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市场调查报告书
商品编码
1922788

日本性健康市场规模、份额、趋势及预测（依产品类型、通路、应用及地区划分，2026-2034年）

Japan Sexual Wellness Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Application, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

价格
简介目录

日本性健康市场在2025年达到13.341亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到19.834亿美元，2026年至2034年的复合年增长率（CAGR）为4.50% 。成长要素包括文化开放程度的提高、私密产品的技术创新以及电子商务的扩张（从而提供了私密的购买管道）。此外，人口结构的变化，例如老龄化人口对性健康解决方案的需求，以及意识提升和接受度的提高，也持续推动不同消费族群的需求。

日本性健康市场趋势：

改变文化对性的态度

日本传统上对性话题持保守态度。然而，近年来，社会规范逐渐转向更开放和包容的性健康和性愉悦，尤其是在年轻一代。流行文化、媒体报导、性正向意见领袖的出现，有助于打破禁忌，使性健康议题的讨论正常化。这种文化转变正在扩大性健康产品的基本客群。随着社会偏见的消退，越来越多的人开始自在地购买和使用润滑剂、振动器和保健品等产品。这些变化正在培养一个更了解性健康、更有自主权的消费者群体，他们将性健康视为整体健康的重要组成部分，从而推动了日本性健康市场的成长。

技术创新和产品多元化

日本企业以其卓越的科技实力而闻名，这一优势也延伸至性健康市场。设计、材料和功能方面的创新造就了高品质、隐密且美观的产品。像TENGA这样的公司凭藉着符合人体工学、男女皆宜的产品革新了整个行业，这些产品优先考虑舒适性、卫生性和隐蔽性。这些进步吸引了从初次使用者到经验丰富的买家等各类消费者。智慧技术的融合，例如应用程式控制的设备和可自订设置，也提升了用户体验。这种持续的创新保持了市场兴趣，并促进了重复购买，从而扩大了日本性健康市场的份额。

老化与健康意识

日本人口快速老化正对包括性健康在内的多个产业产生影响。根据业界报告显示，日本65岁以上人口已达创纪录的3,625万，政府统计数据也证实了这一点，日本正面临全球老化速度最快的国家之一。老年人越来越重视维持亲密关係和性健康，将其视为生活品质的重要组成部分。润滑剂、助勃产品和荷尔蒙平衡补充剂等产品正是针对这群人而设计的。此外，人们越来越意识到性健康对身心健康的重要性，这推动了中老年消费者对健康相关产品的需求。医疗专业人士和健康品牌也开始更积极地关注并满足这些需求。加之日本对健康和长寿的高度重视，这些趋势正进一步积极影响日本性健康市场的前景。

本报告解答的关键问题

  • 日本的性健康市场目前发展状况如何？您认为它在未来几年将如何发展？
  • 日本性健康市场依产品类型分類的组成是怎样的？
  • 日本性健康产品市场按分销管道分類的情况如何？
  • 日本性健康市场按应用领域分類的市场区隔如何？
  • 日本性健康市场按地区分類的情况如何？
  • 请介绍一下日本性健康市场价值链的各个环节。
  • 日本性健康市场的主要驱动因素和挑战是什么？
  • 日本性健康市场的结构是怎么样的？主要参与者有哪些？
  • 日本性健康市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本性健康市场：引言

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章：日本性健康市场：现状

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本性健康市场产品类型

  • 性玩具
  • 男用保险套
  • 女性用避孕器
  • 奶油
  • 润滑剂和喷雾剂
  • 其他的

7. 日本性健康市场－依销售管道划分

  • 专卖店
  • 超级市场和大卖场
  • 药局
  • 网路商店
  • 其他的

第八章：日本性健康市场：按应用领域细分

  • 男士
  • 对女性来说
  • LGBT群体

第九章：日本性健康市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十章：日本性健康市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十一章主要企业概况

第十二章：日本性健康市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十三章附录

简介目录
Product Code: SR112026A33172

The Japan sexual wellness market size reached USD 1,334.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 1,983.4 Million by 2034, exhibiting a growth rate (CAGR) of 4.50 % during 2026-2034 . The market is driven by evolving cultural openness, technological innovations in discreet products and rising e-commerce facilitating private access. Moreover, demographic shifts like aging population seeking solutions to maintain sexual health, and increased awareness and acceptance continue boosting demand across diverse consumer groups.

JAPAN SEXUAL WELLNESS MARKET TRENDS:

Evolving Cultural Attitudes Toward Sexuality

Japan has traditionally maintained a conservative stance on sexual discussions. However, in recent years, societal norms have shifted, particularly among younger generations, toward more openness and acceptance of sexual health and pleasure. Pop culture, media representation, and sex-positive influencers have contributed to breaking taboos and normalizing conversations around sexual wellness. This cultural transformation is expanding the customer base for sexual wellness products. As stigma diminishes, people are more comfortable purchasing and using items such as lubricants, vibrators, and supplements. These shifts are fostering a more educated and empowered consumer demographic that prioritizes sexual health as a part of holistic well-being, which is driving the Japan sexual wellness market growth.

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Technological Innovation and Product Diversification

Japanese companies are known for their technological prowess, and this extends into the sexual wellness market. Innovations in design, materials, and features have led to the development of high-quality, discreet, and aesthetically pleasing products. Companies like TENGA have revolutionized the industry with ergonomic and gender-inclusive products that emphasize comfort, hygiene, and discretion. These advancements appeal to a broad range of consumers, from first-time users to experienced buyers. The integration of smart technology, such as app-controlled devices and customizable settings, has also enhanced the user experience. This ongoing innovation ensures continued market interest and drives repeat purchases, fueling the Japan sexual wellness market share.

Aging Population and Health Consciousness

Japan's rapidly aging population is influencing multiple industries, including sexual wellness. According to industry reports, government statistics indicated that the total number of individuals in Japan who are 65 years old or more reached a historic peak of 36.25 million, as the nation faced one of the quickest aging populations globally. Older adults are increasingly seeking solutions to maintain intimacy and sexual health as part of their overall quality of life. Products such as lubricants, erection aids, and hormone-balancing supplements cater specifically to this demographic. Additionally, there is growing awareness that sexual well-being contributes to mental and physical health, driving demand for wellness-focused products among middle-aged and elderly consumers. Healthcare professionals and wellness brands are also more openly addressing these needs. Combined with Japan's strong focus on health and longevity, these trends are further creating a positive impact on the Japan sexual wellness market outlook.

JAPAN SEXUAL WELLNESS MARKET SEGMENTATION:

Product Type Insights:

  • Sex Toys
  • Male Condoms Natural Latex Condoms
  • Natural Latex Condoms
  • Female Contraceptives
  • Cream Waist/Hip Lightening Cream Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Lubricants and Sprays Gels Lubes Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Others Intimate Wash, Foam, Wipes Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Sex Toys
  • Male Condoms Natural Latex Condoms
  • Natural Latex Condoms
  • Natural Latex Condoms
  • Natural Latex Condoms
  • Female Contraceptives
  • Cream Waist/Hip Lightening Cream Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Waist/Hip Lightening Cream
  • Hair Removal Foam/cream
  • Lubricants and Sprays Gels Lubes Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Gels
  • Lubes
  • Massage Oil
  • Others Intimate Wash, Foam, Wipes Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets
  • Intimate Wash, Foam, Wipes
  • Intimate Fragrances, Sprays, Pockets

Distribution Channel Insights:

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  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online Stores
  • Others
  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online Stores
  • Others

Application Insights:

  • Men
  • Women
  • LGBT Community
  • Men
  • Women
  • LGBT Community

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan sexual wellness market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan sexual wellness market on the basis of product type?
  • What is the breakup of the Japan sexual wellness market on the basis of distribution channel?
  • What is the breakup of the Japan sexual wellness market on the basis of application?
  • What is the breakup of the Japan sexual wellness market on the basis of region?
  • What are the various stages in the value chain of the Japan sexual wellness market?
  • What are the key driving factors and challenges in the Japan sexual wellness market?
  • What is the structure of the Japan sexual wellness market and who are the key players?
  • What is the degree of competition in the Japan sexual wellness market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sexual Wellness Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sexual Wellness Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Sexual Wellness Market - Breakup by Product Type

  • 6.1 Sex Toys
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Male Condoms
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Natural Latex Condoms
    • 6.2.4 Market Forecast (2026-2034)
  • 6.3 Female Contraceptives
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Cream
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Segmentation
      • 6.4.3.1 Waist/Hip Lightening Cream
      • 6.4.3.2 Hair Removal Foam/cream
    • 6.4.4 Market Forecast (2026-2034)
  • 6.5 Lubricants and Sprays
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2020-2025)
    • 6.5.3 Market Segmentation
      • 6.5.3.1 Gels
      • 6.5.3.2 Lubes
      • 6.5.3.3 Massage Oil
    • 6.5.4 Market Forecast (2026-2034)
  • 6.6 Others
    • 6.6.1 Overview
    • 6.6.2 Historical and Current Market Trends (2020-2025)
    • 6.6.3 Market Segmentation
      • 6.6.3.1 Intimate Wash, Foam, Wipes
      • 6.6.3.2 Intimate Fragrances, Sprays, Pockets
    • 6.6.4 Market Forecast (2026-2034)

7 Japan Sexual Wellness Market - Breakup by Distribution Channel

  • 7.1 Specialty Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Drug Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2020-2025)
    • 7.5.2 Market Forecast (2026-2034)

8 Japan Sexual Wellness Market - Breakup by Application

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 LGBT Community
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Sexual Wellness Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by Application
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by Application
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by Application
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by Application
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by Application
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by Application
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by Application
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by Application
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Sexual Wellness Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Sexual Wellness Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix