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线上广告

市场调查报告书

商品编码

1738188

2025-2029年全球线上广告支出

Global Online Ad Spending Market 2025-2029

出版日期: 2025年05月23日 | 出版商:

TechNavio | 英文 236 Pages | 订单完成后即时交付

价格

简介目录图表

预计 2024 年至 2029 年期间线上广告支出市场将达到 2,866 亿美元，预测期内复合年增长率为 11.7%。

本报告对线上广告支出市场、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析进行了全面分析。

该报告提供了当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。市场受到线下广告支出下降、线上广告成本降低以及社群媒体广告使用增加的推动。

市场覆盖
基准年	2025
年底	2029
预测期	2025-2029
成长动力	加速度
与前一年同期比较	10.3%
复合年增长率	11.7%
增量金额	2866亿美元

这项研究客观地结合了一手和二手讯息，并参考了行业主要参与者的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告同时包含历史数据和预测数据。

研究指出，线上视讯和联网电视（CTV）广告的成长是推动未来几年线上广告支出市场成长的关键因素之一，而无 cookie 广告和即时竞价（RTB）的快速成长将导致市场需求庞大。

市场区隔
比较：按应用
零售与电子商务：2024-2029 年市场规模与预测
医疗保健和製药：2024-2029 年市场规模和预测
媒体与娱乐：2024-2029 年市场规模与预测
旅游与旅馆业：2024-2029 年市场规模及预测
其他：2024-2029 年市场规模及预测
按应用分類的市场机会

第十章按类型细分市场

市场区隔
比较：按类型
搜寻广告：市场规模及预测（2024-2029）
社群媒体广告：2024-2029 年市场规模及预测
展示广告：市场规模及预测（2024-2029）
影片广告：市场规模及预测（2024-2029）
其他：2024-2029 年市场规模及预测
按类型分類的市场机会

第十一章客户情况

客户概览

第十二章地区情势

地理细分
区域比较
北美：2024-2029 年市场规模及预测
亚太地区：2024-2029 年市场规模及预测
欧洲：2024-2029 年市场规模及预测
南美洲：2024-2029 年市场规模及预测
中东和非洲：2024-2029 年市场规模及预测
美国：市场规模及预测（2024-2029）
中国：2024-2029年市场规模及预测
加拿大：2024-2029 年市场规模及预测
英国：2024-2029 年市场规模及预测
日本：2024-2029 年市场规模及预测
巴西：2024-2029 年市场规模及预测
墨西哥：2024-2029 年市场规模及预测
德国：2024-2029年市场规模及预测
印度：2024-2029 年市场规模及预测
法国：2024-2029年市场规模及预测
按地区分類的市场机会

第十三章驱动因素、挑战、机会与限制因素

市场驱动因素
市场挑战
驱动因素和挑战的影响
市场机会与限制

第十四章竞争格局

概述
竞争格局
令人困惑的情况
产业风险

第十五章竞争分析

公司简介
企业排名指数
公司市场定位
Alibaba Group Holding Ltd.
Alphabet Inc.
Amazon.com Inc.
Baidu Inc.
Dentsu Group Inc.
Digital Turbine Inc.
Eniro AB
GroupM
Hakuhodo DY Media Partners Inc. Co. Ltd.
Meta Platforms Inc.
Microsoft Corp.
Tencent Holdings Ltd.
The Interpublic Group of Companies Inc.
Yahoo B2B
X Corp.

第十六章附录

简介目录图表

Product Code: IRTNTR72730

The online ad spending market is forecasted to grow by USD 286.6 bn during 2024-2029, accelerating at a CAGR of 11.7% during the forecast period. The report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	10.3%
CAGR	11.7%
Incremental Value	$286.6 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online ad spending market is segmented as below:

By Platform

Mobile devices
Desktops

By Application

Retail and e-commerce
Healthcare and pharma
Media and entertainment
Travel and hospitality
Others

By Type

Search Ads
Social Media Ads
Display Ads
Video Ads
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.

The report on the online ad spending market covers the following areas:

Online Ad Spending Market sizing
Online Ad Spending Market forecast
Online Ad Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Yahoo B2B, and X Corp.. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Online Ad Spending Market 2019 - 2023
- Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The AI impact on global online ad spending market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
8.3 Mobile devices - Market size and forecast 2024-2029
- Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
8.4 Desktops - Market size and forecast 2024-2029
- Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktops - Year-over-year growth 2024-2029 (%)
- Data Table on Desktops - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

9 Market Segmentation by Application

9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
9.3 Retail and e-commerce - Market size and forecast 2024-2029
- Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
- Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
- Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
9.4 Healthcare and pharma - Market size and forecast 2024-2029
- Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
- Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
- Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
9.5 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
9.6 Travel and hospitality - Market size and forecast 2024-2029
- Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
- Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
- Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
- Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

10 Market Segmentation by Type

10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
10.3 Search Ads - Market size and forecast 2024-2029
- Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Search Ads - Year-over-year growth 2024-2029 (%)
- Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
10.4 Social Media Ads - Market size and forecast 2024-2029
- Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
- Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
10.5 Display Ads - Market size and forecast 2024-2029
- Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Display Ads - Year-over-year growth 2024-2029 (%)
- Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
10.6 Video Ads - Market size and forecast 2024-2029
- Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Video Ads - Year-over-year growth 2024-2029 (%)
- Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.14 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
12.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
15.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
15.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
15.7 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
- SWOT
15.8 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus
- SWOT
15.9 Digital Turbine Inc.
- Digital Turbine Inc. - Overview
- Digital Turbine Inc. - Business segments
- Digital Turbine Inc. - Key offerings
- Digital Turbine Inc. - Segment focus
- SWOT
15.10 Eniro AB
- Eniro AB - Overview
- Eniro AB - Product / Service
- Eniro AB - Key offerings
- SWOT
15.11 GroupM
- GroupM - Overview
- GroupM - Product / Service
- GroupM - Key offerings
- SWOT
15.12 Hakuhodo DY Media Partners Inc. Co. Ltd.
- Hakuhodo DY Media Partners Inc. Co. Ltd. - Overview
- Hakuhodo DY Media Partners Inc. Co. Ltd. - Product / Service
- Hakuhodo DY Media Partners Inc. Co. Ltd. - Key offerings
- SWOT
15.13 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
15.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
15.15 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
15.16 The Interpublic Group of Companies Inc.
- The Interpublic Group of Companies Inc. - Overview
- The Interpublic Group of Companies Inc. - Business segments
- The Interpublic Group of Companies Inc. - Key offerings
- The Interpublic Group of Companies Inc. - Segment focus
- SWOT
15.17 Yahoo B2B
- Yahoo B2B - Overview
- Yahoo B2B - Product / Service
- Yahoo B2B - Key offerings
- SWOT
15.18 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations

简介目录图表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Application
Exhibits7: Executive Summary - Chart on Market Segmentation by Type
Exhibits8: Executive Summary - Chart on Incremental Growth
Exhibits9: Executive Summary - Data Table on Incremental Growth
Exhibits10: Executive Summary - Chart on Company Market Positioning
Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits12: Overview on criticality of inputs and factors of differentiation
Exhibits13: Overview on factors of disruption
Exhibits14: Impact of drivers and challenges in 2024 and 2029
Exhibits15: Parent Market
Exhibits16: Data Table on - Parent Market
Exhibits17: Market characteristics analysis
Exhibits18: Value chain analysis
Exhibits19: Offerings of companies included in the market definition
Exhibits20: Market segments
Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits25: Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
Exhibits28: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits31: Five forces analysis - Comparison between 2024 and 2029
Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits37: Chart on Market condition - Five forces 2024 and 2029
Exhibits38: Chart on Platform - Market share 2024-2029 (%)
Exhibits39: Data Table on Platform - Market share 2024-2029 (%)
Exhibits40: Chart on Comparison by Platform
Exhibits41: Data Table on Comparison by Platform
Exhibits42: Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits43: Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits44: Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits45: Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits46: Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits47: Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits48: Chart on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits49: Data Table on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits50: Market opportunity by Platform ($ billion)
Exhibits51: Data Table on Market opportunity by Platform ($ billion)
Exhibits52: Chart on Application - Market share 2024-2029 (%)
Exhibits53: Data Table on Application - Market share 2024-2029 (%)
Exhibits54: Chart on Comparison by Application
Exhibits55: Data Table on Comparison by Application
Exhibits56: Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Exhibits57: Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Exhibits58: Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits59: Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits60: Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Exhibits61: Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Exhibits62: Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
Exhibits63: Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
Exhibits64: Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits65: Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits66: Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits67: Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits68: Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Exhibits69: Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Exhibits70: Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
Exhibits71: Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
Exhibits72: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits73: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits74: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits75: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits76: Market opportunity by Application ($ billion)
Exhibits77: Data Table on Market opportunity by Application ($ billion)
Exhibits78: Chart on Type - Market share 2024-2029 (%)
Exhibits79: Data Table on Type - Market share 2024-2029 (%)
Exhibits80: Chart on Comparison by Type
Exhibits81: Data Table on Comparison by Type
Exhibits82: Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits83: Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits84: Chart on Search Ads - Year-over-year growth 2024-2029 (%)
Exhibits85: Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
Exhibits86: Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits87: Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits88: Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
Exhibits89: Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
Exhibits90: Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits91: Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits92: Chart on Display Ads - Year-over-year growth 2024-2029 (%)
Exhibits93: Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
Exhibits94: Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits95: Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits96: Chart on Video Ads - Year-over-year growth 2024-2029 (%)
Exhibits97: Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
Exhibits98: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits99: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits100: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits101: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits102: Market opportunity by Type ($ billion)
Exhibits103: Data Table on Market opportunity by Type ($ billion)
Exhibits104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits105: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits106: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits107: Chart on Geographic comparison
Exhibits108: Data Table on Geographic comparison
Exhibits109: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits110: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits111: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits112: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits113: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits114: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits115: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits116: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits117: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits118: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits119: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits120: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits121: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits122: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits123: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits126: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits127: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits130: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits131: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits134: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits135: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits137: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits138: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits139: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits140: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits141: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits142: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits143: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits144: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits145: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits146: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits147: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits148: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits149: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits150: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits151: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits152: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits153: Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits154: Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits155: Chart on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits156: Data Table on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits157: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits158: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits159: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits160: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits161: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits162: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits163: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits164: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits165: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits166: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits167: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits168: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits169: Market opportunity By Geographical Landscape ($ billion)
Exhibits170: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits171: Impact of drivers and challenges in 2024 and 2029
Exhibits172: Overview on criticality of inputs and factors of differentiation
Exhibits173: Overview on factors of disruption
Exhibits174: Impact of key risks on business
Exhibits175: Companies covered
Exhibits176: Company ranking index
Exhibits177: Matrix on companies position and classification
Exhibits178: Alibaba Group Holding Ltd. - Overview
Exhibits179: Alibaba Group Holding Ltd. - Business segments
Exhibits180: Alibaba Group Holding Ltd. - Key news
Exhibits181: Alibaba Group Holding Ltd. - Key offerings
Exhibits182: Alibaba Group Holding Ltd. - Segment focus
Exhibits183: SWOT
Exhibits184: Alphabet Inc. - Overview
Exhibits185: Alphabet Inc. - Business segments
Exhibits186: Alphabet Inc. - Key offerings
Exhibits187: Alphabet Inc. - Segment focus
Exhibits188: SWOT
Exhibits189: Amazon.com Inc. - Overview
Exhibits190: Amazon.com Inc. - Business segments
Exhibits191: Amazon.com Inc. - Key news
Exhibits192: Amazon.com Inc. - Key offerings
Exhibits193: Amazon.com Inc. - Segment focus
Exhibits194: SWOT
Exhibits195: Baidu Inc. - Overview
Exhibits196: Baidu Inc. - Business segments
Exhibits197: Baidu Inc. - Key offerings
Exhibits198: Baidu Inc. - Segment focus
Exhibits199: SWOT
Exhibits200: Dentsu Group Inc. - Overview
Exhibits201: Dentsu Group Inc. - Business segments
Exhibits202: Dentsu Group Inc. - Key offerings
Exhibits203: Dentsu Group Inc. - Segment focus
Exhibits204: SWOT
Exhibits205: Digital Turbine Inc. - Overview
Exhibits206: Digital Turbine Inc. - Business segments
Exhibits207: Digital Turbine Inc. - Key offerings
Exhibits208: Digital Turbine Inc. - Segment focus
Exhibits209: SWOT
Exhibits210: Eniro AB - Overview
Exhibits211: Eniro AB - Product / Service
Exhibits212: Eniro AB - Key offerings
Exhibits213: SWOT
Exhibits214: GroupM - Overview
Exhibits215: GroupM - Product / Service
Exhibits216: GroupM - Key offerings
Exhibits217: SWOT
Exhibits218: Hakuhodo DY Media Partners Inc. Co. Ltd. - Overview
Exhibits219: Hakuhodo DY Media Partners Inc. Co. Ltd. - Product / Service
Exhibits220: Hakuhodo DY Media Partners Inc. Co. Ltd. - Key offerings
Exhibits221: SWOT
Exhibits222: Meta Platforms Inc. - Overview
Exhibits223: Meta Platforms Inc. - Business segments
Exhibits224: Meta Platforms Inc. - Key news
Exhibits225: Meta Platforms Inc. - Key offerings
Exhibits226: Meta Platforms Inc. - Segment focus
Exhibits227: SWOT
Exhibits228: Microsoft Corp. - Overview
Exhibits229: Microsoft Corp. - Business segments
Exhibits230: Microsoft Corp. - Key news
Exhibits231: Microsoft Corp. - Key offerings
Exhibits232: Microsoft Corp. - Segment focus
Exhibits233: SWOT
Exhibits234: Tencent Holdings Ltd. - Overview
Exhibits235: Tencent Holdings Ltd. - Business segments
Exhibits236: Tencent Holdings Ltd. - Key news
Exhibits237: Tencent Holdings Ltd. - Key offerings
Exhibits238: Tencent Holdings Ltd. - Segment focus
Exhibits239: SWOT
Exhibits240: The Interpublic Group of Companies Inc. - Overview
Exhibits241: The Interpublic Group of Companies Inc. - Business segments
Exhibits242: The Interpublic Group of Companies Inc. - Key offerings
Exhibits243: The Interpublic Group of Companies Inc. - Segment focus
Exhibits244: SWOT
Exhibits245: Yahoo B2B - Overview
Exhibits246: Yahoo B2B - Product / Service
Exhibits247: Yahoo B2B - Key offerings
Exhibits248: SWOT
Exhibits249: X Corp. - Overview
Exhibits250: X Corp. - Product / Service
Exhibits251: X Corp. - Key offerings
Exhibits252: SWOT
Exhibits253: Inclusions checklist
Exhibits254: Exclusions checklist
Exhibits255: Currency conversion rates for US$
Exhibits256: Research methodology
Exhibits257: Information sources
Exhibits258: Data validation
Exhibits259: Validation techniques employed for market sizing
Exhibits260: Data synthesis
Exhibits261: 360 degree market analysis
Exhibits262: List of abbreviations

02-2729-4219

+886-2-2729-4219

License/价格

2025-2029年全球线上广告支出

Global Online Ad Spending Market 2025-2029

目录

第一章执行摘要

第二章 Technavio 分析

第三章市场状况

第四章市场规模

第五章市场规模表现

第六章定性分析

第七章五力分析

第八章按平台分類的市场区隔

第九章按应用分類的市场细分