2026-2030年全球数位电子看板市场

全球数位电子看板市场预估在2025年至2030年间成长124.342亿美元，预测期内复合年增长率（CAGR）为10.5%。本报告对全球数位电子看板市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约25家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括零售空间的快速成长、各垂直产业对数位电子看板的日益普及以及户外数位指示牌的快速成长。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，SoC 技术的应用是未来几年推动全球数位电子看板市场成长的关键因素之一，显示技术的创新以及巨量资料分析和人工智慧在数位电子看板领域的应用预计将在市场中产生巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球数位电子看板市场
• 应用细分市场分析 2020-2024
• 零件细分市场分析 2020-2024
• 2020-2024年技术细分市场分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球数位电子看板市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 按应用进行市场细分

• 比较：按应用
• 零售
• 快餐店和餐厅
• 教育
• 卫生保健
• 其他的
• 按应用分類的市场机会

9. 按组件进行市场细分

• 比较：按组件
• 硬体
• 软体
• 服务
• 按组件分類的市场机会

第十章 按技术分類的市场细分

• 比较：按技术
• 液晶显示器（LCD）或发光二极体（LED）
• 投影
• 有机发光二极体（OLED）
• 按技术分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼
  • 澳洲
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 埃及
  • 奈及利亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Acer Inc.
• AUO Corp.
• Barco NV
• Dell Technologies Inc.
• HP Inc.
• Koninklijke Philips NV
• LG Electronics Inc.
• Mitsubishi Electric Corp.
• NEC Corp.
• Panasonic Holdings Corp.
• Planar Systems Inc.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• Sony Group Corp.
• Toshiba Corp.

第十六章附录

The global digital signage market is forecasted to grow by USD 12434.2 mn during 2025-2030, accelerating at a CAGR of 10.5% during the forecast period. The report on the global digital signage market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high growth of retail space, increasing adoption of digital signage from various sectors, high growth of dooh signage.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital signage market is segmented as below:

By Application

• Retail
• QSR and restaurants
• Education
• Healthcare
• Others

By Component

• Hardware
• Software
• Services

By Technology

• LCD or LED
• Projection
• OLED

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Australia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the introduction of soc technology as one of the prime reasons driving the global digital signage market growth during the next few years. Also, innovations in display technology and big data analytics and AI in digital signage will lead to sizable demand in the market.

The report on the global digital signage market covers the following areas:

• Global digital signage market sizing
• Global digital signage market forecast
• Global digital signage market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital signage market vendors that include Acer Inc., ASUSTeK Computer Inc., AUO Corp., Barco NV, Christie Digital Systems Inc, Dell Technologies Inc., Elo Touch Solutions Inc., HP Inc., Koninklijke Philips NV, Leyard International, LG Electronics Inc., Mitsubishi Electric Corp., NEC Corp., Panasonic Holdings Corp., Planar Systems Inc., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., Toshiba Corp., ViewSonic Corp.. Also, the global digital signage market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Signage Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Signage Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.4 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Digital Signage Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Retail - Market size and forecast 2025-2030
• 8.4 QSR and restaurants - Market size and forecast 2025-2030
• 8.5 Education - Market size and forecast 2025-2030
• 8.6 Healthcare - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
• 9.2 Comparison by Component
• 9.3 Hardware - Market size and forecast 2025-2030
• 9.4 Software - Market size and forecast 2025-2030
• 9.5 Services - Market size and forecast 2025-2030
• 9.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

10 Market Segmentation by Technology

• 10.1 Market segments
• 10.2 Comparison by Technology
• 10.3 LCD or LED - Market size and forecast 2025-2030
• 10.4 Projection - Market size and forecast 2025-2030
• 10.5 OLED - Market size and forecast 2025-2030
• 10.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Indonesia - Market size and forecast 2025-2030
  • 12.4.6 Australia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • High growth of retail space
  • Increasing adoption of digital signage from various sectors
  • High growth of DOOH signage
• 13.2 Market challenges
  • Lack of content relevance and decrease in content diversity
  • Improper digital signage implementation
  • Cybersecurity issues in digital signage
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Introduction of SOC technology
  • Innovations in display technology
  • Big data analytics and AI in digital signage

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Acer Inc.
  • Acer Inc. - Overview
  • Acer Inc. - Business segments
  • Acer Inc. - Key news
  • Acer Inc. - Key offerings
  • Acer Inc. - Segment focus
  • SWOT
• 15.5 AUO Corp.
  • AUO Corp. - Overview
  • AUO Corp. - Business segments
  • AUO Corp. - Key news
  • AUO Corp. - Key offerings
  • AUO Corp. - Segment focus
  • SWOT
• 15.6 Barco NV
  • Barco NV - Overview
  • Barco NV - Business segments
  • Barco NV - Key news
  • Barco NV - Key offerings
  • Barco NV - Segment focus
  • SWOT
• 15.7 Dell Technologies Inc.
  • Dell Technologies Inc. - Overview
  • Dell Technologies Inc. - Business segments
  • Dell Technologies Inc. - Key news
  • Dell Technologies Inc. - Key offerings
  • Dell Technologies Inc. - Segment focus
  • SWOT
• 15.8 HP Inc.
  • HP Inc. - Overview
  • HP Inc. - Business segments
  • HP Inc. - Key news
  • HP Inc. - Key offerings
  • HP Inc. - Segment focus
  • SWOT
• 15.9 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 15.10 LG Electronics Inc.
  • LG Electronics Inc. - Overview
  • LG Electronics Inc. - Business segments
  • LG Electronics Inc. - Key offerings
  • LG Electronics Inc. - Segment focus
  • SWOT
• 15.11 Mitsubishi Electric Corp.
  • Mitsubishi Electric Corp. - Overview
  • Mitsubishi Electric Corp. - Business segments
  • Mitsubishi Electric Corp. - Key offerings
  • Mitsubishi Electric Corp. - Segment focus
  • SWOT
• 15.12 NEC Corp.
  • NEC Corp. - Overview
  • NEC Corp. - Business segments
  • NEC Corp. - Key news
  • NEC Corp. - Key offerings
  • NEC Corp. - Segment focus
  • SWOT
• 15.13 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 15.14 Planar Systems Inc.
  • Planar Systems Inc. - Overview
  • Planar Systems Inc. - Product / Service
  • Planar Systems Inc. - Key offerings
  • SWOT
• 15.15 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 15.16 Sharp Corp.
  • Sharp Corp. - Overview
  • Sharp Corp. - Business segments
  • Sharp Corp. - Key news
  • Sharp Corp. - Key offerings
  • Sharp Corp. - Segment focus
  • SWOT
• 15.17 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.18 Toshiba Corp.
  • Toshiba Corp. - Overview
  • Toshiba Corp. - Business segments
  • Toshiba Corp. - Key news
  • Toshiba Corp. - Key offerings
  • Toshiba Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations