2025 年至 2029 年全球程式化广告支出

2025-2029 年程序化广告支出

程序化广告支出市场预计将在 2024 年至 2029 年间达到 8,927 亿美元，预测期内的复合年增长率为 38.1%。本报告对程序化广告支出市场、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析进行了全面的分析。

它提供了对当前市场情景、最新趋势和驱动因素以及整体市场环境的最新分析。推动市场发展的因素包括消费行为向网路购物的转变、数位广告的高渗透率以及透过程序化广告改善的受众定位。

研究指出，扩增实境（AR）技术在广告领域的高渗透率是未来几年推动程序化广告支出市场成长的主要因素之一。此外，全球程序化广告支出市场引入人工智慧以及广告交易平台的兴起将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

Technavio 的第二章分析

• 价格、生命週期、顾客购买篮、采用率和购买标准的分析
• 投入与差异化因素的重要性
• 混乱的根源
• 驱动因素和挑战的影响

第三章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2024 年市场规模
• 2024-2029 年市场展望

第五章 市场规模表现

• 2019 年至 2023 年全球程序化广告支出市场
• 2019-2023 年应用领域分析
• 2019 至 2023 年按类型分類的細項分析
• 2019-2023 年区域細項分析
• 2019 至 2023 年国家細項分析

第 6 章 定性分析

• 人工智慧对全球程式化广告支出的影响

第 7 章五力分析

• 五力摘要
• 买家的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第 8 章按应用分類的市场区隔

• 市场区隔
• 比较：按应用
• 竞标开始：市场规模与预测 2024-2029
• 汽车保固：市场规模与预测 2024-2029
• 仅限邀请：市场规模与预测 2024-2029
• 无保留固定利率：市场规模与预测 2024-2029
• 按应用分類的市场机会

第九章 依类型细分市场

• 市场区隔
• 比较：按类型
• 移动：2024 年至 2029 年的市场规模与预测
• 桌面：市场规模及预测 2024-2029
• 按类型分類的市场机会

第十章 客户情况

• 客户概况

第十一章 地区情势

• 地理细分
• 区域比较
• 北美：2024 年至 2029 年的市场规模与预测
• 亚太地区：2024 年至 2029 年市场规模及预测
• 欧洲：2024 年至 2029 年市场规模及预测
• 南美洲：2024-2029 年市场规模及预测
• 中东和非洲：2024-2029 年市场规模与预测
• 美国：2024-2029 年市场规模及预测
• 中国：2024-2029 年市场规模及预测
• 日本：2024-2029 年市场规模及预测
• 英国：2024-2029 年市场规模与预测
• 德国：2024-2029 年市场规模及预测
• 加拿大：2024 年至 2029 年市场规模及预测
• 印度：2024-2029 年市场规模及预测
• 法国：2024-2029 年市场规模及预测
• 巴西：2024-2029 年市场规模及预测
• 义大利：2024-2029 年市场规模及预测
• 按区域分類的市场机会

第十二章 驱动因素、挑战、机会与限制因素

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会与限制

第十三章 竞争格局

• 概述
• 竞争格局
• 令人困惑的情况
• 产业风险

第十四章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Adform AS
• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Digilant Inc.
• Magnite Inc.
• MediaMath Inc.
• Microsoft Corp
• NextRoll Inc.
• Roku Inc.
• Simplifi Holdings Inc.
• Singapore Telecommunications Ltd.
• SmartyAds LLP
• Sparcmedia Pty Ltd.
• Verizon Communications Inc.

第十五章 附录

Programmatic Advertising Spending Market 2025-2029

The programmatic advertising spending market is forecasted to grow by USD 892.7 bn during 2024-2029, accelerating at a CAGR of 38.1% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, high penetration of digital advertising, and improved targeting of audience via programmatic advertising.

Technavio's programmatic advertising spending market is segmented as below:

By Application

• Open auction
• Automated guaranteed
• Invitation-only
• Unreserved fixed-rate

By Type

• Mobile
• Desktop

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the high penetration of augmented reality (AR) technology in advertising sector as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, introduction of ai in global programmatic advertising spending market and increase in number of advertising exchange platforms will lead to sizable demand in the market.

The report on the programmatic advertising spending market covers the following areas:

• Programmatic Advertising Spending Market sizing
• Programmatic Advertising Spending Market forecast
• Programmatic Advertising Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, Digilant Inc., Infectious Media Holdings Ltd., Magnite Inc., MediaMath Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., and Verizon Communications Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Programmatic Advertising Spending Market 2019 - 2023
  • Historic Market Size - Data Table on Global Programmatic Advertising Spending Market 2019 - 2023 ($ billion)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on Global Programmatic Advertising Spending Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Open auction - Market size and forecast 2024-2029
  • Chart on Open auction - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Open auction - Market size and forecast 2024-2029 ($ billion)
  • Chart on Open auction - Year-over-year growth 2024-2029 (%)
  • Data Table on Open auction - Year-over-year growth 2024-2029 (%)
• 8.4 Automated guaranteed - Market size and forecast 2024-2029
  • Chart on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
  • Chart on Automated guaranteed - Year-over-year growth 2024-2029 (%)
  • Data Table on Automated guaranteed - Year-over-year growth 2024-2029 (%)
• 8.5 Invitation-only - Market size and forecast 2024-2029
  • Chart on Invitation-only - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Invitation-only - Market size and forecast 2024-2029 ($ billion)
  • Chart on Invitation-only - Year-over-year growth 2024-2029 (%)
  • Data Table on Invitation-only - Year-over-year growth 2024-2029 (%)
• 8.6 Unreserved fixed-rate - Market size and forecast 2024-2029
  • Chart on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
  • Chart on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
  • Data Table on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Mobile - Market size and forecast 2024-2029
  • Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile - Year-over-year growth 2024-2029 (%)
• 9.4 Desktop - Market size and forecast 2024-2029
  • Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktop - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktop - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adform AS
  • Adform AS - Overview
  • Adform AS - Product / Service
  • Adform AS - Key offerings
  • SWOT
• 14.5 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.6 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.7 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.8 Digilant Inc.
  • Digilant Inc. - Overview
  • Digilant Inc. - Product / Service
  • Digilant Inc. - Key offerings
  • SWOT
• 14.9 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
  • SWOT
• 14.10 MediaMath Inc.
  • MediaMath Inc. - Overview
  • MediaMath Inc. - Product / Service
  • MediaMath Inc. - Key offerings
  • SWOT
• 14.11 Microsoft Corp
  • Microsoft Corp - Overview
  • Microsoft Corp - Business segments
  • Microsoft Corp - Key news
  • Microsoft Corp - Key offerings
  • Microsoft Corp - Segment focus
  • SWOT
• 14.12 NextRoll Inc.
  • NextRoll Inc. - Overview
  • NextRoll Inc. - Product / Service
  • NextRoll Inc. - Key offerings
  • SWOT
• 14.13 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
  • SWOT
• 14.14 Simplifi Holdings Inc.
  • Simplifi Holdings Inc. - Overview
  • Simplifi Holdings Inc. - Product / Service
  • Simplifi Holdings Inc. - Key offerings
  • SWOT
• 14.15 Singapore Telecommunications Ltd.
  • Singapore Telecommunications Ltd. - Overview
  • Singapore Telecommunications Ltd. - Business segments
  • Singapore Telecommunications Ltd. - Key offerings
  • Singapore Telecommunications Ltd. - Segment focus
  • SWOT
• 14.16 SmartyAds LLP
  • SmartyAds LLP - Overview
  • SmartyAds LLP - Product / Service
  • SmartyAds LLP - Key offerings
  • SWOT
• 14.17 Sparcmedia Pty Ltd.
  • Sparcmedia Pty Ltd. - Overview
  • Sparcmedia Pty Ltd. - Product / Service
  • Sparcmedia Pty Ltd. - Key offerings
  • SWOT
• 14.18 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits11: Overview on criticality of inputs and factors of differentiation
• Exhibits12: Overview on factors of disruption
• Exhibits13: Impact of drivers and challenges in 2024 and 2029
• Exhibits14: Parent Market
• Exhibits15: Data Table on - Parent Market
• Exhibits16: Market characteristics analysis
• Exhibits17: Value chain analysis
• Exhibits18: Offerings of companies included in the market definition
• Exhibits19: Market segments
• Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits24: Historic Market Size - Data Table on Global Programmatic Advertising Spending Market 2019 - 2023 ($ billion)
• Exhibits25: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
• Exhibits29: Five forces analysis - Comparison between 2024 and 2029
• Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
• Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
• Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
• Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
• Exhibits35: Chart on Market condition - Five forces 2024 and 2029
• Exhibits36: Chart on Application - Market share 2024-2029 (%)
• Exhibits37: Data Table on Application - Market share 2024-2029 (%)
• Exhibits38: Chart on Comparison by Application
• Exhibits39: Data Table on Comparison by Application
• Exhibits40: Chart on Open auction - Market size and forecast 2024-2029 ($ billion)
• Exhibits41: Data Table on Open auction - Market size and forecast 2024-2029 ($ billion)
• Exhibits42: Chart on Open auction - Year-over-year growth 2024-2029 (%)
• Exhibits43: Data Table on Open auction - Year-over-year growth 2024-2029 (%)
• Exhibits44: Chart on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
• Exhibits45: Data Table on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
• Exhibits46: Chart on Automated guaranteed - Year-over-year growth 2024-2029 (%)
• Exhibits47: Data Table on Automated guaranteed - Year-over-year growth 2024-2029 (%)
• Exhibits48: Chart on Invitation-only - Market size and forecast 2024-2029 ($ billion)
• Exhibits49: Data Table on Invitation-only - Market size and forecast 2024-2029 ($ billion)
• Exhibits50: Chart on Invitation-only - Year-over-year growth 2024-2029 (%)
• Exhibits51: Data Table on Invitation-only - Year-over-year growth 2024-2029 (%)
• Exhibits52: Chart on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
• Exhibits53: Data Table on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
• Exhibits54: Chart on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
• Exhibits55: Data Table on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
• Exhibits56: Market opportunity by Application ($ billion)
• Exhibits57: Data Table on Market opportunity by Application ($ billion)
• Exhibits58: Chart on Type - Market share 2024-2029 (%)
• Exhibits59: Data Table on Type - Market share 2024-2029 (%)
• Exhibits60: Chart on Comparison by Type
• Exhibits61: Data Table on Comparison by Type
• Exhibits62: Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
• Exhibits63: Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
• Exhibits64: Chart on Mobile - Year-over-year growth 2024-2029 (%)
• Exhibits65: Data Table on Mobile - Year-over-year growth 2024-2029 (%)
• Exhibits66: Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
• Exhibits67: Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
• Exhibits68: Chart on Desktop - Year-over-year growth 2024-2029 (%)
• Exhibits69: Data Table on Desktop - Year-over-year growth 2024-2029 (%)
• Exhibits70: Market opportunity by Type ($ billion)
• Exhibits71: Data Table on Market opportunity by Type ($ billion)
• Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits73: Chart on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits74: Data Table on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits75: Chart on Geographic comparison
• Exhibits76: Data Table on Geographic comparison
• Exhibits77: Chart on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits78: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits79: Chart on North America - Year-over-year growth 2024-2029 (%)
• Exhibits80: Data Table on North America - Year-over-year growth 2024-2029 (%)
• Exhibits81: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits82: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits83: Chart on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits84: Data Table on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits85: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits86: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits87: Chart on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits88: Data Table on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits89: Chart on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits90: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits91: Chart on South America - Year-over-year growth 2024-2029 (%)
• Exhibits92: Data Table on South America - Year-over-year growth 2024-2029 (%)
• Exhibits93: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits94: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits95: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits96: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits97: Chart on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits98: Data Table on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits99: Chart on US - Year-over-year growth 2024-2029 (%)
• Exhibits100: Data Table on US - Year-over-year growth 2024-2029 (%)
• Exhibits101: Chart on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits102: Data Table on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits103: Chart on China - Year-over-year growth 2024-2029 (%)
• Exhibits104: Data Table on China - Year-over-year growth 2024-2029 (%)
• Exhibits105: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits106: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits107: Chart on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits108: Data Table on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits109: Chart on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits110: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits111: Chart on UK - Year-over-year growth 2024-2029 (%)
• Exhibits112: Data Table on UK - Year-over-year growth 2024-2029 (%)
• Exhibits113: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits114: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits115: Chart on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits116: Data Table on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits117: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits118: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits119: Chart on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits120: Data Table on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits121: Chart on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits122: Data Table on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits123: Chart on India - Year-over-year growth 2024-2029 (%)
• Exhibits124: Data Table on India - Year-over-year growth 2024-2029 (%)
• Exhibits125: Chart on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits126: Data Table on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits127: Chart on France - Year-over-year growth 2024-2029 (%)
• Exhibits128: Data Table on France - Year-over-year growth 2024-2029 (%)
• Exhibits129: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits130: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits131: Chart on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits132: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits133: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
• Exhibits134: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
• Exhibits135: Chart on Italy - Year-over-year growth 2024-2029 (%)
• Exhibits136: Data Table on Italy - Year-over-year growth 2024-2029 (%)
• Exhibits137: Market opportunity By Geographical Landscape ($ billion)
• Exhibits138: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits139: Impact of drivers and challenges in 2024 and 2029
• Exhibits140: Overview on criticality of inputs and factors of differentiation
• Exhibits141: Overview on factors of disruption
• Exhibits142: Impact of key risks on business
• Exhibits143: Companies covered
• Exhibits144: Company ranking index
• Exhibits145: Matrix on companies position and classification
• Exhibits146: Adform AS - Overview
• Exhibits147: Adform AS - Product / Service
• Exhibits148: Adform AS - Key offerings
• Exhibits149: SWOT
• Exhibits150: Adobe Inc. - Overview
• Exhibits151: Adobe Inc. - Business segments
• Exhibits152: Adobe Inc. - Key news
• Exhibits153: Adobe Inc. - Key offerings
• Exhibits154: Adobe Inc. - Segment focus
• Exhibits155: SWOT
• Exhibits156: Alphabet Inc. - Overview
• Exhibits157: Alphabet Inc. - Business segments
• Exhibits158: Alphabet Inc. - Key offerings
• Exhibits159: Alphabet Inc. - Segment focus
• Exhibits160: SWOT
• Exhibits161: Amazon.com Inc. - Overview
• Exhibits162: Amazon.com Inc. - Business segments
• Exhibits163: Amazon.com Inc. - Key news
• Exhibits164: Amazon.com Inc. - Key offerings
• Exhibits165: Amazon.com Inc. - Segment focus
• Exhibits166: SWOT
• Exhibits167: Digilant Inc. - Overview
• Exhibits168: Digilant Inc. - Product / Service
• Exhibits169: Digilant Inc. - Key offerings
• Exhibits170: SWOT
• Exhibits171: Magnite Inc. - Overview
• Exhibits172: Magnite Inc. - Product / Service
• Exhibits173: Magnite Inc. - Key offerings
• Exhibits174: SWOT
• Exhibits175: MediaMath Inc. - Overview
• Exhibits176: MediaMath Inc. - Product / Service
• Exhibits177: MediaMath Inc. - Key offerings
• Exhibits178: SWOT
• Exhibits179: Microsoft Corp - Overview
• Exhibits180: Microsoft Corp - Business segments
• Exhibits181: Microsoft Corp - Key news
• Exhibits182: Microsoft Corp - Key offerings
• Exhibits183: Microsoft Corp - Segment focus
• Exhibits184: SWOT
• Exhibits185: NextRoll Inc. - Overview
• Exhibits186: NextRoll Inc. - Product / Service
• Exhibits187: NextRoll Inc. - Key offerings
• Exhibits188: SWOT
• Exhibits189: Roku Inc. - Overview
• Exhibits190: Roku Inc. - Business segments
• Exhibits191: Roku Inc. - Key offerings
• Exhibits192: Roku Inc. - Segment focus
• Exhibits193: SWOT
• Exhibits194: Simplifi Holdings Inc. - Overview
• Exhibits195: Simplifi Holdings Inc. - Product / Service
• Exhibits196: Simplifi Holdings Inc. - Key offerings
• Exhibits197: SWOT
• Exhibits198: Singapore Telecommunications Ltd. - Overview
• Exhibits199: Singapore Telecommunications Ltd. - Business segments
• Exhibits200: Singapore Telecommunications Ltd. - Key offerings
• Exhibits201: Singapore Telecommunications Ltd. - Segment focus
• Exhibits202: SWOT
• Exhibits203: SmartyAds LLP - Overview
• Exhibits204: SmartyAds LLP - Product / Service
• Exhibits205: SmartyAds LLP - Key offerings
• Exhibits206: SWOT
• Exhibits207: Sparcmedia Pty Ltd. - Overview
• Exhibits208: Sparcmedia Pty Ltd. - Product / Service
• Exhibits209: Sparcmedia Pty Ltd. - Key offerings
• Exhibits210: SWOT
• Exhibits211: Verizon Communications Inc. - Overview
• Exhibits212: Verizon Communications Inc. - Business segments
• Exhibits213: Verizon Communications Inc. - Key news
• Exhibits214: Verizon Communications Inc. - Key offerings
• Exhibits215: Verizon Communications Inc. - Segment focus
• Exhibits216: SWOT
• Exhibits217: Inclusions checklist
• Exhibits218: Exclusions checklist
• Exhibits219: Currency conversion rates for US$
• Exhibits220: Research methodology
• Exhibits221: Information sources
• Exhibits222: Data validation
• Exhibits223: Validation techniques employed for market sizing
• Exhibits224: Data synthesis
• Exhibits225: 360 degree market analysis
• Exhibits226: List of abbreviations