2025-2029年全球零售与消费品市场人工智慧（AI）趋势

全球零售和消费品产业的人工智慧（AI）市场预计在2024年至2029年间成长348.633亿美元，预测期内复合年增长率（CAGR）为29.6%。本报告对全球零售和消费品行业的人工智慧市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约25家公司的供应商分析。

该报告对当前市场格局、最新趋势和驱动因素以及整体市场环境进行了最新分析，其驱动因素包括对高度个人化和改善客户体验的需求、对营运效率和供应链优化的迫切需求，以及数据的激增和人工智慧工具的普及。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究指出，生成式人工智慧在互动式商务和内容创作领域的广泛应用，是未来几年推动全球零售和消费品市场人工智慧成长的关键因素之一。此外，人工智慧与电脑视觉的融合，在建构智慧物理环境方面的应用，以及人工智慧在产品创新和品类优化方面的日益普及，预计也将为市场带来巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2024年市场规模
• 2024-2029年市场展望

第五章 市场规模表现

• 2019-2023年全球零售与消费品市场
• 零件细分市场分析 2019-2023
• 2019-2023年技术细分市场分析
• 应用细分市场分析 2019-2023
• 2019-2023年区域细分市场分析
• 2019-2023年国家细分市场分析

第六章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

7. 按组件进行市场细分

• 比较：按组件
• 软体
• 硬体
• 服务
• 按组件分類的市场机会

8. 按技术分類的市场细分

• 比较：按技术
• 机器学习（ML）和深度学习（DL）
• 预测分析与指示性分析
• 自然语言处理（NLP）
• 电脑视觉
• 人工智慧世代
• 按技术分類的市场机会

第九章 按应用进行市场细分

• 比较：透过应用
• 需求预测与库存管理
• 顾客体验与互动
• 定价和促销优化
• 其他的
• 按应用分類的市场机会

第十章 客户情况

第十一章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 土耳其
  • 以色列
• 各区域的市场机会

第十二章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十三章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十四章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Accenture PLC
• Amazon.com Inc.
• Capgemini Service SAS
• Cognizant Technology Solution
• Google LLC
• Infosys Ltd.
• Intel Corp.
• IBM Corp.
• Microsoft Corp.
• NVIDIA Corp.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Shopify Inc.

第十五章附录

The global AI in retail and consumer products market is forecasted to grow by USD 34863.3 mn during 2024-2029, accelerating at a CAGR of 29.6% during the forecast period. The report on the global AI in retail and consumer products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and enhanced customer experience, urgent need for operational efficiency and supply chain optimization, proliferation of data and democratization of AI tools.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI in retail and consumer products market is segmented as below:

By Component

• Software
• Hardware
• Services

By Technology

• ML and DL
• Predictive and prescriptive analytics
• NLP
• Computer vision
• Generative AI

By Application

• Demand forecasting and inventory management
• Customer experience and engagement
• Pricing and promotion optimization
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the proliferation of generative AI in conversational commerce and content creation as one of the prime reasons driving the global AI in retail and consumer products market growth during the next few years. Also, convergence of AI and computer vision to create intelligent physical environments and rise of AI in product innovation and assortment optimization will lead to sizable demand in the market.

The report on the global AI in retail and consumer products market covers the following areas:

• Global AI in retail and consumer products market sizing
• Global AI in retail and consumer products market forecast
• Global AI in retail and consumer products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in retail and consumer products market vendors that include Accenture PLC, Amazon.com Inc., BigCommerce Holdings Inc., C3.ai Inc., Capgemini Service SAS, Cognizant Technology Solution, Google LLC, Infosys Ltd., Intel Corp., IBM Corp., Microsoft Corp., NVIDIA Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Shopify Inc., Symphony Innovation LLC. Also, the global AI in retail and consumer products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI In Retail And Consumer Products Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Retail And Consumer Products Market 2019 - 2023 ($ million)
• 5.2 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.3 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Component

• 7.1 Market segments
• 7.2 Comparison by Component
• 7.3 Software - Market size and forecast 2024-2029
• 7.4 Hardware - Market size and forecast 2024-2029
• 7.5 Services - Market size and forecast 2024-2029
• 7.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

8 Market Segmentation by Technology

• 8.1 Market segments
• 8.2 Comparison by Technology
• 8.3 ML and DL - Market size and forecast 2024-2029
• 8.4 Predictive and prescriptive analytics - Market size and forecast 2024-2029
• 8.5 NLP - Market size and forecast 2024-2029
• 8.6 Computer vision - Market size and forecast 2024-2029
• 8.7 Generative AI - Market size and forecast 2024-2029
• 8.8 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Demand forecasting and inventory management - Market size and forecast 2024-2029
• 9.4 Customer experience and engagement - Market size and forecast 2024-2029
• 9.5 Pricing and promotion optimization - Market size and forecast 2024-2029
• 9.6 Others - Market size and forecast 2024-2029
• 9.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
  • 11.3.3 Mexico - Market size and forecast 2024-2029
• 11.4 APAC - Market size and forecast 2024-2029
  • 11.4.1 China - Market size and forecast 2024-2029
  • 11.4.2 India - Market size and forecast 2024-2029
  • 11.4.3 Japan - Market size and forecast 2024-2029
  • 11.4.4 South Korea - Market size and forecast 2024-2029
  • 11.4.5 Australia - Market size and forecast 2024-2029
  • 11.4.6 Indonesia - Market size and forecast 2024-2029
• 11.5 Europe - Market size and forecast 2024-2029
  • 11.5.1 Germany - Market size and forecast 2024-2029
  • 11.5.2 UK - Market size and forecast 2024-2029
  • 11.5.3 France - Market size and forecast 2024-2029
  • 11.5.4 Italy - Market size and forecast 2024-2029
  • 11.5.5 Spain - Market size and forecast 2024-2029
  • 11.5.6 The Netherlands - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
  • 11.6.3 Colombia - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 UAE - Market size and forecast 2024-2029
  • 11.7.2 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.3 South Africa - Market size and forecast 2024-2029
  • 11.7.4 Turkey - Market size and forecast 2024-2029
  • 11.7.5 Israel - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Imperative for hyper-personalization and enhanced customer experience
  • Urgent need for operational efficiency and supply chain optimization
  • Proliferation of data and democratization of AI tools
• 12.2 Market challenges
  • Data complexity, quality, and governance issues
  • Substantial implementation costs and ambiguous return on investment
  • Scarcity of specialized talent and burden of organizational change
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Proliferation of generative AI in conversational commerce and content creation
  • Convergence of AI and computer vision to create intelligent physical environments
  • Rise of AI in product innovation and assortment optimization

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Accenture PLC
  • Accenture PLC - Overview
  • Accenture PLC - Business segments
  • Accenture PLC - Key news
  • Accenture PLC - Key offerings
  • Accenture PLC - Segment focus
  • SWOT
• 14.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.6 Capgemini Service SAS
  • Capgemini Service SAS - Overview
  • Capgemini Service SAS - Business segments
  • Capgemini Service SAS - Key news
  • Capgemini Service SAS - Key offerings
  • Capgemini Service SAS - Segment focus
  • SWOT
• 14.7 Cognizant Technology Solution
  • Cognizant Technology Solution - Overview
  • Cognizant Technology Solution - Business segments
  • Cognizant Technology Solution - Key news
  • Cognizant Technology Solution - Key offerings
  • Cognizant Technology Solution - Segment focus
  • SWOT
• 14.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.9 Infosys Ltd.
  • Infosys Ltd. - Overview
  • Infosys Ltd. - Business segments
  • Infosys Ltd. - Key news
  • Infosys Ltd. - Key offerings
  • Infosys Ltd. - Segment focus
  • SWOT
• 14.10 Intel Corp.
  • Intel Corp. - Overview
  • Intel Corp. - Business segments
  • Intel Corp. - Key news
  • Intel Corp. - Key offerings
  • Intel Corp. - Segment focus
  • SWOT
• 14.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.12 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.13 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 14.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.15 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 14.17 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 14.18 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations