2026-2030年全球香水和香氛市场

预计从 2025 年到 2030 年，全球香水市场规模将成长 197.174 亿美元，预测期内复合年增长率为 5.5%。

本报告对全球香水市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家供应商的分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括社群媒体影响力的日益增强、全球可支配收入的增加以及对个人保健产品需求的成长。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

研究指出，消费者对天然和永续成分日益增长的需求是未来几年推动全球香水市场成长的关键因素之一。此外，香水包装和设计的创新，以及独立小众香水品牌的兴起，预计也将显着推动市场需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球香水和香氛市场
• 2020-2024年通路細項分析
• 类型细分市场分析 2020-2024
• 2020-2024年最终用户细分市场分析
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧正在推动全球香水和香氛市场的发展

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按分销管道进行市场区隔

• 比较：按分销管道
• 离线
• 在线的
• 按分销管道分類的市场机会

第九章 按类型分類的市场细分

• 比较：按类型
• 香味
• 香水
• 按类型分類的市场机会

第十章 按最终用户进行市场细分

• 比较：按最终用户
• 女士
• 男性
• 男女通用的
• 按最终用户分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Chanel Ltd.
• Coty Inc.
• Dolce and Gabbana Srl
• DSM Firmenich AG
• Giorgio Armani SpA
• Givaudan SA
• Hermes International SA
• International Flavors Inc.
• Kering SA
• Loreal SA
• LVMH Moet Hennessy
• PUIG SL
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Co. Inc.

第十六章附录

The global fragrance and perfume market is forecasted to grow by USD 19717.4 mn during 2025-2030, accelerating at a CAGR of 5.5% during the forecast period. The report on the global fragrance and perfume market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising influence of social media, increase in disposable income worldwide, rising demand for personal care products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global fragrance and perfume market is segmented as below:

By Distribution Channel

• Offline
• Online

By Type

• Fragrance
• Perfume

By End-User

• Women
• Men
• Unisex

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the growing demand for natural and sustainable ingredients as one of the prime reasons driving the global fragrance and perfume market growth during the next few years. Also, rising innovations in packaging and design of perfumes and rise in independent and niche perfume brands will lead to sizable demand in the market.

The report on the global fragrance and perfume market covers the following areas:

• Global fragrance and perfume market sizing
• Global fragrance and perfume market forecast
• Global fragrance and perfume market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global fragrance and perfume market vendors that include Chanel Ltd., Coty Inc., Dolce and Gabbana Srl, DSM Firmenich AG, Giorgio Armani SpA, Givaudan SA, Hermes International SA, International Flavors Inc., Interparfums Inc., Kering SA, Loreal SA, LVMH Moet Hennessy, PUIG S.L., Revlon Inc., Robertet SA, Shiseido Co. Ltd., Symrise Group, Takasago International Corp., The Estee Lauder Co. Inc., V Mane Fils. Also, the global fragrance and perfume market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Fragrance And Perfume Market 2020 - 2024
  • Historic Market Size - Data Table on Global Fragrance And Perfume Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Fragrance and Perfume Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Fragrance - Market size and forecast 2025-2030
• 9.4 Perfume - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Women - Market size and forecast 2025-2030
• 10.4 Men - Market size and forecast 2025-2030
• 10.5 Unisex - Market size and forecast 2025-2030
• 10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising influence of social media
  • Increase in disposable income worldwide
  • Rising demand for personal care products
• 13.2 Market challenges
  • Regulatory compliance and stringent restrictions regarding fragrance and perfume raw materials used
  • Disruption in online retail supply chains
  • Rising cost of natural ingredients used in fragrances and perfumes
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Growing demand for natural and sustainable ingredients
  • Rising innovations in packaging and design of perfumes
  • Rise in independent and niche perfume brands

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Chanel Ltd.
  • Chanel Ltd. - Overview
  • Chanel Ltd. - Product / Service
  • Chanel Ltd. - Key offerings
  • SWOT
• 15.5 Coty Inc.
  • Coty Inc. - Overview
  • Coty Inc. - Business segments
  • Coty Inc. - Key news
  • Coty Inc. - Key offerings
  • Coty Inc. - Segment focus
  • SWOT
• 15.6 Dolce and Gabbana Srl
  • Dolce and Gabbana Srl - Overview
  • Dolce and Gabbana Srl - Product / Service
  • Dolce and Gabbana Srl - Key offerings
  • SWOT
• 15.7 DSM Firmenich AG
  • DSM Firmenich AG - Overview
  • DSM Firmenich AG - Product / Service
  • DSM Firmenich AG - Key offerings
  • SWOT
• 15.8 Giorgio Armani SpA
  • Giorgio Armani SpA - Overview
  • Giorgio Armani SpA - Product / Service
  • Giorgio Armani SpA - Key offerings
  • SWOT
• 15.9 Givaudan SA
  • Givaudan SA - Overview
  • Givaudan SA - Business segments
  • Givaudan SA - Key news
  • Givaudan SA - Key offerings
  • Givaudan SA - Segment focus
  • SWOT
• 15.10 Hermes International SA
  • Hermes International SA - Overview
  • Hermes International SA - Business segments
  • Hermes International SA - Key news
  • Hermes International SA - Key offerings
  • Hermes International SA - Segment focus
  • SWOT
• 15.11 International Flavors Inc.
  • International Flavors Inc. - Overview
  • International Flavors Inc. - Business segments
  • International Flavors Inc. - Key news
  • International Flavors Inc. - Key offerings
  • International Flavors Inc. - Segment focus
  • SWOT
• 15.12 Kering SA
  • Kering SA - Overview
  • Kering SA - Business segments
  • Kering SA - Key news
  • Kering SA - Key offerings
  • Kering SA - Segment focus
  • SWOT
• 15.13 Loreal SA
  • Loreal SA - Overview
  • Loreal SA - Business segments
  • Loreal SA - Key news
  • Loreal SA - Key offerings
  • Loreal SA - Segment focus
  • SWOT
• 15.14 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.15 PUIG S.L.
  • PUIG S.L. - Overview
  • PUIG S.L. - Product / Service
  • PUIG S.L. - Key offerings
  • SWOT
• 15.16 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Product / Service
  • Revlon Inc. - Key offerings
  • SWOT
• 15.17 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
• 15.18 The Estee Lauder Co. Inc.
  • The Estee Lauder Co. Inc. - Overview
  • The Estee Lauder Co. Inc. - Business segments
  • The Estee Lauder Co. Inc. - Key news
  • The Estee Lauder Co. Inc. - Key offerings
  • The Estee Lauder Co. Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations