市场调查报告书
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位置分析市场:按组件、位置类型和应用划分 - 2024-2030 年全球预测Location Analytics Market by Component (Services, Solutions), Location Type (Indoor, Outdoor), Application - Global Forecast 2024-2030 |
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预计2023年位置分析市场规模为204.1亿美元,2024年将达229.5亿美元,2030年将达475亿美元,复合年增长率为12.82%。
位置分析市场是指对特定地理边界内的潜在或现有消费群组进行结构化、系统性的评估和了解。位置分析市场涵盖透过严格分析基于位置的资料获得的所有资料主导的消费者行为、需求、偏好和趋势洞察。分析工具和空间资料的使用增加导致位置分析解决方案的采用增加。对地理预测分析日益增长的需求极大地满足了市场需求。灾害管理应用中越来越多地采用位置分析技术也推动了对位置分析解决方案的需求。然而,高昂的初始实施成本可能会限制位置分析解决方案的市场采用。与位置分析解决方案相关的法律问题和资料隐私问题是市场成长的一个问题。此外,越来越多地采用社交媒体来客户参与,以及蓬勃发展的汽车生产和小客车销售可能会在未来几年吸引巨大的成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 204.1亿美元 |
预测年份 [2024] | 229.5亿美元 |
预测年份 [2030] | 475亿美元 |
复合年增长率(%) | 12.82% |
位置分析服务对于解决组件问题的重要性日益增加
託管位置分析服务为企业提供分析和解释地理资料所需的技术进步和专业能力。託管位置分析服务使企业能够专注于核心业务目标,服务供应商可以管理日常事务、减少系统中断并降低成本。在位置分析领域,我们的咨询服务可以帮助您确定收集、分析和利用地理资料的正确工具和技术。我们的实施和整合服务提供无缝的系统集成,确保所有企业商业智慧网路组件有效地通讯和同步。培训服务旨在帮助您公司的员工正确使用位置分析工具。支援和维护服务包括故障排除、软体更新、系统审核、问题报告等,以确保您公司的位置分析系统始终平稳且有效率地运作。资料整合和 ETL(提取、转换、载入)对于位置分析市场至关重要,可整合、转换和协调不同来源的资料以进行高效分析。地理编码将地址等位置资讯转换为地理座标,并在地图上可视化资料,以帮助企业定位客户、分析地理趋势并更好地为本地商务策略提供信息,使您能够根据情况做出决策。彙报和视觉化工具对于以易于理解的格式显示复杂的地理空间资讯并帮助您更好地了解资料格局至关重要。
位置类型:扩大户外位置分析解决方案的使用
室内位置分析包括对购物中心、机场和办公大楼等封闭空间内活动的资料进行收集、分析和解释。室内位置分析对于了解消费行为、优化布局设计和增强寻路解决方案特别有用。室内定位系统使用 Wi-Fi、信标和近场通讯(NFC) 等技术收集资料。户外位置分析涉及对从城市空间、公园和户外商店等开放环境中收集的资料进行分析。户外位置分析对于城市规划者、交通部门和企业来说是一个强大的工具,可以帮助他们了解并改善公民与户外空间的互动。 GPS、地理围栏和卫星影像等技术主要用于收集室外位置资讯。
位置分析在应用程式风险管理的新应用
位置分析在改善客户体验方面发挥关键作用,因为了解地理行为和趋势有助于组织创建更个人化的互动。在紧急情况和应变管理中,位置分析可以极大地帮助基于位置的危机追踪和响应,以製定危急情况下的响应策略。远端监控是位置分析的一个领域,是一种允许从远端或远端位置即时观察和管理资产和营运的技术策略。远端监控工具利用地理资讯系统 (GIS) 技术、GPS 和其他位置感测设备来持续追踪分布在各个地理区域的资产的位置和状况。风险管理是应用位置分析来识别和减轻与地理限制相关的潜在威胁。透过研究地理区域及其相关的人口统计数据,可以使用位置分析来识别潜在市场、竞争对手和客户群体,从而显着优化销售和行销宣传活动。位置分析对于有效的供应链规划和优化至关重要,因为它支援路线优化、仓库选址和库存管理,以最大程度地减少物流运营中的干扰并降低风险。
区域洞察
由于军事和国防部门投资增加,美洲地区拥有高度发展的基础设施来采用位置分析解决方案。主要企业的存在也促进了美洲地区市场的成长。由于网路普及、行动装置使用率和高科技新兴企业投资的增加,欧洲地区数位技术的采用正在显着增加。对基础设施计划的投资,特别是在中东和非洲的基础设施项目,提高了物流能力,促进了欧洲、中东和非洲地区的市场成长。在包括中国、印度和日本在内的亚洲主要国家,不断发展的都市化和智慧城市倡议正在推动亚太地区市场需求的扩大。政府和私人公司正在投资巨量资料分析、物联网 (IoT) 和位置智慧平台,进一步推动亚太地区的市场成长。
FPNV定位矩阵
FPNV 定位矩阵对于评估位置分析市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对位置分析市场中供应商的当前状态进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 位置分析市场的市场规模与预测是多少?
2.在位置分析市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3. 位置分析市场的技术趋势和法规结构是什么?
4.位置分析市场主要厂商的市场占有率为何?
5. 进入位置分析市场的适当型态和策略手段是什么?
[181 Pages Report] The Location Analytics Market size was estimated at USD 20.41 billion in 2023 and expected to reach USD 22.95 billion in 2024, at a CAGR 12.82% to reach USD 47.50 billion by 2030.
Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 20.41 billion |
Estimated Year [2024] | USD 22.95 billion |
Forecast Year [2030] | USD 47.50 billion |
CAGR (%) | 12.82% |
Component: Growing significance of location analytics services in challenging business environment
Managed location analytics services provide companies with technological advancements and professional prowess needed to analyze and interpret geographical data. The managed location analytics services enable businesses to focus on core business goals while the service provider contains daily routines, reduces system outages, and saves costs. In the arena of location analytics, consulting services help businesses identify the right tools and techniques for collecting, analyzing, and using geographic data. Deployment and integration services provide seamless systems integration, ensuring that all company's business intelligence network components can communicate and synchronize effectively. Training services are designed to ensure that a company's staff can appropriately use location analytics tools. Support and maintenance services include troubleshooting, software updates, system audits, and reporting issues to ensure that a company's location analytics systems run smoothly and efficiently at all times. Data Integration and ETL (Extract, Transform, Load) are crucial in the location analytics market as they allow data from disparate sources to be consolidated, transformed and harmonizing them for efficient analysis. Geocoding transforms location descriptions, such as addresses, into geographic coordinates to visualize data on maps, enabling businesses to pinpoint customer locations, analyze geographical trends, and make informed decisions on regional business strategies. Reporting & visualization tools are vital for presenting complex geospatial information in a readily digestible format to facilitate a deeper comprehension of the data landscape, allowing companies to monitor patterns, track developments, and identify areas of opportunity and risk more effectively.
Location Type: Increasing utilization of location analytics solutions for outdoor use
Indoor location analytics encompasses the collection, analysis, and interpretation of data derived from activities within enclosed spaces such as shopping malls, airports, and office buildings. Indoor location analytics is particularly useful for understanding consumer behavior, optimizing layout designs, and enhancing wayfinding solutions. Indoor positioning systems often rely on technologies like Wi-Fi, beacons, and near-field communication (NFC) to gather data. Outdoor location analytics deals with the analysis of data collected from open environments which include urban spaces, parks, and outdoor retail areas. Outdoor location analytics are powerful tools for urban planners, transportation authorities, and businesses looking to understand and improve the public's interaction with outdoor spaces. Technologies such as GPS, geofencing, and satellite imagery are predominantly used to gather outdoor locational data.
Application: Emerging applications of location analytics in risk management
Location analytics plays a pivotal role in improving customer experience as it helps organizations to create more personalized interactions by understanding geographic behavior and trends. Emergency and response management relies heavily on location analytics to track and handle crises using location-based data to strategize their response in critical, time-sensitive situations. Remote monitoring, within the realm of location analytics, is a technological strategy that enables organizations to observe and manage assets and operations in real-time from a remote or distant location. Remote monitoring tools leverage Geographic Information System (GIS) technology, GPS, and other location-sensing devices to continuously track the position and condition of assets distributed across various geographical areas. Risk management is an application of location analytics that identifies and mitigates potential threats associated with geographical constraints. Sales and marketing campaigns can be significantly optimized using location analytics in identifying potential markets, competitors, and customer segments by studying geographic areas and their associated demographics. Location analytics is essential for effective supply chain planning and optimization as it aids in route optimization, warehouse location identification, and inventory management to minimize disruptions and mitigate risks in logistic operations.
Regional Insights
The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location Analytics Market?
3. What are the technology trends and regulatory frameworks in the Location Analytics Market?
4. What is the market share of the leading vendors in the Location Analytics Market?
5. Which modes and strategic moves are suitable for entering the Location Analytics Market?