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2025-2029年全球广告服务市场
市场调查报告书
商品编码
1911039

2025-2029年全球广告服务市场

Global Advertising Services Market 2025-2029
出版日期: | 出版商: TechNavio | 英文 311 Pages | 订单完成后即时交付

价格
简介目录

全球广告服务市场预计将在2024年至2029年间成长至1,664亿美元，预测期内复合年增长率（CAGR）为4.4%。本报告对全球广告服务市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约25家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括：数位转型加速和连网设备的普及、人工智慧和自动化在广告科技领域的渗透，以及零售媒体网路作为主要广告管道的快速成长。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

市场覆盖范围
基准年 2025
年末 2029
预测期 2025-2029
成长势头 加速度
同比 4.3%
复合年增长率 4.4%
增量 1664亿美元

该研究指出，生成式人工智慧的广泛应用是未来几年推动全球广告服务市场成长的关键因素之一，零售媒体网路的扩张、商业媒体的崛起以及向以隐私为中心的后 cookie 广告生态系统的转变，预计将在市场中产生巨大的需求。

目录

第一章执行摘要

  • 市场概览

第二章 Technavio 分析

  • 价格、生命週期、顾客购买篮、采用率和购买标准分析
  • 投入与差异化因素的重要性
  • 混淆来源
  • 驱动因素和挑战的影响

第三章 市场情势

  • 市场生态系统
  • 市场特征
  • 价值链分析

第四章 市场规模

  • 市场定义
  • 市场区隔分析
  • 2024年市场规模
  • 2024-2029年市场展望

第五章 市场规模表现

  • 2019-2023年全球广告服务市场
  • 类型细分市场分析 2019-2023
  • 经营模式細項分析 2019-2023
  • 2019-2023年最终用户细分市场分析
  • 2019-2023年区域细分市场分析
  • 2019-2023年国家细分市场分析

第六章 定性分析

  • 人工智慧对全球广告服务市场的影响

第七章五力分析

  • 五力摘要
  • 买方的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争威胁
  • 市场状况

第八章 按类型分類的市场区隔

  • 市场区隔
  • 比较：按类型
  • 数位广告：市场规模及预测（2024-2029 年）
  • 电视广告：市场规模及预测（2024-2029年）
  • 印刷广告：市场规模及预测（2024-2029 年）
  • 户外广告：市场规模及预测（2024-2029年）
  • 其他：市场规模及2024-2029年预测
  • 按类型分類的市场机会

第九章 依经营模式进行市场区隔

  • 市场区隔
  • 比较：依经营模式
  • 线上广告：市场规模及预测（2024-2029 年）
  • 线下广告：市场规模及预测（2024-2029年）
  • 按经营模式分類的市场机会

第十章 按最终用户进行市场细分

  • 市场区隔
  • 比较：按最终用户
  • 消费品与零售：市场规模及预测（2024-2029 年）
  • IT与电信：市场规模及预测（2024-2029年）
  • 政府与公共部门：市场规模及预测（2024-2029 年）
  • 银行、金融服务与保险 (BFSI)：市场规模及预测（2024-2029 年）
  • 其他：市场规模及2024-2029年预测
  • 按最终用户分類的市场机会

第十一章 客户情况

  • 客户概览

第十二章 区域情势

  • 区域细分
  • 区域比较
  • 北美：市场规模及预测（2024-2029 年）
  • 亚太地区：市场规模及预测（2024-2029年）
  • 欧洲：市场规模及2024-2029年预测
  • 南美洲：市场规模及预测（2024-2029年）
  • 中东和非洲：市场规模及预测（2024-2029年）
  • 各区域的市场机会

第十三章 驱动因素、挑战与机会

  • 市场驱动因素
  • 市场挑战
  • 驱动因素和挑战的影响
  • 市场机会

第十四章 竞争格局

  • 概述
  • 竞争格局
  • 令人困惑的局面
  • 产业风险

第十五章 竞争分析

  • 公司简介
  • 企业排名指数
  • 公司市场定位
  • Amazon.com Inc.
  • Apple Inc.
  • Criteo SA
  • Dentsu Group Inc.
  • Google Cloud
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Omnicom Group Inc.
  • Pinterest Inc.
  • Publicis Groupe SA
  • Snap Inc.
  • The Interpublic Group of Companies Inc.
  • The Trade Desk Inc.
  • WPP Plc
  • X Corp.

第十六章附录

简介目录
Product Code: IRTNTR73436

The global advertising services market is forecasted to grow by USD 166.4 bn during 2024-2029, accelerating at a CAGR of 4.4% during the forecast period. The report on the global advertising services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by accelerated digital transformation and ubiquity of connected devices, pervasive integration of artificial intelligence and automation in advertising technology, meteoric rise of retail media networks as dominant advertising channel.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20254.3%
CAGR4.4%
Incremental Value$166.4 bn

Technavio's global advertising services market is segmented as below:

By Type

  • Digital advertising
  • TV advertising
  • Print advertising
  • OOH advertising
  • Others

By Business Model

  • Online advertising
  • Offline advertising

By End-User

  • Consumer goods and retail
  • IT and telecom
  • Government and public sector
  • BFSI
  • Others

Geography

  • North America
    • US
    • Canada
    • Mexico
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • The Netherlands
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • Rest of World (ROW)

This study identifies the pervasive integration of generative artificial intelligence as one of the prime reasons driving the global advertising services market growth during the next few years. Also, proliferation of retail media networks and rise of commerce media and navigating privacy-centric, post-cookie advertising ecosystem will lead to sizable demand in the market.

The report on the global advertising services market covers the following areas:

  • Global advertising services market sizing
  • Global advertising services market forecast
  • Global advertising services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global advertising services market vendors that include Amazon.com Inc., Apple Inc., Criteo SA, Dentsu Group Inc., Droga5, Google Cloud, Magnite Inc., Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., Pinterest Inc., Publicis Groupe SA, PubMatic Inc., Reddit Inc., Snap Inc., The Interpublic Group of Companies Inc., The Trade Desk Inc., Wieden Kennedy, WPP Plc, X Corp.. Also, the global advertising services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by Business Model
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Chart on Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Chart on Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Chart on Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Chart on Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Chart on Market characteristics analysis
  • 3.3 Value chain analysis
    • Chart on Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Data Table on Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Advertising Services Market 2019 - 2023
    • Historic Market Size - Data Table on Global Advertising Services Market 2019 - 2023 ($ billion)
  • 5.2 Type segment analysis 2019 - 2023
    • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
  • 5.3 Business Model segment analysis 2019 - 2023
    • Historic Market Size - Business Model Segment 2019 - 2023 ($ billion)
  • 5.4 End-user segment analysis 2019 - 2023
    • Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
  • 5.5 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
  • 5.6 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

  • 6.1 The AI impact on Global Advertising Services Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

  • 8.1 Market segments
    • Chart on Type - Market share 2024-2029 (%)
    • Data Table on Type - Market share 2024-2029 (%)
  • 8.2 Comparison by Type
    • Chart on Comparison by Type
    • Data Table on Comparison by Type
  • 8.3 Digital advertising - Market size and forecast 2024-2029
    • Chart on Digital advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Digital advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on Digital advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Digital advertising - Year-over-year growth 2024-2029 (%)
  • 8.4 TV advertising - Market size and forecast 2024-2029
    • Chart on TV advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on TV advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on TV advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on TV advertising - Year-over-year growth 2024-2029 (%)
  • 8.5 Print advertising - Market size and forecast 2024-2029
    • Chart on Print advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Print advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on Print advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Print advertising - Year-over-year growth 2024-2029 (%)
  • 8.6 OOH advertising - Market size and forecast 2024-2029
    • Chart on OOH advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on OOH advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on OOH advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on OOH advertising - Year-over-year growth 2024-2029 (%)
  • 8.7 Others - Market size and forecast 2024-2029
    • Chart on Others - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
    • Chart on Others - Year-over-year growth 2024-2029 (%)
    • Data Table on Others - Year-over-year growth 2024-2029 (%)
  • 8.8 Market opportunity by Type
    • Market opportunity by Type ($ billion)
    • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Business Model

  • 9.1 Market segments
    • Chart on Market Segmentation by Business Model - Market share 2024-2029 (%)
    • Data Table on Market Segmentation by Business Model - Market share 2024-2029 (%)
  • 9.2 Comparison by Business Model
    • Chart on Comparison by Market Segmentation by Business Model
    • Data Table on Comparison by Market Segmentation by Business Model
  • 9.3 Online advertising - Market size and forecast 2024-2029
    • Chart on Online advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Online advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on Online advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Online advertising - Year-over-year growth 2024-2029 (%)
  • 9.4 Offline advertising - Market size and forecast 2024-2029
    • Chart on Offline advertising - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Offline advertising - Market size and forecast 2024-2029 ($ billion)
    • Chart on Offline advertising - Year-over-year growth 2024-2029 (%)
    • Data Table on Offline advertising - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Business Model
    • Market opportunity by Market Segmentation by Business Model ($ billion)
    • Data Table on Market opportunity by Market Segmentation by Business Model ($ billion)

10 Market Segmentation by End-user

  • 10.1 Market segments
    • Chart on End-user - Market share 2024-2029 (%)
    • Data Table on End-user - Market share 2024-2029 (%)
  • 10.2 Comparison by End-user
    • Chart on Comparison by End-user
    • Data Table on Comparison by End-user
  • 10.3 Consumer goods and retail - Market size and forecast 2024-2029
    • Chart on Consumer goods and retail - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Consumer goods and retail - Market size and forecast 2024-2029 ($ billion)
    • Chart on Consumer goods and retail - Year-over-year growth 2024-2029 (%)
    • Data Table on Consumer goods and retail - Year-over-year growth 2024-2029 (%)
  • 10.4 IT and telecom - Market size and forecast 2024-2029
    • Chart on IT and telecom - Market size and forecast 2024-2029 ($ billion)
    • Data Table on IT and telecom - Market size and forecast 2024-2029 ($ billion)
    • Chart on IT and telecom - Year-over-year growth 2024-2029 (%)
    • Data Table on IT and telecom - Year-over-year growth 2024-2029 (%)
  • 10.5 Government and public sector - Market size and forecast 2024-2029
    • Chart on Government and public sector - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Government and public sector - Market size and forecast 2024-2029 ($ billion)
    • Chart on Government and public sector - Year-over-year growth 2024-2029 (%)
    • Data Table on Government and public sector - Year-over-year growth 2024-2029 (%)
  • 10.6 BFSI - Market size and forecast 2024-2029
    • Chart on BFSI - Market size and forecast 2024-2029 ($ billion)
    • Data Table on BFSI - Market size and forecast 2024-2029 ($ billion)
    • Chart on BFSI - Year-over-year growth 2024-2029 (%)
    • Data Table on BFSI - Year-over-year growth 2024-2029 (%)
  • 10.7 Others - Market size and forecast 2024-2029
    • Chart on Others - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
    • Chart on Others - Year-over-year growth 2024-2029 (%)
    • Data Table on Others - Year-over-year growth 2024-2029 (%)
  • 10.8 Market opportunity by End-user
    • Market opportunity by End-user ($ billion)
    • Data Table on Market opportunity by End-user ($ billion)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share by geography 2024-2029 (%)
    • Data Table on Market share by geography 2024-2029 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ billion)
    • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Chart on Regional Comparison - North America
    • Data Table on Regional Comparison - North America
    • 12.3.1 US - Market size and forecast 2024-2029
      • Chart on US - Market size and forecast 2024-2029 ($ billion)
      • Data Table on US - Market size and forecast 2024-2029 ($ billion)
      • Chart on US - Year-over-year growth 2024-2029 (%)
      • Data Table on US - Year-over-year growth 2024-2029 (%)
    • 12.3.2 Canada - Market size and forecast 2024-2029
      • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
      • Chart on Canada - Year-over-year growth 2024-2029 (%)
      • Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • 12.3.3 Mexico - Market size and forecast 2024-2029
      • Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
      • Chart on Mexico - Year-over-year growth 2024-2029 (%)
      • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
  • 12.4 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Chart on Regional Comparison - APAC
    • Data Table on Regional Comparison - APAC
    • 12.4.1 China - Market size and forecast 2024-2029
      • Chart on China - Market size and forecast 2024-2029 ($ billion)
      • Data Table on China - Market size and forecast 2024-2029 ($ billion)
      • Chart on China - Year-over-year growth 2024-2029 (%)
      • Data Table on China - Year-over-year growth 2024-2029 (%)
    • 12.4.2 India - Market size and forecast 2024-2029
      • Chart on India - Market size and forecast 2024-2029 ($ billion)
      • Data Table on India - Market size and forecast 2024-2029 ($ billion)
      • Chart on India - Year-over-year growth 2024-2029 (%)
      • Data Table on India - Year-over-year growth 2024-2029 (%)
    • 12.4.3 Japan - Market size and forecast 2024-2029
      • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
      • Chart on Japan - Year-over-year growth 2024-2029 (%)
      • Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • 12.4.4 South Korea - Market size and forecast 2024-2029
      • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
      • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
      • Chart on South Korea - Year-over-year growth 2024-2029 (%)
      • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • 12.4.5 Australia - Market size and forecast 2024-2029
      • Chart on Australia - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
      • Chart on Australia - Year-over-year growth 2024-2029 (%)
      • Data Table on Australia - Year-over-year growth 2024-2029 (%)
    • 12.4.6 Indonesia - Market size and forecast 2024-2029
      • Chart on Indonesia - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Indonesia - Market size and forecast 2024-2029 ($ billion)
      • Chart on Indonesia - Year-over-year growth 2024-2029 (%)
      • Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
  • 12.5 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • Chart on Regional Comparison - Europe
    • Data Table on Regional Comparison - Europe
    • 12.5.1 Germany - Market size and forecast 2024-2029
      • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
      • Chart on Germany - Year-over-year growth 2024-2029 (%)
      • Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • 12.5.2 UK - Market size and forecast 2024-2029
      • Chart on UK - Market size and forecast 2024-2029 ($ billion)
      • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
      • Chart on UK - Year-over-year growth 2024-2029 (%)
      • Data Table on UK - Year-over-year growth 2024-2029 (%)
    • 12.5.3 France - Market size and forecast 2024-2029
      • Chart on France - Market size and forecast 2024-2029 ($ billion)
      • Data Table on France - Market size and forecast 2024-2029 ($ billion)
      • Chart on France - Year-over-year growth 2024-2029 (%)
      • Data Table on France - Year-over-year growth 2024-2029 (%)
    • 12.5.4 Italy - Market size and forecast 2024-2029
      • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
      • Chart on Italy - Year-over-year growth 2024-2029 (%)
      • Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • 12.5.5 The Netherlands - Market size and forecast 2024-2029
      • Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
      • Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
      • Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
      • Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
    • 12.5.6 Spain - Market size and forecast 2024-2029
      • Chart on Spain - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
      • Chart on Spain - Year-over-year growth 2024-2029 (%)
      • Data Table on Spain - Year-over-year growth 2024-2029 (%)
  • 12.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ billion)
    • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Chart on Regional Comparison - South America
    • Data Table on Regional Comparison - South America
    • 12.6.1 Brazil - Market size and forecast 2024-2029
      • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
      • Chart on Brazil - Year-over-year growth 2024-2029 (%)
      • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
    • 12.6.2 Argentina - Market size and forecast 2024-2029
      • Chart on Argentina - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Argentina - Market size and forecast 2024-2029 ($ billion)
      • Chart on Argentina - Year-over-year growth 2024-2029 (%)
      • Data Table on Argentina - Year-over-year growth 2024-2029 (%)
    • 12.6.3 Colombia - Market size and forecast 2024-2029
    • Chart on Colombia - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Colombia - Market size and forecast 2024-2029 ($ billion)
    • Chart on Colombia - Year-over-year growth 2024-2029 (%)
    • Data Table on Colombia - Year-over-year growth 2024-2029 (%)
  • 12.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Chart on Regional Comparison - Middle East and Africa
    • Data Table on Regional Comparison - Middle East and Africa
    • 12.7.1 Saudi Arabia - Market size and forecast 2024-2029
      • Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
      • Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
      • Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
    • 12.7.2 UAE - Market size and forecast 2024-2029
      • Chart on UAE - Market size and forecast 2024-2029 ($ billion)
      • Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
      • Chart on UAE - Year-over-year growth 2024-2029 (%)
      • Data Table on UAE - Year-over-year growth 2024-2029 (%)
    • 12.7.3 South Africa - Market size and forecast 2024-2029
      • Chart on South Africa - Market size and forecast 2024-2029 ($ billion)
      • Data Table on South Africa - Market size and forecast 2024-2029 ($ billion)
      • Chart on South Africa - Year-over-year growth 2024-2029 (%)
      • Data Table on South Africa - Year-over-year growth 2024-2029 (%)
    • 12.7.4 Israel - Market size and forecast 2024-2029
      • Chart on Israel - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Israel - Market size and forecast 2024-2029 ($ billion)
      • Chart on Israel - Year-over-year growth 2024-2029 (%)
      • Data Table on Israel - Year-over-year growth 2024-2029 (%)
    • 12.7.5 Turkey - Market size and forecast 2024-2029
      • Chart on Turkey - Market size and forecast 2024-2029 ($ billion)
      • Data Table on Turkey - Market size and forecast 2024-2029 ($ billion)
      • Chart on Turkey - Year-over-year growth 2024-2029 (%)
      • Data Table on Turkey - Year-over-year growth 2024-2029 (%)
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ billion)
    • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Accelerated digital transformation and ubiquity of connected devices
    • Pervasive integration of artificial intelligence and automation in advertising technology
    • Meteoric rise of retail media networks as dominant advertising channel
  • 13.2 Market challenges
    • Navigating increasingly stringent data privacy landscape and imminent demise of third party cookies
    • Heightened economic volatility and intensifying demands for demonstrable return on investment
    • Proliferation of sophisticated ad fraud and persistent brand safety risks in fragmented digital ecosystem
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 13.4 Market opportunities
    • Pervasive integration of generative artificial intelligence
    • Proliferation of retail media networks and rise of commerce media
    • Navigating privacy-centric, post-cookie advertising ecosystem

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Amazon.com Inc.
    • Amazon.com Inc. - Overview
    • Amazon.com Inc. - Business segments
    • Amazon.com Inc. - Key news
    • Amazon.com Inc. - Key offerings
    • Amazon.com Inc. - Segment focus
    • SWOT
  • 15.5 Apple Inc.
    • Apple Inc. - Overview
    • Apple Inc. - Business segments
    • Apple Inc. - Key news
    • Apple Inc. - Key offerings
    • Apple Inc. - Segment focus
    • SWOT
  • 15.6 Criteo SA
    • Criteo SA - Overview
    • Criteo SA - Product / Service
    • Criteo SA - Key offerings
    • SWOT
  • 15.7 Dentsu Group Inc.
    • Dentsu Group Inc. - Overview
    • Dentsu Group Inc. - Business segments
    • Dentsu Group Inc. - Key offerings
    • Dentsu Group Inc. - Segment focus
    • SWOT
  • 15.8 Google Cloud
    • Google Cloud - Overview
    • Google Cloud - Product / Service
    • Google Cloud - Key offerings
    • SWOT
  • 15.9 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Business segments
    • Meta Platforms Inc. - Key offerings
    • Meta Platforms Inc. - Segment focus
    • SWOT
  • 15.10 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.11 Omnicom Group Inc.
    • Omnicom Group Inc. - Overview
    • Omnicom Group Inc. - Business segments
    • Omnicom Group Inc. - Key offerings
    • Omnicom Group Inc. - Segment focus
    • SWOT
  • 15.12 Pinterest Inc.
    • Pinterest Inc. - Overview
    • Pinterest Inc. - Product / Service
    • Pinterest Inc. - Key news
    • Pinterest Inc. - Key offerings
    • SWOT
  • 15.13 Publicis Groupe SA
    • Publicis Groupe SA - Overview
    • Publicis Groupe SA - Product / Service
    • Publicis Groupe SA - Key offerings
    • SWOT
  • 15.14 Snap Inc.
    • Snap Inc. - Overview
    • Snap Inc. - Product / Service
    • Snap Inc. - Key offerings
    • SWOT
  • 15.15 The Interpublic Group of Companies Inc.
    • The Interpublic Group of Companies Inc. - Overview
    • The Interpublic Group of Companies Inc. - Business segments
    • The Interpublic Group of Companies Inc. - Key offerings
    • The Interpublic Group of Companies Inc. - Segment focus
    • SWOT
  • 15.16 The Trade Desk Inc.
    • The Trade Desk Inc. - Overview
    • The Trade Desk Inc. - Product / Service
    • The Trade Desk Inc. - Key offerings
    • SWOT
  • 15.17 WPP Plc
    • WPP Plc - Overview
    • WPP Plc - Product / Service
    • WPP Plc - Key offerings
    • SWOT
  • 15.18 X Corp.
    • X Corp. - Overview
    • X Corp. - Product / Service
    • X Corp. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations