智慧型电视棒全球市场 2024-2028

智慧型电视棒市场预计在 2023-2028 年期间成长 6.3508 亿美元，预测期内复合年增长率为 8.06%。

该报告包括对智慧型电视棒市场的总体分析、市场规模/预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场是由智慧家庭生态系统的扩张、智慧型电视棒的优势不断增加以及 OTT 平台相对于有线电视提供商的主导地位所推动的。

该研究指出，人工智慧驱动的内容建议的兴起是推动未来几年智慧型电视棒市场成长的关键因素之一。此外，智慧型电视棒游戏功能的增强以及智慧型电视在全球的普及将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模评估

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 智慧型电视棒全球市场 2018-2022
• 2018-2022年类型細項分析
• 2018-2022年通路細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场细分：依类型

• 细分市场
• 比较：按类型
• 非 4K：2023-2028 年市场规模与预测
• 4K以上：2023-2028年市场规模与预测
• 市场机会：按类型

第七章 市场区隔：按分销管道

• 细分市场
• 比较：按分销管道
• 线下：2023-2028年市场规模及预测
• 线上：2023-2028 年市场规模与预测
• 市场机会：按分销管道

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 加拿大：2023-2028 年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Actions Microelectronics Co. Ltd.
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Bharti Airtel Ltd.
• CloudWalker Streaming Technologies Pvt. Ltd.
• Dish TV India Ltd.
• Geniatech Inc.
• Matricom
• NVIDIA Corp.
• Roku Inc.
• Shenzhen Rikomagic Tech Corp. Ltd.
• Shenzhen Tomato Technology Co. Ltd.
• Xiaomi Communications Co. Ltd.

第十三章附录

The smart tv sticks market is forecasted to grow by USD 635.08 mn during 2023-2028, accelerating at a CAGR of 8.06% during the forecast period. The report on the smart tv sticks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing smart home ecosystem, increased benefits of smart tv sticks, and advantages of OTT platforms over cable TV providers.

Technavio's smart tv sticks market is segmented as below:

By Type

• Non-4K
• 4K and above

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rise of ai-powered content recommendations as one of the prime reasons driving the smart tv sticks market growth during the next few years. Also, enhanced gaming capabilities of smart tv sticks and increasing penetration of smart tvs worldwide will lead to sizable demand in the market.

The report on the smart tv sticks market covers the following areas:

• Smart tv sticks market sizing
• Smart tv sticks market forecast
• Smart tv sticks market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart tv sticks market vendors that include Actions Microelectronics Co. Ltd., Airtame Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Dish TV India Ltd., Geniatech Inc., Matricom, NVIDIA Corp., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Topleo Technology Ltd., Xiaomi Communications Co. Ltd., Roku Inc., and MECOOL. Also, the smart tv sticks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global smart TV sticks market 2018 - 2022
• 4.2 Type Segment Analysis 2018 - 2022
• 4.3 Distribution channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Type

• 6.1 Market segments
• 6.2 Comparison by Type
• 6.3 Non-4K - Market size and forecast 2023-2028
• 6.4 4K and above - Market size and forecast 2023-2028
• 6.5 Market opportunity by Type

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 Germany - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 Canada - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Actions Microelectronics Co. Ltd.
• 12.4 Alphabet Inc.
• 12.5 Amazon.com Inc.
• 12.6 Apple Inc.
• 12.7 ASUSTeK Computer Inc.
• 12.8 Bharti Airtel Ltd.
• 12.9 CloudWalker Streaming Technologies Pvt. Ltd.
• 12.10 Dish TV India Ltd.
• 12.11 Geniatech Inc.
• 12.12 Matricom
• 12.13 NVIDIA Corp.
• 12.14 Roku Inc.
• 12.15 Shenzhen Rikomagic Tech Corp. Ltd.
• 12.16 Shenzhen Tomato Technology Co. Ltd.
• 12.17 Xiaomi Communications Co. Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global smart tv sticks market 2018 - 2022 ($ million)
• Exhibits19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
• Exhibits20: Historic Market Size - Distribution channel Segment 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Type - Market share 2023-2028 (%)
• Exhibits31: Data Table on Type - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Type
• Exhibits33: Data Table on Comparison by Type
• Exhibits34: Chart on Non-4K - Market size and forecast 2023-2028 ($ million)
• Exhibits35: Data Table on Non-4K - Market size and forecast 2023-2028 ($ million)
• Exhibits36: Chart on Non-4K - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Non-4K - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on 4K and above - Market size and forecast 2023-2028 ($ million)
• Exhibits39: Data Table on 4K and above - Market size and forecast 2023-2028 ($ million)
• Exhibits40: Chart on 4K and above - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on 4K and above - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Type ($ million)
• Exhibits43: Data Table on Market opportunity by Type ($ million)
• Exhibits44: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits45: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Distribution Channel
• Exhibits47: Data Table on Comparison by Distribution Channel
• Exhibits48: Chart on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits49: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits50: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits53: Data Table on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits54: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Distribution Channel ($ million)
• Exhibits57: Data Table on Market opportunity by Distribution Channel ($ million)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits88: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits89: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits96: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits97: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ million)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Actions Microelectronics Co. Ltd. - Overview
• Exhibits112: Actions Microelectronics Co. Ltd. - Key offerings
• Exhibits113: Alphabet Inc. - Overview
• Exhibits114: Alphabet Inc. - Business segments
• Exhibits115: Alphabet Inc. - Key news
• Exhibits116: Alphabet Inc. - Key offerings
• Exhibits117: Alphabet Inc. - Segment focus
• Exhibits118: Amazon.com Inc. - Overview
• Exhibits119: Amazon.com Inc. - Business segments
• Exhibits120: Amazon.com Inc. - Key offerings
• Exhibits121: Amazon.com Inc. - Segment focus
• Exhibits122: Apple Inc. - Overview
• Exhibits123: Apple Inc. - Business segments
• Exhibits124: Apple Inc. - Key news
• Exhibits125: Apple Inc. - Key offerings
• Exhibits126: Apple Inc. - Segment focus
• Exhibits127: ASUSTeK Computer Inc. - Overview
• Exhibits128: ASUSTeK Computer Inc. - Product / Service
• Exhibits129: ASUSTeK Computer Inc. - Key news
• Exhibits130: ASUSTeK Computer Inc. - Key offerings
• Exhibits131: Bharti Airtel Ltd. - Overview
• Exhibits132: Bharti Airtel Ltd. - Business segments
• Exhibits133: Bharti Airtel Ltd. - Key news
• Exhibits134: Bharti Airtel Ltd. - Key offerings
• Exhibits135: Bharti Airtel Ltd. - Segment focus
• Exhibits136: CloudWalker Streaming Technologies Pvt. Ltd. - Overview
• Exhibits137: CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
• Exhibits138: CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings
• Exhibits139: Dish TV India Ltd. - Overview
• Exhibits140: Dish TV India Ltd. - Product / Service
• Exhibits141: Dish TV India Ltd. - Key offerings
• Exhibits142: Geniatech Inc. - Overview
• Exhibits143: Geniatech Inc. - Product / Service
• Exhibits144: Geniatech Inc. - Key offerings
• Exhibits145: Matricom - Overview
• Exhibits146: Matricom - Product / Service
• Exhibits147: Matricom - Key offerings
• Exhibits148: NVIDIA Corp. - Overview
• Exhibits149: NVIDIA Corp. - Business segments
• Exhibits150: NVIDIA Corp. - Key news
• Exhibits151: NVIDIA Corp. - Key offerings
• Exhibits152: NVIDIA Corp. - Segment focus
• Exhibits153: Roku Inc. - Overview
• Exhibits154: Roku Inc. - Business segments
• Exhibits155: Roku Inc. - Key offerings
• Exhibits156: Roku Inc. - Segment focus
• Exhibits157: Shenzhen Rikomagic Tech Corp. Ltd. - Overview
• Exhibits158: Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
• Exhibits159: Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings
• Exhibits160: Shenzhen Tomato Technology Co. Ltd. - Overview
• Exhibits161: Shenzhen Tomato Technology Co. Ltd. - Product / Service
• Exhibits162: Shenzhen Tomato Technology Co. Ltd. - Key offerings
• Exhibits163: Xiaomi Communications Co. Ltd. - Overview
• Exhibits164: Xiaomi Communications Co. Ltd. - Business segments
• Exhibits165: Xiaomi Communications Co. Ltd. - Key news
• Exhibits166: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibits167: Xiaomi Communications Co. Ltd. - Segment focus
• Exhibits168: Inclusions checklist
• Exhibits169: Exclusions checklist
• Exhibits170: Currency conversion rates for US$
• Exhibits171: Research methodology
• Exhibits172: Validation techniques employed for market sizing
• Exhibits173: Information sources
• Exhibits174: List of abbreviations