市场调查报告书
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1470638
电动剃刀市场:按产品、性别和分销管道划分 - 2024-2030 年全球预测Electric Shavers Market by Product (Foil Shaver, Rotary Shaver), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年电动剃刀市场规模为74.6亿美元,预计2024年将达78.8亿美元,2030年将达到110.4亿美元,复合年增长率为5.74%。
电动剃刀市场包括製造、分销和销售各种用于去除身体各部位毛髮的电动刮鬍设备。这些设备使用由可充电电池或直接电气连接供电的振动或旋转刀片,提供舒适、顺畅的剃须体验。主要最终用户包括个人消费者、专业理髮师和美容院。人们对个人美容和随身美容产品的认识不断提高正在推动市场成长。此外,随着电子商务平台的出现,现在可以以具有竞争力的价格轻鬆获得各种电动剃刀选项和配件。
主要市场统计 | |
---|---|
基准年[2023] | 74.6亿美元 |
预测年份 [2024] | 78.8亿美元 |
预测年份 [2030] | 110.4亿美元 |
复合年增长率(%) | 5.74% |
然而,限制和挑战正在影响市场的成长,例如高昂的产品成本阻碍了消费者购买电动剃刀而不是传统刮鬍刀。低价假冒剃须产品的存在也会影响品牌声誉和客户对现有企业的信任。该市场的机会包括款式技术的快速进步、减少维护和易于维护,以满足基于皮肤类型和脸部毛髮厚度的不同消费者需求。使用永续材料开发环保产品预计将吸引具有环保意识的客户。此外,研发投资带来了先进技术,例如整合智慧设备以实现个人化例程和最大限度地减少维护需求的自清洁机制,从而创造重大成长机会。
产品对可处理浓密毛髮的旋转剃刀的需求不断增长
铝箔刮鬍刀使用一层薄薄的穿孔金属(通常是不銹钢)来覆盖振动刀片。当您在皮肤上移动剃刀时,毛髮会进入孔并被下刀片切割。铝箔剃须刀适合皮肤敏感、毛髮细小的人士以及喜欢贴面剃须的人士。旋转剃刀由圆形旋转刀片组成,刀片上覆盖着一个保护帽,当头髮与皮肤接触时,它会将头髮抬起并剪掉。这种设计可以让您有效地剃除下巴和颈部等脸部轮廓。旋转式刮鬍刀非常适合毛髮粗糙或浓密的人,或是喜欢刮鬍子时间较长的人。根据您的需求,铝箔刮鬍刀和旋转刮鬍刀各有优势。
性别 女性和男性对高效能除毛电动剃刀的采用率
女士电动剃刀特别注重最大限度地减少对敏感区域的刺激,并温和地去除娇嫩皮肤的毛髮。这是一种对娇嫩皮肤温和的除毛治疗,可最大程度地减少对特别敏感区域的刺激。男士电动剃刀优先去除粗糙的脸部毛髮,同时保持日常使用的舒适度。男士想要贴面刮鬍、适应不同脸部毛髮长度的多功能性、易于护理、多向刮鬍刀头、自锐刀片和精密修剪器。专注于女性的电动剃刀优先考虑对皮肤友善的除毛,而专注于男性的电动剃刀则优先考虑剃除粗糙的脸部毛髮,而不影响刮鬍子的舒适度或效果。
分销通路:优势凸显网上零售偏好增加
线下零售包括实体店,如百货公司、超级市场、个人护理店和电子产品量贩店。这些实体店提供便利,并由训练有素的销售人员为客户提供个人化的关注,以满足他们的需求。线下零售子类别是专门为专业理髮师和美容师提供产品的沙龙用品供应商。线上零售包括电子商务平台、区域网站和直接面向消费者的销售。该管道迎合了优先考虑便利性、价格比较、多种选择、折扣和价值的客户。线下和线上通路的选择取决于消费者在选择电动剃刀时的偏好。製造商正在策略性地在这两个管道中建立业务,以最大限度地覆盖全球多元化的消费者群体。
区域洞察
在美洲,技术进步正在对消费者的决策产生重大影响,他们的偏好倾向于湿/干剃须功能和高效电池寿命等功能。研发投资不断增加,以满足特定客户的需求,例如敏感肌肤或鬍鬚生长。在欧洲,德国、法国、义大利、西班牙和英国等国家的消费者优先考虑方便耐用的优质高级产品。该地区最近的创新重点是使用环保材料进行製造,并透过人体工学设计提高可用性。在中东市场,由于男性可支配收入水准的上升和都市化趋势,对美容产品的需求正在增加。该地区的消费者更喜欢注重品质和性能的精緻设计。随着都市化的快速发展和中产阶级的崛起,非洲市场为电动剃刀製造商提供了开拓的潜力。线上零售平台的激增大大增加了整个非洲大陆获得美容产品的机会。主要企业瞄准这些市场,推出价格实惠的电动剃刀,满足非洲消费者的需求。亚太地区包括中国、日本和印度,可支配收入的增加和年轻人对整装仪容的日益关注推动了这些地区的需求。在中国,本土品牌对研发投入向国际知名老字型大小企业发起挑战,而日本消费者则优先考虑品质和创新,导致技术先进的电动剃刀。
FPNV定位矩阵
FPNV定位矩阵对于评估电动剃刀市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对电动剃刀市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.电动剃刀市场的市场规模与预测是多少?
2.电动剃刀市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.电动剃刀市场的技术趋势和法规结构是什么?
4.电动剃刀市场主要厂商的市场占有率是多少?
5.进入电动剃刀市场适合的形式和策略手段是什么?
[192 Pages Report] The Electric Shavers Market size was estimated at USD 7.46 billion in 2023 and expected to reach USD 7.88 billion in 2024, at a CAGR 5.74% to reach USD 11.04 billion by 2030.
The electric shavers market encompasses producing, distributing, and selling various electric shaving devices designed for hair removal from different body parts. These devices provide a comfortable and smooth shaving experience using oscillating or rotating blades powered by rechargeable batteries or direct electrical connections. Primary end-users include individual consumers, professional barbers, and beauty salons. Growing awareness of personal grooming and rising awareness about on-the-go grooming products fuel the market growth. Furthermore, the emergence of e-commerce platforms has facilitated easy access to a vast range of electric shaver options and accessories at competitive prices.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.46 billion |
Estimated Year [2024] | USD 7.88 billion |
Forecast Year [2030] | USD 11.04 billion |
CAGR (%) | 5.74% |
However, limitations and challenges affect market growth, including high product costs that might deter consumers from purchasing electric shavers over traditional razors. The presence of counterfeit shaving products at lower prices also impacts brand reputation and customer trust in established players. Opportunities within this market include rapid technological advancements in style, reduced maintenance, and easy-to-maintain catering to diverse consumer needs based on skin types or facial hair density. Developing eco-friendly products using sustainable materials is expected to attract environmentally conscious customers. Additionally, investments in research and development lead to advanced technologies such as smart device integration for personalized routines or self-cleaning mechanisms that minimize maintenance requirements, creating significant growth opportunities.
Product: Growing demand for Rotary shavers for handling thicker hair growth patterns
A foil shaver uses a thin layer of metal, typically stainless steel, perforated with holes that cover oscillating blades. As the shaver is moved across the skin, hairs enter the holes and are cut by the blades beneath. Foil shavers are ideal for people with sensitive skin, fine hair, or who prefer a close shave. Rotary shavers consist of circular spinning blades covered by protective caps that lift and cut hairs as they contact the skin. This design allows efficient shaving around facial contours such as the chin and neck. Rotary shavers are best suited for individuals with coarse or thick hair growth patterns or who prefer a longer time between shaves. Both foil and rotary shavers have their advantages depending on individual needs.
Gender: Adoption of electric shavers by female and male for efficient hair removal
Female electric shavers focus on gentle hair removal for delicate skin with minimal irritation, especially in sensitive areas. Advanced features include pivoting heads that adapt to body contours and hypoallergenic blades that reduce redness. Male electric shavers prioritize handling coarse facial hair while maintaining comfort during daily use. Men seek close shaves, versatility for various facial hair lengths, ease of maintenance, multi-directional shaving heads, self-sharpening blades, and precision trimmers. Female-focused electric shavers emphasize gentle hair removal, while male counterparts prioritize close shaves for coarse facial hair without compromising comfort or effectiveness.
Distribution Channel: Increasing preference for online retail due to its advantages
Offline retail comprises brick-and-mortar stores such as department stores, supermarkets, specialty personal care stores, and electronics retailers. These physical stores offer convenience and personalized assistance from trained sales personnel for need-based customers. A subcategory within offline retail is salon equipment suppliers catering to professional barbers and hairdressers with specialized products. Online retail includes e-commerce platforms, regional websites, and direct-to-consumer. This channel caters to customers prioritizing convenience, price comparison, variety of options, discounts, and deals. The choice between offline and online channels depends on consumer preferences when selecting electric shavers. Manufacturers are strategically establishing their presence in both channels to maximize reach among diverse global consumer segments.
Regional Insights
In the Americas, technological advancements have greatly impacted consumer decisions, with preferences leaning towards features such as wet/dry shaving capabilities and efficient battery life. Research and development investments targeted at specific customer needs, such as sensitive skin or heavy beard growth, are rising. In Europe, Consumers across countries such as Germany, France, Italy, Spain, and the UK prioritize high-quality premium products offering convenience and durability. Recent innovations in this region focus on environmentally friendly materials for manufacturing electric shavers and enhancing user experience through ergonomic designs. The Middle Eastern market exhibits a growing demand for grooming products due to rising disposable income levels and urbanization trends among men. Consumers favor sophisticated designs emphasizing quality performance in this region. Due to rapid urbanization and an emerging middle-class population, African markets present untapped potential for electric shaver manufacturers. The surge of online retail platforms has significantly increased access to grooming products across the continent. Key players target these markets with affordable electric shavers catering to African consumers' needs. In the Asia Pacific region, countries include China, Japan, and India, where increasing disposable income alongside a growing focus on personal grooming among younger populations primarily drives demand. In China, R&D investment has resulted in local brands challenging well-established international players, while Japanese customers prioritize quality and innovation, leading to higher adoption rates for technologically advanced electric shavers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Electric Shavers Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Electric Shavers Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Electric Shavers Market, highlighting leading vendors and their innovative profiles. These include Andis Company, Braun GmbH, Conair Corporation, Gillette Company, Havells India Ltd., Helen Of Troy Limited, Izumi Products Company, Koninklijke Philips N.V., MANGROOMER, Panasonic Corporation, Procter & Gamble Company, Skull Shaver India Pvt. Ltd., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, and Yuyao Weifeng Electrical Appliance Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Electric Shavers Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Electric Shavers Market?
3. What are the technology trends and regulatory frameworks in the Electric Shavers Market?
4. What is the market share of the leading vendors in the Electric Shavers Market?
5. Which modes and strategic moves are suitable for entering the Electric Shavers Market?