japan sports and fitness goods market on the basis of cardiovascular training goods?
  • What is the breakup of the Japan sports and fitness goods market on the basis of end use?
  • What is the breakup of the Japan sports and fitness goods market on the basis of region?
  • What are the various stages in the value chain of the Japan sports and fitness goods market?
  • What are the key driving factors and challenges in the Japan sports and fitness goods market?
  • What is the structure of the Japan sports and fitness goods market and who are the key players?
  • What is the degree of competition in the Japan sports and fitness goods market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports and Fitness Goods Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sports and Fitness Goods Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Sports and Fitness Goods Market - Breakup by Product Type

  • 6.1 Balls
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Fitness Goods
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Adventure Sports
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Golf Goods
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2020-2025)
    • 6.5.2 Market Forecast (2026-2034)

7 Japan Sports and Fitness Goods Market - Breakup by Fitness Goods

  • 7.1 Cardiovascular Training Goods
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Strength Training Goods
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Sports and Fitness Goods Market - Breakup by Cardiovascular Training Goods

  • 8.1 Treadmills
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Stationary Bikes
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Rowing Machines
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)
  • 8.4 Ellipticals
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2020-2025)
    • 8.4.3 Market Forecast (2026-2034)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2020-2025)
    • 8.5.2 Market Forecast (2026-2034)

9 Japan Sports and Fitness Goods Market - Breakup by End Use

  • 9.1 Health Clubs/Gyms
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Home Consumers
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)
  • 9.3 Hotels and Corporate Offices
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Forecast (2026-2034)
  • 9.4 Hospitals, Medical Centers and Public Institutions
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Forecast (2026-2034)
  • 9.5 Others
    • 9.5.1 Historical and Current Market Trends (2020-2025)
    • 9.5.2 Market Forecast (2026-2034)

10 Japan Sports and Fitness Goods Market - Breakup by Region

  • 10.1 Kanto Region
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Breakup by Product Type
    • 10.1.4 Market Breakup by Fitness Goods
    • 10.1.5 Market Breakup by Cardiovascular Training Goods
    • 10.1.6 Market Breakup by End Use
    • 10.1.7 Key Players
    • 10.1.8 Market Forecast (2026-2034)
  • 10.2 Kansai/Kinki Region
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Breakup by Product Type
    • 10.2.4 Market Breakup by Fitness Goods
    • 10.2.5 Market Breakup by Cardiovascular Training Goods
    • 10.2.6 Market Breakup by End Use
    • 10.2.7 Key Players
    • 10.2.8 Market Forecast (2026-2034)
  • 10.3 Central/ Chubu Region
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Breakup by Product Type
    • 10.3.4 Market Breakup by Fitness Goods
    • 10.3.5 Market Breakup by Cardiovascular Training Goods
    • 10.3.6 Market Breakup by End Use
    • 10.3.7 Key Players
    • 10.3.8 Market Forecast (2026-2034)
  • 10.4 Kyushu-Okinawa Region
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Breakup by Product Type
    • 10.4.4 Market Breakup by Fitness Goods
    • 10.4.5 Market Breakup by Cardiovascular Training Goods
    • 10.4.6 Market Breakup by End Use
    • 10.4.7 Key Players
    • 10.4.8 Market Forecast (2026-2034)
  • 10.5 Tohoku Region
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Breakup by Product Type
    • 10.5.4 Market Breakup by Fitness Goods
    • 10.5.5 Market Breakup by Cardiovascular Training Goods
    • 10.5.6 Market Breakup by End Use
    • 10.5.7 Key Players
    • 10.5.8 Market Forecast (2026-2034)
  • 10.6 Chugoku Region
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Breakup by Product Type
    • 10.6.4 Market Breakup by Fitness Goods
    • 10.6.5 Market Breakup by Cardiovascular Training Goods
    • 10.6.6 Market Breakup by End Use
    • 10.6.7 Key Players
    • 10.6.8 Market Forecast (2026-2034)
  • 10.7 Hokkaido Region
    • 10.7.1 Overview
    • 10.7.2 Historical and Current Market Trends (2020-2025)
    • 10.7.3 Market Breakup by Product Type
    • 10.7.4 Market Breakup by Fitness Goods
    • 10.7.5 Market Breakup by Cardiovascular Training Goods
    • 10.7.6 Market Breakup by End Use
    • 10.7.7 Key Players
    • 10.7.8 Market Forecast (2026-2034)
  • 10.8 Shikoku Region
    • 10.8.1 Overview
    • 10.8.2 Historical and Current Market Trends (2020-2025)
    • 10.8.3 Market Breakup by Product Type
    • 10.8.4 Market Breakup by Fitness Goods
    • 10.8.5 Market Breakup by Cardiovascular Training Goods
    • 10.8.6 Market Breakup by End Use
    • 10.8.7 Key Players
    • 10.8.8 Market Forecast (2026-2034)

11 Japan Sports and Fitness Goods Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Sports and Fitness Goods Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix