市场调查报告书
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1470603
AR/VR 显示市场:按技术、设备、显示技术、最终用户、应用划分 - 2024-2030 年全球预测AR/VR Display Market by Technology (AR, VR), Device (HMD, Hologram, HUD), Display Technology, End User, Application - Global Forecast 2024-2030 |
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预计2023年AR/VR显示市场规模为42亿美元,2024年预计将达49.3亿美元,2030年将达到133.7亿美元,复合年增长率为17.99%。
扩增实境(AR) 和虚拟实境 (VR) 是身临其境型技术,可让使用者体验另一种现实。 AR 将数位资讯迭加到现实世界元素上,而 VR 则屏蔽物理世界,创造一个完全身临其境的环境。这些技术利用 AR/VR 显示系统来提供互动式和视觉上引人注目的体验。从游戏到电子商务,这些技术的使用越来越多,刺激了对 AR/VR 显示器的需求。远距工作的兴起以及对虚拟协作工具的需求不断增长,特别是随着 COVID-19 大流行的进展,正在推动对 AR 和 VR 显示技术的需求。在零售和电子商务中,这些技术允许公司提供虚拟试用室和产品演示,以增强消费者的购物体验。然而,复杂的製造流程和与该设备相关的高成本阻碍了其发展。市场开拓正在努力透过开发具有成本效益的高品质显示技术来解决这些问题。随着技术的不断发展,我们可以期待更复杂的显示功能,包括改进的解析度、视角和整体可用性。未来几年,AR 和 VR 可用于基于模拟的培训、远距手术、患者护理、治疗等,展现出重新定义传统医疗实践的潜力。
主要市场统计 | |
---|---|
基准年[2023] | 42亿美元 |
预测年份 [2024] | 49.3亿美元 |
预测年份 [2030] | 133.7亿美元 |
复合年增长率(%) | 17.99% |
技术 以完全身临其境型显示器建构的 VR 技术迅速普及
AR技术利用数位科技增强物理世界,并将资讯和物件迭加到使用者对现实世界的看法上。 AR 显示器的重点在于,它们允许使用者在与数位内容互动时保持对实体环境的了解。 AR显示器可分为三种:抬头显示器(HUD)、手持显示器和空间显示器。每种显示器类型都有自己的优势,HUD 主要用于汽车和航空业、智慧型手机和平板电脑中的手持式显示器以及智慧眼镜和类似穿戴式装置中的空间显示器。另一方面,VR 技术将使用者完全置于数位环境中,将他们与实体世界分开。与 AR 显示器不同,VR 需要完全身临其境型的显示器,为使用者呈现 360 度的数位环境。市场上广泛使用的两种主要类型的 VR 显示器是头戴式显示器 (HMD) 和洞穴形自动化虚拟环境 (CAVE),它们是我们在研究和商业性环境中提供的流行的房间大小的 VR 体验。
设备:增加3D全像投资,强化AR/VR技术
全像图是先进数位现实的缩影,在从零售到医疗保健的广泛行业中具有潜力。清晰逼真的 AR/VR 显示对于成功的 3D 全息图投影至关重要。随着世界各地的公司开始提供全像图,对详细而清晰的 AR/VR 显示器的需求持续增长,这在未来带来了巨大的机会。抬头显示器(HUD) 可用于多种领域,包括国防和汽车领域,因为它们可以让操作员不受干扰地查看所需的资料。因此,对高解析度、高效AR/VR显示器的需求不可小觑。 HUD的使用正在稳步增加,特别是在汽车驾驶座系统和飞机中,预计未来几年市场价值将大幅上升。在投影机领域,AR/VR 显示器将透过提供动态的、以观众为中心的体验来影响电影、活动和教育产业。投影机AR/VR显示器不仅需要根据环境条件调整视觉质量,还需要调整失真和照度。这项功能是投影机的未来,并正在推动该领域的研究和发展。
显示技术:提升AR/VR应用液晶显示器的影像品质
数位光处理 (DLP) 技术利用复杂的微型镜子系统将影像投影到萤幕上。这些镜子具有像素感知能力,可以快速倾斜以产生明暗色调,从而产生出色的对比。该技术广泛应用于电影院投影和家庭剧院系统。在 AR/VR 领域,DLP 凭藉其强大的色彩精度和快速刷新率,有潜力提供快速、高解析度和高效的光学解决方案。液晶显示器 (LCD) 是一种广泛使用的显示技术,它使用夹在两片偏光片之间的液晶。液晶的排列是透过电子控制的,决定了通过的光量以形成影像。儘管 LCD 比其他解决方案更便宜,但它们可能会在响应速度和深黑色水平方面遇到困难,而这些是 AR/VR 领域沉浸感的重要因素。硅基液晶 (LCOS) 是一种反射技术,透过在硅晶片顶部分层液晶来调变光。它结合了 LCD 的高解析度与 DLP 的高对比度和平滑影像品质。然而,LCOS价格昂贵,限制了其在AR/VR市场的消费者使用。 MicroLED 显示器使用比传统 LED 小数千倍的极小 LED 来创建单独的像素元素。该技术因其提供卓越亮度、低能耗和长使用寿命的潜力而受到评估。有机发光二极体(OLED) 是一种革命性的显示技术,它使用有机材料薄膜,当电流通过时会发光。 OLED 提供卓越的对比度、鲜艳的色彩和快速的刷新率。由于其柔性和薄型,广泛应用于AR/VR显示器。
最终用户:AR/VR 显示器在航太和国防工业的广泛效用
在航太和国防工业中,AR/VR 显示器用于进阶模拟训练、维护、任务规划、危机管理等。为了支援这些复杂的操作,需要高品质、超逼真的显示器。汽车产业中的 AR/VR 显示器用于开发和测试新设计,重现安全驾驶的道路场景,并透过呈现车辆的完整数位视图来改善展示室中的客户体验。企业正在使用 AR/VR 显示器进行会议、建筑设计的 3D 视觉化和互动广告。需要高清互动式显示器来提供无缝的使用者体验。游戏、娱乐、网路购物、社交互动等方面,消费者对 AR/VR 显示器的需求很高。具有高响应时间和视觉保真度的显示器极大地提高了用户在这些应用程式中的沉浸感。 AR/VR显示器可用于教育领域,进行虚拟实地考察,更深入了解复杂学科,并激励学生学习。教育展示优先考虑互动性、易用性和安全措施。在能源领域,AR/VR 显示器有助于模拟危险工作、灾害管理、远端工人培训等。这里需要的是稳健性、准确性、即时更新和协作。在企业中,AR/VR显示在产品设计、人力资源开发、资料视觉化和虚拟协作空间中发挥重要作用。显示器必须具有进阶功能,能够实现与多个使用者的互动和安全的资料共用。医疗保健产业使用 AR/VR 显示器进行手术模拟、病患教育、疼痛管理和復健。对这些显示器的需求主要是由于准确的高解析度影像、触觉回馈以及遵守严格的医疗合规标准。
区域洞察
美洲,尤其是美国和加拿大,处于蓬勃发展的 AR/VR 显示器技术产业的前沿。该地区是技术创新中心,大型科技公司大力投资 AR/VR 研发。美洲占据了全球AR/VR显示器市场价值的主要份额,忽略了AR/VR显示器的大规模生产,特别是在游戏、医疗保健和军事领域。亚洲是全球AR/VR显示器市场成长最快的地区,尤其是中国、日本和韩国。亚洲电子企业纷纷进军AR/VR市场,推动显示器生产与使用场景的发展,稳定推动产业显着成长。尤其是日本和韩国,是 AR/VR 技术在旅游、娱乐和教育领域使用的主要投资者。欧洲是AR/VR显示器产业几家主要企业的所在地,为该产业的成长做出了巨大贡献。该地区的多家公司正在推出高解析度显示器,以满足 AR/VR 市场的需求。在中东和非洲,阿联酋和沙乌地阿拉伯等国家对 AR/VR 技术的兴趣日益浓厚,并持续进行投资。
FPNV定位矩阵
FPNV定位矩阵对于评估AR/VR显示市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对 AR/VR 显示市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.AR/VR显示市场的市场规模和预测是多少?
2.AR/VR显示市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3.AR/VR显示市场的技术趋势和法规结构是什么?
4.AR/VR显示市场主要厂商的市场占有率是多少?
5.进入AR/VR显示市场合适的形式和策略手段是什么?
[183 Pages Report] The AR/VR Display Market size was estimated at USD 4.20 billion in 2023 and expected to reach USD 4.93 billion in 2024, at a CAGR 17.99% to reach USD 13.37 billion by 2030.
Augmented reality (AR) and virtual reality (VR) are immersive technologies that allow users to experience a different reality. AR overlays digital information on real-world elements, whereas VR creates a completely immersive environment that shuts out the physical world. These technologies utilize AR/VR display systems to deliver interactive and visually compelling experiences. The increasing usage of these technologies in applications ranging from gaming to e-commerce has accelerated the demand for AR/VR displays. The rise of remote work and the increased need for virtual collaboration tools, particularly in the ongoing COVID-19 pandemic situation, has spurred the demand for AR and VR display technologies. In retail and e-commerce, these technologies have allowed businesses to offer virtual trial rooms, product demos, and enhance consumer shopping experiences. However, the complex manufacturing process and high cost associated with the device impede their development. Market players are working on developing quality display technologies that are also cost-effective to address these concerns. As technology continues to evolve, we can expect more display functionality sophistication, including resolution improvements, field of view, and overall user comfort. In the coming years, AR and VR can be utilized for simulation-based training, remote surgery, patient care, and therapeutic treatment, showcasing their potential to redefine traditional medical practices.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.20 billion |
Estimated Year [2024] | USD 4.93 billion |
Forecast Year [2030] | USD 13.37 billion |
CAGR (%) | 17.99% |
Technology: Exponential adoption of VR technologies built with fully immersive displays
AR technology combines the physical world with digital enhancements, overlaying information or objects onto the user's real-world view. The key aspect of the AR display is that it allows users to remain aware of the physical environment while interacting with digital content. AR displays can be categorized into three types: head-up displays (HUD), handheld displays, and Spatial Displays. Each display type has a unique strength, with HUDs being used primarily in automotive and aviation industries, handheld displays on smartphones and tablets, and spatial displays on smart glasses or similar wearables. On the other hand, VR technology positions users within a completely digital environment, disconnecting them from the physical world. Unlike AR display, VR requires a fully immersive display that presents a 360-degree digital surrounding to users. Two primary types of VR displays widely used in the market are head-mounted displays (HMDs) and cave automatic virtual environments (CAVE), which provide room-sized VR experiences, popular in research and commercial contexts.
Device: Rising investments in 3D holograms to enhance AR/VR technology
Holograms embody the epitome of advanced digital reality, with potential spanning industries from retail to healthcare. Crisp, realistic AR/VR displays are intrinsic to the successful execution of 3D holographic projections. As global companies enter to offer holograms, the requirement for detailed and clear AR/VR displays continues to soar, promising immense commercial opportunities in the future. Head-up displays (HUD) lend an advantage to multiple sectors, notably defense and automotive, by enabling operators to view essential data without distraction. Consequently, the necessity for high-resolution, efficient AR/VR displays cannot be undermined. The steady increase in the utilization of HUDs, particularly in car cockpit systems and aircraft, is expected to boost their market value significantly in the coming years. In the realm of projectors, AR/VR displays impact film, events, and education industries by providing a dynamic, viewer-centric experience. Aside from visual quality, AR/VR displays for projectors must facilitate coherent distortions and illuminations, contingent on environmental conditions. This functionality is the future of projectors and is thus fostering research and development in the sector.
Display Technology: Improved image quality of liquid crystal displays for AR/VR applications
Digital light processing (DLP) technology utilizes a complex system of small mirrors to project images onto a screen. These mirrors correspond to pixels and can rapidly tilt to produce either light or dark shades, yielding an excellent contrast ratio. This technology has been widely used in cinema projection and home theater systems. In AR/VR space, DLP has the potential to provide high-speed, high-resolution, and efficient optical solutions due to its robust color accuracy and fast refresh speeds. Liquid crystal display (LCD) is a pervasive display technology that employs liquid crystals sandwiched between two sheets of polarizing material. The crystals' alignment is controlled electronically, which determines the amount of light that passes through and creates the image. While being less expensive than other solutions, LCDs may struggle with response speed and deep black levels, factors that are critical to immersion in the AR/VR realm. Liquid crystal on silicon (LCOS) is a reflective technology that modulates light using liquid crystals layered over a silicon chip. It merges the high resolution of LCD with the high contrast and smooth image quality of DLP. However, LCOS can be more expensive, limiting its consumer application in the AR/VR market. Micro-LED displays involve the use of tiny LEDs, thousands of times smaller than conventional LEDs, to create the individual pixel elements. This technology is valued for its potential to deliver superior brightness, lower energy consumption, and increased longevity. Organic light-emitting diodes (OLED) are a revolutionary display technology that uses a thin film of organic material to produce light when subjected to an electric current. OLEDs offer superior contrast ratios, vibrant colors, and fast refresh rates. With the ability to be flexible and thin, they have found extensive use in AR/VR displays.
End-User: Extensive utility of AR/VR displays in aerospace & defense industries
In aerospace and defense industries, AR/VR displays are used for advanced simulation training, maintenance, planning for missions, and crisis management. High-quality, ultra-realistic displays are needed to accommodate the complexities inherent in these operations. AR/VR displays in automotive industries comprise the development and testing of new designs, recreating on-road scenarios for safe driving practices, and improving the customer experience in showrooms by presenting a complete digital view of cars. Businesses leverage AR/VR displays for meetings, 3D visualizations for architectural designs, and interactive advertising. They require high-definition, interactive displays that can deliver a seamless user experience. High consumer demand exists for AR/VR displays in gaming, entertainment, online shopping, and social interactions. Displays that excel in response time and visual fidelity can significantly improve the user's immersive experience in these applications. AR/VR displays are beneficial in education for conducting virtual field trips, in-depth learning of complex subjects, and enhancing student engagement. Displays for educational use prioritize interactivity, ease of use, and safety measures. In the energy sector, AR/VR displays assist in simulations for risky operations, disaster management, and training workers in remote locations. The need here centers on robustness, accuracy, and provision for real-time updates and collaboration. For enterprises, AR/VR displays play a crucial role in product design, personnel training, data visualization, and virtual collaboration spaces. Displays necessitate advanced features allowing multiple user interactions and secure data sharing. In the healthcare industry, AR/VR displays for surgical simulations, patient education, pain management, and rehabilitation. The demand for these displays is primarily for precise high-resolution images, haptic feedback, and adherence to stringent medical compliance standards.
Regional Insights
The Americas, particularly the United States and Canada, are at the forefront of the thriving AR/VR display technology industry. The region is a hub of innovation, owing to major tech companies investing heavily in AR/VR research & development. The Americas hold a major share of global market value in AR/VR displays and overlooks large-scale production of AR/VR displays, especially for the gaming, healthcare, and military sectors. Asia is the fastest-growing region in the global AR/VR display market, specifically China, Japan, and South Korea. Asian electronic companies have entered the AR/VR market, boosting the production and usage scenario of displays, and are steady contributors to the substantial growth of the industry. Particularly, Japan and South Korea are predominantly invested in using AR/VR technology in tourism, entertainment, and education. Europe is home to several key companies in the AR/VR display industry, contributing significantly to the industry's growth. The region encompasses several companies introducing high-resolution displays to cater to the demands of the AR/VR market. In the Middle East & Africa, there is an increasing level of interest and ongoing investments in AR/VR technology in countries such as the UAE and Saudi Arabia, portraying an immense need for displays.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the AR/VR Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AR/VR Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the AR/VR Display Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., AU Optronics Corp., Augmedics, Barco N.V., BOE Technology Group Co., Ltd., eMagin Corporation, Google LLC by Alphabet Inc., Holoeye Photonics AG, Innolux Corporation, Jasper Display Corp., Kopin Corporation, Kura Technologies, Lenovo Group Limited, LG Display Co., Ltd., Magic Leap, Inc., Meta Platforms, Inc., Mojo Vision, Niantic, Raontech, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sony Group Corporation, STMicroelectronics N.V., TCL Technology Group Corporation, TeamViewer, Virtual Realities, LLC, Vuzix Corporation, and Wave Optics Limited by Snap.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the AR/VR Display Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AR/VR Display Market?
3. What are the technology trends and regulatory frameworks in the AR/VR Display Market?
4. What is the market share of the leading vendors in the AR/VR Display Market?
5. Which modes and strategic moves are suitable for entering the AR/VR Display Market?