市场调查报告书
商品编码
1471036
微波炉市场:按类型、结构、分销管道、应用分类 - 2024-2030 年全球预测Microwave Oven Market by Type (Convection Microwave Oven, Grill Microwave Oven, Solo Microwave Oven), Structure (Built-in, Countertop), Distribution Channel, Application - Global Forecast 2024-2030 |
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预计2023年微波炉市场规模为102.4亿美元,预计2024年将达到108.2亿美元,2030年将达到151.7亿美元,复合年增长率为5.77%。
微波炉是高效、多功能的厨房用具,其快速、安全地烹饪、重新加热和解冻食品的能力使其成为现代家庭的重要组成部分。它的工作原理是磁控管产生电磁辐射,产生高频微波,穿透食品并有效搅拌水分子。这个过程透过使水分子相互快速振动来产生热量,从内到外烹饪食品。自定节奏生活方式的兴起增加了对快速、方便的烹饪解决方案的需求。微波炉透过提供高效的烹饪选项来满足这一需求,这些选项可以节省时间而不影响食品品质。然而,与炉灶、烤箱等传统烹调器具相比,微波炉由于其容量有限,无法用于大规模烹饪。然而,随着消费者健康意识的增强,人们对具有蒸汽烹饪、烧烤、气炸锅等功能的微波炉越来越感兴趣,为微波炉市场创造了利润丰厚的机会。
主要市场统计 | |
---|---|
基准年[2023] | 102.4亿美元 |
预测年份 [2024] | 108.2亿美元 |
预测年份 [2030] | 151.7亿美元 |
复合年增长率(%) | 5.77% |
由于对流微波炉在烘焙、烘烤和烧烤方面具有多功能性,其采用率正在迅速增加。
对流烤箱是一种多功能厨房电器产品,结合了传统微波炉和对流烤箱的功能。这种类型的烤箱使用微波辐射来加热食品,并配有风扇来循环热空气,以实现均匀的烹饪和褐变。 Grill 微波炉结合了标准微波炉的功能和烧烤功能,让您轻鬆烹调各种食品。添加了一个加热元件,可以直接在烤箱内的架子和烤肉串的上方和下方加热食物。独立微波炉是一种基本的、经济高效的选择,主要设计用于快速重新加热、解冻和烹饪食品等简单任务。它们使用电磁辐射来加热食品,但没有对流或烧烤微波炉的附加功能。对流微波炉提供多种烘焙、烘烤和烧烤选项,但其价格比其他类型更高。烧烤型微波炉是一种将微波炉的功能与方便的烧烤功能结合在一起的家用电器,价格适中。独立微波炉非常适合那些不需要高级功能或功能而想要只专注于基本任务的预算友好型选项的人。
结构:弹性、便携性和经济性推动了檯面微波炉的使用增加。
内置模型安装在橱柜或墙壁内,为现代厨房创造无缝外观。内置微波炉采用节省空间的设计,优化厨房布局,高端型号兼容对流烹饪和智慧家居,并以其豪华的外观具有增加住宅价值的潜力。檯面微波炉是一种自主型电器,可放置在任何平坦的表面上,为厨房设计和布局提供弹性。桌上型微波炉具有以下优点:它们易于安装,因为它们不需要定制橱柜,您可以选择尺寸、容量和功率等级来满足您的个人需求,并且它们比内置微波炉便宜。内建型号具有时尚的外观和节省空间的设计,但比檯面型号更昂贵。
分销管道:由于方便、选择广泛且价格有竞争力,网路商店是首选。
线下商店是指顾客可以亲自参观并购买微波炉的实体商店。这些商店包括各种各样的参与者,包括大型零售商、百货公司、电子产品量贩店、厨房电器商店和独立零售商。这个线上入口网站是一个电子商务平台,消费者可以透过网站和行动应用程式购买微波炉。这些入口网站包括市场和直接面向製造商的线上管道。线上入口网站为消费者提供了按照自己的步调浏览各种产品的便利,同时提供有竞争力的价格。虽然线下商店在购买微波炉时提供实体体验和个人帮助,但线上入口网站因其便利性和有竞争力的价格而受到关注。
具有各种功率等级和容量的先进微波炉,可满足商业应用需求
商务用微波炉设计用于餐厅、饭店、办公室和餐饮服务等专业环境中的广泛用途。这些设备提供快速烹饪功能、更高的耐用性和用户友好的功能,以确保在繁忙的厨房中保持一致的性能。市场参与者提供多种不同容量的产品选择,以满足不同的业务需求。家用微波炉主要用于家庭和公寓加热和烹饪食品。这些电器注重便利性和易用性,具有预设烹饪程序、可变功率设定、除霜选项和儿童锁安全功能等功能。商务用微波炉优先考虑效率和可靠性,以应对商务用环境中的严格使用,而家用微波炉优先考虑多功能性和可靠性,以应对日常家庭使用。
区域洞察
在美洲,尤其是北美,微波炉因其方便省时的特点已成为主要的家用电器。美国和加拿大的微波烤箱生产蓬勃发展,几家大公司的总部都设在该地区。美洲公司致力于透过提供创新功能、节能型号和多样化的价格分布来满足消费者的多样化需求。亚洲呈现出混合的使用模式,日本、中国和印度等一些国家的普及较高,而其他国家的普及相对较低。该地区拥有多家大型微波炉生产商,这些国家也是知名地区和国际品牌的主要製造工厂的所在地。该地区的市场参与者专注于提供具有先进技术的高性价比产品,以满足不断增长的中阶人口的需求。在欧洲,由于对商务用和个人烹饪和烘焙活动的日益关注,微波炉的使用在大多数国家普遍强劲。该地区的公司旨在提供满足特定地区偏好的差异化产品,同时根据欧盟法规纳入节能功能。
FPNV定位矩阵
FPNV定位矩阵对于评估微波炉市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对微波炉市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.微波炉市场的市场规模和预测是多少?
2.微波炉市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.微波炉市场的技术趋势和法规结构是什么?
4.微波炉市场主要厂商的市场占有率是多少?
5.进入微波炉市场的合适型态或策略性手段是什么?
[182 Pages Report] The Microwave Oven Market size was estimated at USD 10.24 billion in 2023 and expected to reach USD 10.82 billion in 2024, at a CAGR 5.77% to reach USD 15.17 billion by 2030.
A microwave oven is an efficient and versatile kitchen appliance that has become an integral part of modern households due to its ability to cook, reheat, and defrost food quickly and safely. It operates on the principle of electromagnetic radiation generated by a magnetron, producing high-frequency microwaves that penetrate food items, effectively agitating water molecules. This process creates heat as the water molecules rapidly vibrate against each other, consequently cooking the food from within. The increasing adoption of fast-paced lifestyles has created a demand for quick and convenient cooking solutions. Microwave ovens fulfill this need by providing efficient cooking options that save time without compromising food quality. However, the limited capacity of microwave ovens, compared to traditional cooking appliances such as stovetops or ovens, restricts their usage for large-scale cooking. Nevertheless, as consumers become more health-conscious, there is a rising interest in microwave ovens that offer features such as steam cooking, grilling, and air frying, which creates lucrative opportunities for the microwave oven market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.24 billion |
Estimated Year [2024] | USD 10.82 billion |
Forecast Year [2030] | USD 15.17 billion |
CAGR (%) | 5.77% |
Type: Burgeoning adoption of convection microwave owing to its versatility in terms of baking, roasting and grilling options
A convection microwave oven refers to a versatile kitchen appliance that combines a traditional microwave's features with those of a convection oven. This type of oven uses microwave radiation to heat food and incorporates a fan to circulate hot air, ensuring even cooking and browning. A grill microwave oven combines the functionality of a standard microwave with a grilling feature that allows users to cook various types of food easily. These appliances have additional heating elements that provide direct heat from above or below the food items placed on racks or skewers within the oven cavity. Solo microwave ovens are the basic and cost-effective option designed primarily for simple tasks such as quickly reheating, defrosting, and cooking food items. They use electromagnetic radiation to heat food but lack the additional features offered by convection or grill microwaves. Convection microwaves provide versatility in baking, roasting, and grilling options; however, they come at a higher price than other types. Grill microwaves offer users an appliance that combines essential microwaving features with convenient grilling capabilities at moderate pricing levels. Solo microwaves are ideal for those seeking a budget-friendly option solely focused on fundamental tasks without requiring advanced features or functions.
Structure: Proliferating use of countertop microwaves due to its flexibility, portability, and affordability
Built-in microwave ovens are installed within cabinetry or walls to create a seamless look in modern kitchens. Built-in microwaves possess a space-saving design that optimizes kitchen layout, and higher-end models offer convection cooking and smart home compatibility and the potential for increased home value due to upscale appearance. Countertop microwave ovens are freestanding appliances placed on any flat surface, offering kitchen design and layout flexibility. Countertop microwaves include features such as easy installation with no need for custom cabinetry, a variety of sizes, capacities, and power levels to suit individual needs, and lower cost compared to built-in models. Built-in models offer a sleek appearance and space-saving design but come at a higher price than their countertop counterparts.
Distribution Channel: Preference for online stores due to their convenience, wider product selection, and competitive deals
Offline stores refer to brick-and-mortar shops where customers can physically visit and purchase microwave ovens. These stores include a wide range of players, such as large-scale retailers, department stores, appliance stores, specialty kitchen appliance outlets, and independent dealerships. Online portals are e-commerce platforms where consumers can purchase microwave ovens through websites or mobile applications. These portals include both marketplaces and manufacturer-direct online channels. Online portals provide consumers with convenience in browsing various products at their own pace while offering competitive pricing. While offline stores offer a physical experience and personal assistance when shopping for microwave ovens, online portals are gaining prominence due to the convenience and competitive pricing they provide.
Application: Advanced microwave ovens with various power levels and capacities to cater to the commercial demand
Commercial microwave ovens are designed for extensive usage in professional environments such as restaurants, hotels, offices, and catering services. These appliances offer high-speed cooking capabilities, increased durability, and user-friendly features to ensure consistent performance in busy kitchens. Market players offer a diverse range of product options with varying capacities to cater to different business requirements. Household microwave ovens are primarily used for domestic purposes to heat or cook food items in homes or apartments. These appliances focus on convenience and ease of use with features like preset cooking programs, variable power settings, defrost options, and child lock safety features. Commercial microwaves prioritize efficiency and reliability to accommodate heavy-duty usage in professional environments, while household microwaves emphasize versatility and user-friendliness for everyday domestic use.
Regional Insights
In the Americas, particularly in North America, microwave ovens have become a staple appliance in households owing to their convenience and time-saving capabilities. The U.S. and Canada observe significant oven production, with several major companies headquartered in the region. Companies in the Americas focus on offering innovative features, energy-efficient models, and varying price points to cater to diverse consumer demands. Asia demonstrates mixed patterns of usage, with some countries, including Japan, China, and India, experiencing high adoption rates while others remain relatively low. The region is home to some of the larger producers of microwave ovens, and these countries host major manufacturing plants for well-known regional and international brands. Market players in the region emphasize providing cost-effective products equipped with advanced technology to cater to the growing requirements of the middle-class population. In Europe, microwave oven usage is generally strong across most countries, driven by the increasing focus on cooking and baking activities for commercial and personal use. Companies in the region aim to offer differentiated products that cater to specific regional preferences while also incorporating energy-efficient features in accordance with EU regulations.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Microwave Oven Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Microwave Oven Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Microwave Oven Market, highlighting leading vendors and their innovative profiles. These include Alto-Shaam Inc., Brandt, Breville Group, Electrolux AB, Faber by Ultron Commerce Private Limited, Godrej & Boyce Mfg. Co. Ltd., Guangdong Galanz Group Co., Ltd., Haier Group Corporation, Hamilton Beach, Hoover Limited, Illinois Tool Works Inc., Indian Fine Blanks Limited, LG Electronics Inc., Midea Group, Miele & Cie KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Group, Sharp Corporation, SMEG S.p.A., Solwave Inc., Sub-Zero Group, Inc., Toshiba Lifestyle Products and Services Corporation, WARMEX, Whirlpool Corporation, and WINIA Electronics Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Microwave Oven Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Microwave Oven Market?
3. What are the technology trends and regulatory frameworks in the Microwave Oven Market?
4. What is the market share of the leading vendors in the Microwave Oven Market?
5. Which modes and strategic moves are suitable for entering the Microwave Oven Market?