市场调查报告书
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线上调查软体市场:按行业划分 - 2024-2030 年全球预测Online Survey Software Market by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2024-2030 |
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预计2023年线上调查软体市场规模为66.6亿美元,预计2024年将达73.5亿美元,2030年将达到143.1亿美元,复合年增长率为11.54%。
线上调查软体是一种允许个人和组织透过网路创建、进行和分析调查的工具。此数位平台提供各种问题类型和调查设计,可根据您的研究需求进行客製化,从而促进目标受访者的资料收集。这些工具旨在有效地收集目标受众的资料和回馈,用于多种用途,包括市场研究、客户满意度评级、员工敬业度和学术研究。线上研究工具涵盖全球,并提供即时结果和分析,支持跨文化和国际研究宣传活动。由于对业务决策的即时资料分析和反馈的需求迅速增长以及云端基础的服务的快速普及,线上调查软体的使用正在增长。此外,在竞争激烈的环境中,客户体验和客户维繫的重要性日益增加,这推动了对线上调查软体的需求。然而,资料隐私问题、遵守世界各地各种法规的复杂性以及来自许多现有平台的激烈竞争是限制线上调查软体采用的因素。也就是说,使用机器学习演算法持续开发高阶资料分析功能将实现预测洞察。
主要市场统计 | |
---|---|
基准年[2023] | 66.6亿美元 |
预测年份 [2024] | 73.5亿美元 |
预测年份 [2030] | 143.1亿美元 |
复合年增长率(%) | 11.54% |
产业:消费品和零售业线上调查软体使用率较高
航太和国防工业需要线上调查软体,重点关注安全性和遵守监管标准。在航太和国防工业中,调查重点在于高度监管环境中的产品回馈、供应链管理和员工满意度。汽车和运输业受益于可以处理复杂的物流和客户体验回馈的调查软体。这些调查包括经销商评级、产品安全回馈、运输服务评级等。银行、金融服务和保险业重视具有高级安全性且符合金融法规的调查软体。调查通常着重于客户满意度、法规遵循回馈和风险评估。建筑、建造和房地产行业使用线上调查来进行计划回馈、客户满意度和市场分析。首选易于使用的介面,以适应不同技术素养程度的受访者。消费品和零售公司优先考虑在市场研究、品牌追踪和消费行为分析方面表现出色的研究软体。具有高级分析和全通路分销功能的平台是首选。教育机构需要课程评估、校友回馈和教育研究的研究工具。为教育机构提供折扣和简单介面的平台是首选。在能源和公共产业领域,调查软体必须确保和支援环境合规性。我们也经常调查基础设施项目回馈和消费者满意度。政府和公共部门正在寻找能够接触广泛受众并促进公民参与的研究解决方案。医疗保健和生命科学领域的研究重点是病患体验、临床研究和健康标准合规性。资讯科技公司利用调查来获取产品回馈、IT 服务管理和员工敬业度。优先考虑能够与其他技术平台整合并提供即时分析的工具。製造公司依靠线上调查软体进行品管、供应商评估和流程优化。製造商更喜欢提供供应链可见性和即时回馈的平台。媒体和娱乐产业需要研究平台来衡量民调、受众参与和内容偏好。电信业者需要调查软体来进行网路服务回馈、产品开发洞察和客户忠诚度评估。旅游和酒店业受益于衡量客户满意度、服务品质和旅行后回馈的调查工具。旅行和旅游业更喜欢具有快速反馈循环和可自订调查品牌的平台。
区域洞察
美洲是一个快速发展的新兴市场,其驱动力是重视消费者回馈和资料主导决策的文化。需求由不断寻求改善客户体验的各个行业推动,包括医疗保健、零售和高科技行业。最近的投资主要集中在人工智慧整合上,以实现更聪明的调查,高级分析专利申请也反映了这一趋势。法律规章合规已成为欧盟 (EU) 线上调查软体的首要任务,影响优先考虑资料安全的买家的行为。欧洲、中东和非洲的供应商正在投资提供适合行动装置的设计和多语言支援的解决方案,以服务不同的人群。中东和非洲是新兴的线上调查软体市场,数位转型正在加速。在非洲,不断上升的行动普及使得行动优先的研究解决方案特别有吸引力,因为企业寻求获得广泛地区的消费者洞察。在亚太地区,人们非常注重将线上调查与社群媒体平台结合,这表明了一种更互动和社会化调查方法的趋势。庞大的人口和互联网使用的快速增长表明了对具有成本效益和可扩展解决方案的需求,特别是对于寻求扩大业务范围的新兴企业和本地企业。
FPNV定位矩阵
FPNV定位矩阵对于评估线上调查软体市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可对线上调查软体市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的见解。
1. 线上调查软体市场的市场规模和预测是多少?
2.在线上调查软体市场的预测期内,我们应该考虑投资哪些产品和应用程式?
3.在线上调查软体市场的技术趋势和法规结构是什么?
4.在线调查软体市场主要供应商的市场占有率是多少?
5. 进入线上调查软体市场适合的形式和策略手段是什么?
[181 Pages Report] The Online Survey Software Market size was estimated at USD 6.66 billion in 2023 and expected to reach USD 7.35 billion in 2024, at a CAGR 11.54% to reach USD 14.31 billion by 2030.
Online survey software is a tool that allows individuals and organizations to create, conduct, and analyze surveys over the Internet. This digital platform facilitates data collection from targeted respondents by providing a range of question types and survey designs that can be customized per the research needs. These tools are designed to collect data and feedback efficiently from a targeted audience for various applications such as market research, customer satisfaction assessment, employee engagement, and academic research. The reach of online survey tools spans globally, enabling cross-cultural and international survey campaigns with instantaneous results and analytics. The surge in demand for real-time data analytics and feedback for business decision-making and the rapid adoption of cloud-based services has expanded the usage of online survey software. In addition, the growing importance of customer experience and retention in competitive business environments has promoted the need for online survey software. However, data privacy concerns, the complexity of adhering to different regulations worldwide, and high competition from many existing platforms can limit the adoption of online survey software. Nevertheless, the ongoing development advanced data analysis features using machine learning algorithms for predictive insights.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.66 billion |
Estimated Year [2024] | USD 7.35 billion |
Forecast Year [2030] | USD 14.31 billion |
CAGR (%) | 11.54% |
Industry: Significant usage of online survey software in consumer goods and retail industry
The aerospace and defense industry requires online survey software that emphasizes security and compliance with regulatory standards. Surveys focus on product feedback, supply chain management, and employee satisfaction within highly regulated environments for the aerospace and defense industry. Automotive and transportation industries benefit from survey software that can handle complex logistics and customer experience feedback. These surveys may include dealer evaluations, product safety feedback, and transportation service assessments. Banking, financial services & insurance sector values survey software with high levels of security and adherence to financial regulations. Surveys often focus on customer satisfaction, regulatory compliance feedback, and risk assessment. Building, construction, and real estate sectors use online surveys for project feedback, client satisfaction, and market analysis. The preference is for user-friendly interfaces that accommodate respondents of varying tech literacy. Consumer goods and retail companies prioritize survey software that excels in market research, brand tracking, and consumer behavior analysis. Preference leans towards platforms with advanced analytics and omnichannel distribution capabilities. Educational institutions require survey tools for course evaluations, alumni feedback, and educational research. Platforms offering educational discounts and simple interfaces for academic users are preferred. For energy and utilities, survey software must secure and support environmental compliance. Surveys often cover infrastructure planning feedback and consumer satisfaction. The government and public sector demand survey solutions catering to broad demographics and enabling civic engagement. Surveys in the healthcare and life sciences focus on patient experience, clinical research, and compliance with health standards. Information technology companies utilize surveys for product feedback, IT service management, and employee engagement. Preference is towards tools that can integrate with other tech platforms and provide real-time analytics. The manufacturing sector uses online survey software for quality control, supplier evaluations, and process optimization. Manufacturers prefer platforms with capabilities for supply chain visualization and real-time feedback implementation. Media and entertainment industries seek survey platforms that gauge public opinion, audience engagement, and content preferences. Telecommunication companies require survey software for network service feedback, product development insights, and customer loyalty assessment. Travel and hospitality benefit from survey tools that measure customer satisfaction, service quality, and post-travel feedback. The travel and tourism industry prefers platforms with quick feedback loops and customizable survey branding.
Regional Insights
The Americas represents a rapidly developing online survey software market driven by a culture that heavily emphasizes consumer feedback and data-driven decision-making. The demand is propelled by various sectors, including healthcare, retail, and tech industries, continually seeking to enhance customer experience. Latest investments are pouring into AI integration for smarter surveys, and patent filings for advanced analytics echo this trend. Across the European Union, regulatory compliance has become paramount for online survey software, influencing buyer behavior to prioritize data security. Vendors in the EMEA region are investing in solutions that offer mobile-responsive designs and multilingual support to accommodate the diverse population. The Middle East and Africa present an emerging online survey software market with accelerated digital transformation. In Africa, rising mobile penetration has made mobile-first survey solutions particularly attractive as firms seek to access consumer insights across widespread geographic areas. The Asia-Pacific highlights its focus on integrating online surveys with social media platforms, indicating a trend towards more interactive and socially inclined survey methods. The vast population and surging internet usage show a demand for cost-effective and scalable solutions, particularly for startups and local businesses looking to expand their reach.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Online Survey Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Online Survey Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Online Survey Software Market, highlighting leading vendors and their innovative profiles. These include Alchemer, LLC, Birdeye Inc., Campaign Monitor by Marigold, Cisco Systems, Inc., Dobility, Inc., FORM, Inc., Forsta Group, Google LLC by Alphabet Inc., Inqwise, JotForm Inc., Medallia, Inc., Nextiva, Inc., Nicereply, NIPO, Qualaroo, Inc., Qualtrics International Inc., QuestionPro Inc., Sogolytics, Surveylegend, SurveySparrow Inc., Toluna, Inc., Typeform S.L., UNICOM Systems, Inc., WorkTango Inc., and Zoho Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Online Survey Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Online Survey Software Market?
3. What are the technology trends and regulatory frameworks in the Online Survey Software Market?
4. What is the market share of the leading vendors in the Online Survey Software Market?
5. Which modes and strategic moves are suitable for entering the Online Survey Software Market?