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封面
市场调查报告书
商品编码
2016642

加热不燃烧（HNB）烟草市场：按产品、分销管道和地区划分（2026-2034 年）

Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

2025年，全球加热不燃烧烟草（HNB）市场规模达331亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到2,025亿美元，2026年至2034年的复合年增长率（CAGR）为21.62%。该产品的成本绩效、透过线上和线下分销管道的广泛供应，以及嚼烟和纸烟引起的疾病日益普遍，都是推动市场成长的主要因素。

加热不燃烧（HNB）香烟是一种含有烟草的电子设备。它加热烟草而不燃烧，产生气溶胶供使用者吸入。 HNB香烟由包裹在玻璃纤维中的碳晶片构成，因此不会产生烟灰，也不会缩小体积。与电子烟不同，HNB香烟使用真正的烟草，而非调味的液态尼古丁。这使得使用者能够体验到吸食普通香烟的感觉，而无需吸入燃烧的烟草。 HNB香烟有助于成年吸烟者从可燃香烟过渡到HNB香烟，从而降低烟草相关健康损害的风险。与一般香烟相比，HNB香烟毒性较低，有害化学物质含量较少，对肺部和心臟健康的影响也较小。由于HNB香烟有助于减少氧化压力、发炎和去氧核糖核酸（DNA）损伤，因此其需求在全球范围内不断增长。

加热不燃烧（HNB）烟草市场的发展趋势：

目前，加热不燃烧烟草产品的需求不断增长，主要得益于其价格实惠且有效，这是支撑市场成长的主要因素。此外，吸烟者对低尼古丁烟草产品的消费量不断增长，也促进了加热不燃烧烟草需求的扩大。同时，民众对吸食传统纸烟危害的认识不断提高，为产业投资者创造了极具吸引力的成长机会。主要市场参与者正致力于采用新的行销策略，以扩大产品销售并强调使用加热不燃烧烟草产品的许多益处。他们也进行广告宣传，鼓励人们减少对烟草的依赖。此外，为了最大限度地减少燃烧烟草带来的危险副作用，市场对减害产品（RRP）的需求也不断增长。嚼烟和纸烟引发的疾病盛行率不断上升，也对市场产生了积极影响。此外，加热不燃烧烟草产品透过线上线下管道的广泛销售，以及全球电子商务产业的快速发展，都在推动市场成长。此外，多个国家的监管机构已核准加热不燃烧烟草产品的销售，这进一步巩固了市场成长。

目录

第一章：序言

第二章：调查方法

  • 调查目的
  • 相关利益者
  • 数据来源
    • 主要讯息
    • 次要讯息
  • 市场估值
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章执行摘要

第四章：引言

第五章：全球加热不燃烧（HNB）烟草市场

  • 市场概览
  • 市场表现
  • 新冠疫情的影响
  • 市场预测

第六章 市场区隔：依产品划分

  • 装置
    • 主要部分
      • 直接加热/间接加热
      • 混合/注射型
  • 消耗品
    • 主要部分
      • 烟草胶囊和烟弹
      • 烟草棒

第七章 市场区隔：依分销通路划分

  • 实体店面
    • 主要部分
      • 便利商店
      • 烟草专卖店
      • 杂货店
      • 药局
      • 其他的
  • 网路商店

第八章 市场区隔：依地区划分

  • 北美洲
    • 我们
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第九章：促进、抑制与机会

第十章：价值链分析

第十一章：波特五力分析

第十二章：价格分析

第十三章 竞争格局

  • 市场结构
  • 主要企业
  • 主要企业简介
    • British American Tobacco plc
    • HiTaste
    • Imperial Brands PLC
    • Japan Tobacco Inc.
    • Philip Morris International Inc.
    • Shenzhen Royal Tobacco Industrial Limited
Product Code: SR112026A7237

The global heat not burn (HNB) tobacco market size reached USD 33.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 202.5 Billion by 2034, exhibiting a growth rate (CAGR) of 21.62% during 2026-2034. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.

Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.

HEAT NOT BURN (HNB) TOBACCO MARKET TRENDS:

At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.

KEY MARKET SEGMENTATION:

Product Insights:

  • Devices
    • Direct/Indirect Heating
    • Hybrid/Infused
  • Consumables
    • Tobacco Capsules and Cartridges
    • Tobacco Sticks

Distribution Channel Insights:

  • Offline Stores
    • Convenience Stores
    • Tobacco Shops
    • Grocery Shops
    • Drug Shops
    • Others
  • Online Stores

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.

COMPETITIVE LANDSCAPE:

The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the heat not burn (HNB) tobacco market?

2. What is the future outlook of the heat not burn (HNB) tobacco market?

3. What are the key factors driving the heat not burn (HNB) tobacco market?

4. Which region accounts for the largest heat not burn (HNB) tobacco market share?

5. Which are the leading companies in the global heat not burn (HNB) tobacco market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Heat Not Burn (HNB) Tobacco Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Devices
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Direct/Indirect Heating
      • 6.1.2.2 Hybrid/Infused
    • 6.1.3 Market Forecast
  • 6.2 Consumables
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Tobacco Capsules and Cartridges
      • 6.2.2.2 Tobacco Sticks
    • 6.2.3 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Offline Stores
    • 7.1.1 Market Trends
    • 7.1.2 Key Segments
      • 7.1.2.1 Convenience Stores
      • 7.1.2.2 Tobacco Shops
      • 7.1.2.3 Grocery Shops
      • 7.1.2.4 Drug Shops
      • 7.1.2.5 Others
    • 7.1.3 Market Forecast
  • 7.2 Online Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 British American Tobacco plc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 HiTaste
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Imperial Brands PLC
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Japan Tobacco Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Philip Morris International Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Shenzhen Royal Tobacco Industrial Limited
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio

List of Figures

  • Figure 1: Global: Heat Not Burn Tobacco Market: Major Drivers and Challenges
  • Figure 2: Global: Heat Not Burn Tobacco Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Heat Not Burn Tobacco Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 4: Global: Heat Not Burn Tobacco Market: Breakup by Product (in %), 2025
  • Figure 5: Global: Heat Not Burn Tobacco Market: Breakup by Distribution Channel (in %), 2025
  • Figure 6: Global: Heat Not Burn Tobacco Market: Breakup by Region (in %), 2025
  • Figure 7: Global: Heat Not Burn Tobacco (Devices) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 8: Global: Heat Not Burn Tobacco (Devices) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 9: Global: Heat Not Burn Tobacco (Consumables) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 10: Global: Heat Not Burn Tobacco (Consumables) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 11: Global: Heat Not Burn Tobacco (Offline Stores) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 12: Global: Heat Not Burn Tobacco (Offline Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 13: Global: Heat Not Burn Tobacco (Online Stores) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 14: Global: Heat Not Burn Tobacco (Online Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 15: North America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 16: North America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 17: United States: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 18: United States: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 19: Canada: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 20: Canada: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 21: Asia-Pacific: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 22: Asia-Pacific: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 23: China: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 24: China: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 25: Japan: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 26: Japan: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 27: India: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 28: India: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 29: South Korea: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 30: South Korea: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 31: Australia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 32: Australia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 33: Indonesia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 34: Indonesia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 35: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 36: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 37: Europe: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 38: Europe: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 39: Germany: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 40: Germany: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 41: France: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 42: France: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 43: United Kingdom: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 44: United Kingdom: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 45: Italy: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 46: Italy: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 47: Spain: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 48: Spain: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 49: Russia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 50: Russia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 51: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 52: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 53: Latin America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 54: Latin America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 55: Brazil: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 56: Brazil: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 57: Mexico: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 58: Mexico: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 59: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 60: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 61: Middle East and Africa: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 62: Middle East and Africa: Heat Not Burn Tobacco Market: Breakup by Country (in %), 2025
  • Figure 63: Middle East and Africa: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 64: Global: Heat Not Burn Tobacco Industry: Drivers, Restraints, and Opportunities
  • Figure 65: Global: Heat Not Burn Tobacco Industry: Value Chain Analysis
  • Figure 66: Global: Heat Not Burn Tobacco Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Heat Not Burn Tobacco Market: Key Industry Highlights, 2025 & 2034
  • Table 2: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Product (in Million USD), 2026-2034
  • Table 3: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Distribution Channel (in Million USD), 2026-2034
  • Table 4: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 5: Global: Heat Not Burn Tobacco Market: Competitive Structure
  • Table 6: Global: Heat Not Burn Tobacco Market: Key Players