市场调查报告书
商品编码
1459480
2024-2028 年全球游戏内广告市场Global In-Game Advertising Market 2024-2028 |
2023-2028 年游戏内广告市场预估为 60.7 亿美元,预测期内复合年增长率为 13.87%。
该报告包括对游戏内广告市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。
它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的推动因素包括游戏玩家数量的增加、广告商与游戏公司之间合作伙伴关係的加强、行动游戏需求的成长以及动态游戏内广告的日益普及。
市场范围 | |
---|---|
基准年 | 2024年 |
结束年份 | 2028年 |
预测期 | 2024-2028 |
成长动力 | 加速度 |
2024年与前一年同期比较 | 11.64% |
复合年增长率 | 13.87% |
增量 | 60.7亿美元 |
研究指出,将 NLP(自然语言处理)纳入游戏内广告是推动未来几年游戏内广告市场成长的关键因素之一。此外,程序化游戏内广告的出现以及对原生广告的日益关注预计将导致该市场的巨大需求。
The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.
Technavio's in-game advertising market is segmented as below:
Market Scope | |
---|---|
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 11.64% |
CAGR | 13.87% |
Incremental Value | $6.07bn |
By Platform
By Type
By Geographical Landscape
This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.
The report on the in-game advertising market covers the following areas:
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
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