全球电竞市场2024-2028

预计 2023 年至 2028 年，电竞市场将成长 34.7 亿美元，预测期内复合年增长率为 20.5%。

该报告包括对电子竞技市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的推动因素包括电子竞技品牌效应的增强、电子竞技赛事数量的增加以及新电子竞技平台的推出。

这项研究分析了电子竞技博彩的兴起是推动未来几年电子竞技市场成长的关键因素之一。此外，高科技游戏机的进步和电子竞技供应商之间的新联盟将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模评估

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球电竞市场
• 2018-2022年收益来源細項分析
• 2018-2022 年型别細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章 依收益来源市场区隔

• 细分市场
• 按比较收益来源
• 赞助：2023-2028 年市场规模与预测
• 媒体版权：2023-2028 年市场规模与预测
• 出版商费用：2023-2028 年市场规模与预测
• 广告：2023-2028 年市场规模与预测
• 商品与门票销售：2023-2028 年市场规模与预测
• 按收益来源分類的市场机会

第七章 按类型市场区隔

• 细分市场
• 透过比较类型
• MOBA：2023-2028 年市场规模与预测
• FPS：2023-2028 年市场规模与预测
• RTS：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 按类型分類的市场机会

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 加拿大：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Activision Blizzard Inc.
• Amazon.com Inc.
• Beyond the Summit
• Caffeine
• Electronic Arts Inc.
• Gfinity Plc
• Hi-Rez Studios Inc.
• Intergalactic Gaming Ltd.
• Kabam Games Inc.
• Modern Times Group MTG AB
• Nintendo Co. Ltd.
• Riot Games Inc.
• Rovio Entertainment Corp.
• Take Two Interactive Software Inc.
• Tencent Holdings Ltd.

第十三章附录

The esports market is forecasted to grow by USD 3.47 bn during 2023-2028, accelerating at a CAGR of 20.5% during the forecast period. The report on the esports market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increase in branding through e-sports, rising number of e-sports events, and new platform launches for e-sports.

Technavio's esports market is segmented as below:

By Revenue Stream

• Sponsorships
• Media rights
• Publisher fees
• Advertising
• Merchandise and ticket sales

By Genre

• MOBA
• FPS
• RTS
• Others

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the increase in e-sports betting as one of the prime reasons driving the esports market growth during the next few years. Also, evolution of high-tech gaming consoles and new partnerships among e-sports vendors will lead to sizable demand in the market.

The report on the esports market covers the following areas:

• Esports market sizing
• Esports market forecast
• Esports market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading esports market vendors that include Activision Blizzard Inc., Amazon.com Inc., ANT Esports, Beyond the Summit, Caffeine, Electronic Arts Inc., Gfinity Plc, Hi-Rez Studios Inc., Intergalactic Gaming Ltd., Kabam Games Inc., Modern Times Group MTG AB, Nintendo Co. Ltd., Riot Games Inc., Rovio Entertainment Corp., Starladder Ltd., Take Two Interactive Software Inc., TaKeTV GmbH, Tencent Holdings Ltd., Valve Corp., and Wargaming Group Ltd.. Also, the esports market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global esports market 2018 - 2022
• 4.2 Revenue Stream Segment Analysis 2018 - 2022
• 4.3 Genre Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Revenue Stream

• 6.1 Market segments
• 6.2 Comparison by Revenue Stream
• 6.3 Sponsorships - Market size and forecast 2023-2028
• 6.4 Media rights - Market size and forecast 2023-2028
• 6.5 Publisher fees - Market size and forecast 2023-2028
• 6.6 Advertising - Market size and forecast 2023-2028
• 6.7 Merchandise and ticket sales - Market size and forecast 2023-2028
• 6.8 Market opportunity by Revenue Stream

7 Market Segmentation by Genre

• 7.1 Market segments
• 7.2 Comparison by Genre
• 7.3 MOBA - Market size and forecast 2023-2028
• 7.4 FPS - Market size and forecast 2023-2028
• 7.5 RTS - Market size and forecast 2023-2028
• 7.6 Others - Market size and forecast 2023-2028
• 7.7 Market opportunity by Genre

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 Canada - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Activision Blizzard Inc.
• 12.4 Amazon.com Inc.
• 12.5 Beyond the Summit
• 12.6 Caffeine
• 12.7 Electronic Arts Inc.
• 12.8 Gfinity Plc
• 12.9 Hi-Rez Studios Inc.
• 12.10 Intergalactic Gaming Ltd.
• 12.11 Kabam Games Inc.
• 12.12 Modern Times Group MTG AB
• 12.13 Nintendo Co. Ltd.
• 12.14 Riot Games Inc.
• 12.15 Rovio Entertainment Corp.
• 12.16 Take Two Interactive Software Inc.
• 12.17 Tencent Holdings Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Revenue Stream
• Exhibits6: Executive Summary - Chart on Market Segmentation by Genre
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global esports market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Revenue Stream Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Genre Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Revenue Stream - Market share 2023-2028 (%)
• Exhibits31: Data Table on Revenue Stream - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Revenue Stream
• Exhibits33: Data Table on Comparison by Revenue Stream
• Exhibits34: Chart on Sponsorships - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Sponsorships - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Sponsorships - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Sponsorships - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Media rights - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Media rights - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Media rights - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Media rights - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Publisher fees - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Publisher fees - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Publisher fees - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Publisher fees - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Advertising - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Advertising - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Advertising - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Merchandise and ticket sales - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Merchandise and ticket sales - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Merchandise and ticket sales - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Merchandise and ticket sales - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by Revenue Stream ($ billion)
• Exhibits55: Data Table on Market opportunity by Revenue Stream ($ billion)
• Exhibits56: Chart on Genre - Market share 2023-2028 (%)
• Exhibits57: Data Table on Genre - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by Genre
• Exhibits59: Data Table on Comparison by Genre
• Exhibits60: Chart on MOBA - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on MOBA - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on MOBA - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on MOBA - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on FPS - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on FPS - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on FPS - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on FPS - Year-over-year growth 2023-2028 (%)
• Exhibits68: Chart on RTS - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Data Table on RTS - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Chart on RTS - Year-over-year growth 2023-2028 (%)
• Exhibits71: Data Table on RTS - Year-over-year growth 2023-2028 (%)
• Exhibits72: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits75: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits76: Market opportunity by Genre ($ billion)
• Exhibits77: Data Table on Market opportunity by Genre ($ billion)
• Exhibits78: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits79: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits80: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits81: Chart on Geographic comparison
• Exhibits82: Data Table on Geographic comparison
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits115: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits116: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits117: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits118: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits119: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits120: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits121: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits122: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits123: Market opportunity By Geographical Landscape ($ billion)
• Exhibits124: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits125: Impact of drivers and challenges in 2023 and 2028
• Exhibits126: Overview on Criticality of inputs and Factors of differentiation
• Exhibits127: Overview on factors of disruption
• Exhibits128: Impact of key risks on business
• Exhibits129: Vendors covered
• Exhibits130: Matrix on vendor position and classification
• Exhibits131: Activision Blizzard Inc. - Overview
• Exhibits132: Activision Blizzard Inc. - Business segments
• Exhibits133: Activision Blizzard Inc. - Key news
• Exhibits134: Activision Blizzard Inc. - Key offerings
• Exhibits135: Activision Blizzard Inc. - Segment focus
• Exhibits136: Amazon.com Inc. - Overview
• Exhibits137: Amazon.com Inc. - Business segments
• Exhibits138: Amazon.com Inc. - Key news
• Exhibits139: Amazon.com Inc. - Key offerings
• Exhibits140: Amazon.com Inc. - Segment focus
• Exhibits141: Beyond the Summit - Overview
• Exhibits142: Beyond the Summit - Product / Service
• Exhibits143: Beyond the Summit - Key offerings
• Exhibits144: Caffeine - Overview
• Exhibits145: Caffeine - Product / Service
• Exhibits146: Caffeine - Key offerings
• Exhibits147: Electronic Arts Inc. - Overview
• Exhibits148: Electronic Arts Inc. - Product / Service
• Exhibits149: Electronic Arts Inc. - Key offerings
• Exhibits150: Gfinity Plc - Overview
• Exhibits151: Gfinity Plc - Product / Service
• Exhibits152: Gfinity Plc - Key offerings
• Exhibits153: Hi-Rez Studios Inc. - Overview
• Exhibits154: Hi-Rez Studios Inc. - Product / Service
• Exhibits155: Hi-Rez Studios Inc. - Key offerings
• Exhibits156: Intergalactic Gaming Ltd. - Overview
• Exhibits157: Intergalactic Gaming Ltd. - Product / Service
• Exhibits158: Intergalactic Gaming Ltd. - Key offerings
• Exhibits159: Kabam Games Inc. - Overview
• Exhibits160: Kabam Games Inc. - Product / Service
• Exhibits161: Kabam Games Inc. - Key offerings
• Exhibits162: Modern Times Group MTG AB - Overview
• Exhibits163: Modern Times Group MTG AB - Business segments
• Exhibits164: Modern Times Group MTG AB - Key offerings
• Exhibits165: Modern Times Group MTG AB - Segment focus
• Exhibits166: Nintendo Co. Ltd. - Overview
• Exhibits167: Nintendo Co. Ltd. - Product / Service
• Exhibits168: Nintendo Co. Ltd. - Key offerings
• Exhibits169: Riot Games Inc. - Overview
• Exhibits170: Riot Games Inc. - Product / Service
• Exhibits171: Riot Games Inc. - Key offerings
• Exhibits172: Rovio Entertainment Corp. - Overview
• Exhibits173: Rovio Entertainment Corp. - Business segments
• Exhibits174: Rovio Entertainment Corp. - Key offerings
• Exhibits175: Rovio Entertainment Corp. - Segment focus
• Exhibits176: Take Two Interactive Software Inc. - Overview
• Exhibits177: Take Two Interactive Software Inc. - Product / Service
• Exhibits178: Take Two Interactive Software Inc. - Key offerings
• Exhibits179: Tencent Holdings Ltd. - Overview
• Exhibits180: Tencent Holdings Ltd. - Business segments
• Exhibits181: Tencent Holdings Ltd. - Key offerings
• Exhibits182: Tencent Holdings Ltd. - Segment focus
• Exhibits183: Inclusions checklist
• Exhibits184: Exclusions checklist
• Exhibits185: Currency conversion rates for US$
• Exhibits186: Research methodology
• Exhibits187: Validation techniques employed for market sizing
• Exhibits188: Information sources
• Exhibits189: List of abbreviations