全球出版市场2024-2028

2023-2028 年出版市场预估为 193.7 亿美元，预测期内复合年增长率为 1.2%。

该报告包括对出版市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场是由对内容多样性的需求不断增长、互联网普及不断提高、浏览速度加快以及出版公司之间的合作和伙伴关係所推动的。

研究认为，自助出版作者数量的增加是未来几年推动出版市场成长的关键因素之一。此外，POD 出版的日益普及以及印刷杂誌中互动广告的日益采用预计也将带来强劲的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球出版市场
• 2018-2022年类型細項分析
• 2018-2022年平台細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按类型

• 细分市场
• 比较：按类型
• 预购出版品：2023-2028 年市场规模与预测
• 杂誌出版：2023-2028年市场规模及预测
• 报纸出版：市场规模及预测 2023-2028
• 市场机会：按类型

第七章市场区隔：依平台

• 细分市场
• 比较：按平台
• 传统：2023-2028 年市场规模与预测
• 数位化：2023-2028 年市场规模与预测
• 市场机会：依平台划分

第八章 客户形势

• 客户形势概览

第九章 地区形势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028 年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Adobe Inc.
• Amazon.com Inc.
• Bertelsmann SE and Co. KGaA
• Bloomsbury Publishing Plc
• Cambridge University Press
• Georg von Holtzbrinck GmbH and Co. KG
• John Wiley and Sons Inc.
• McGraw Hill LLC
• News Corp.
• Oxford University Press
• Pearson Plc
• PLANETA CORPORACION Srl
• Scholastic Corp.
• Thomson Reuters Corp.
• Vivendi SE

第十三章附录

The publishing market is forecasted to grow by USD 19.37 bn during 2023-2028, accelerating at a CAGR of 1.2% during the forecast period. The report on the publishing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in demand for diversity in content, rising internet penetration and high browsing speed, and collaboration and partnership among publishing companies.

Technavio's publishing market is segmented as below:

By Type

• Book publishing
• Magazine publishing
• Newspaper publishing

By Platform

• Traditional
• Digital

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the rise in number of self-published authors as one of the prime reasons driving the publishing market growth during the next few years. Also, growing popularity of pod and rising adoption of interactive advertisements in print magazines will lead to sizable demand in the market.

The report on the publishing market covers the following areas:

• Publishing market sizing
• Publishing market forecast
• Publishing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading publishing market vendors that include Adobe Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, Haufe Lexware GmbH and Co. KG, John Wiley and Sons Inc., McGraw Hill LLC, MPS Ltd., News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, Scholastic Corp., Thomson Reuters Corp., Vivendi SE, White Falcon Publishing Solutions LLP, Wolters Kluwer NV, YUDU Ltd., Lerner Publishing Group, and Blue Heron Book Works. Also, the publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global publishing market 2018 - 2022
• 4.2 Type Segment Analysis 2018 - 2022
• 4.3 Platform Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Type

• 6.1 Market segments
• 6.2 Comparison by Type
• 6.3 Book publishing - Market size and forecast 2023-2028
• 6.4 Magazine publishing - Market size and forecast 2023-2028
• 6.5 Newspaper publishing - Market size and forecast 2023-2028
• 6.6 Market opportunity by Type

7 Market Segmentation by Platform

• 7.1 Market segments
• 7.2 Comparison by Platform
• 7.3 Traditional - Market size and forecast 2023-2028
• 7.4 Digital - Market size and forecast 2023-2028
• 7.5 Market opportunity by Platform

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 UK - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adobe Inc.
• 12.4 Amazon.com Inc.
• 12.5 Bertelsmann SE and Co. KGaA
• 12.6 Bloomsbury Publishing Plc
• 12.7 Cambridge University Press
• 12.8 Georg von Holtzbrinck GmbH and Co. KG
• 12.9 John Wiley and Sons Inc.
• 12.10 McGraw Hill LLC
• 12.11 News Corp.
• 12.12 Oxford University Press
• 12.13 Pearson Plc
• 12.14 PLANETA CORPORACION Srl
• 12.15 Scholastic Corp.
• 12.16 Thomson Reuters Corp.
• 12.17 Vivendi SE

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global publishing market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Market Size (value) - Data Table on Global publishing market by Distribution Channel Segment 2023 - 2028 ($ billion)
• Exhibits24: Market Size (value) - Data Table on Global publishing market by Book publishing in US Segment 2023 - 2028 ($ billion)
• Exhibits25: Market Size (value) - Data Table on Global publishing market by Book publishing in Canada Segment 2023 - 2028 ($ billion)
• Exhibits26: Market Size (value) - Data Table on Global publishing market by Global book publishing market Segment 2023 - 2028 ($ billion)
• Exhibits27: Market Size (value) - Data Table on Global publishing market by Global publishing market 2024-2028 Segment 2023 - 2028 ($ billion)
• Exhibits28: Five forces analysis - Comparison between 2023 and 2028
• Exhibits29: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits30: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits31: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits32: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits33: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits34: Chart on Market condition - Five forces 2023 and 2028
• Exhibits35: Chart on Type - Market share 2023-2028 (%)
• Exhibits36: Data Table on Type - Market share 2023-2028 (%)
• Exhibits37: Chart on Comparison by Type
• Exhibits38: Data Table on Comparison by Type
• Exhibits39: Chart on Book publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Data Table on Book publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Chart on Book publishing - Year-over-year growth 2023-2028 (%)
• Exhibits42: Data Table on Book publishing - Year-over-year growth 2023-2028 (%)
• Exhibits43: Chart on Magazine publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Data Table on Magazine publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits45: Chart on Magazine publishing - Year-over-year growth 2023-2028 (%)
• Exhibits46: Data Table on Magazine publishing - Year-over-year growth 2023-2028 (%)
• Exhibits47: Chart on Newspaper publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Data Table on Newspaper publishing - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Chart on Newspaper publishing - Year-over-year growth 2023-2028 (%)
• Exhibits50: Data Table on Newspaper publishing - Year-over-year growth 2023-2028 (%)
• Exhibits51: Market opportunity by Type ($ billion)
• Exhibits52: Data Table on Market opportunity by Type ($ billion)
• Exhibits53: Chart on Platform - Market share 2023-2028 (%)
• Exhibits54: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits55: Chart on Comparison by Platform
• Exhibits56: Data Table on Comparison by Platform
• Exhibits57: Chart on Traditional - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Data Table on Traditional - Market size and forecast 2023-2028 ($ billion)
• Exhibits59: Chart on Traditional - Year-over-year growth 2023-2028 (%)
• Exhibits60: Data Table on Traditional - Year-over-year growth 2023-2028 (%)
• Exhibits61: Chart on Digital - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Data Table on Digital - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Chart on Digital - Year-over-year growth 2023-2028 (%)
• Exhibits64: Data Table on Digital - Year-over-year growth 2023-2028 (%)
• Exhibits65: Market opportunity by Platform ($ billion)
• Exhibits66: Data Table on Market opportunity by Platform ($ billion)
• Exhibits67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits68: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits69: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits70: Chart on Geographic comparison
• Exhibits71: Data Table on Geographic comparison
• Exhibits72: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits76: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits78: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits79: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits80: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits83: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits84: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits88: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits90: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits92: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits94: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits96: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits98: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits100: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits102: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits104: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits106: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits108: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits110: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits112: Market opportunity By Geographical Landscape ($ billion)
• Exhibits113: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits114: Impact of drivers and challenges in 2023 and 2028
• Exhibits115: Overview on Criticality of inputs and Factors of differentiation
• Exhibits116: Overview on factors of disruption
• Exhibits117: Impact of key risks on business
• Exhibits118: Vendors covered
• Exhibits119: Matrix on vendor position and classification
• Exhibits120: Adobe Inc. - Overview
• Exhibits121: Adobe Inc. - Business segments
• Exhibits122: Adobe Inc. - Key offerings
• Exhibits123: Adobe Inc. - Segment focus
• Exhibits124: Amazon.com Inc. - Overview
• Exhibits125: Amazon.com Inc. - Business segments
• Exhibits126: Amazon.com Inc. - Key news
• Exhibits127: Amazon.com Inc. - Key offerings
• Exhibits128: Amazon.com Inc. - Segment focus
• Exhibits129: Bertelsmann SE and Co. KGaA - Overview
• Exhibits130: Bertelsmann SE and Co. KGaA - Business segments
• Exhibits131: Bertelsmann SE and Co. KGaA - Key news
• Exhibits132: Bertelsmann SE and Co. KGaA - Key offerings
• Exhibits133: Bertelsmann SE and Co. KGaA - Segment focus
• Exhibits134: Bloomsbury Publishing Plc - Overview
• Exhibits135: Bloomsbury Publishing Plc - Business segments
• Exhibits136: Bloomsbury Publishing Plc - Key offerings
• Exhibits137: Bloomsbury Publishing Plc - Segment focus
• Exhibits138: Cambridge University Press - Overview
• Exhibits139: Cambridge University Press - Product / Service
• Exhibits140: Cambridge University Press - Key offerings
• Exhibits141: Georg von Holtzbrinck GmbH and Co. KG - Overview
• Exhibits142: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
• Exhibits143: Georg von Holtzbrinck GmbH and Co. KG - Key offerings
• Exhibits144: John Wiley and Sons Inc. - Overview
• Exhibits145: John Wiley and Sons Inc. - Business segments
• Exhibits146: John Wiley and Sons Inc. - Key news
• Exhibits147: John Wiley and Sons Inc. - Key offerings
• Exhibits148: John Wiley and Sons Inc. - Segment focus
• Exhibits149: McGraw Hill LLC - Overview
• Exhibits150: McGraw Hill LLC - Business segments
• Exhibits151: McGraw Hill LLC - Key offerings
• Exhibits152: McGraw Hill LLC - Segment focus
• Exhibits153: News Corp. - Overview
• Exhibits154: News Corp. - Business segments
• Exhibits155: News Corp. - Key offerings
• Exhibits156: News Corp. - Segment focus
• Exhibits157: Oxford University Press - Overview
• Exhibits158: Oxford University Press - Product / Service
• Exhibits159: Oxford University Press - Key offerings
• Exhibits160: Pearson Plc - Overview
• Exhibits161: Pearson Plc - Business segments
• Exhibits162: Pearson Plc - Key offerings
• Exhibits163: Pearson Plc - Segment focus
• Exhibits164: PLANETA CORPORACION Srl - Overview
• Exhibits165: PLANETA CORPORACION Srl - Product / Service
• Exhibits166: PLANETA CORPORACION Srl - Key offerings
• Exhibits167: Scholastic Corp. - Overview
• Exhibits168: Scholastic Corp. - Business segments
• Exhibits169: Scholastic Corp. - Key offerings
• Exhibits170: Scholastic Corp. - Segment focus
• Exhibits171: Thomson Reuters Corp. - Overview
• Exhibits172: Thomson Reuters Corp. - Business segments
• Exhibits173: Thomson Reuters Corp. - Key offerings
• Exhibits174: Thomson Reuters Corp. - Segment focus
• Exhibits175: Vivendi SE - Overview
• Exhibits176: Vivendi SE - Business segments
• Exhibits177: Vivendi SE - Key offerings
• Exhibits178: Vivendi SE - Segment focus
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Validation techniques employed for market sizing
• Exhibits184: Information sources
• Exhibits185: List of abbreviations